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7/31/2019 Cubs Neighborhood Report 2011
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NEIGHBORHOODp p
2011
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Dear eighbors:
Thank you for your tremendous support of the Chicago Cubs in 2011. Each year, we areproud to share with the community our efforts aimed at helping to enhance the quality
of life of Lakeview residents, while ensuring the fan and visitor experience inside and
outside Wrigley Field is the best in baseball.
We kept this commitment in 2011 and through our annual investment of more than
$750,000, we reduced trafc congestion in the area, proactively communicated
to residents about events and activities in the neighborhood and helped keep our
community clean and safe.
We also made some notable achievements in 2011 which are highlighted below.
Nearly 50,000 fans took the free shuttle to Wrigley Field from the remote
parking lot at DeVry University helping alleviate trafc.
More than 6,000 bicyclists took advantage of the free valet service during theregular baseball season.
Reached more than 8,000 subscribers with our neighborhood newsletter whichincluded regular updates about activities inside and outside the ballpark.
The Chicago Cubs also continued our support of CubFund, a $1 million, 12-year
commitment by the team to fund unanticipated neighborhood protection and
improvements for matters related to Cubs baseball games and other events at Wrigley
Field. To date, the Cubs have donated more than $800,000 to the fund.
We are also proud of our investments in the community. In 2011, the Chicago Cubs
provided charitable grants of more than $1.9 million to deserving area non-prot
organizations. The team also donated 60,000 tickets to nearly 400 community and
social service organizations throughout the year.
We continue to actively participate in community organizations and activities, while
working hard to address concerns and issues raised by neighbors.
Thank you for your help long the way. We look forward to seeing you in 2012.
Julian Green
Vice President, Communications and Community Affairs
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REmOtE PaRkING
OPERatIONIn the eight years since the Cubs assumed operation
of the remote parking lot at DeVry University at the
request of the City of Chicago, the parking lot has
continually experienced overwhelming success.
During the 2011 season, which includes 52 night
and weekend games and two concert dates,
nearly 17,000 cars parked at DeVry University and
more than 46,000 fans rode the free shuttle to
Wrigley Field.
Every car using the remote parking facility helps
reduce trafc congestion around Wrigley Field. The
Cubs are required to pay the City a penalty tax on
total revenue because fewer than 1,000 cars use the
lot. In 2011, the Cubs paid a penalty tax of $73,634
to the City of Chicago. In addition, the operation of
the lot costs the Cubs more than $100,000 a year.
This season the remote parking lot was operational
for 54 dates including every Cubs night and
weekend game during the season and the two
musical performances.
Highlights of the year include:
Total cars parked: 16,997.
Total fans using the lot: 46,109.
Average number of cars per night game(regular season): 297.4.
Average number of cars for all games(regular season): 308.25.
Average number of cars for Sunday games(regular season):356.91.
Largest single game usage: 515 cars.
Largest concert usage: 524 cars.
The Cubs created television and radio advertising
for the remote parking facility to help encourage
its use. The advertising highlighted its convenient
location and affordability. Cubs season ticket
holders and online purchasers were sent
information with their ticket orders before the
2011 season began. Fans could also download
information about the remote facility from the
Cubs Web site, www.cubs.com. Brochures
explaining the shuttle bus and other transportation
options were distributed by hotels in and around
the Chicago area. Transportation alternatives were
also suggested on the back of season parking and
daily sale coupons for all Cubs parking lots.
The team and the City worked together to continue
use of the electronic message boards on Western
Avenue, Irving Park Road and Addison Street, near
Rockwell to promote the remote parking facility.
These signs were in place for all night and weekendgames at locations adjacent to City streets. Static
signage on many streets in the area, as well as
on the Edens and Kennedy expressways, further
helped direct cars to the lot.
0
200
400
600
800
1000
1200
April May June July August September
2011DeVryRiderShipAverage
2011
2010
2009
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BIkE CHECk SERvICEIn 2011, the Chicago Cubs once again offered its
popular free bicycle check service from its valet
location on Clark Street, just north of Waveland
Avenue. The bike check operated throughout the
regular season and continued for all event dates at
Wrigley Field, including musical performances. Bike
service began three hours before the scheduled
event time and ended one hour after the conclusion
of the event. A total of 6,063 bikes used the free
service during the regular baseball season.
