Marketing Mix: Dacia

Marketing Mix: DaciaStudent: Bogdan Savulescu

History1968 partnership with Renault

1995 first 100% Romanian car

2004 Dacia Logan

2010 Dacia Duster

Marketing MixVARIETY - products tailored to the needs and demands of consumers: Dacia Logan sedan, Dacia Logan estate, Dacia Duster 4x4, Dacia Logan Pick-up and Van;

QUALITY - quality of products is guaranteed by the Dacia-Renault group;

DESIGN - Dacia vehicle design is attractive and modern also is characterized by simplicity and comfort, managing to attract a large group of consumers;

SERVICE - Dacia Group provides post-sale support and maintenance services to authorized services Dacia.

Marketing MixDacia Logan has starting price of 5,900 euros (all taxes included)

Dacia Duster attracts by the very low price, the most cheapest SUV vehicle in the world (starting price of 10,500 euros, all taxes included).Marketing MixCoverage - Dacia has dealership in almost all counties of Romania, but its offices are exceeding the national borders.

Transport Dacia has contracts with different companies for road transport in Europe, but also since 2009 a contract with the National Railway Company (GFR) for railway transport which seems to be very efficient.

Dacia exports situation1 Germany 84 9372 France 65 9563 Italy 21 7394 Algeria 17 3275 Turkey 9 7276 Spain 9 0307 Austria 4 7548 Belgium 4 7509 Holand 4 08010 Serbia 3 000Marketing MixChannels of communication - full campaign with:Specific EventsThe media (print, TV and radio)InternetViral MarketingMarketing unconventionalGames and online competitionsForums

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