CURICULUM VITAE Name : Dr. Nor’Ain Bte Haji Othman Position : Associate Professor Identification Card : 590825-71-5258 Office Address : Faculty of Hotel and Tourism Management Universiti Teknologi MARA (UiTM) Malaysia, Puncak Alam Campus, 42300 Bandar Puncak Alam, Shah Alam, Selangor Tel. No : 016 373 5634 E-mail : [email protected]Qualification : PhD in Tourism Management University of Queensland, Brisbane, Australia (2006) Master of Science with Distinction in Tourism Management and Marketing Bournemouth University, UK (1998) BBA (Hons) Marketing, UiTM (1991) Diploma in Public Administration, UiTM (1980) 1
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CURICULUM VITAE
Name : Dr. Nor’Ain Bte Haji Othman
Position : Associate Professor
Identification Card : 590825-71-5258
Office Address : Faculty of Hotel and Tourism ManagementUniversiti Teknologi MARA (UiTM) Malaysia, Puncak Alam Campus, 42300 Bandar Puncak Alam,Shah Alam, Selangor
2. Assistant Director, Malaysia Tourism Promotion Board, (1991-1993) Serve the following department:
Marketing Division Research and Training Division
3. Tutor for Undergraduate in Tourism & Leisure Management, Faculty of Tourism and Leisure Management, Uni. of Queensland, Brisbane, Australia (Feb-June 2003)
4. Tutor for TAFE students, Brisbane, Australia (Mach- June 2003), in the following subjects:
i. Gaming Industryii. Business Operation in Hospitalityiii Marketing in Hospitality Business
5. -Coordinator for Post Graduate Program (2007-2009) -Lecturer, (1993 – current) Faculty of Hotel and Tourism Management Universiti Teknologi MARA (UiTM), Shah Alam (12 years teaching experience from 1993 till now)
6. Deputy Dean (Research & Industry Linkages) (2009-2014)
Partnership, Tourism Distribution Channel, Tourism Marketing Communication Analysis and Decision Making, Tourism Marketing Management, Advance Event Mgmt , Professional Development, Hospitality Research Methodology, Sustainable Tourism, Service Marketing, Tourism Policy, Seminar in Industry Perspectives
Supervision: 9 PhD. Students: 4 completed
6 Master in Tourism students (by research): All completed
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Supervision: PhD Student
No. Name of Student Title University1. Salamiah A Jamal (completed PhD
in 2011)Main supervisor : 2007-2010
Perceive Value, Satisfaction and Visitor Psychographics in Community Based Homestay Tourism : Behavioural Intention Perspective
Perceived Authenticity, Perceive Risk and Experiential Value Perceptions to Revisit Destination in Malaysia
FPHP, UiTM
5. Suryati Abd Shukor (on-going)Main supervisor : 2008- current
Malaysian Attitude and Culture Towards Providing Services for Disable Participants for Tourism Mega Events
FPHP, UiTM
6. Dato’ Ammar Abdul Ghafar (completed)Main supervisor : 2011-current
Community Resilience: Knowledge on Vulnerability Reduction, Government Support and Community Preparedness in Tourism
FPHP, UiTM
7. Dato’ Mohamad Razip Bin Hassan (on-going)Main Supervisor: 2014 - current
Determining The Influence Of Psychological And Environmental Contextual Factors On Destination Management Organisation (Dmos) Managers’ Intention Towards Crisis Planning
FPHP, UiTM
8 Wan Mahmud Bin Wan Ahmad(on-going)Main Supervisor: 2008- current
Image of Malaysia as Islamic Tourism Destination
FPHP, UiTM
9. Mohd Ariff (on-going) Maqasid Syariaah as the FPHP,
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Main Supervisor: 2014-current governance of Islamic tourism Organization
UiTM
10. Ahmad Farhanudin Bin MohamadMain supervisor: 2015
Islamic Tourism: The Acceptance, Challenge and Impact to the Operators
Quality Performance of Homestay Operators for International Tourists
FPHP, UiTM
4. Suhaila Binti Mohd IsaHM781 Master in Tourism Management (by research)Completed 2006-2012
Volunteers’ Motivation and Commitment in the Multicultural Tourism Events
FPHP, UiTM
5. Sabrina Bt. TarmudiHM780 Master in Hospitality (by Research)Completed 2006-2011
Sponsorship Relationship: Satisfaction, Trust and Commitment Towards the Intention to Renew in Tourism Events
FPHP, UiTM
6. Mohd Jinis Bin Abdullah HM781 Master in Tourism Management Completed 2006-2012
Tourist Leisure and Recreation Experience at Recreational Forest
FPHP, UiTM
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Supervision: Master (by Coursework)
2017
Che Rafidah Bini Aziz(2014491754)Master of Tourism Management
The Role of Tour Guide Influences The Destination Image
2017 Farahanum
2017
2016
2015
Faisal Asyraf Bin Abdul Rahim (2013275142) Nur Aliya Binti Mohd Fuad (2013401876)
Muslim Customers' Perceived Value, Satisfactio, and Retention in the Tourism Industry
2015 Sabrina Binti Samsudin (2013782343)
Attitudes, Lifestyles and social Benefits of Local Communities Towards Islamic Tourism Development in Malaysia
2015 Nurhajirah Aby Hasan (2011613306) Completed
Acceptance and Intention to Stay at Shariah Compliant Hotel Among Non-Muslim Consumers: A Case Study in Selangor
2015 Mohd Arsy Ardy Bin Mohd Hardy
Formulating Islamic Tourism Education (ISTE) through Integration of Islamic Values and Tourism Education Future Initiative (TEFI) Values
2014 Nurliana Binti Jaafar Rebranding Components towards developing tourism destination: A case study of Negeri Sembilan
2012 Norhidayah Mohd Rashid (2010322429)
Motivation towards satisfaction among international event Volunteer: Formula 1 Grand Prix, Sepang
