crowdsourcing: how can it benefit

your company?

Frederic De Meyer

Agenda

1. Background noise (definitions, types, blabla...)

2. Examples of crowdsourcing

3. Brainstorm...

crowdsourcing, an ‘official’ definition...

“Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions”

Crowdsourcing is an exciting way for companies to get tasks done more effectively by an anonymous crowd, and for people to earn money doing what they most like to do !

crowdsourcing is a new word for an existing habbit...

different ways and aims to crowdsource

Crowd problem solving

Crowd innovation

Crowd creativity Crowd funding

Crowd selling

Crowd wisdom (predictive)

Agenda

1. Background noise (definitions, types, blabla)

2. Examples of crowdsourcing

3. Brainstorm...

crowdsourcing the creation of logo’s, brand names, webdesigns

Example:

Process:

Outcome:

Activities:

crowdsourcing problem solving, idea generation, open innovation

Example:

Projects:

Customers:

Solvers (+1000):

how crowdsourcing can change complete industries (‘desintermediation’)

Peer to peer lending eating away market share of banks

Fan Funding makes music production more profitable (for

musician, fans and company)

crowdsourcing a videoclip...

http://www.thejohnnycashproject.com/

crowdsourcing ideas for web-entrepreneurs...

http://theinternetwishlist.com/

Agenda

1. Background noise (definitions, types, blabla)

2. Examples of crowdsourcing

3. Brainstorm...

this is a brainstorm – there are no limitations

how can your company benefit from Crowdsourcing?

frederic de meyerfounderthe institute for future insights

ifi.frederic@gmail.com(BE)+32 471 63 95 35www.fredericdemeyer.comtwitter: @fdemeyerget in touch on Linkedin