A brief look at the world’s toughest off-road motorsport event and the first Indian in history to have qualified for the race. CS SANTOSH is India’s finest off-road racer and this is his first attempt at the magnanimous DAKAR RALLY.

ONE OF THE

WORLD’S MOSTDIFFICULT & DANGEROUSRALLY RAID EVENTFOR THE PAST 35 YEARS.

BIKES, QUADS, CARS & TRUCKS [2014]AT START

AT FINISH

431

204

80% AMATEUR PARTICIPANTS

The terrain that the competitors traverse is much tougher and the vehicles used are true off-road vehicles rather than the modified on-road vehicles used in rallies.

This rally raid attracts talent from all platforms including Formula One Champion-Jacky Ickx, WRC Champion-Carlos Sainz to Olympic Ski Jumper-Adam Malysz.

ALL THE COMPETITIVE SPECIAL SECTIONS ARE OFF-ROAD

AMONG OTHERS.

CROSSING DUNES, MUD, CAMEL GRASS, ROCKS, ERG

DISTANCE OF EACH STAGE CAN GO UPTO

PER DAY.800-900KM

TOTAL DISTANCE TRAVERSED [2014]COMPETITIVE SPECIAL STAGE (KM)

TRANSPORT STAGE (KM)

5228

3535

INDIA’S OFF-ROAD RACING CHAMPION

FOR SOME PEOPLE, IT’S A 100MTS SPRINT AT THE OLYMPICS.FOR ME, IT’S THE

“ “

DAKAR.

AGE: 30HEIGHT: 6 FTWEIGHT: 72 KG

Resolute and dauntless, Santosh’s skill and determination has helped him persistently press past the numerous challenges the grueling sport of off-road racing has presented, molding him into the finest rider that India has ever produced.

CS SANTOSHDIRT TRACK, SUPERCROSS, MOTOCROSS & RALLY RAID

MAJOR NATIONAL ACHIEVEMENTS(CHAMPIONSHIP WINS)

• 2005 Winner of the MRF National Supercross Championship• 2005 Winner of the Gulf National Dirt Track championship• 2007 National Champion Supercross Indian experts• 2008 Winner MRF Supercross Challenge• 2008 Winner of the Gulf Dirt Track Championship• Winner of the 2010 MRF National Supercross Championship• 2010 Winner of MRF Supercross Bangalore Round 1• 2010 Winner of MRF Supercross Jaipur Round 3• 2010 Winner of MRF Supercross Boroda Round 4• 2010 Winner of MRF Supercross Kholapur Round 5• 2010 Winner of MRF Supercross Pune Round 6• 2010 Winner of the 2010 Rolon National Dirt Track Championship• 2011 Winner of the Chandigarh MRF Supercross• 2011 Winner of the Pune MRF Supercross• 2011 2nd place in the Kolhapur MRF Supercross

DIRT TRACK, SUPERCROSS & MOTOCROSS

MAJOR INTERNATIONAL ACHIEVEMENTS(SRILANKA, IRAN & DUBAI)

• 2009 Winner of Maharagama Motocross, Sri Lanka• 2010 Winner of Nur Elia Motocross, Sri Lanka• 2010 Winner of Foxhill Supercross, Sri Lanka• 2010 Vijayabahu Motocross Champion, Sri Lanka• 2010 Winner of Gunners Supercross, Sri Lanka• 2010, 2011, 2012 Winner of Gajaba Supercross, Sri Lanka• 2010 Winner of Nalanda Motocross, Sri Lanka• 2011 & 2012 Winner of the Gunner’s Supercross, Sri Lanka• 2011 Winner of the Sigiri Rally Supercross, Sri Lanka• 2011 2nd place in the Fox Hill Supercross, Sri Lanka• 2012 2nd place in the Cavalry Supercross, Sri Lanka• In 2008, CS Santosh became the first Indian in the Asian Motocross championship, to have qualified with the fastest time in Moto II in Iran, where he finished fourth, the highest ever by an Indian rider on the international circuit.• He was ranked overall 6th in the Asian Motocross Championship 2010• 2006 Finished 5th overall in Dubai National championship• 2006 Winner of the Al-Ain Motocross in Dubai

RALLY RAIDNATIONAL

EVENTS

The ‘Raid De Himalaya’ is the only Indian motorsport event listed on the off-road rallies calendar of FIM (Federation Internationale Motorcyclisme), Geneva, Switzerland. Only 12 international motoring events world-wide are listed in this calendar.

It ranks among the top ten toughest motorsport rallies of the world.CS Santosh is the first South Indian to win the 14th Raid De Himalaya 2012.

14th RAID-DE-HIMALAYA, 2012 [WON]

This was a 2200km long rally spread over six days, making itIndia’s longest off-road motorsport annual event.

CS Santosh won this rally, that traversed through the scorchingdeserts of Rajasthan (India), in his maiden attempt.

12th MARUTI SUZUKI DESERT STORM, 2014 [WON]

RALLY RAIDINTERNATIONAL

EVENTS

In 2013, CS Santosh became the first Indian to debut at the World Cross Country Championship but an unfortunate fire accident injured him badly during the 3rd Stage. He was running in the top 10 in his class.