2012 Zauyani Zainal Mohamed Alias (2010435754) Festival and Event
2011Noriah Jaafar, Siti Hanim Hamiruddin Noor Laili Mohd Sohaili
Perception of Tourist Towards Malaysia as a Shopping Destination
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External Examiner for PhD & Master by Research
No. Name of Student Title University1. Mr Dina Rodin Randriamiary
109072255Doctor of Business Administration
Emprical study on influences o the cartoon animation moview Madagascar on the Island of Madagascar’s tourism. Investigating on motivation, destination image perception and intention to visit among potential visitors
Lim Kok Wing University2016
2. Hassnah Binti Wee (2005219034)PhDBM990
The Mediating Role Of Emotion On The Relationship Between Festival Environment Quality And Loyalty
FPP.UiTM2016
3. Wan Sofira Eliza B Hj Wan Yusof
Consumer Perceptions Towards Islamic SPA Approach (I.S.A) in Islamic Tourism
Faculty of Entrepreneurship and Business, Univ Kelantan2015
4. Chok Nyen Vui Effect Of Service-Scape On Tourist Experience, Emotion, Perceived Value, Satisfaction And Its Implication For Behavioural Intention
UPM(2015
5 Norol Hamiza Binti Zamzuri Organizational Of Sustainable Business Events Among Stakeholders
UPM(2014
6 Munieleswar S/O Raju Guest’s Satisfaction Towards Services Quality Provided By Homestay In Selangor, Malaysia
UPM(2015)
7 Nur Hafizah Binti Muhammad Relationships Of Attitudes, Social Norms And Perceived Behavioral Control With Adolescent’s Intention To Eat Malaysian FoodTraditional
UPM(2014)
8 Wan Sahida Binti Wan Zulkifli Developing The Concept Of UPM
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(Gs26177) Muslim Friendly Hotels In Malaysia
(2014)
Professional Bodies/Organization/Association Involvement and Examiner:
1. DirectorUniversal Crescent Standard Center (UCSC)
2012 till today
2. Revision Board Member for Faculty of Hospitality Management, University College of Islam Melaka (2017-2019)
6. Associate MemberPusat Warisan Seni Melayu (PWSM)Faculty of Architecture, Planning and Surveyor
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UiTM, Shah Alam (2008-2010)
7. JudgeBusiness Invention, Innovtion and Design (BHD 2008) CompetitionUiTM: 26 Ogos 2008
8. Evaluation PanelAcademic Research and Excellence Project, UiTM: 11 August 2008
9 JudgeResearch Innovation and Creativity Exhibition (PRPI) 2008, Universiti Putra Malaysia 29-31 July 2008
10. Evaluation Committee Fundamental Research Grant, UiTM 13 March 2008
11. Judge Malaysia Tourism Award 2005/2006 Best Tourism Packages & Program Category
12. Examiner for Phd and Master (by research & course work) student.
Editorial Board Membership
1. Editorial Board member of Journal of Destination Marketing and Management, United Kingdom
2. Reviewer for Journal of Tourism Geography, United States of America
3. Reviewer for Anatolia: An International Journal of Tourism and Hospitality Research, Turkey
Research Work/Consultancy :
1. FRGS Grant 2011: Research Title : Formulating the Islamic Tourism Model RM30,000, Completed in 2013
2. FRGS Grant 2012: Research Title: Adoption and Implementation of Responsible Island Tourism Practice – April 2012-2013 - RM71,260 ( Member)
3. ERGS Grant 2012 – Research Title: Innovative System Indicators for Islamic Tourism Using C-Pest Factors 1 July 2012 – 30 Jun 2015 (36 months) : RM 50,000 ( Principle Investigator)
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4. Knowledge Transfer Program: Grant from KPT – RM120,000Educating Homestay Community in Melaka to Fabricate Organic Based Product Through Utilization of Existing Natural Resources: An Improvement of Community Identity and Income- 2012 – 2012 (Member)
5. Training for Event Educators. Grant by Ministry of Education July-Dec 2014 RM200,000
6. Training for MATTA Chapter Selangor members on ‘Do’s and Don’t for Travel Consultant. 29 Feb – 1 July 2012 : RM99,000
7. Technical Advisory Council of Caprice Crescent International Standard, Turkey1 May– 31 December 2012- RM30,000
8. Education Consultancy Services: The Establishment of Post-Secondary Private Education Institution. Mayflower iTravel Sdn Bhd. Sept 2011-Mach 2012, RM280,000
9. A Review of the Tourism Industry (Tour Operating Business and Travel Agency Business) Regulation 1992 & Tourism Industry (Tour Operating Business and Travel Agency Business)(Amendment) Regulations 200015 June-15 October 2011:RM32,710.00Bahagian Hal Ehwal Undang-Undang, Jawatankuasa Pembaharuan Undang-Undang Malaysia (JPUUM)
10. Study on Tourist Arrival (Domestic & International) to Selangor in 2011 (tourism Selangor 1 Jan – 30 Jun 2011: RM100,000
11. Event Consultant for Caprice Gold Turkey in organizing the 1st Islamic Tourism Standard Conference 2012, 5-6 December 2012- RM750,000
12. An Investigation into the Psychographics of Visitors to Homestay Malaysia (Dana Kecemerlangan- RM18,000)
13. Study on Selected Tourism Events 2009/2010 (Dana Kecemerlangan RM25,000)
14. Assessing Customer Behavior Towards Tourism Website in Malaysia (Nov 2009)
15. Study on Middle East tourists Services Expectation and Satisfaction Gap in Malaysian Accommodation providers’ -2009/2010 Islamic Tourism Center funding RM50,000
16. Third Country Training Programme (TCTP) International Course for African Countries: Seminar On Community Based Tourism /TICAD IV) Follow up” Resource Person. Jointly organized by Japan International Cooperation Agency & Islamic Tourism Centre (ITC), Ministry of Tourism.
