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CSR.ACC SEM

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    ` INTRODUCTION TO CSR

    ` TYPES OF CSR

    ` COMPETENCIES REQUIRED FOR CSR

    ` DRIVERS OF CSR

    ` INDIAN SCENARIO

    ` CSR POLICY OF TATA

    ` AREA OF IMPACT

    ` CONCLUSION

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    CSR can be defined as the additional commitment

    by businesses to improve the social and economic

    status of various stakeholders involved while

    complying with all legal and economic

    requirements.

    SOCIETY

    CONSUMERS COMPANY

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    Corporate governance should be recognized as

    set of standards, which aims to improve a

    companys image, efficiency, effectiveness and

    social responsibility- Nigel Kendall

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    TYPES OF CSR

    INTERNAL

    Employees

    Restructuring

    EnvironmentManagement

    EXTERNAL

    LocalCommunities

    BusinessPartners

    Human Rights

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    ` Understanding society

    ` Building capacity

    ` Accountability

    ` Stakeholder relations

    ` Strategic view

    `

    Harnessing diversity` Environment consciousness

    ` High quality products and services

    ` Avoid false advertisement claims

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    ` EMPLOYEES AND SHAREHOLDERS

    ` BRAND EQUITY

    ` ETHICAL MARKETING PRACTICES

    AND SOCIAL AWARENESS

    ` THE ENVIRONMENT

    CONSCIOUSNESS:

    ` ENERGY CONSERVATION ANDGLOBAL WARMING

    ` RESPONSIBILITY TOWARDS THE

    GOVERNMENT

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    9

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    In a free enterprise, the community

    is not just another stakeholder in

    business, but is, in fact, the very

    purpose of its existence.

    J N Tata

    Tata group is the largest business

    group and multinational company in

    India. It has branded for its

    employee friendly culture, consumer

    friendly products and services and

    community driven initiatives.

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    11

    Corporate Social Responsibility Policy

    Tata Steel believes that the primary

    purpose of a business is to improve the

    quality of life of people.

    Tata Steel will volunteer its resources,

    to the extent that it can reasonably

    afford, to sustain and improve a healthy

    and prosperous environment and to

    improve the quality of life of the people

    of the areas in which it operates.

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    12

    From Tradition To Process

    Areas of Impact

    Environment

    Relief During Natural Calamities

    Education / Arts and Culture

    Employee Relations

    Stimulating Economic Growth

    Civic Amenities & Community Service

    Population Management

    Sports and Adventure

    Health for All

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    Environment

    Conserving Nature for FutureGenerations

    Offers the farmers of Orissa

    incentives to plant and nurture

    teak and cashew plantations in a

    participatory model.

    India cyclothon Mumbai 2010

    and Tour de Mumbai event : to

    promote the cause of good health

    and clean environment.

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    Relief during natural calamities

    Immediate relief with materials

    and help during natural

    calamities

    Relief followed by long-term

    rehabilitation programmes

    Constructed schools and

    shelters after recent super

    cyclone in Orissa and

    earthquake in Gujarat

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    Arts and Culture

    Patron of Art and Culture

    Promotes rural arts and crafts

    Help women from rural communitiesto earn their livelihood.

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    Employee Relations

    Many landmarks in Labor Welfare

    1915 Free Medical Aid to all employeesand

    dependent family members

    1917 Welfare Department set up

    1956 Joint Consultation instituted with

    Union

    Management Agreement1990 Incentive for Higher Technical

    Education

    2001 Family Benefit Scheme

    2003 R D Tata Technical Education

    Centre

    2003 Initiated process for SA 8000certification

    2004 Completed 75 years of Industrial

    Harmony

    2004 Inserted clause against Sexual

    Harassment in the Works Standing

    Order

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    Stimulating Economic Growth

    Continuously augmenting Town

    infrastructure to promote business growth

    Tata Steel and its subsidiaries provide

    business opportunities to ancillary units

    Institutions such as National Institute of

    Technology, R.D.Tata Technical EducationCenter, and Savak Nanavati Technical

    Institute provides technical and job oriented

    training

    Promoting rural economy through natural

    resource management, micro financing andcredit, and training for gainful employment

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    Population Management

    Jamshedpur leads in demographic indices

    and maternal and child health in the country

    Shares planned family norms with employees

    and non-employees through Family InitiativesFoundation

    Extension programs have empowered the

    community to sustain initiatives

    Provides free Reproductive Health Servicesto over 2,000,00 women from urban & rural

    areas each year

    Ensures 98% immunisation coverage in the

    city of Jamshedpur

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    Sports & Adventure

    Promotes Sports as a way of Life

    Sports Department

    Tata Steel Adventure Foundation

    Tata Football AcademyTata Archery Academy

    30-acre J R D Tata Sports Complex

    Organizes sporting events for employees

    and community year round

    Promotes sports in schoolsEmployees include 20 Olympians, over 100

    international sports persons

    Indias first woman to scale Mount

    Everest

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    Health for All

    Health care facilities open to employees and

    non-employees

    850-bed hospital, two super dispensaries

    and nine dispensaries in Jamshedpur

    Mobile medical units reach out to rural and

    semi urban areas

    Health Centers based in villages and

    communities. Supports alternative remedies

    such as ayurveda, naturopathy,

    homeopathy, etc

    Supports Blood Bank, specialty hospitalsfor tuberculosis, eye care services, cancer,

    etc

    Taken Lifeline Express seven times to

    remote parts of rural India

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    Education

    Jamshedpur is a centre for excellence

    in education

    Three primary schools, six high schools

    and one college run by the company

    312 private schools and 171 balwadi

    schools assisted by Tata Steel

    Jamshedpur has among the highest

    literacy rates in the country

    Instituted Dr J J Irani Education

    Excellence Award

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    We generate wealth for the people. What

    comes from the people must, to the extent

    possible, therefore get back to the people.

    -Bh

    arat Ratna, J R DTata

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