This free bike check service continues to host a
regular clientele of riders and continues to be a
major contributor to reductions in vehicular trafc
in the community. In addition to the Cubs ofcial
bicycle check service area, hundreds of fans locked
their bikes to one of the many bicycle racks around
the park. Many Cubs employees and vendors
serving the ballpark also used the bike valet service.
tRaffIC maNaGEmENt
autHORItyThe Ofce of Emergency Management and
Communications Trafc Management Authority
was again instrumental in working with the Cubs
and the community to reduce trafc congestion
and coordinate trafc ow during events. The
exibility of TMA personnel is key to addressing
shifting trafc needs. The number of TMA
personnel increased or decreased, as attendance
varied and trafc patterns changed, or with
availability of staff. Typically 48-49 trafc aidesare posted in the streets around Wrigley Field to
control vehicular trafc for event dates. The Cubs
reimburse the City of Chicago for the cost of TMA
trafc aides. In 2011, the total payment through
September 19 was $383,448.40.
The following trafc pattern ideas have been
offered by neighbors and businesses during the
course of the season. Each should be evaluated as a
way to determine best practices to address Cubs-
related trafc around Wrigley Field:
Stop trafc on Shefeld Avenue for all
games beginning when stadium gates opentwo hours prior to game time.
Stop NB trafc on Racine (from Addison toGrace) in the 30 minutes after each game.
Objective: Help keep NB Clark Street clear
for bus trafc.
Night Games Coordinate trafc signalson Irving Park WB to Western Avenue after
games. Objective: Keep WB Irving Park
available for cars headed to expressway.
Note: Must x the stoplight at Southport
and Irving Park so it coordinates.
Night Games and weekend games Facilitate a bus lane on NB Clark Street
from Waveland to Irving Park. Objective:
Smooth post-game trafc ow.
Stoplights at the intersection of Clark Streetwith both School and Roscoe streets to
replace the stop signs.
2011 Bike Check Monthly Totals
452
1,119
1,3991,228
1,362
503
April
May
June
July
August
September
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The City of Chicago implemented an offset
centerline on Westbound Irving Park Road between
Clark Street and Ashland Avenue. The new striping
allows two lanes of Westbound trafc at all times
and should help facilitate trafc exiting the area
after stadium events. The Cubs supported this
effort. The two westbound lanes are an asset to
assist trafc operations.
PROmOtION
Of altERNatE
tRaNSPORtatIONThe Chicago Cubs continue to use valuable
television and radio broadcast time and print
advertising to promote public transportation and
alternate means of getting to the ballpark, including
CTA, Pace, the remote parking lot at DeVry
University and the bike valet operation. Brochures
mentioning these services have been printed and
distributed for the past eight years.
he following assisted with trafc issues in 2011,
romoting alternate means of transortation and
other ways to reach the Friendly onnes:
In-game announcement during Cubstelevision and radio broadcasts.
Promotion of CTA service on WrigleyField scoreboard.
In-park announcements during games.
Detailed information available at all times
on cubs.com.
Printed brochures distributed to hotelsand other visitor venues.
PERmItSOn July 1, 2008, in an effort to increase the
availability of parking for the residents of the 44th
and 46th Wards, Residential Parking Zone 383
replaced the LV2 Night Game Parking Program
on most streets between Broadway on the east,
Ashland Avenue on the west, Belmont Avenue on
the south, and Irving Park Road on the north. The
Residential Permit Parking Ordinance was amended
to add towing protection for night baseball
between the hours of 5 p.m. and 10 p.m. As a result
of these changes, residents in Residential Permit
Parking Zone 383 do not qualify for LV-2 Parking
Passes. LV2 Parking Passes are only valid in areas
designated as LV-2 Zones. These changes have
signicantly reduced the printing costs. Printing
costs for the Neighborhood Night Game Parking
Permit stickers, guest vehicle placards (Single
Game and All Game Placards) and Access Passes
in LV-2 zones are the responsibility of the Chicago
Cubs. In 2011, the Cubs paid $5,351.22 for the Citys
permit program.
2011
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CHICaGO tRaNSIt
autHORItyFan surveys during the 2011 season found
signicate numbers of Cubs fans took CTA and
other forms of public transportation. Additional
rail service was provided for weeknight Cubs
games via southbound Purple Line Express trains,
which stop at Sheridan; and Yellow Line trains,
which operate two hours later than the regular
schedule from Howard. Cubs fans can also
access detailed information published in the Cubs
monthly magazine, Vine Line and Cubs Yearbook.Information was also provided to season ticket
holders and other ticket purchasers.
