Cross Platform Promotion

Sebastian Kriese

Wooga:  Games  for  everyone  

280 Woogas

50million monthly players

=15x

20languages

Now 2 years

Only 34 million consoles sold last year

Cross Platform Connectivity

4

3

2

1

Cross Platform Connectivity

No Transfer

4

3

2

Cross Platform Connectivity

IP Transfer

No Transfer

4

3

Cross Platform Connectivity

IP Transfer

No Transfer Partial Transfer

4

Starting from scratch?

Cross Platform Connectivity

Fully Synchronized IP Transfer

No Transfer Partial Transfer

Challenge: Networking

Challenge: Login rate

How to keep up with Flash version?

56 gems smartphones

72 gems 7” tablets

90 gems 8.9 and 10” tablets

Optimized for different screen sizes

Score Balancing

On Facebook

Cross Promotion Opportunities

On Mobile Devices From Facebook to Mobile

Cross-Promotion on Facebook

Deep Integrations

Navigational Tabs

Top & Bottom Banner

2 bn impressions per month

Open Graph

25% of new users in Pearl’s Peril

Cross-Promotion on Mobile Devices

Mobile Cross Linking

2.7x higher conversion

Corporate Branding

Word of Mouth

From Facebook to Mobile

Interactive SMS Banner

35k Text messages in 5 countries

Facebook: Requests

1.9 mio visitors come each month from Facebook

Facebook: Mobile Ads

Facebook: Send to mobile

Facebook: Send to mobile

Any Questions?