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Custom Content 101: Where It Comes From, How It Works, And How It Fills Your Funnel
Custom Content 101: Where It Comes From, How It Works, And How It Fills Your Funnel
Custom Content 101: Where It Comes From, How It Works, And How It Fills Your Funnel
Matt PillarEditor in Chief, Integrated Solutions For Retailers magazineContributing Editor, Business Solutions magazine
Jim RoddyPresident, Jameson Publishing
Custom Content 101: Where It Comes From, How It Works, And How It Fills Your Funnel
What’s content marketing? Why is it important? For B2B marketers, what “counts” as content? How do you create it? What do you do with it? How do you measure its success?
Discussion Topics:
Custom Content 101: Where It Comes From, How It Works, And How It Fills Your Funnel
A 2014 B2B Content Marketing Benchmark Report from CMI and MarketingProfs found that 93% of B2B marketers are using content marketing, yet only 42% say they’re effective at it.
What’s The Disconnect?
Custom Content 101: Where It Comes From, How It Works, And How It Fills Your Funnel
What content creation barriers are marketers are running into?
Custom Content 101: Where It Comes From, How It Works, And How It Fills Your Funnel
How can marketers break through content creation barriers?
Custom Content 101: Where It Comes From, How It Works, And How It Fills Your Funnel
B2B Publishers: New Strategies For Custom Content Marketing
Custom Content 101: Where It Comes From, How It Works, And How It Fills Your Funnel
Jameson Publishing & VertMarkets: A History Of Content Syndication Success
Custom Content 101: Where It Comes From, How It Works, And How It Fills Your Funnel
Content Disaggregation:More Mileage For The Content Marketing Investment
Custom Content 101: Where It Comes From, How It Works, And How It Fills Your Funnel
Custom Content 101: Where It Comes From, How It Works, And How It Fills Your Funnel
Thank you!
Matt [email protected]
For more insight on how busy IT marketers can optimize their content investment, visit
www.JamesonPublishing.com/BusyITMarketer
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