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17. Short Training Course- Capacity Building for Islamic Tourism Center, Ministry of Tourism. “Strategies for Developing Community-Based Tourism: Learning from the Experience of Homestay Programme” 3-15 August 2009. RM121,000: Malaysia Technical Cooperation Programme (MTCP) Funding 2009 : Islamic Tourism Center, Kementerian Pelancongan
18. Managing Agrotourism: Cases of Rural Area in Malaysia (2009)
19. Domestic Tourist Decision-Making: Free Independent Travel (FIT) or Tour Packages?
20. Halal Tourism: Current Situation in Malaysia (2009)
21. Travel Behavior on Cross Border Tourism: A Case of Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) (2008 on-going) –RM75,000 (FRGS application rejected- Reapplied for Dana Kecemerlangan)
22. Study on the Demand for Islamic Tourism (2009 on-going)- Self funding
23. Examining Tourist Experience, Service Quality, Loyalty and Re-visit Intention: Evidence of United Arab Emirates as a Tourist Destination (on going 2008)
24. Iranian Tourist Expectation on the Service Quality of Hotel in Kuala Lumpur (2009)
25. Perceive Value and Behavioral Intention: Investigation in Community-based Homestay Tourism Context (2007 –on going)
26. Tourist Satisfaction and Service Quality in Taman Pahang, Malaysia (2008-2009) FRGS Funding – RM30,000
27. Sustainability Analysis: Visitors Impact on Taman Negara Pahang, Malaysia (2008-2009) – FRGS funding – RM30,000
28. The Art of Converting Culture into Viable Tourism Product (2008) – own funding
29. Assessing Tourist Total Experience that Influences Satisfaction at Motor Sport Event (2007)- own funding
30. Economic Evaluation of Special Events: A Case of the 9 th Fespic Games 2006- Malaysia sport Tourism Council (Malaysia Sports Tourism Council)- RM10,00
31. The Colors of Malaysia Festival: A Comparative Study of Satisfaction between the Local and International Visitors- own funding
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32. Tourists Leisure and Recreation Experience at Recreational Forest (2008)
33. Job Opportunities in Event Management: Comparative Study between Malaysia and Australia (2005-2006)- own funding
34. Study on Strategic Marketing Alliances and Performance between Hotel and Travel Agencies in the Klang Valley (2002-2003) – BRC
35. Strategic Alliances and Network Relationships between A National Tourism Organisation (NTO) and Profit and Non-Profit Organisations in Malaysia. (2001-2004) – own funding
36. Kajian Pembangunan Tenaga Kerja Industri Pelancongan (2000-2001) – Kementerian Pelancongan – RM150,000
37. Study on Tourist Preferences and Behaviour on Free Shopping in Malaysia (1997-1999) –RM250, 000 – Kementerian Kebudayaan, Keseniaan dan Pelancongan
38. Study on Tourist Attractions in Peninsula Malaysia (1997), RM 150,000, Kementerian Kebudayaan, Keseniaan dan Pelancongan
39. Study on Tourist Attitude towards Shopping in Malaysia (1996) RM200,000 Kementerian Kebudayaan, Keseniaan dan Pelancongan
Papers Presented at Local and International Conference/Seminar:
1. Designing Future Education: Islam Tourism Education. Celebrating and Enhancing the Tourism Knowledge-based Platform: A Tribute to Jafar Jafari University of the Balearic Islands, Spain & Copenhagen Business School, Denmark, 23-25 October 2013
2. Development of Homestay Industry as Community Base Tourism: Impacts on Economic and Socio Economic to Rural Area - Panel Speaker 2nd Melaka International Homestay Seminar, 22-24 September 2012, Melaka International Trade Center, Melaka
3. Determinants of Intention to Renew Sponsorship of Tourism Events. Sabrina Tarmudi, Nor’Ain Othman & Yap Bee Wah. 2nd Interdisciplinary Tourism Research Conference, 24-29 April 2012, Fethiye, Turkey
4. Heritage Tourist’s Perceived Authenticity in Revisiting Heritage Tourism Destination in Malaysia, Zaharah Mohamed Rani & Nor’Ain Othman, 6th World Conference for Graduate Research in Tourism, Hospitality and Leisure, 24-29 April 2012, Fethiye, Turkey
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5. Tourist Shopping Behaviour towards Malaysia as a Shopping Destination, Noor Laili Mohd Sohaili, Siti Hanim Hamiruddin, Noriah Jaafar & Nor’Ain Othman. 6th World Conference for Graduate Research in Tourism, Hospitality and Leisure, 24-29 April 2012, Fethiye, Turkey
