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Why AT&T Mobility?General Overview
Presented by: All Things Telecom
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Why AT&T Mobility?Value Proposition
Best NetworkThe best worldwide coverage. More Bars in More Places™
Nations fastest 3G network. Only carrier providing simultaneous voice and data usage
The nation’s largest Wi-Fi network
Greatest ValueUnlimited Mobile to Mobile calling - over 77 million AT&T wireless customers
Unlimited Nights and Weekend calling from 9PM to 6AM
Industry leading loyalty program with the AT&T Upgrade Advantage
Best ProductsThe most innovative and exclusive product portfolio
The only carrier to offer Video Share
The most consumer friendly Push to Talk next generation walkie-talkie service
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Connect people with their world,
everywhere they live and work,
and do it better than anyone else.
We let people choose how, when and where
they communicate.
We’ll set the pace for progressive innovation
and unmatched customer experience.
Our global network delivers a seamless world
of communications to our customers.
AT&T’s Vision
Page 4
Business Trends Driving The Market
Globalization
Mobile Society
Virtualization
Page 5© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered
trademark of AT&T Knowledge Ventures.
1 AT&T Mobile SolutionsCorporate Responsible User (CRU) Program
Program supports Features: • Potential Mobile Termination and MARC Contribution*• CRU & IRU revenue retires Corporation’s wireless
revenue commitment to AT&T which could increase the Corporation’s service discount.
• Single eBill invoicing for integrated wireline/wireless• Employees receive discounted rates for mobile
services and have a choice of plans and devices• Enterprise control over subscriber features/fees• Reduced administrative burden for both corporations
and employees: No employee vouchers.
Corporate & Employee Benefits
• Contracts with AT&T for CRU Program
• Identifies / maintains employees eligible for CRU Program
• Orders in bulk, or allows employee enrollment into the Program
• Pays entire employee invoice
Corporation: Fully Responsible Advanced Features
Enterprise Assists in the Activation of Features:
• Defining Pooling participants• Mobile Termination enrollment• MARC Contribution availability*• Choice of pricing plans
Features• GSM/Global footprint for voice and
data• Free Mobile to Mobile• Free Domestic Roaming• Competitive/flexible pricing• Competitive voice and data features• Rollover minutes
Provides mobile services and features to corporate employees. Corporations with greater than 6 devices receive competitive enterprise
rates and are fully responsible for their employees wireless bills
*VTNS, OneNet, ABN only
Page 6© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered
trademark of AT&T Knowledge Ventures.
AT&T Mobile Solutions Split Liability ProgramProvides mobile service to corporate employees and allows
corporations with greater than 6 devices to contribute towards their employee wireless bill
Corporation• Contracts with AT&T for Split Liability• Identifies employees/IRU eligible for Split
Liability• Maintains employee/IRU eligibility• Corporation pays for the data portion of the
IRU’s bill
Employee: Contract Responsibility• Company notifies employees/IRU of Split
Liability eligibility• Employee/IRU contracts for mobile
services and is liable for the contract• Employee/IRU pays for the voice portion
of their bill.
Corporate & Employee Benefits• Increasing wireless spend lowers rates under Attainment
Discounting option• Enterprises have tighter control over wireless expenses.• Employees benefit from corporate contribution to their
wireless bills• Single eBill invoice for integrated wireline/wireless• Employees receive discounted rates for mobile services &
have a choice of plans and devices• Reduced administrative burden for corporations &
employees
AT&T Mobile Solutions
Monthly SLB IRU DataContribution
# of Employees
Total Bill
Amount Due
AT&T Mobile Solutions
Monthly Company Contribution
Total Voice
Total Data
Total Bill
Amount Due
Corporation is billed by AT&T for the total sum of corporate
contributions
Employee monthly bill reflects Company
Contribution
Corporate Bill Employee Bill
$90
$ 80
$ 90
$170
$ 80
50
$ 1,500
$ 1,500
2
Page 7© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered
trademark of AT&T Knowledge Ventures.
