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8/4/2019 Dabur Final Ppt EDITED
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Overview of Dabur
4th largest FMCG company in India
Turnover of Rs. 3313.83 Crore (FY10)
50% of total sales from rural and semi urban segment
Differentiated products
Strong herbal & natural product profile
More then 125yrs of experience
350+ products
Wide distribution network
Covering 2.8million retail outlets
5000 Distributors in India
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Business Structure
CCD, 73%
CHD, 7%
IBD, 19%
Other, 1%
CCD- Consumer Care Division
CHD- Consumer Health Division
IBD- International Business Division
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Consumer Care Division
Four distinct business portfolios of Personal Care, Health Care, Home Care & Foods
Master brands: 9 Billion-Rupee
Dabur - Ayurvedic healthcare products
Vatika - Premium hair care
Hajmola - Tasty digestives
Real - Fruit juices & beverages
Fem - Fairness bleaches & skin care products
Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market
share Vatika Shampoo has been the fastest selling shampoo brand in India for three
years in a row
Hajmola tablets 60% market share of digestive tablets category
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Consumer Health Division
It offers a range of classical Ayurvedic medicines and
Ayurvedic OTC products.
Has more than 300 products sold through prescriptions as
well as over the counter.
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International Business Division
It caters to the health and personal care needs of customers
across different international markets.
Growing at a Compound Annual Growth Rate of 33% in thelast 6 years and contributes to about 20% of total sales
Leveraging the 'Natural' preference among local consumers to
increase share in personal care categories
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% of Dabur products in market
32%
24%
22%
9%
7%
6%
Hair CareHealth Supplements
Oral Care
Digestives & Candies
Baby Oil & Skin Care
Home Care
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Strategies
Aggressive cost management
Intelligent buying of raw materials
Increased focus on small towns and rural markets Dabur Amla has launched "Banke Dikhao Rani Pratiyogita
which is a rural beauty and talent show.
Launching singing and talent hunt contest "Dabur Vatika Koyal
PunjabDi
A college beauty contest Dabur Gulabari Miss fresh face of
UP.
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Marketing 4 Ps
Marketing4 Ps
Product
Price
Place
Promotion
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Price
Decided according to its competitors and theprice structure is different for retailers andstockiest
List price
Different for retailers, stockiest and consumerfrom time to timeDiscounts
Special allowances are given to stockiest &sales manAllowances
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Place
Channelmembers
stockiest, retailers
Channelmotivation
Pull and Push strategy
Marketcoverage
Distribution network that covers 175 towns and 2.8
million retail outlets
Locations
Dabur foods try to cover or tries to place its productsin each and every shop and every location
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Various Dabur Products in Rural
Market
Dabur Lal Tail
Dabur Janma Ghutti
Dabur Chyawanprash
Dabur Glucose D
Hajmola
Hajmola Candy
Pudin Hara
Dabur Hingoli
Amla Hair Oil
Vatika Hair Oil
Dabur Red Toothpaste
Babool Toothpaste
Dabur Lal Dant Manjan
Promise
Odomos
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Focused Product In Rural Market
Dabur Amla Hair Oil
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Market share of hail oil(in rural market)
23.30%
15.70% 13.50% 13.30%11.00%
9.70%
7.30%6.20%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Dabur
Amla
Nihar
Amla
Shanti
Amla
Parachite
Coconut
oil
Keo
Karpin
Bajaj
Brahmi
Amla
Bajan
Almond
Drops
other
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Group Members
Name Roll No.
Disha Kothari 29
Gunjan Pitti 43
Reena Trivedi 57
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Thank you