6. Economic Impact of Cultural Event: Evidence from Thaipusam Festival Visitors’ Spending, Mohd Hafiz Mohd Hanafiah, Nor’Ain Othman & Mazlina Mahadzar. 6 th
World Conference for Graduate Research in Tourism, Hospitality and Leisure, 24-29 April 2012, Fethiye, Turkey
7. Trend of Outbound Malaysian Tourist (Attitude of Muslim Tourist. Seminar for Graduate, 22 February 2012, TLEC Center, Jeju National University, Jeju Island, Korea. Invited by Prof Sung-Soo, Jang, Director, Tourism & Leisure Education Center, College of Liberal Art, Jeju National University, Jeju Island, Korea
8. The Creative tourism of Malaysia Homestay: An Analysis of Experiences and Word of Mouth. Salamiah A. Jamal, Nor’Ain Othman (Dr) & Nik Maheran Nik Muhammad (Dr). TTRA Europe 2011 and AFM Conference, “Creativity and Innovation in Tourism” 11-13 April 2011, Technopole d’Archamps, France.
9. Does the Dimension Climate and nature Still Rank High in Long-Term Tourism? Norliza Aminuddin, Sofiah Abdul Rahman (Dr) & Nor’Ain Othman (Dr), TTRA Europe 2011 and AFM Conference, “Creativity and Innovation in Tourism” 11-13 April 2011, Technopole d’Archamps, France.
10. Cross Cultural Tourism: Acceptance of Local Residence Towards Syariah Compliance Hotel in Malaysia. Yuni Aryanti Bt Roslin & Nor’Ain Othman (Dr). 4th Tourism Outlook & 3rd International Tourism Studies Association Conference, 30 Nov- 3 Dec 2010, UiTM Hotel Shah Alam
11. The Role of Value in Community-Based Tourism: Evidence from five Homestay Villages. Salamiah A. Jamal, Nor’Ain Othman (Dr) & Nik Maheran Nik Muhammad (Dr). The 4th Tourism Outlook & 3rd International Tourism Studies Association Conference, 30 Nov- 3 Dec 2010, UiTM Hotel Shah Alam
12. Local Community Involvement and Participation towards the Sustainability of Heritage Tourism in Malaysia: A Case of Lembah Bujang, Kedah Malaysia. Zaharah Md. Rani & Nor’Ain Othman (Dr). The 4th Tourism Outlook & 3rd International Tourism Studies Association Conference, 30 Nov- 3 Dec 2010, UiTM Hotel Shah Alam
13. Attitude of Event Organizers toward Disabled Attendees for the Development of Barrier Free Tourism Events. Suryati Abd Shukor & Nor’Ain Othman (Dr). The 5th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Cappadocia, Turkey 23-30 May 2010
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14. Travel Agents versus Internet Services: The Choice for Malaysian Travelling Overseas. Mohd Ridzuan & Nor’Ain Othman (Dr). The 5th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Cappadocia, Turkey 23-30 May 2010
15. Tourism Events in Malaysia: A Cost Benefit Analysis. Mohd Hafiz Mohd Hanafiah Nor’Ain Othman (Dr) & Maslina Mahadzar. The 5th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Cappadocia, Turkey 23-30 May 2010
16. Community Base Tourism: An Experience of Homestay Programme in Malaysia Applicable to Cham Communities. Malay Heritage in Cambodia, Lao & Vietnam, , Phnom Penh, Cambodia,24-26 June 2010
17. Homestay Tourism, Psychographic and Segmentation in Malaysia. Salamiah A. Jamal, Nor’Ain Othman (Dr) & Nik Maheran Nik Muhammad (Dr). 1st International Conference Innovative Marketing and Management, Phuket Thailand 12-14 July 2010
18. Awareness and Attitude Towards Hotel Operation According to Shariah Compliance in Malaysia. Yuni Aryanti Bt Roslin & Nor’Ain Othman (Dr). Seminar Pengurusan Perhotelan & Pelancongan Islam 22-23 June 2010
19. Consumer Perceived Value: A Multiple Item Scale in Community-based Homestay Tourism. Salamiah A. Jamal, Nor’Ain Othman (Dr) & Nik Maheran Nik Muhammad (Dr). 3rd Advances in Tourism Marketing Conference 2009, Bournemouth University, United Kingdom. 6-9 Sept 2009
20. “Accelerating Tourism Growth in Asia- The Lesson from Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT)”Nor’Ain Othman (Dr)
International Seminar “Indonesia Tourism Development: Learning from other Countries. Tourism Marketing Management Program, Indonesia University of Education, Bandung, Indonesia, 2 December 2008,
21. “The Art of Converting Culture into Viable Tourism Product” Nor’Ain Othman (Dr) Seminar Antarabangsa 2008. Pemandiran Budaya Tamadun Timur Laut., UiTM Shah Alam, 25-26 August 2008