Fans can also access Wrigley Field from several
CTA bus routes, including #8 Halsted, #22 Clark
and #152 Addison. Riders traveling to the game
on the Purple line often use the Sheridan station
located one block north of Wrigley Field. Season
ticket holders as well as online purchasers were
sent information about public transportation with
their ticket orders before the 2011 season began.
Brochures explaining transportation options weresent to local hotels in and around the Chicago area.
Transportation alternatives were suggested on the
back of daily parking coupons for all Cubs parking
lots. Information on public transportation and
remote parking at DeVry was also placed in all Cubs
game-day programs.
PaCEUse of the Pace bus program was very strong
during the 2011 season. In part, this was due to
the promotion on radio broadcasts and in Wrigley
Field. Pace operated its Schaumburg shuttle from
the Northwest Transportation Center and a non-
stop shuttle service from the Yorktown Shopping
Center in Lombard, Illinois. Up to six buses are
staged on Clark Street and ready for the return trip
one half hour after the last out of the game. The
service is well received by Pace users and offersa convenient way to get to Wrigley Field from the
western suburbs on most game days and all night
and weekend games. In 2011, the ridership on
the Wrigley Field Express from Schaumburg was
25,797, and ridership from Lombard was 14,662 for
a combined total of 40,459 Pace riders.
2011
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lIttER, tRaSH
REmOvalAmong the efforts undertaken by ubs in 2011:
Picked up trash after games and followingmorning.
Emptied trash bins around the park duringgames.
Power-washed sidewalks immediatelyadjacent to Wrigley Field (north side of
Addison Street, west side of Shefeld Avenue,south side of Waveland Avenue, east side of
Clark Street) at least once per homestand.
These sidewalks adjacent to all Wrigley Field
parking lots owned by Cubs were power
washed several times during the season.
Made in-park announcements during eachgame (e.g., throw away trash in bins before
leaving the park and throw trash only in bins
outside of the park).
Stationed trash bins and personnel at exitsto ask people to deposit trash, non-souvenir
cups, wrappers, etc. in bins before exiting the
park.
Posted signs to remind fans to throw awaytrash in bins before exiting the park and throw
away trash in bins outside the park.
Cleaned area bounded by Clark Street,Shefeld Avenue and Waveland Avenue. This
included emptying garbage bins on opposite
sides of the street.
Emptied public trash bins every Saturday,after each event and on holiday weekends
and other times when City service is lessened
and garbage is increased, even when
unrelated to Cubs games.
Emptied public and Cubs-owned or -placedtrash bins at corners or locations in the area
bounded by Halsted Street, Montrose Avenue,Damen Avenue and Belmont Avenue, and
in the area bounded by Kenmore Avenue
adjacent to Challenger Park and Kelly Park
and Seminary Avenue adjacent to Kelly
Park after Night Games, and in all Cubs (or
afliate) owned-or-operated Wrigley Field
parking lots on all game days (typically three
hours after a game).
Cleaned and swept streets near the park,including Shefeld, Wilton, Fremont, Grace,
Waveland, Racine, Seminary, Kenmore,
Clifton, Alta Vista, Byron, Patterson, Eddy and
Cornelia.
Hand cleaned neighborhood usingCleanstreet on Saturdays when the team is
away.
Offered a recycling program around theexterior of the ballpark.
Neighborhood clean up and trashremoval was performed by Cubs
staff and By the Cleanstreet crew.
After each game, Cubs operations crews began their work
approximately three to four hours after the game ended.The crews worked three zones dressed in bright shirtsidentifying them as Cubs Night Crew. Each group had ablue dumpster with Cubs logo to help further identify them.The Cubs hired Allied Waste, Inc., to empty public trash binsand additional cans in an area of approximately a two square mileboundary. Halsted, Belmont, Ashland and Montrose are the boundaryarea. This area contained approximately 215 trash containers; all wereemptied after each game as well as selected non game days, including Saturdaysin April through October. Cleaning also took place after all special events.
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GamE tImESCubs played 30 regular season night games in 2011.
No baseball games were scheduled during the Pride
Parade.
The 2012 Cubs schedule is currently available
at www.cubs.com and was made available as a
pocket schedule to fans and residents during the
last homestand. Early notication of the schedule
was found helpful in facilitating neighborhood and
community event planning.
COmmuNICatIONS Sent monthly newsletter and alerts to
municipal entities and neighborhood
leaders during the course of the season.
Communicated with neighbors via e-mailthrough Cubs Community Connection
Reached more than 7,600 who have signedup for regular updates.
In 2011, 782 new subscribers registered forthe newsletter.
