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A journey to what companies do

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Corporate are for what?

To develop products to serveneeds of consumersthen

to create more and morecustomer for that

productand hence

EARN PROFITS

FOR

SHAREHOLDERS ANDPROMOTORS

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Philip Kotler once told to the students ofHarvard Business School

Even tomorrow when you will become richthen also ask a question to yourself, What

are you doing with your life and what you

have given to Society?

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OPEN YOUR EYES TO WHAT WORLD IS DOINGA Journey to CSR

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What is Corporate Social

Responsibility?Corporate social responsibility (CSR) is a concept

whereby organizations consider the interests of societyby taking responsibility for the impact of their activities on

customers, suppliers, employees, shareholders,communities and other stakeholders, as well as theenvironment. This obligation is seen to extend beyondthe statutory obligation to comply with legislation andsees organizations voluntarily taking further steps to

improve the quality of life for employees and theirfamilies as well as for the local community and society atlarge.

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Business advantages of CSR:

Human Resources

Recruitment, retention and morale of Staff

Risk Management Investment in ethical brand equity

Greenwash effect?

Brand Differentiation

Create a USP

Build brand loyalty

Reputation and brand attractiveness

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Businessadvantages of CSR:

Business Development

New markets, products and services

Resources Management Better management and conservation of

strategic assets

Stakeholder Management Better internal and external relationships

Freedom of operation: reduce government,public, NGO intervention in organisation

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adds value

Corporate Social Responsibility:

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Why not CSR?

May take management focus away fromcore business activity

May appear cosmetic without genuinesocial benefit

May make organisation more vulnerable to

revelation of bad / unethical businesspractice

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Keep Mumbai Clean

SOTC partnered with MCGM (Municipal Corporation of GreaterMumbai) and made an inspirational public service commercial withthe theme of 'Keep Mumbai Clean'.

The Film addresses the citizens of Mumbai to treat the city as their

own home and consequently to work towards a cleaner Mumbai.

SOTC partnered with Incredible Indias Keep the Country CleanCampaign and decided to take the message across the country.

SOTC recognizes the fact that for the city to progress and move

ahead, citizens need to protect, conserve and enhance theenvironment that we live in.

http://images.google.co.in/imgres?imgurl=http://www.gtpci.com/images/sotc-logo.gif&imgrefurl=http://www.gtpci.com/faqs.php&usg=__dAV0CIGw2kR5iQ6_O2zsCUK5Eks=&h=64&w=136&sz=7&hl=en&start=19&tbnid=qqoVK2-GO5vqnM:&tbnh=43&tbnw=92&prev=/images%3Fq%3Dlogo%2Bof%2BSOTC%2Btours%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.admire.be/pages/references/References/UnileverLogo.jpg&imgrefurl=http://www.admire.be/pages/references/references.php&usg=__JW3nKBQ75y6x7YQ0FX9mHfFcGAg=&h=376&w=360&sz=87&hl=en&start=2&um=1&tbnid=_cFnC7ZhozSOnM:&tbnh=122&tbnw=117&prev=/images%3Fq%3Dlogo%2Bof%2Bunilver%26gbv%3D2%26um%3D1%26hl%3Den%26sa%3DN

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Small Steps Asha Daan: Home for abandoned, handicapped children, the

destitute and people affected by AIDS (HIV positive).

Ankur: A centre for special education for handicapped children agedbetween 5 and 15 years, opened in 1993 to provide educational,vocational and recreational activities. These physically and mentallychallenged children are taught skills such as cookery, painting,

embroidery, bamboo crafts, weaving, stitching, depending on theiraptitudes to make them self-reliant.

Project Shakti : The objectives of Project Shakti are to create income-generating capabilities for underprivileged rural women by providing asustainable micro enterprise opportunity, and to improve rural living

standards through health and hygiene awareness.