12. ‘The Future Development for IMT-GT Region in Tourism’, Nor’Ain Othman (Dr) 5th TEAM Symposium, Prince Songkla University, Phuket, 22 August 2008
13. ‘Tourist Satisfaction and Service Quality in Taman Negara Pahang, Malaysia’ Nor’Ain Othman (Dr), Rozian Mohd Taha & Siti Sabariah Ismail. The 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure 22-27 April 2008, Antalya, Turkey
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14. ‘Sustainability Analysis: Visitors Impact on Taman Negara Pahang, Malaysia’ Nor’Ain Othman (Dr), Lim Lay Kian (Dr) & Maslina Mahadzar. The 4th World
Conference for Graduate Research in Tourism, Hospitality and Leisure 22-27 April 2008, Antalya, Turkey
15 ‘Assessing Tourist Total Experience that Influences Satisfaction at Motor Sport Event’ Rzieanna & Nor’Ain Othman (DrP The 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure 22-27 April 2008, Antalya, Turkey
16 ‘Job Opportunities in Event Management. A Comparative Study between Malaysia and Australia’ Nor’Ain Othman (Dr) & Charles Arcodia (Dr) The 2nd Tourism Outlook Conference, 6-7 December, 2005 UiTM Hotel, UiTM Shah Alam.
17. ‘Study on Strategic Marketing Alliances and Performance between Hotel and Travel Agencies in the Klang Valley’ Nor’Ain Othman, Norliza Aminuddin & Dzulkifli Ahmad-The 2nd CHRIE Conference, Phuket, Thailand-CSSR 2005, 10-12 June 2005, Kuala Terengganu, Terengganu
18.. ‘Strategic Alliances and Network Relationships between A National Tourism Organisation (NTO) and Profit and Non-Profit Organisations in Malaysia’. Nor’Ain Othman International Conference on Event Tourism and Destination Management, 28-30 November, 2003, Yichang, China
19. ‘Strategic Alliances and Network Relationships between A National Tourism Organisation (NTO) and Profit and Non-Profit Organisations in Malaysia’ Nor’Ain Othman. Joint University Tourism Research Seminar, (Griffith Uni, Queensland Uni & Southern Cross Uni.), May 3 2002, Byron Bay, Australia
20. ‘Strategic Alliances in Tourism Education’. Nor’Ain OthmanThe First Hospitality and Tourism Educators National Conference, 14-15 June 2001, Park Plaza Hotel, Kuala Lumpur
21 ‘Designing, Packaging and Marketing Tourism Product’ Nor’Ain Othman Inter Co op Tourism Seminar by Angkasa & International Co Op Association, 11-13 June, 2001 The Malaysia Airlines Academy, Kelana Jaya
22. ‘The Impact of Internet in Travel Business’ Nor’Ain Othman ASEAN Travel Symposium “ASEAN – Republic of Korea: Joint Partners in Tourism for the New Millennium” 4 May 2000, Hilton, Seoul, Korea
22 ‘Strategic Alliances in Tourism and Hospitality Education and Training in Malaysia’Nor’Ain Othman & Norkhomar. Tourism Industry & Education Symposium, Jyvaskyla Polytechnic (Finland) & Bournemouth Uni. (UK), 25 September 1999, Finland
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23. ‘Destination Marketing: Strategic Alliances between NTO and Tour Operators in United Kingdom’ Nor’Ain Othman. ANZMAC99 Conference, University of New South Wales, 28 November, 1999, Sydney, Australia
24. ‘Strategic Alliances: Is it the Answer to the Economic Woes in the Tourism Sector’Nor’Ain Othman, Kamariah Othman, Yaacob Anas & Dzulkifli Ahmad. UNITEN Business Management Conference 99, 13 September, 1999, UNITEN, Kajang, Selangor
PROJECTS/PROGRAMS CARRIED OUT:
1. Co Chairman: 10th Tourism Outlook Conference, 19-21 October 2017, Sri Lanka
2. Co Chairman: 9th Tourism Outlook Conference, Nanjing, China
3. Co Chairman: 8th Tourism Outlook Conference, 29-31 July 2015, Lombok, Indonesia
4. Co Chairman: 7th Tourism Outlook Conference, 8-10 August, Sri Lanka
5. Co Chairman: 6th Tourism Outlook Conference, Kota Kinabalu, Sabah
6. Chairman for the 1st International Islamic Tourism Standard Conference 5-6 December 2012, PWTC, Kuala Lumpur
7. Deputy Chairman for the Melaka International Heritage Conference & 5th Tourism Outlook Conference 2012: 26-28 June 2012, Holiday Inn, Melaka
8. Organizing Chairman, Forum and Innovation Exhibition 2012, 16 April 2012, SACC Shah Alam, in conjunction with PATA Conference and supported by Tourism Malaysia
9. Advisory Conference Committee & Session Chair, 6th World Conference for Graduate Research in Tourism, Hospitality and Leisure, 24-29 April 2012, Fethiye, Turkey