Approximately one e-mail per month wassent to provide news and timely information
about activities at Wrigley Field, schedule
changes, etc.
Promoted notice of game time changes.
Continued participation in communitymeetings and neighborhood association
meetings to keep in touch with the
community, stay informed and share
information. Attended more than 75
meetings in 2011.
Worked with members of the Wrigley FieldTrafc Operations Committee before and
during the season to review performance
and share notes and ideas.
Continued neighborhood watch by Cubscrowd management personnel to observe
fans post-game and deter inappropriate
behavior. Following the music performances
this summer, additional private security
teams of off-duty police ofcers were
placed at key intersections until the early
morning hours to further this effort.
To sign up for neighborhood alerts, visitcubs.com/neighbors
Additional Game Day protections
ubs rovided and funded the following in 2011:
Portable restrooms placed in each Cubs-owned or afliated parking lots.
Bleacher restrooms available for one hourafter games.
HOtlINE aND
COmmaND CENtERAt the request of our neighbors, the Cubs funded
a command center and hotline operated by the
Chicago Police Department to address calls fromneighborhood residents during Cubs home games.
This command center is staffed by Chicago Police
and used for roll call for both the CPD detail and
the TMA units. The hotline is operated by Chicago
Police Department personnel.
Game day hotline: 866-4-pD-W ongame days before, during and after thegame.
To contact Cubs about community concernsat other times: 773-404-4175.
For emergencies: Always dial 9-1-1.
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muSICpaul Mcartney Musical performances
On July 31 and Aug 1, Paul McCartney continued
the tradition of great music and entertainment at
Wrigley Field with two sold-out performances. As
a special offer to Lakeview residents, the Cubs
offered an advance online pre-sale opportunity
through the Cubs Community Connection
Newsletter. Thousands took advantage of the pre-
sale opportunity, while several hundred people
opted to enjoy the sounds from Waveland and
Shefeld avenues outside the ballpark.
As a result of the two performances, more than a
half million dollars in taxes were generated for the
City of Chicago and Cook County. Area businesses
reported an increase in business on the nights of
the shows, a big help in a slow economy.
The Cubs stepped up its neighborhood protections
in the community during the shows. Though the
Cubs neighborhood hospitality team remained on
the streets around the park to provide a visible
deterrent to loud noise and disruptive behavior
following each show, concert attendees departedstadium grounds in an orderly and respectful
manner. Neighborhood reports indicated few
issues, mostly related to the need for towing of
illegally parked cars.
The teams collaboration with the Chicago Police
Department, the Ofce of Emergency Management
and Communications and the Trafc Management
Authority, as well as executing pre-event publicity
for public transportation all helped ensure a well-
managed crowd and event. Sound reports indicate
noise levels were within or below the expected
range. There were few complaints, if any, about
trash, noise or any other issue following the events.
Wrigley Field has hosted 11 successful concerts
since 2005. Each concert has been a great for
music lovers, Lakeview residents, Chicago and
the local economy. We are encouraged by the
favorable responses we received in 2011 and hope
to continue the tradition of attracting great events
to keep Wrigley Field a thriving contributor to theexcitement and quality of the Lakeview community
and the City of Chicago.
BlOCk PaRtIESBetween June and August, the Chicago Cubs held
three block parties during the Yankees, White Sox
and Cardinals series, in an effort to improve the
game day fan experience and offer another exciting
event for the Wrigleyville neighborhood. The block
parties attracted more than 1,000 attendees daily
and were free and open to the public. No game
ticket was needed to enter. The events included
food, drinks, family-friendly games and live music
before and after Cubs games.
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Events like the Wrigley Road Tour from Wrigley
Field to Miller Park in Milwaukee brought additional
promotion for safe cycling in Lakeview. With 649
riders from 24 different states and three countries,
the ride helped raised $320,000 for Chicago Cubs
Charities and World Bicycle Relief educational
programs.
COmmuNIty affaIRSIn 2011, Cubs associates participated in more than
75 meetings of community organizations and
served on the boards of neighborhood associations,chambers of commerce and non-prot groups.
Chicago Cubs Charities and the McCormick
Foundation, through its fund Cubs Care, together
granted more than $1.9 million to Chicago non-
prot organizations in 2011.
