Crowdfunding
Founder of Green Crowding. Board of the European Crowdfunding Network.
Previous life. Sales Trader at GDF SUEZ. Economic Consultant. Stage European Commission.
Sissy Müller
Solar, wind, energy-efficiency projects. Up-front investment. Predictable return. Private Individuals.
Low interest rate in banks. Lack of direct investment in the real economy.
Status quo
Crowd investor. • Access and compare projects • Online payments from Eur 10 • Online contract signature
Project developer. • One transfer from all crowd investors • One repayment and interest payment • Positive press and marketing
Our Process
Crowdfunding
Give away
Buy
Become a shareholder
Earn money
Crowdfunding
Donation
Pre-sales
Equity
Debt
Examples
Examples
Examples
Crowdfunding
Donate • Local, personal or
emotional connection • Arts, Social, Environment • Eur 5-20
Pre-sales • New and exciting • Video games, Music records • Eur 10-50
Equity • Business viability, Return • Family and friends • Eur 1000-10 000
Debt • Risk, Return • Local and wider • Eur 2000-30 000
61%
76% 80%
89%
0,53 0,854
1,5
2,7
5,1
0
1
2
3
4
5
6
0
0,1
0,2
0,3
0,4
0,5
0,6
0,7
0,8
0,9
1
2009 2010 2011 2012 2013
CAGR Crowdfunding
Transactions via crowdfunding platforms in USD Billion, 2009-2013
Source: http://www.crowdsourcing.org/editorial/2013cf-crowdfunding-outlook-report/26448 http://www.crowdfunding.nl/wp-content/uploads/2012/05/92834651-Massolution-abridged-Crowd-Funding-Industry-Report1.pdf
Flow
Number of platforms
Source: CROWDFUNDING INDUSTRY REPORT, Market Trends, Composition and Crowdfunding Platforms, Mai 2012, Crowdsourcing.org, http://www.scribd.com/fullscreen/93646415?access_key=key-1f7fxycvu7zxiw9azg72
44%
4%
37%
14%
Lending Equity Donation Reward
14%
15%
28%
43%
Flow of transactions
By Type
Sissy Müller Founder and CEO Green Crowding [email protected] @GCrowding Skype SissyMueller www.greencrowding.com www.europecrowdfunding.org