10. Organizing Chairman for the 4th Tourism Outlook and ITSA International Conference” 30 Nov – 3 Dec 2010
11. Organizing Chairman, Hospitality Innovation, Invention and Design (HIID) Competition 2009, Faculty of Hotel and Tourism Management, UiTM
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12. Organizing Chairman, Future Tourism Leaders Program: Cultural Heritage Exploration & Educational Expedition of Global Islamic Tourism, Uzbekistan-Turkey, March 2009
3, Chairman (Malaysia) “Visit IMT-GT Year 2008’ Indonesia-Malaysia-Thailand Joint Business Council of Malaysia
4 Organising Chairman, The 7th Asia Pacific Forum for Graduate Students’ Research in Tourism, 3-4 June 2008, UiTM Hotel, Shah Alam, Selangor
5. International Tourism & Hospitality Carnival, 29 Feb-1 March, 2008 Hotel UiTM, Shah Alam, Selangor
6 Chairman for the 3rd Tourism Outlook Conference & Global Events Congress II: Heritage & Tourism: Alliance & Network Relationship, Event Management & Event Tourism, 16-18 July 2008, Renaissance Kuala Lumpur Hotel. Jointly organized by Faculty of Hotel and Tourism Management, Faculty of Architecture, Planning & Surveying, UiTM and School of Tourism, University of Queensland, Australia
7 The 2nd Tourism Outlook Conference, UiTM Hotel, Uni, Teknologi MARA (UiTM),6-7 December 2005
8. CITRA Rasa Malaysia- The Summit Plaza, Subang Jaya, 6-7 March 2005Joint Project between Faculty of Hotel and Tourism Management, UiTM, Shah Alam and State Tourism Action Council, Selangor
9 Forum ‘International Dialogue: Bridging the Gap between Vision & Reality’ YAB Dato’ Seri Abdullah Bin Haji Ahmad Badawi (Deputy Prime Minister of Malaysia), 2 March 2002, Carlton Crest Hotel, Brisbane, Australia (President of the Organising Committee (Australia) of the Forum)
10. Young Tourism Ambassador Programme to the following destination:a. Iran (April 2001)b. Spain & Morocco (25 July 1997)c. Turkey (25 November 1996)d. United Kingdom (23 July 1995)e.. Bangkok, Thailand (1994)
11. Seminar on Hospitality and Tourism, INTEKMA Resort, 10-12 October 2000
12. Youth Tourism Symposium and Exposition 2000, Menara UiTM & UiTM Hotel, 6-10 March 2000
13. Symposium on Environment Conservation and Management in Malaysia- Challenges in the Tourism Industry. Hotel UiTM, 7 August 1996.
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MANUAL/PUBLICATION:
1. NorÁin Othman, Rozian Mohd Taha & Shayaa Othman (2017) Maqasid Al Shariah in the Governance and Management Strategy in Islamic Tourism Businesses. International Journal of Islamic Management and Business, ISSN 2413-2330 (online), ISSN 2520-4874 (Print) Vol-3 No-1, 2017
2. NorÁin Othman & Salamiah A. Jamal (2016). Innovative System Indicators for Islamic Tourism Using C-PEST Factors.Destination Marketing (Book Chapter) . Destination Marketing. An International Perspective: Rouledge. Taylors & Francis (2016)
3. Norain Othman & Shayaa Othman (2015) Islamic Tourism: Discovery of Values and Knowledge (ISBN 978-967-11615-2-4) 2015
4. Tropical Outlook Conference: Balancing Development and sustainability in Tourism Destination 29-31 July 2015. Lombok, Indonesia. Conference Proceeding as Editor
5. Ammar Ghafar, NorÁin Othman & Salamiah A. Jamal (2015), The Role of Government on Community Resilient in the Homestay Industry in Malaysia Tourism, Leisure and Global Change Vol 2, 2015 (ISSN 2312-0630- On-line
6. Zaharah Md Rani & NorÁin Othman (2014) Perceived Authenticity as a Determinant to Revisit Heritage Tourism Sites in Penang. Tourism, Leisure and Global Change Introduction and Preface , Volume 1 (2014), p.TOC-148. Guest Editor Commission on the Geography of Tourism, Leisure and Global Change of the International Geographical Union.
7. NorAin Othman (Guest Editor), 2014- Community Resilience and Knowledge on Vulnerability in Tourism Development.Tourism, Leisure and Global Change, volume 1 (2014), Guest Editor Commission on the Geography of Tourism, Leisure and Global Change of the International Geographical Union
8. Issues and Challenges in Nurturing Sustainable Rural Tourism. Tourism, Leisure and Global Change, volume 1 (2014), p.TOC-75 Guest Editor .Commission on the Geography of Tourism, Leisure and Global Change of the International Geographical Union.