Vindya Valley: In 2002, project with MP Govt to engage entrepreneursin agro processing and cottage industries. ULL helped create'Vindhya Valley', a food products brand and support software for itsmarketing, manufacturing and distribution. It also helped set uppermanent handicraft fairs across top cities and towns

http://images.google.co.in/imgres?imgurl=http://www.admire.be/pages/references/References/UnileverLogo.jpg&imgrefurl=http://www.admire.be/pages/references/references.php&usg=__JW3nKBQ75y6x7YQ0FX9mHfFcGAg=&h=376&w=360&sz=87&hl=en&start=2&um=1&tbnid=_cFnC7ZhozSOnM:&tbnh=122&tbnw=117&prev=/images%3Fq%3Dlogo%2Bof%2Bunilver%26gbv%3D2%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.admire.be/pages/references/References/UnileverLogo.jpg&imgrefurl=http://www.admire.be/pages/references/references.php&usg=__JW3nKBQ75y6x7YQ0FX9mHfFcGAg=&h=376&w=360&sz=87&hl=en&start=2&um=1&tbnid=_cFnC7ZhozSOnM:&tbnh=122&tbnw=117&prev=/images%3Fq%3Dlogo%2Bof%2Bunilver%26gbv%3D2%26um%3D1%26hl%3Den%26sa%3DN

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Small Stepscontd.

Khamgaon: Its Rural Education Programme, which aims at usingaudio-visual aids, like video cassettes and CDs. These tools enableteachers to explain basic concepts in mathematics, like operation onnumbers, fractions, algebra and geometry, to primary school childrenin villages.

Integrated Rural Development (IRD) Programme: In 1976, the IRDProgramme started with 30 villages and extends to 500 villages. Thebasic activity is rural development -- implementation of programmestowards activities such as farmers' training, health of villagers,infrastructure development, improvement in productivity and health ofcattle. The project is now being undertaken jointly with Nutricia India(which has acquired HLL's dairy operations) and for certain health

programmes, with government-run Primary Health Centres andthrough autonomous bodies, known as Samitis.

http://images.google.co.in/imgres?imgurl=http://www.admire.be/pages/references/References/UnileverLogo.jpg&imgrefurl=http://www.admire.be/pages/references/references.php&usg=__JW3nKBQ75y6x7YQ0FX9mHfFcGAg=&h=376&w=360&sz=87&hl=en&start=2&um=1&tbnid=_cFnC7ZhozSOnM:&tbnh=122&tbnw=117&prev=/images%3Fq%3Dlogo%2Bof%2Bunilver%26gbv%3D2%26um%3D1%26hl%3Den%26sa%3DN

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Raahat Ek Abhiyaan

Godrej Ezee Raahat Ek Abhiyaan fulfilled its commitment for thewelfare of society through the winter-wear donation drive.

On January 16, 2009 Godrej Consumer Products Limited (GCPL),conducted the distribution of winter clothes to the needy, under itsGodrej Ezee Rahaat Ek Abhyaan program, with celebrity. Theinitiative, in its fourth year, is known for providing relief to the needy

and lesser privileged. In the past three years Godrej Ezee Raahat Ek Abhiyaan has been

organised in Delhi and the NCR region. This year, around 100collection centres were created and a whopping 10 lakh woolengarments were collected from Delhi NCR.

GCPL, along with Rotary and Goonj, has thus taken a step in the

right direction with 'Raahat - Ek Abhiyaan' and through this initiativeintend to reach out to as many poor and needy as possible.

