MOBILE BANKING SUCCESS & EDUCATION GUIDE.

CSCU’s Mobile Solutions are tailored to what matters – serving your members.

+ LEARN MORE AT CSCU.NET/MOBILE

We interviewed one of our mobile banking clients, Motorola Employees Credit Union (MECU), to find out how mobile banking has contributed to their goals a year after implementation.

This is what we learned...

REAL WORLD RESULTS.

MEMBERS WERE QUICK TO ADOPT

Demand for mobile banking was increasing and MECU wanted to respond to the needs of their members. Mobile banking gives members the access they are asking for.

IN JUST OVER A YEAR NEARLY 1-IN-5 MEMBERS WERE ACTIVELY USING MOBILE BANKING.

IN ONE MONTH ALONE MECU ADDED 577 NEW MOBILE BANKING USERS.

1YEAR

577NEW MOBILE

BANKING USERS

March 2012

FAST, EASY, AND EFFECTIVE

We understand the importance of time and money. When you implement mobile banking with CSCU, you’ll be up and running quickly and affordably.

“ WE WERE ABLE TO ROLL OUT OUR FIRST VERSION WITH GREAT EASE... AND IT WAS EXACTLY WHAT WE WERE LOOKING FOR.”- Rozanne Cupuro, IT Business Analyst, MECU

MEMBERS GET INSTANT ACCESS

It’s important that members have immediate access to their accounts. Mobile banking gives your members confidence that you’re always there to serve their financial needs.

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“ MOBILE BANKING PLAYS A VITAL ROLE IN ALLOWING MEMBERS TO MORE EASILY MANAGE THEIR MONEY. ”

- John Kho, Marketing Manager, MECU

ENHANCED MEMBER RELATIONSHIPS

Communication is critical in any good relationship. With mobile banking from CSCU, you can create a stronger connection between you and your members.

“ IN SURVEYS REGARDING OUR CREDIT UNION’S ADVOCACY EFFORTS, MEMBERS GIVE US HIGH SCORES. ONE REASON FOR THAT IS MOBILE BANKING. ”

- John Fiore, President/CEO, MECU

MEMBER LOYALTY SCORESMOBILE

BANKING

THE NUMBERS PROVE IT

THE FOLLOWING STATS AND TRENDS ILLUSTRATE HOW IMPORTANT IT IS FOR YOUR CREDIT UNION TO OFFER MOBILE BANKING.

NOW IS THE TIME TO OFFER MOBILE BANKING. In addition to members enjoying instant access to their accounts, credit unions also experience benefits like lowered costs and reduced fraud occurrence.

HOW TO CUT COSTS

IN-BRANCH(AVERAGE COST)

Offering mobile deposit presents tremendous advantages to your members and also reduces your branch operating costs. CSCU’s mobile banking offers Remote Deposit Capture so you have the best solutions for your needs.

$3.7560¢

14¢

ATM

REMOTE DEPOSIT CAPTURE

SOURCE: TowerGroup Study

Depositing Checks

Costs You:

Credit unions

Percentage Providing Mobile

Banking

BANKS VS. CREDIT UNIONS

SOURCE: CU Times 2011, TransactionAge.com 2011

Remaining competitive in this industry is more important than ever. Get ahead of the market with mobile banking and give members what they want.

OF BANKS OFFER MOBILE BANKING

REDUCTION FOR MOBILE BANKING CONSUMERS

FRAUD OCCURRENCES

SOURCE: TowerGroup 2010

Mobile banking allows members to identify fraud faster with real-time account access. Protect your members and yourself with mobile banking and mobile alerts.

Number of Mobile Transactions

(In Billions)

MOBILE TRANSACTIONS

SOURCE: Informationweek.com 2008, mBlox 2011, World Payments Report 2011

Exponential growth in mobile transactions equals opportunities to harness this technology for staying top-of-mind with your members. Get there with Mobile Solutions from CSCU.

2013(Anticipated)

2007

2011

BILLION

SMART PHONE GROWTH

SMARTPHONE USAGE IS AT AN ALL-TIME HIGH

SOURCE: Nielsen May 2007

As smartphone usage continues to surge, credit unions will need to integrate mobile technology into their services. Mobile Solutions from CSCU will help you stay competitive.

OF U.S. MOBILE PHONES ARE NOW SMART PHONES

18-25 26-34 35-44 55+45-54

Cosumers Likely To Switch For Mobile Banking (By Age)

COMPETITIVE ADVANTAGE

SOURCE: MoneyWatch.co.uk 2011

By providing mobile banking, credit unions stand a better chance of retaining current members and attracting new ones. Keep members happy by offering what they want.

Plan to perform mobile banking in the next year.

Review bank balances via mobile

at least eight times a month.

GEN Y MOBILE USAGE

SOURCE: Banking2020.com, Lemontree

Gen Y is the first generation to be fully integrated into the mobile experience, shifting from a business luxury to an everyday necessity. Be there with Mobile Solutions from CSCU.

USED MOBILE BANKING IN THE

LAST MONTH.

Check bank balance 79%

Bill payments 39%

Receive bank notices 27%

Pay by phone 19%

Make deposits 16%

Transfer funds 1%

Other 9%

None 9%

WHAT PEOPLE ARE DOING

SOURCE: AmericanBanker.com 2011, Gartner 2011

Consumers are in touch with their finances more than ever. With estimates that put mobile phones overtaking PCs for web access by 2013, now is the time to give them access to mobile banking.

+ LEARN MORE AT CSCU.NET/MOBILE

YOUR MEMBERS EXPECT MOBILE SOLUTIONS

More and more people are relying on smart phones as a part of their daily life. That’s why mobile banking is the tool your members are demanding to effectively manage their accounts. To find out more or schedule a demo, call 888-930-CSCU (2728) or visit WWW.CSCU.NET/MOBILE.

BE THERE FOR YOUR MEMBERS THE MOMENT

THEY NEED YOU.

BE THERE FOR YOUR MEMBERS, ANYTIME, ANYWHERE.

Building relationships. Strengthening credit unions.

TO FIND OUT MORE OR SCHEDULE A DEMO, CALL 888-930-CSCU (2728) OR VISIT WWW.CSCU.NET/MOBILE.

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