9. M.S.M Aslam, Khairil Wahidin Awang, Nor’ain Othman (2014), The Vulnerable Context of Tourism Development: Evidence from Sri Lanka. International Journal of Tourism Policy, Vol.5. No. 3, 2014
10. Norain Othman, Razip Hasan & Hasnah Wee (2012) How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012? Journal of Spatial and Organizational Dynamics destination Brand Tourism and Places: New Approaches (ISSN: 2183-1912)
11. Program Pemindahan Ilmu: Kolaborasi Universiti dan Industri: UiTM-Homestay Seri Tanjung.
12. Program Pemindahan Ilmu: Kolaborasi Universiti dan IndustriUiTM-Homestay Kg Lonek.
13. Zaharah Md Rani & NorÁin Othman (2012) Tourists’ Perceptions of Authenticity in Revisiting Heritage Tourism Sitesin Malaysia. Aspects of Tourist Behavior. Cambridge Scholar Publication 2012
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14. Nor’ain Othman & Shayaa Othman, IQS: Islamic Quality Standard for Hotel, UCSC Press 2012
15. NorÁin Othman, Hafiz Hanafiah, Zuliah Hamid (2010) Hospitlality Kalesdoscope: Current Issues and Perspectives, 2010 UPENA
16. Norliza Aminudin, Sofiah Abd. Rahman & Nor’ain Othman (2011) The Role of Country Riskiness in the Cross-Border Second Homes Model. Journal of International Business of Enterpreneurship UPENA, Vol 15. No 1. Jan 2011. ISSN 0128-7494
17. Jamal, S.A, Othman, N & Nik Muhammad.N.M (2011) Tourist Perceived Value in a Community-Based Homestay Visit: An Investigation into the functional and Experiential Aspects of Value, Journal of Vacation Marketing, Vol 17 Issue 1 (1st Quarter 2011)
18. Othman, N, Mohd. Anuar A, Kian, L.L (2010) Sustainability Analysis: Visitors Impact on Taman Negara Pahang, Malaysia Journal of Tourism, Hospitality and Culinary Arts Vol 2 Issue 1
19. Jamal, S.A, Othman, N & Nik Muhammad N.M (2009) An Investigation into the Perceived Value of Visitors Engaging in Malaysian Homestay Tourism. Journal of Hospitality & Tourism, Vol 7 No 2. 2009
20. 7th Asia Pacific Forum for Graduate Students’ Research in Tourism. Advances in Tourism Practices Pointing the Way Forward: Program & Abstracts June 3-4, 2008 ISBN 978-967-305-146-5
21. Selangor Homestay: Uniqueness & Experiences. UPENA-ISBN 978-967-305-165-6
22. Conference Proceedings The 3rd Tourism Outlook Conference & Global Events Congress II. Heritage & Tourism: Alliance & Network Relationship, Event Management & Event Tourism. July 16-18, 2007. ISBN 978-967-305-028-4
23. Conference Proceedings The 2nd Tourism Outlook Conference: Tourism Edge and Beyond. 4-6 December 2005, Hotel UiTM ISBN 983-3644-14-7
24. Tourism Alliance & Networking in Malaysia. UiTM Press ISBN 978-983-3644-34-625. ‘Mesra Malaysia/Malaysia Host’ Manual for frontliners. Kementerian Kebudayaan,
Kesenian dan Pelancongan Malaysia. October 200026. Event Tourism and Destination Management by Alan A. Lew, 2004
ISBN 7-5032-2497-5
KEYNOTE SPEAKERS, PANELIST AND INTERNATIONAL/LOCAL CONFERENCES ATTENDED 2009-2016
1. Main Speaker: Roundtable Discourse on Islamic Quality Standard for Islamic Hospitality. Centre for Islamic Development Management Studies (ISDEV), Universiti Sains Malaysia & International Institute of Islamic Thought (IIIT) East and South East Asia.
2. Presenter: Attitudes, Lifestyle And Social Benefits Of Local Communities Towards Islamic Tourism Development In Malaysia - Annual Tokyo Business Research Conference, 3-5 April 2017. Tokyo, Japan Won the Best Paper for Publication in the Journal of Business Management
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3. Panelist: “The Millennials Traveller Domination-How Does It Affect The Evolution Of Halal Tourism” World Islamic Tourism Conference 2016 (WITCX) 20th
October 2016, Putra World Trade Center, Kuala Lumpur, Malaysia
4. Panelist: Halal Hotel-Preserving Luxury and Entertainment in Shariah Compliance Hotel. World Islamic Tourism Conference 2015 (WITCX) 28-29th October 2015, Putra World Trade Center, Kuala Lumpur, Malaysia
5. Keynote Speaker: The Effect of Tourism on Rural Development: The Case of Malaysia. 3rd International Regional Development Conference, 15-16 October 2015, Bingol, Turkey
6. Panel Speaker: Maqasid Al-Shariah in the Governance and Management Strategy of Islamic Tourism Businesses. International Conference on Maqasid Al Shari’ah in Public Policy and Governance, 15-16 June 2015, International Institute of Advanced Islamic Studies (IAIS), Malaysia.