The collected winter wear has been distributed by Rotary to theneedy in Delhi and by Goonj to 21 villages outside Delhi.

http://images.google.co.in/imgres?imgurl=http://www.ezeefabcare.com/images/logo.jpg&imgrefurl=http://www.ezeefabcare.com/tips.php&usg=__t9Ar3dz8QHIlg0p5hhCt7pIGPdg=&h=164&w=200&sz=12&hl=en&start=15&um=1&tbnid=p8K-GZxOQY3FGM:&tbnh=85&tbnw=104&prev=/images%3Fq%3Dlogo%2Bof%2Bgodrej%2Bezee%26gbv%3D2%26um%3D1%26hl%3Den

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Food for thoughtTwo kinds of leftovers: Untouchedfood & leftovers from peoples

plates.Untouched food is sent by thecanteen workers themselves toGood Samaritan an organisation inVikhroli to distribute it to thedestitute and underprivileged

children.Leftovers are sent to Garden dept.to make fertilizer/compost.

Serving the community

http://images.google.co.in/imgres?imgurl=http://lahoreesschem.com/fp/200778420GODREJ%2520logo.JPG&imgrefurl=http://lahoreesschem.com/fprincipals.php&usg=__xlPx4wjAiUjVfOxhZ58Ztbvc7C8=&h=289&w=577&sz=17&hl=en&start=16&tbnid=5pDaop0oCy6rNM:&tbnh=67&tbnw=134&prev=/images%3Fq%3Dgodrej%26gbv%3D2%26hl%3Den%26sa%3DG

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NGO Bazaar

Intelenet invites NGO's at its office premises to sell their artisticitems and help them earn a living.

ICCP (Intelenet Conscious Citizen's Programme) 2004 -A weeksprogram where volunteers visit various Non- Governmental

Organisations (NGO's) and spend quality time with them; organisingvarious programs for them.

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Pranay Milan

Shaadi.com associated itself with the Delhi Foundation of DeafWomen (DFDW) to extend support for Pranay Milan Sammelan2007, their unique annual Swayamwar for the hearing impaired.

The Sammelan brought together hearing-impaired applicants fromall over the country.

This initiative enabled hearing impaired boys and girls to find theirlife partners in an environment which allowed them to mingle andpresent themselves before their suitors.

The collection and sorting process was done by DFDW in a highlyorganised manner. Shaadi.com was associated with this noblecause too.

It provided them the maximum support through online promotions.

http://images.google.co.in/imgres?imgurl=http://www.medianama.com/wp-content/uploads/2008/08/shaadi-logo-11aug08.jpg&imgrefurl=http://www.medianama.com/tag/anupam-mittal/&usg=__t1d0FC4wW9iQXTtR6mIBz2ebiWE=&h=50&w=187&sz=9&hl=en&start=14&tbnid=3sDnRYX5OSeEWM:&tbnh=27&tbnw=102&prev=/images%3Fq%3Dlogo%2Bof%2Bshaadi.com%26gbv%3D2%26hl%3Den%26sa%3DG

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Children Fund

Tupperware establishes charitable alliances with non-profitorganisations offering solution-based, life-enhancing programmesand resources that have positive impact on children and families.In India, money from the proceeds of each sale of Tiwi Munch goestowards this noble cause.

Another social initiative is the Tupperware Charitable Dispensary inGurgaon, managed by Quota International, an NGO. The dispensaryprovides medical services and free medicines to underprivilegedpeople living in the nearby areas.

http://images.google.co.in/imgres?imgurl=http://showmetupperware.com/images/tupperware_logo_960x540.jpg&imgrefurl=http://showmetupperware.com/&usg=__wOlLkxiVlP6WZ2Gi5cC2l-LgjzE=&h=540&w=960&sz=93&hl=en&start=1&tbnid=ujkXF78gv2WsaM:&tbnh=83&tbnw=148&prev=/images%3Fq%3Dlogo%2Bof%2Btupperware%26gbv%3D2%26hl%3Den

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People Who Matters

The Essar Group strives to enrich and support the communities IN ANDAROUND ITS PLANTS only:

Educational

Scholarship Scheme for meritorious students of the community Motivational rewards for teachers who deliver 100% results in SSCin individual subjects

Encouragement for graduate and post graduate studies Recreational programmes for children between the ages of 9 and12 at Ankur Bal Kendra, Hazira, once a week

