crowdsourcing: how can it benefit
your company?
Frederic De Meyer
Agenda
1. Background noise (definitions, types, blabla...)
2. Examples of crowdsourcing
3. Brainstorm...
crowdsourcing, an ‘official’ definition...
“Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions”
Crowdsourcing is an exciting way for companies to get tasks done more effectively by an anonymous crowd, and for people to earn money doing what they most like to do !
crowdsourcing is a new word for an existing habbit...
different ways and aims to crowdsource
Crowd problem solving
Crowd innovation
Crowd creativity Crowd funding
Crowd selling
Crowd wisdom (predictive)
Agenda
1. Background noise (definitions, types, blabla)
2. Examples of crowdsourcing
3. Brainstorm...
crowdsourcing the creation of logo’s, brand names, webdesigns
Example:
Process:
Outcome:
Activities:
crowdsourcing problem solving, idea generation, open innovation
Example:
Projects:
Customers:
Solvers (+1000):
how crowdsourcing can change complete industries (‘desintermediation’)
Peer to peer lending eating away market share of banks
Fan Funding makes music production more profitable (for
musician, fans and company)
crowdsourcing a videoclip...
http://www.thejohnnycashproject.com/
crowdsourcing ideas for web-entrepreneurs...
http://theinternetwishlist.com/
Agenda
1. Background noise (definitions, types, blabla)
2. Examples of crowdsourcing
3. Brainstorm...
this is a brainstorm – there are no limitations
how can your company benefit from Crowdsourcing?
frederic de meyerfounderthe institute for future insights
[email protected](BE)+32 471 63 95 35www.fredericdemeyer.comtwitter: @fdemeyerget in touch on Linkedin