Individual Responsible User Program
• Provides a discounted mobile services to employees who do not receive a corporate subsidy towards their monthly wireless bill
• Employee is fully responsible for this program
ON-LINE
3 AT&T Mobile SolutionsIndividual Responsible User (IRU) Program
Corporate and Employee Benefits
• Enterprises can provide employees a Discounted Rate for their mobility services due to their corporate affiliation
• All IRU revenue retires Corporation’s wireless revenue commitment to AT&T which could increase the Corporation’s service discount.
• Employees have the ability to choose the plan and device that meets both their business and personal needs
This Screen Shot is for
illustrative purposes only
Page 8© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered
trademark of AT&T Knowledge Ventures.
• Ability to call worldwide from the US
• Reaching to over 200 countries
• Dial “1+” followed by the country code, city and local number
• Charged on a per minute basis and apply to both Bucket of Minute and Per Minute Plans
• Optional reduced rates for an additional MRC
• Ability to make and receive calls while traveling outside the US: Country to Country, Calling to the US, Incoming Calls
• Voice Roaming in over 185 countries; Data Roaming in over 100 Countries
• Rates are in addition to all other charges under a plan and are deducted from the monthly Bucket of minutes
• Provides customers with the ability to rent a device and purchase service so that they can have mobile service in countries that utilize 3G wireless service such as Korea and Japan
• AT&T has partnered with Cellhire to provide this capability
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AT&T Mobile Solutions International Calling
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Wireless Value Drivers
What Businesses Expect from Wireless Wireless Value Drivers• Workflow enhancers
– Work order management– Sales order quote / commit
• Knowledge enhancers– Knowledge base lookup– Mobile inventory
• Transaction enhancers– Alerting & response– Print
• Reporting enhancers– Sales Pipeline– Executive Dashboard
INCREASE PRODUCTIVITY
REDUCE COSTS
IMPROVE CUSTOMER SATISFACTION
REDUCE STAFF
INCREASE EMPLOYEE RETENTION
IMPROVE DATA QUALITY
CREATE COMPETITIVE DIFFERENTIATION
INCREASE REVENUE
64%
52%
28%
16%
20%
8%
16%
8%
Source: AT&T and Accenture White Paper “Creating business value with wirelessly enabled business processes”
Two Areas of Focus for Today’s Businesses:
1) Broad Impact from adoption of Wireless Email & Remote Access beyond executive ranks 2) Deep Impact from Mobility in the Right Business Processes
Mobility Beyond Email
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CPG – DIRECT STORE DELIVERY
INSURANCE - CLAIMS
HIGH TECH MFG – BREAK/FIX
TRANSPORTATION - AVL
HEALTHCARE – HOME CARE
UTILITIES – FIELD SERVICE
BANKING/INVESTMENTS - CRM
CONSTRUCTION – TIME/JOB/ORDER MGT
PHARMACEUTICALS - SFA
Industry / Process Examples
Email Beyond
Executive Ranks
Wireless Access to Internet, Intranets,
Portals
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Note: AT&T does not directly sell ruggedized devices. Please contact equipment manufacturer for more information.
