8/6/2019 CSR.ACC SEM
1/24
8/6/2019 CSR.ACC SEM
2/24
` INTRODUCTION TO CSR
` TYPES OF CSR
` COMPETENCIES REQUIRED FOR CSR
` DRIVERS OF CSR
` INDIAN SCENARIO
` CSR POLICY OF TATA
` AREA OF IMPACT
` CONCLUSION
8/6/2019 CSR.ACC SEM
3/24
8/6/2019 CSR.ACC SEM
4/24
CSR can be defined as the additional commitment
by businesses to improve the social and economic
status of various stakeholders involved while
complying with all legal and economic
requirements.
SOCIETY
CONSUMERS COMPANY
8/6/2019 CSR.ACC SEM
5/24
Corporate governance should be recognized as
set of standards, which aims to improve a
companys image, efficiency, effectiveness and
social responsibility- Nigel Kendall
8/6/2019 CSR.ACC SEM
6/24
TYPES OF CSR
INTERNAL
Employees
Restructuring
EnvironmentManagement
EXTERNAL
LocalCommunities
BusinessPartners
Human Rights
8/6/2019 CSR.ACC SEM
7/24
` Understanding society
` Building capacity
` Accountability
` Stakeholder relations
` Strategic view
`
Harnessing diversity` Environment consciousness
` High quality products and services
` Avoid false advertisement claims
8/6/2019 CSR.ACC SEM
8/24
` EMPLOYEES AND SHAREHOLDERS
` BRAND EQUITY
` ETHICAL MARKETING PRACTICES
AND SOCIAL AWARENESS
` THE ENVIRONMENT
CONSCIOUSNESS:
` ENERGY CONSERVATION ANDGLOBAL WARMING
` RESPONSIBILITY TOWARDS THE
GOVERNMENT
8/6/2019 CSR.ACC SEM
9/24
9
8/6/2019 CSR.ACC SEM
10/24
10
In a free enterprise, the community
is not just another stakeholder in
business, but is, in fact, the very
purpose of its existence.
J N Tata
Tata group is the largest business
group and multinational company in
India. It has branded for its
employee friendly culture, consumer
friendly products and services and
community driven initiatives.
8/6/2019 CSR.ACC SEM
11/24
11
Corporate Social Responsibility Policy
Tata Steel believes that the primary
purpose of a business is to improve the
quality of life of people.
Tata Steel will volunteer its resources,
to the extent that it can reasonably
afford, to sustain and improve a healthy
and prosperous environment and to
improve the quality of life of the people
of the areas in which it operates.
8/6/2019 CSR.ACC SEM
12/24
12
From Tradition To Process
Areas of Impact
Environment
Relief During Natural Calamities
Education / Arts and Culture
Employee Relations
Stimulating Economic Growth
Civic Amenities & Community Service
Population Management
Sports and Adventure
Health for All
8/6/2019 CSR.ACC SEM
13/24
13
Environment
Conserving Nature for FutureGenerations
Offers the farmers of Orissa
incentives to plant and nurture
teak and cashew plantations in a
participatory model.
India cyclothon Mumbai 2010
and Tour de Mumbai event : to
promote the cause of good health
and clean environment.
8/6/2019 CSR.ACC SEM
14/24
14
Relief during natural calamities
Immediate relief with materials
and help during natural
calamities
Relief followed by long-term
rehabilitation programmes
Constructed schools and
shelters after recent super
cyclone in Orissa and
earthquake in Gujarat
8/6/2019 CSR.ACC SEM
15/24
15
Arts and Culture
Patron of Art and Culture
Promotes rural arts and crafts
Help women from rural communitiesto earn their livelihood.
8/6/2019 CSR.ACC SEM
16/24
16
Employee Relations
Many landmarks in Labor Welfare
1915 Free Medical Aid to all employeesand
dependent family members
1917 Welfare Department set up
1956 Joint Consultation instituted with
Union
Management Agreement1990 Incentive for Higher Technical
Education
2001 Family Benefit Scheme
2003 R D Tata Technical Education
Centre
2003 Initiated process for SA 8000certification
2004 Completed 75 years of Industrial
Harmony
2004 Inserted clause against Sexual
Harassment in the Works Standing
Order
8/6/2019 CSR.ACC SEM
17/24
17
Stimulating Economic Growth
Continuously augmenting Town
infrastructure to promote business growth
Tata Steel and its subsidiaries provide
business opportunities to ancillary units
Institutions such as National Institute of
Technology, R.D.Tata Technical EducationCenter, and Savak Nanavati Technical
Institute provides technical and job oriented
training
Promoting rural economy through natural
resource management, micro financing andcredit, and training for gainful employment
8/6/2019 CSR.ACC SEM
18/24
8/6/2019 CSR.ACC SEM
19/24
19
Population Management
Jamshedpur leads in demographic indices
and maternal and child health in the country
Shares planned family norms with employees
and non-employees through Family InitiativesFoundation
Extension programs have empowered the
community to sustain initiatives
Provides free Reproductive Health Servicesto over 2,000,00 women from urban & rural
areas each year
Ensures 98% immunisation coverage in the
city of Jamshedpur
8/6/2019 CSR.ACC SEM
20/24
20
Sports & Adventure
Promotes Sports as a way of Life
Sports Department
Tata Steel Adventure Foundation
Tata Football AcademyTata Archery Academy
30-acre J R D Tata Sports Complex
Organizes sporting events for employees
and community year round
Promotes sports in schoolsEmployees include 20 Olympians, over 100
international sports persons
Indias first woman to scale Mount
Everest
8/6/2019 CSR.ACC SEM
21/24
21
Health for All
Health care facilities open to employees and
non-employees
850-bed hospital, two super dispensaries
and nine dispensaries in Jamshedpur
Mobile medical units reach out to rural and
semi urban areas
Health Centers based in villages and
communities. Supports alternative remedies
such as ayurveda, naturopathy,
homeopathy, etc
Supports Blood Bank, specialty hospitalsfor tuberculosis, eye care services, cancer,
etc
Taken Lifeline Express seven times to
remote parts of rural India
8/6/2019 CSR.ACC SEM
22/24
22
Education
Jamshedpur is a centre for excellence
in education
Three primary schools, six high schools
and one college run by the company
312 private schools and 171 balwadi
schools assisted by Tata Steel
Jamshedpur has among the highest
literacy rates in the country
Instituted Dr J J Irani Education
Excellence Award
8/6/2019 CSR.ACC SEM
23/24
23
We generate wealth for the people. What
comes from the people must, to the extent
possible, therefore get back to the people.
-Bh
arat Ratna, J R DTata
8/6/2019 CSR.ACC SEM
24/24