Developing Infrastructure (Dwelling Units, Overhead Tank, TreePlantation Maintaining water pipelines, community well,

Electrification, Building and laying of approach road, DonatingAmbulance, Drinking Water, Community lake, Fire fighting help &training to neighbouring industries, Income generation for villagewomen by encouraging them to vocational work

Working opportunities for qualified youth and Creation of businessopportunities for the community in vicinity

http://images.google.co.in/imgres?imgurl=http://www.maritime-connector.com/Administration/_Upload/SmallImages/essar_logo2.JPG&imgrefurl=http://www.maritime-connector.com/NewsList.aspx%3Fclp%3D75%26lang%3DEnglish&usg=___rXl7DQISnNkBQKd90rzin4Ui1w=&h=117&w=224&sz=4&hl=en&start=13&tbnid=cNhzHwxzPVcz4M:&tbnh=56&tbnw=108&prev=/images%3Fq%3Dlogo%2Bof%2Bessar%26gbv%3D2%26hl%3Den%26sa%3DG

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The mother of CSR

CSR has been part of the Tata Group ever since the days ofJamshetji Tata.

What the group has done for its employees and society

Granted scholarships for further studies abroad in 1892

Supported Gandhiji's campaign for racial equality in South Africa

Helped in building countrys first science centre, hospital andatomic research centre

Established Welfare Department in 1917 and many more

In 2008, Tata Steel spent Rs.200 Cr. a year on CSR and the TataGroup, as a whole, spends some Rs.800-1,000 Cr. per annum.

First company in the country to start Social Audit

http://images.google.co.in/imgres?imgurl=http://pofigist.files.wordpress.com/2008/06/451px-tata_logo.png&imgrefurl=http://www.gtplanet.net/forum/showthread.php%3Ft%3D111442&usg=__FhtL51WGjyhh6SQ-UO2JEUM2gVw=&h=414&w=451&sz=17&hl=en&start=3&um=1&tbnid=FU5Exjyt8iieDM:&tbnh=117&tbnw=127&prev=/images%3Fq%3Dlogo%2Bof%2Btata%26gbv%3D2%26um%3D1%26hl%3Den

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Project Drishti

In partnership with the NationalAssociation for Blind

The NAB trains the call centre staff in

communication skills to equip them forthe job

Employees sell various products and services offeredby Tata Indicom

Drishtis staff relies on IVR (Interactive Voice Response), which

converts text data into voice format Information of customers is accessed from a common serverthat converts the data in voice

Information received during the conversation is updated bypunching numeric codes on the phone connected to the server.

http://images.google.co.in/imgres?imgurl=http://telegyaan.com/wp-content/uploads/2007/09/tata_indicom_logo.jpg&imgrefurl=http://www.telegyaan.com/category/marketing/&usg=__zVcQcJ3nBXcS0Bx2ePiVaL06eDI=&h=235&w=500&sz=16&hl=en&start=3&tbnid=8drNjvnCC6nPPM:&tbnh=61&tbnw=130&prev=/images%3Fq%3Dtata%2Bteleservices%26gbv%3D2%26hl%3Den

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There are ideals also.

Warren Buffett gives away his fortune The world's second richest man - who's now worth $44 billion

gave away 85% of his wealth to the Bill & Melinda GatesFoundation.

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How can we contribute to CSR

Consciousness Skills Attitude Other characteristics

Oneness Open-

mindedness Mindfulness

PersonalMastery

Love vs fear

Systems thinking

Dialogue/collaborativecommunication

Connect conflictsof interests

Being fullypresent

Doing the rightthings right

Keep asking theright questions

Holographic vision

Deep drive to learn Care Respect

Taking responsibility Search for connection Guts Letting go of own

perspectives / mentalmodels

Perseverance

Integrity Diversity Reliability Reality

Transparency Common interest

before personalinterest

Modest Masculine and

feminine Balance Sufficiency

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What we are doing for oursociety?

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