CSR DEFINITION "A concept whereby companies decide voluntarily to contribute to
a better society and a cleaner environment“Group’s view: It is the positive attitude of the corporate towards the society in
which it functions by rendering services and facilities It minimises the negative environmental and social impacts of
business and maximises their positive environmental and social impacts
Company profile Godrej was established in 1897 Ardeshir Godrej was the founder of Godrej The vision statement includes striving for
excellence by nourishing, developing and empowering our employees and suppliers
The mission statements are Accelerate the growth of the Indian household
insecticides market Strengthen our leadership position in India and Rapidly globalize our business
BNHS green governance award:2005 for the category conservation and reservation of habitat
CSR rating: 3/5
CSR activities of Godrej Provides quality care and education (Udayachal Schools) strives to strike the right balance (Godrej
Memorial Hospital) Long term employment for the visually Disabled The Green Business Centre, Hyderabad Managing affluence and waste water Conserves for a brighter tomorrow Environment protection and corporate
responsibility
CURRENT BUSINESS SCENARIO IN INDIA
Joining of MNCs in indian market Indian business has got foreign technology and
finance Market growth has slowed down world wide and
more so in india Stock market has been giving shocks with
fluctuations and scams Terrorists have further down swept the market Job market has slowed down It industry has had a setback Lot of firms are busy in downsizing their
operations
IS CSR RELEVANT
INCREASING AFFLUENCE
CHANGING SOCIAL EXPECTATIONS
GLOBALISATION AND FREE FLOW OF
INFORMATION
ECOLOGICAL SUSTAINABILITY
CSR IN THE TIME OF RECESSION
WHY COMPANIES SHOULD ENTER CSR ACTIVITIES
Change in public expectations Business is a part of Society Avoiding intervention by government Balance of responsibility and power Impact of Internal activities of the
organization on the external environment
CONT…. New avenues to create profits Favorable public image Endeavor to find New Solutions Best use of Resources of a Business Prevention is Better than Cure Protecting shareholder interests
Arguments against social responsibility of business
Opposes the principle of profit
maximization
Excessive costs
Weakened international balance of
payments
Increase in firm’s power and influence
Lack of consensus on social
involvement
Conclusion Social Responsibility
Interaction with external
environment
Doing good is good business
No business is worthwhile unless it
serves the need of its country and
its people
Thank you