ABU-DHABI DESERT CHALLENGE, 2013 [DNF]

In 2014, CS Santosh became the first Indian to finish in the top 10 (overall 10th) in the Abu Dhabi Desert Challenge, the same rally that had broken him the previous year.

ABU-DHABI DESERT CHALLENGE, 2014 [10th]

In 2014, CS Santosh became the first Indian to participate & finish 8th in the Sealine Cross-Country Rally (Qatar), which is a part of the World Cross Country Championship also.

This rally is known for being particularly hard to navigate along with very long stages.

SEALINE CROSS-COUNTRY RALLY, 2014 [8th]

Santosh ended the 2014 season with an overall 9th in the championship. This puts him in the Top 10 for this year and it shows his capabilities as a consistent & focused achiever.

For someone who had a horrific debut season last year, it takes more than courage to achieve this impossible feat.

OVERALL RANKINGWORLD CROSS COUNTRY RALLY CHAMPIONSHIP

NEXT STEP

THE ULTIMATE CHALLENGE

THE DAKAR RALLY 2015

2015 KTM 450 RALLY REPLICACS Santosh intends to use the 2015 KTM 450 RALLY motorcycle for the 2015 DAKAR RALLY.

This motorcycle is known as the iconic DAKAR motorcycle that has the DNA of 13 consecutive wins-the highest ever in the history of Dakar.

THE FIRST DAKAR IS ABOUT COMPLETION, NOT PLACEMENT.

THE DAKAR FAMILYEntering the Dakar is, in a certain way, like climbing

Everest, sailing round the globe or rowing round the world.

INTERNATIONAL TV COVERAGEUSA – NBC SportCanada – RDSBrazil – FoxArgentina – Canal7Chile –TVNCosta-Rica – RepretelEcuador – RTSPeru – ATV, IRTPIndia – ESPN Star Nicaragua – Canal10

Paraguay – TelefuturoVenezuela – TeleSurReuters - 103 countriesSNTV - 78 countriesEVS - 46 countries Deutsche Welle - worldwide TV5 Monde -200 countriesFrance – France 2/3/4Netherlands – RTL 7

Germany- ZDF, RTL,NTVItaly – RAI, RAI SportAustria – Redbull TVSpain – TeledeporteEurosport - 59 countriesESPN Star - 20 countries Eurosport - 15 countries Supersport -52 countriesAustralia – SBSChina – Hunan TV

Japan – J SportsNew Zealand – Sky TVHong Kong -TVBRussia – RUSSIA 2Poland – TVN, PolsatCzech Republic – CT4

& many more.

NATIONALITIES

MOST REPRESENTED COUNTRIES

FRANCE

NETHERLANDS

ARGENTINA

SPAIN

CHILE

17%

13.5%

12.6%

5.4%

5.3%

51

BROADCASTERS COUNTRIES HOURS OF TOTAL COVERAGE

70 190 1200

MILLION SPECTATORS

BREAKDOWN

ARGENTINA2500000

1000000

410000

CHILE

BOLIVIA

3.9

WEBSITE

MILLION VIEWS MILLION VIDEOS MILLION FANS FOLLOWERS

81 4.6 160,000ONE

THE BUDGET (This is a tentative expenses* list EXCLUDING FUEL.)

*Due to varying prices the values above are subject to change.

OVERALL EXPENSES SHOULD BE AROUND

INR 1.3-1.5 CRORES

SPONSORSHIP BENEFITS*BRAND PROMOTION

LIVE UPDATES ON SOCIAL MEDIA

THE DAKAR RALLY RAID MOVIE

From stickers to press-conferences, before and after the rally, our team will leave no stone unturned to promote your brand and its values. We will show our gratitude & appreciation for your involvement in the adventure. This includes interviews during the rally by the media.

Our documentation crew will also be updating all our activites on Social Media to help in your proxy involvement in the adventure. All posts will acknowledge and promote the sponsor.

Tha Dakar organisers shoot the whole rally where Santosh will feature in a few places. They also compile a film that shows intense action in the competition stages. We will provide an edited copy of the film to you with your brand in it and share it with Santosh’s fan following on Social Media.

*All benefits will be orgainsed in the form of packages based on the amount of sponsorship. We will soon let you know of these packages to help you choose what works best for you.

A.S.O ECSTATIC TO HEAR ABOUT CS SANTOSH IN DAKAR 2015.

The Amaury Sport Organisation, which organises Dakar every year is looking forward to have CS Santosh in Dakar 2015.

To ensure the best possible course conditions, a limited number of competitors are invited to participate in the Dakar in each category, including assistance.

Santosh being selected for Dakar is a big achievement for India as he would be the first Indian in history to compete in this challenging event.

BE A PART OF HISTORY

JOIN THE ADVENTUREBY SUPPORTING CS SANTOSH

THE MANY FIRSTS

BETTER RECEPTION BY MEDIA

No doubt Santosh has time and again made his mark in the off-roading history of India. And no one other than him is capable enough to step foot into Dakar with such confidence. He will be the first Indian to do so and you, the sponsor will be responsible for this feat. A really proud moment for India.

Santosh being the first Indian and maintaining his position in the top 10 of the best riders in the world has already caught the organiser’s attention. They have invited Indian media to cover his journey. No doubt such a feat will be celebrated in India as much as its goning to be celebrated in Dakar.

DESIGNED & CONCEPTUALISED BY ANIKET DAS

2014