Date post: | 21-Jan-2018 |
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Business |
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Cyber Week Holiday Shopping Flash Report
November 28, 2017
Record Digital Growth, Driven by Mobile and AIBlack Friday Biggest Digital Shopping Day of the Holiday Season
Watershed for Mobile ShoppingComputers Fall Below 50% Order Share For the First Time
AI-Powered Recommendations Have Outsized Impact on Revenue5% of shoppers engage with product recommendations; drive 30% of revenue
Thanksgiving at a Glance
Metric Value YOY
Revenue Growth 30% Up from 18%
Traffic Growth 23% Up from 16%
Mobile Traffic Share 62% Up from 56%
Mobile Order Share 46% Up from 40%
% of Shoppers that Engaged with
AI-Powered Recommendations
5% New metric
% of Revenue Driven by
AI-Powered Recommendations
29% New metric
Social Traffic Share 5.3% Up 11% from 4.8%
Average Order Value (AOV) $116 Down from $119
Discount Rate 29% flat
Free Shipping Rate 85% Up from 82%
Black Friday at a Glance
Metric Value YOY
Revenue Growth 32% Up from 21% growth
Traffic Growth 21% Up from 19% growth
Mobile Traffic Share 61% Up from 55%
Mobile Order Share 42% Up from 34%
% of Shoppers that Engaged with
AI-Powered Recommendations
6% New metric
% of Revenue Driven by
AI-Powered Recommendations
32% New metric
Social Traffic Share 4.9% Up 19% from 4.1%
Average Order Value (AOV) $121 Up from $120
Discount Rate 28% Up from 27%
Free Shipping Rate 85% Up from 84%
Cyber Monday at a Glance
Metric Value YOY
Revenue Growth 15% Up from 10%
Traffic Growth 13% Up from 9%
Mobile Traffic Share 56% Up from 50%
Mobile Order Share 37% Up from 31%
% of Shoppers that Engaged with
AI-Powered Recommendations
5% New metric
% of Revenue Driven by
AI-Powered Recommendations
26% New metric
Social Traffic Share 4.9% Up 22% from 4.0%
Average Order Value (AOV) $103Down from $105
Discount Rate 29% flat
Free Shipping Rate 89% Up from 88%
cy
November
SU M TU W TH F SA
62Bdata capture
events
17B emails sent
Unrivaled Scale in
Retail CRM
Salesforce Powers Cyber Week
Nov. 21 - Nov. 27 3.8B AI-powered product recommendations
430Mservice cases
16Mcommerce orders
344MSMS and push
notifications
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