7. Co Chairman. The 9th Tropical Tourism Outlook Conference, Nanjing, China.
8. Co Chairman. The 8th Tropical Tourism Outlook Conference: Balance Development and Sustainability in Tourism Destination. 29-31 July 2015, Lombok, Indonesia.
9. Co chairman & Keynote Speaker: “Tourism Alliances and Networking for Sustainable Tourism”. 7th Tourism Outlook Conference & 3rd Tropical, Coastal and Island Tourism Conference: Nature, Culture and Networking for Sustainable Tourism. 8-10 August, 2014, Heritage Kandalama, Dambulla, Sri Lanka
10. Panelist: 12the Asia Pacific CHRIE (APacCHRIE) Conference 2014, Breaking Barriers Shifting Gears, 21-24 May 2014, Sunway Resort & Spa, Taylor’s University Lakeside Campus, Malaysia
11. Presenter: Islamic Tourism Marketing: The Role of Travel Agencies in Promoting Muslim Tour Packages. 5th Global Islamic Marketing Conference (GIMAC5), 22-23 April, 2014 Seri Pacific Hotel, Kuala Lumpur, Malaysia
12. Presenter: Comparative Study on the Acceptance of Shariah Compliance Hotel in Indonesia & Malaysia. IMHalal2015 International Malaysia Halal conference: Promoting Halal Ecosystem, 1-2 April 2015, Kuala Lumpur Convention Center, KLCC, Malaysia
13. Presenter: Global Issues and Challenges on Islamic Tourism. International Conference on Management, Science and Social Studies 2015 (ICMAS2015), 25-26 May 2015, Swiss Garden Hotel & Residence, Kuala Lumpur
14. Keynote Speaker: The Primer and Values of Ethics, Humanities and Education in Nurturing the World. International Conference on Ethics, Humanities and
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Education 2015 (ICEHE2015) 24-25 August, 2015, Bayview Hotel Langkawi, Malaysia
15. Advisory Committee, Moderator & Presenter: 7th World Conference for Graduate Research in Tourism, Hospitality and Leisure, 3-8 June 2014, Istanbul, Turkey
16. Co author: A conceptual review of Homestay Community Resilience Factors. 2nd
International Hospitality & Tourism Conference 2-4th September 2014, UiTM Penang, Malaysia
17. Best paper award: Co author- The Role of Perceived Authenticity as the Determinant to Revisit Heritage Tourism Destination in Penang. 2nd International Hospitality & Tourism Conference, 2-4th September 2014, UiTM Penang, Malaysia
18. Panelist: Trends & Immediate Future of Islamic Tourism. World Islamic Tourism Conference 2014 (WITC2014): Emerging Trends in Islamic Tourism, Travel & Hospitality Sector, 24th October 2014, Mawar Room, Balai Kartini, Jakarta, Indonesia.
19. Presenter, Moderator & Committee Member: International Halal Conference 2014 (INHAC2014), 17-18 November 2014, Double Tree by Hilton Hotel, Beyazit, Istanbul, Turkey.
20. Co Chairman. The 6th Tourism Outlook Conference & 2nd Coastal, Island & Tourism Conference, April 22-24, 2013, Le Meridian Hotel, Kota Kinabalu, Sabah, Malaysia
21. Visiting Professor: 15-28 October 2013, Faculty of Tourism, University of Balearic Islands (Palma de Mallorca-Spain)
22. Presenter: “Marketing of Islamic Tourism: Transformation and Discovery of Values in Tourism & Hospitality from Islamic Perspectives. 2-4 October 2013, University of Algarve, Portugal
23. Visiting Professor: 5-14 October, Faculty of Economics, University of Algarve, Portugal
24. Panelist: Designing our Future- Islam & Education, World Islamic Tourism Mart. 7th
INCOMTHU (International Conference on Muslim Tourism, Haji & Umrah), 4-5 September 2013, Putra World Trade Center.
25. Co Chairman & Panelist: “ Islamic Quality Standard for Hotel”.1st International Islamic Tourism Standard Conference: Quality Standard for Hotel from Islamic Perspective, 5-6 December 2012, Tun Dr Ismail conference Hall, Putra World Trade Center, Kuala Lumpur, Malaysia.
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26. Invited guest: Global Tourism Economy Forum-Macau 2012 GTEF). 9-11 September 2012 at the Macau Tower Convention and Entertainment Centre, Macau. (Invited guest by the Macau Tourism Board)
27. Moderator : International Halal Conference 2012: Enhancing Halal Integrity in the Global Halal Industry, 4-5 Septmber 2012, PWTC Kuala Lumpur, Malaysia (Attend and Moderate the academic session)
28. Panelist: International Islamic Tourism Conference. “Harvesting the Potential of Intra-regional Islamic Travel & Tourism”, 28-31 October, 2010 Putra World Trade Center, Kuala Lumpur, Malaysia
29. Moderator, Presenter & Scientific Committee: The 5th World Conference for Graduate Research in Tourism, Hospitality and Leisure, May 26-30, 2010, Cappadocia Dedeman Hotel, Turkey
30. Asia Sports & Adventure Tourism Industry Development Conference. 29-30 July 2010, PWTC, Kuala Lumpur
