Csg international jim benz_final_distribution

© 2011 CSG Systems International, Inc. Confidential and Proprietary1

Effectively Monetizing VideoContent Over the Internet inNorth America

5 March 2012


Introduction

Jim Benz, Vice President Business Development

20+ Years Cable Experience

6+ Years in Digital Content


Content Direct

Introductions – CSG International

CSG’s Cable Experience and Pay TV Market Trends

CSG’s Online/Digital Media Division

Latest technologies to monetize video content over Internet.

Case Studies:• Monetizing Video Content Over the Internet in North America

CSG in Russia/CIS

Today’s Topics


Content Direct

– Publicly traded (CSGS)

– 2nd largest BSS provider worldwide with 500+ clients

– Interact with 45M consumers every day

– Process $4B+ monthly financial transactions

– 36 offices in 24 countries around the globe

– Serving tier 1 brands across the globe

EMEA APAC AMERICAS

CSG International


Cable/Satellite/Broadband Experience

Ranked no. 1 in North American cable billing market

Clients include top NA Cable and Satellite companies including Comcast, TW Cable, Dish & Charter

Strong client focus, R & D investment

Long term customers


Example of supported Cable/Satellite/Broadband Service Providers

CSG Customers

Support customers at all levels (Tier 1, 2 and 3)

30 Cable/Satellite/Broadband customers

Largest provider serving ~16 million subscribers

Smallest provider serving ~10,000 subscribers

http://www.charter.com/

http://www.cox.com/

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Pay TV Market Trends

Economic Slowdown Impact• Delay of countries moving to digital

• Increasing opportunity for Pay-TV operators

New Competition• Telcos, OTT providers, Content Aggregators, Content Creators

Rapidly Changing Customer Expectations • Customer centric, devices, “a la carte” programming

• Audience demographics = younger audiences


Pay TV Market Trends (continued)

Video Content Convergence• Merging content from shows and internet industry

• Online video, Mobile video, TV Everywhere

• Advance Advertising: Digital, Targeted, Product Placement, Brand-funded programming

Devices are an extension of the user experience• Devices enable customers to watch quality video anytime/anywhere


Global Video Market Trends

1. Video Competition is rising

2. Tablets and mobile devices are changing the way customer consume video

3. Technology has made online video viable


Over the Top Today

Delivers Over the Top… Content from the Cloud


Content Direct

Digital Content Monetization • Broadband &Mobile Content Monetization Platform

• Subscriber, Content & Commerce Management

• PCI, SSAE16, Safe Harbor certified

• Delivered as SaaS or Dedicated Enterprise Models

Copyright 2011 Proprietary & Confidential to CSG International

Content Direct

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Technology needed:

Effectively monetize video content over the Internet


Premium Digital Content Management & Monetisation

Digital Content SupportedVideo (VOD & Live), Games, Digital Books, Music, etc.

Models SupportedCommerce – Advertising – Merchandising

Devices SupportedTablets – Mobile – Connected STB and TVs – PC/Mac

Global SupportMulti-Language – Multi-Currency – Global Taxing

Content Direct


How Content Direct can help


Content Direct

Content Direct “Smart” Locker

Content Direct “Smart” Locker

Silverlight

iPad

Content Direct Subscriber Management

Subscriber

Credentials & Security

Profile

Registered Devices

Locker Entitlements

Subscriptions

Device Authentication

Content Direct Content Management

AppleVideo

Format

AdobeVideo

Format

Microsoft Video

Format

AESDRM

RTMP/EAccess 2

DRM

PlayReadyDRM

Content Direct Access Policies

DRM Keys

DeviceProfile



Content Direct

Moved traditional broadcast video to create new online revenue streams

Created new customer opportunities by syndicating content to partner sites and social media (Facebook)

Video content available across iPhones, iPads, android devices, tablets and internet connected TVs

Content is protected via DRM policies

Video experience is HD quality

FOR INTERNAL USE ONLYCopyright 2011 Proprietary & Confidential to CSG Systems

Content Marketplace Results


Case Studies:Effectively Monetizing Video Content in North America


Why US Companies Choose Content Direct?

1. Experience and High Functionality

2. Time to Market

3. Robust Full Suite solution or Components

4. Low CapEx


Content Direct

Paramount UV Video Store

Copyright 2011 Proprietary & Confidential to CSG Systems


Sony Pictures

21 Copyright 2012 Proprietary & Confidential to CSG International


Content Direct

NBC Universal Sports – Live Sports Storefront


Model• Live and On Demand Sports• Single Subscription Tier did not work• Micro Subscription around affinity• Pay Per Event saw dramatic uptick• Promo to Subscription Migration• Package/ Bundle Upsell

Content Direct Components• Subscriber Management• Content Management• Commerce Management• Ad Management• Web Service Integration• Content Metadata Ingest


Content Direct

Social Network Storefront

Model• Event-based transactions• Leverage Facebook Identity, Social

Graph, Likes, Share & Facebook Credits

• Rental / Purchase Models• Streaming Content

Content Direct Components• Subscriber Management• Content Management• Commerce Management• Linked Identity / SSO (Facebook)• Coupons, Promotions• Video Player / DRM



Content Direct

OnLive - Gaming Storefront via Web Services

Model• Subscription Gaming Model• Passes, Promos, Trials, Coupons• Physical & Virtual Goods• In Game Purchase

Content Direct Components• Subscriber Management• Content Management• Commerce Management• Web Service Integration• Physical Goods• International Footprint



Russia & CIS


Content Direct

CSG Office and staff in Russia/CIS

Successful implementations in Russia/CIS countries since 2003

Expanding CSG Partner teams in the region

Content Direct Product localized for Russia


CSG Investment in Russia/CIS


Content Direct


Russia/CIS Localized Product Example


Content Direct




Content Direct




Content Direct




The Russian Market Opportunity


Content Direct

Small video on demand (VOD) usage/revenue for cable/IPTV operators ( < 5%)

Very limited multi-device support (Video content available across iPhones, iPads, android devices, tablets and internet connected TVs)

Operators are building a new generation of Content Distribution platforms

High Speed internet becomes more and more available in large cities across Russia ( ADSL, Wimax,3G). LTE will be rolled over starting from 2012.

Accelerated adoption of smartphones , tablets and mobile laptops creates a big audience for Video Content over Web


Russian Market Trends


Perfect Opportunity for Digital Content

The Market is in complete disruption as over the Top Services are entering the marketplace.

Technology can now support quality digital experiences• Over-the-top models have aggressively moved into the

marketplace.

Market for premium digital content is increasing globally

- Driven by consumer expectations tablets, video, 3G

Customers want content everywhere, all of the time…and will pay for quality content, unique content and experiences


Your Opportunity for Digital Content

Improves “Stickiness” with your client base• Unique experiences, Bundling of services

Strengthens your long-term position with customers fights “dumb-pipe” syndrome

Additional Revenue opportunity with current customers• And competitors customers!

The time is now!


Thank You!

Jim Benz, Vice President Business [email protected]

Leonid Belsky, Business Development Director, Russia & [email protected]

CSG Office ( Russia/CIS)

Phone: +7 495 225 8684 I Fax: +7 495 225 8500

Building 4, 4th Lesnoy Lane, Moscow, 125047

mailto:[email protected]




Thank You!

CSG Office: +7 495 225 8684 I Fax: +7 495 225 8500

Building 4, 4th Lesnoy Lane, Moscow, 125047

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