Wireless Router
Specialty Vertical DevicesThe largest, most comprehensive selection of special purpose devices in the industry• Rugged PDAs — durable wireless devices designed to suit specific industry
requirements
• Ruggedized Notebooks — feature larger touch screen displays and keyboards required to run complex business applications
• Specialty Devices — include trunk mounted modems for fleet management and telemetry devices to monitor remote equipment
Fleet Management Telemetry
S M A R T D E V I C E S
138+ Certified Devices
Broadest Selection of Business Devices
Global Standard continues to enable increase number of devices
We test and certify all mobile devices that we offer over our network
Limited
Dat
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oice
SO
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N
FUNCTIONALITY Robust, “PC-like”
Forms filling, data access Full business applicationsBasic text messaging, instant messaging, e-Mail, PIM
GSM Phones
-PTT
-Text Msg
PHONE CENTRIC
DEVICES
Windows Smartphones
Blackberry Pearl
PC CARDS for
LAPTOPS and TABLET PCs
Integrated LAPTOPS &
TABLETS
EMAIL OPTIMIZED DEVICES
Treo 680 Palm OS
Treo 750
RUGGEDIZED
DEVICES
HANDHELD COMPUTING
AT&T 8925
Windows Mobile
Device for Every Worker and
Every Type of Work
AT&T 5700
Motorola Q
Samsung Blackjack II
BlackBerry Curve
BlackBerry 8820
Windows Mobile
The AT&T Push to Talk Solution
Key AT&T PTT CapabilitiesCoverage:
• The largest Push to Talk network coverage area
Exclusive Features:• Convert to Cellular
• Availability
• Contact Alerts
Additional Features:• Quick Groups:
• “Call Me” Alerts
• Voice Messaging
• Call Waiting
Roadmap Capabilities:• Central Group Messaging
• UMTS
V O I C E S O L U T I O N S
Current Line-up (Stocked)
Treo 680
BlackBerry
8700AT&T
8525
Motorola MC35
(certified non-stocked)
Product SummaryCompetitively priced as a feature add on
Supported Devices:
Strategic
Motorola V365
SAM d407LG CU405
BlackBerry
Pearl
BlackBerry
Curve
AT&T
8925
Page 14
Increase in Productivity Per Employee/Day with Wireless E-mail
(Min.)
Source: The Radicati Group, Inc. 2004
Benefits of Wireless E-mail
AT&T Mobility SolutionsTurn mobility into a competitive advantage
APPLICATIONS
Messaging and collaboration From the #1 provider of wireless
email for mobile professionals
Mobile business applications GPS Solutions, Field Service Management, Sales Force
Automation, Vehicle Tracking
Industry specific applications Mobilize your business with solutions
created for your industry
DEVICES
Smart devices Broadest selection of BlackBerry, Windows Mobile and Palm devices
LaptopConnect Connect your laptop to the Internet
with mobile broadband speed
Push-to-TalkSee who is available when you quickly
connect with one person or your whole team
NETWORK
AT&T’s wireless network Nation’s largest digital voice & data
network
BroadbandConnect speed High speed mobile access to the Internet and applications
Broadest international coverage
Wireless voice in 200+ countriesWireless data in 145+ countries
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Check email before the first cup of coffee
and decide to go directly to a customer location
Your office locates the closest team to a
customer via vehicle tracking and
dispatches a work order wirelessly
Your field team receives the order
and uses turn by turn directions to get
there fast
Log into your office system and check on the status of your
team via LaptopConnect
Finalize a proposal and forward it to your sales person at
mobile broadband speed
With International Roaming your sales team has the
proposal in hand even a continent away
Bring remote workers together to close the
big sale
End a great day and be as connected as you choose
Your team gets flexible support online
or on the phone
Unleash Your Potential A Day in the Life of an AT&T Powered Business
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Fleet / Asset Management• GPS-enabled devices to communicate vehicle / asset
tracking info to an enterprise computer or via a hosted solution
Location-Based Services (“LBS”)• Impact individual productivity and operations via
navigation, mapping, tracking and reporting utilizing GPS-enabled handheld devices
Field Service Automation (“FSA”)• Extend enterprise data and applications to mobile
devices providing real-time information to field personnel
Sale Force Automation (“SFA”)• Extend enterprise data and applications to
mobile devices providing real-time information to sales personnel
Improving Business Processes
What Next?
Call All Things Telecom to arrange detailed demonstration of how AT&T Enterprise Solutions will give you the edge needed to advance to the new generation of technology.
Jason Ashton
All Things Telecom
(314) 880-7201
Page 18© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered
trademark of AT&T Knowledge Ventures.