DIRECT TO CUSTOMER

PANEL SESSION

WHAT IS DIRECT TO CUSTOMER?

THE SAMPLE

Aus 78 NZ 12 SA 9

>500,000 3 >500,000 1 >500,000 1

50,000-499,999 10 50,000-499,999 1 50,000-499,999 3

5000-49999 30 5000-49999 8 5000-49999 3

1000-4999 21 1000-4999 2 1000-4999 1

<1000 14 <1000 0 <1000 1

BUSINESS PERFORMANCE

Note that conversion

rates of 9.25 Rand and

$NZ1.15 to the $A were

used

DtC SHARE OF REVENUE

Exclude one large family company and that number rises

to 20%

GROWTH of DtC REVENUE

Size 2013 2012 Change

>500,000 8,462,174$ 8,026,522$ 5%

50,000-499,999 9,156,164$ 9,157,999$ 0%

5000-49999 25,883,662$ 23,119,911$ 12%

1000-4999 3,106,512$ 2,581,565$ 20%

<1000 481,306$ 312,775$ 54%

Grand Total 47,089,818$ 43,299,615$ 9%

3 r d PARTY ONLINE RETAILER’S SHARE

3 r d PARTY ONLINE RETAILER’S GROWTH

SO WHAT IS ONLINE RETAIL?

• AN AWESOME NEW PATH TO MARKET?

• YOUR OUTSOURCED DIRECT TO CUSTOMER PARTNER?

• A BRILLIANT NEW PORTAL FOR WINE DISCOVERY?

• YOUR DIRECT COMPETITOR?

THE CHALLENGE