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PROFESSIONAL EXPERIENCES

04/2002 – Present RED BULL GROUP

CEO & CFO 06/2013 – Present

RED BULL FRANCE SASU Paris, France

Directly reporting to Parent company's General Manager France

Main responsibilities Key driver for successfully reviewing the French business set-up in terms of cost saving initiatives, business process changes and customer margin improvements to achieve HQ targets for mid-term sustainable growth.

Main accomplishments Positive Operating Profit in 2015, 2014 and 2013 for the first time since start up in 2008 (when the French subsidiary was founded) by throughly reviewing marketing and sales investments. Project leader in the preparation of an appeal vs the French tax authorities regarding a fine related to Intercompany product purchasing price for the years 2009, 2010, 2011. In January 2015 the court rejected all the demands of the fiscal authorities.

AREA FINANCE MANAGER

01/2011 – 05/2013 RED BULL G.M.B.H. Fuschl am See, Austria

Directly reporting to Southern Europe General Manager: Portugal, Spain, France, Italy, Switzerland, Austria, Greece, Croatia, Turkey, Israel, Hungary and Romania.

Role and activities Business partner of the Southern Europe GM, responsible for ensuring financial management of the Region in line with the budgets agreed with the parent company, in addition to improving the financial know-how, processes and standards in all Subsidiaries.

Also responsible for the financial management of the Distribution Partners through the support of a Regional Finance Manager - who reported to me directly, for Slovenia, Cyprus, Montenegro, Serbia, Bosnia, Albania, Bulgaria, Macedonia, Malta. In charge of providing high quality financial data for the Regional Consolidated Business Plan, actively driving the business to meet yearly targets.

Functional coordination Functional leader of all the Subsidiary Finance Managers, with the following specific tasks: • Recruiting, coaching and training • Ensuring local implementation of parent company guidelines • Supporting Subsidiaries for important financial issues together with Head Office

experts.

ANDREA AMATORI MANAGING DIRECTOR / CEO – CFO INTERNATIONAL FMCG SECTOR

+39 349 4900777

andreaamatori73@gmail.com

20141 Milano, Italy

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Main accomplishments Attainment of the main targets of the Business Plan for Southern Europe in 2011 and 2012 (Operating Profit & Cash Flow), successful management of restructuring projects in two subsidiaries in order to improve operating results in future years.

CEO & CFO

1/2009 – 1/2011 RED BULL ITALIA S.R.L. Milan, Italy

Role Key driver, in partnership with the new General Manager of Red Bull Italy, for successfully reviewing the Italian business set-up in terms of cost saving initiatives, business process changes and customer margin improvements, so as to achieve HQ targets for mid-term sustainable growth.

Main accomplishments Improving margins by reviewing all promotional investments ex post, reducing credit collection time scale by encouraging the sales team to take on responsibility in following their customers up until payment (new incentive scheme), reducing storage costs for promotional material, reducing fixed overheads (contract negotiation on new Milan offices, corporate fleet, decreased costs for consulting and services), KPI introduced to optimize the results of promoter and merchandiser in large retail outlets and gas stations. Revenue targets and operational margin accomplished for 2009 and 2010.

FINANCE & ADMINISTRATION

MANAGER 04/2002 – 01/2009

RED BULL ITALIA S.R.L. Milan, Italy

Role Responsible for the Finance & Administration department, Operations and IT, leading a team of 17 professionals. Reporting directly to the General Manager. As member of the Board of Directors of Red Bull Italy, I was in charge of the preparation and implementation of the main strategies to reach the annual targets, as agreed with our Austrian parent company. I was also in charge of coordinating several legal firms supporting Red Bull intellectual property rights, formulation of sponsorship agreements, retail commercial agreements and contentious matters with client and suppliers.

Main accomplishments Main player in the transition of the Italian subsidiary from small to medium company, creating all the necessary internal and administrative processes for management purposes in line with the standards required by the parent company.

CONTROLLER

03/2000 – 04/2002 HENKEL ECOLAB S.P.A. Agrate B. (Milan), Italy

Role Responsible for the closing of monthly financial statements and main support for the control manager for the annual closure of financial statements. Responsible for periodical analysis of the margins of the main clients and taking an active part during the implementation process of annual budgets to be submitted to the parent company.

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EDUCATION

DEGREE IN INTERNATIONAL BUSINESS

ADMINISTRATION

UNIVERSITÀ COMMERCIALE "LUIGI BOCCONI", MILANO

1997 Degree in Business Administration specialising in International Business Management (CLEA)

HIGH SCHOOL DIPLOMA

SCIENTIFIC STUDIES LICEO SCIENTIFICO ALBERT EINSTEIN, MILANO

1992

LANGUAGES

Italian (mother tongue), English (fluent), French (intermediate), German (scholastic).

COMPUTER SKILLS

Windows, Office, Sap R/3, Hyperion, OFA. ADDITIONAL INFO AND HOBBIES

Travelling, reading, swimming and skiing.

REFERENCES

References from Top Managers with whom I worked available upon request.

AUDITOR 11/1998 – 02/2000

PRICE WATERHOUSE COOPERS Milan, Italy

Role Member of various audit teams for voluntary certification of financial statements for multinational companies operating in various sectors such as: Cartier, Henkel-Ecolab, Avon, Tuborg & Carlsberg.