Date post: | 20-May-2015 |
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Current Internet trends: Where is the money?
Maxon Pugovsky, Microsoft Ukraine, IDCEE 2011
Mobile Apps market
500 000+300 000+35 000+
2010 20150
5
10
15
20
25
30
$6,8B
$25B
Sources: MarketsandMarkets; InformationWeek; Distimo
In 1 year:• Android #1• WP #3, overpassing
BlackBerry and Ovi markets
• 20% of game developers get 97% of revenue
• 50% of games earn less than $3 000 in lifecycle
• 83 000+ in Apple App Store with average price $1,04
• 70-80% of downloads• Only 4% of apps feature
in-app purchase but they gain76% of revenue!
Games is the most popular category!
Sources: 148apps.biz; Distimo; Appolicious; Mashable
OvercrowdedFragmented2 years timeframe for entrance
To get rich in a gold rush sell pickaxes!
It’s a gold rush!
The money is here:Create middleware, frameworks, construction sets, analytics, ad networks, etc. for mobile.
• Mobile is a must for any web service.• Make data accessible on any device.
Bring experience beyond mobile devices
• 800M users• 350K registered at developers forum• 180K jobs worth $12B in salaries were
created in 2011 in the US by Facebook Application Platform
The social network
You know what is cool?
Source: Atelier.net
• Tencent’s QQ and Qzone – 800M• Vkontakte.ru – 100M• Netlog.com – 70M• Odnoklassniki.ru – 45M• Naszs-Klasa.pl – 14M
14 communities with 100M+ users
Other social networks with apps
http://en.wikipedia.org/wiki/List_of_virtual_communities_with_more_than_100_million_usershttp://en.wikipedia.org/wiki/List_of_social_networking_websites
Games and virtual goods• 20% of Americans played
social games; 35% of them never played games before.
• 28% US & UK players paid real money for virtual goods and currency
• 230M play in Zynga games monthly
Sources: Insidevirtualgoods.com, Mashable.com
But can you beat Zynga, Playdom (EA Games, $400M), Playfish (Disney, $763M) and others?
• 80% of the US companies with 100+ employees use SMM
• $3B out of $31B of online advertising in the US in 2011.
• Companies & agencies additionally spend on technology.
The money is here:Build tools for companies and agencies to facilitate SMM activities: Facebook apps, monitoring, social CRM, posting & moderating, integration of social platforms, analytics, etc.
Think beyond games: SMM!
Sources: eMarketer, CickZ
• From $25B in 2011 to $160B in 2020.
• New jargon:– SaaS: software as a
service– IaaS: infrastructure– PaaS: platform– BPaaS: business
process
• 30% of Ukrainian companies will use cloud services in 2015 – survey at Microsoft
partner conference
Weather forecast: cloudy
Sources: Zdnet, Microsoft Ukraine
• Enterprise IT-infrastructure & applications move online and to “private clouds”
• Why companies migrate:– Less capital costs and
optimized operational cost – “pay as you go”
– Scalability at peak moments
– Accessibility from anywhere
– Increase of business efficiency and employees productivity
What is going on?
• Help enterprises move to the cloud.• Tools for migration between cloud environments.• Applications for cloud marketplaces like Windows Azure App
Fabric. Etc.
The money is here: Develop for the cloud
The ultimate secret of success