Cubs fundraising events and donations raised
more than $2.2 million in 2011 representing the
largest amount ever raised. The fth annual Race
to Wrigley 5K hosted more than 7,600 runners
and raised more than $175,000 for Chicago Cubs
Charities and Childrens Memorial Hospital. The
Inaugural Cubs Bricks and Ivy Ball raised more than
$1 million. Other events included: Cubs Convention,Wrigley Field Tours, Wrigley Road Tour, MLB online
auctions, Meet the Team, Have a Ball, Hey Dad,
Wanna Have a Catch? and 50/50 Rafe. The
Cubs also participated in the 2011 Pride Parade
on a Cubs-themed Trolley with team owner Laura
Ricketts. The trolley also appeared at the Bud
Billiken Parade on the South side.
Last January, the Cubs Caravan began its annual
trek with Chicago Cubs players, coaches and front
ofce personnel visiting six cities, two Boys &
Girls clubs, ve elementary schools and two high
schools. The Caravan also made stops at Chicagos
Northwestern Memorial Hospital and the USO ofIllinois at the Great Lakes Naval Academy. The
Caravan stopped in Lakeview, including visits to
Lake View High School, St. Luke Academy, Mt.
Carmel Academy and Burley Elementary School.
In October, the Cubs 11th Annual Wrigleyville
Neighbors Day welcomed more than 1,200
residents to the Friendly Connes for free food and
refreshments and a chance to play catch on the
eld.
The Cubs donated more than 60,000 tickets to
nearly 400 community organizations throughout
the year.
The Cubs wives eighth annual food drive to
benet the Lakeview Pantry took place August 6
and brought in 17,000 pounds of food. The wives
annual food drive helps the Lakeview Pantry tosupply food to those in need and is the Pantrys
largest food drive each year.
Chicago Cubs players and coaches were also
active in the community, visiting hospitals, schools
and taking part in on-eld clinics for charitable
purposes during the year.
The Cubs charitable efforts extended to youth
clinics for wheelchair softball with the Rehabilitation
Institute of Chicago; inner city youth at Wrigley
Field and Little Cubs Field at Humboldt Park; visits
to Childrens Memorial Hospital and Northwestern
Memorial Hospital; ticket donations for youthgroups; fundraising events to benet UNICEF
for Japanese tsunami; and, Dempster Family
Foundation.
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CuBfuND
RECOmmENDatIONSCubFund is a $1 million commitment made by Cubs
to fund unanticipated needs in the community
over a ten year period. The Cubs contributed more
than $148,574 to CubFund for 2010 and the fund
maintains an available, unspent balance of an
anticipated $972,428. CubFund is available to be
used in furtherance of neighborhood protection
and improvement for matters related to Cubs
baseball games and other events at Wrigley Field. It
is intended to fund unanticipated expenses relatedto the impact of Cubs baseball games on the area
surrounding Wrigley Field.
CubFund may be used within the area bounded by
the North Branch of the Chicago River, Diversey
Parkway, Lake Michigan, Buena Avenue, Clark
Street from Buena Avenue to Montrose Avenue
and adjacent blocks, and at or around any remote
parking lots. Uses are determined by the aldermen
of wards neighboring Wrigley Field after input from
the Cubs, the City of Chicago and the community.
During the past few years, a number of suggestions
have been made by Cubs and area residents for
potential uses of CubFund. Among them are:
Additional buses for the remote parking lotto help reduce the time it takes to return to
the lot after games and thereby promote
additional use of the lot.
A trafc study designed to identify themost efcient ways to direct trafc west of
the ballpark after games.
Creation of No Parking zone on NBClark Street following games to facilitate
trafc ow from the neighborhood. This
would take out of commission two pay
boxes, roughly 15 cars for three hours. The
City may need to reimburse its private
parking meter pay-and-display vendor
for the loss of revenue during such hours.
Such reimbursement is a legitimate use of
CubFund dollars.
Increased lighting in the blocks immediatelywest of Wrigley Field.
A private hospitality team to be a deterrenton neighboring streets after night games,
much like the teams used for musical
performances.
Re-naming the Red line Addison el stopCubs-Addison (similar to Sox35th) to
encourage greater use by fans visiting from
out of town.
Crosswalk at Irving Park and Seminary (plusstoplight).
CTA fare card machine for Wrigley Field.
Enhanced or variable message boards.
Update/Replace electronic messageboards.
Additional lighting at Challenger Park.
We hope you enjoyed reading about the Cubs
Neighborhood Protection and Improvementprogram and its role in being a good neighbor and
steward in the community. These efforts remain
an important part of the on-going partnership
between the Cubs and our neighbors and will
continue into 2012.
hank you for your hel making these effortsossible. We look forward to seeing you inand around the community in the year ahead.