“You have been commissioned by the Northern echo to produce a new magazine or

newspaper product. Your product could be in any style or genre but it must be self

finance through sales or advertising. You must also produce your magazine for specific audience segment within the 16-25 age

group.”

My brief:

Step 1

Create a magazine that is suitable for ABC1 audience that the Northern Echo target.

Step 2

Create a magazine which is the high quality that Northern Echo readers expect, by employing highly qualified journalists and staff.

Step 3

Created a magazine of the genre ‘dance’ which a topic for young people in the 16-25 age group.

How I intend to meet the brief:

Step 4

Chose a genre of magazine that there is a gap in the market for, and is commercially viable.

Step 5

Make a make a magazine that is self financed through sales and advertising.

How I intend to meet the brief:

WHY DANCE?

★ I have previous dance knowledge after dancing for 12 years.

★ I am passionate about dance so I enjoy researching and writing about it.

★ There is a clear gap in the market for a hybrid magazine including both women's lifestyle & dance.

★ Current dance magazines aren't personal. They won’t involved activities which my TA enjoy doing away from dancing.

★ I have the same needs and interests as my target audience.

★ Female audience.

★ BC1 Socioeconomic status.

★ Tribe- Dancing Socialiser.

★ Education status - Sixth Form - TA wants to progress onto Higher Education.

★ Disposable income. Able to fund magazine purchases.

★ Not the stereotypically C2/D socioeconomic state.

Audience Profile

THINGS TO CONSIDER-

Secondary Audience★ Secondary Audience includes parents, siblings, dance

teaders★ In order to keep the secondary audience happy there

must be- ★ No taboo language★ No nudity★ No inappropriate content★ Articles respected by dance

teacher

★ Use stylistics that are fun & youthful★ Use lively but casual tone★ Have a reasonable price★ Use young models★ Copy techniques from magazines that are popular with my audience

I need to ensure..

THINGS TO CONSIDER-

★ACCURACY★HARASSMENT★CHILDREN★DISCRIMINATION

The PCC regulates certain rules that journalist must oblige by to protect the welfare of others.This concerns subject such as-

Constraints -The press complaints commission

THINGS TO CONSIDER-5 golden rules- I will seek the consent of the parent/guardian if photographing children, under the

age of 18. This is to protect ahainst intrusion into their live.

I will use my own images and not attempt to obtain images from the internet or other sources to stay within copyright laws.

I will seek the permission of the person holding copyrights over any information I gather to use so not to go against the copyright laws.

I will take note and script all interviews auditorly to ensure accuracy.

I will show all material I collet and intend to publish concerning an individual, so they canm check accuracy etc.

21

345

BRIEFING MY IDEA- Focus group feedbackAfter briefing my idea, by explaining the target audience, genre, age and tribe, article feedback, this is some of the feedback I received.

★ COLOUR SCHEME IS VERY APPROPRIATE FOR THE TA.

★ APPROPRIATE IMAGERY- NEEDS LIGHTENING UP.

★ USE A MIXTURE OF BOTH MOCK UP DPS’.

RESEARCH FRONT COVER

Young adult models

Bright, lively colours

Active, in-motion images

Positive, happy expressions and body language

Stylish, Serif font

Block text

RESEARCH CONTENTS PAGE

Young adult models

Bright, lively colours

Active, in-motion images

Positive, happy expressions and body language

Stylish, Serif font

Block text

Magazine name-

Good length - will fit across the top of the cover

Enforces style of magazine cover

Not too obvious

Dance Jargon

Different

My aims-

Personnel to meet TA’s wants/needs

Cover all classical aspects of dance- UPS

Targets bright and independent dancers

CONTENTS-

Features1. Part De Chat your way to

Uni2. Is your contour on point?3. What’s on your plate?4. Eat yourself fit5. Stand out on stage6. Ballet Basics

Regulars1. Dance News2. Dance success story3. Dancer of the Month

FONTS-

Masthead font-

Main article-

Other article fonts-

PINK WHITEBLACK

COLOURS

MINION PROMINION PRO

Mock ups-

COLLEGE STUDENTS

FOCUS GROUP

2 BOYS 5 GIRLS

AGED 17/18

B/C1 BRACKET

TARGET AUDIENCE

BOYS- SECONDARY AUDIENCE?

Mock ups-1 POSITIVE COMMENTS

NEGATIVE COMMENTS

1. BRIGHT ATTRACTIVE COLOUR SCHEME

2. INTERESTING CONTENT

3. GOOD - BEAUTY CHECKLIST

4. BROKEN UP TEXT

1. BAD - TIPS ON TOOLS

2. ENLARGE THE MASTHEAD

3. LIGHTEN UP THE IMAGE

Mock ups-2 POSITIVE COMMENTS

NEGATIVE COMMENTS

1. BRIGHT ATTRACTIVE COLOUR SCHEME

2. VARIETY OF RELEVANT PICTURE

3. PINK BORDERS ADD DEPTH

1. BRIGHTEN UP THE IMAGE

2. EQUAL OUT IMAGE TO TEXT RATIO

3. MOVE THE IMAGE FURTHER UP

ARTICLE DETAILS-

IMAGERY- WINDOW TO FUTURE SELF - IDEAL

LAYOUT- SIMPLISTIC

COLOURS- PINK, BLACK & WHITE - TA APPROPRIATE - BRIGHT & POSTIVE

FONTS- MASTHEAD - PINK & BLACK, UPPER CASECELL LINES -

MINION PRO

COVER

ARTICLE DETAILS-CONTENTSIMAGERY- WINDOW TO FUTURE SELF - IDEAL

LAYOUT- SIMPLISTIC - RANGE OF IMAGES

COLOURS- PINK, BLACK & WHITE - TA APPROPRIATE - BRIGHT & POSTIVE

FONTS- MASTHEAD - PINK & BLACK, UPPER CASECELL LINES -

MINION PRO

Article Details-FACE TIME- IS YOUR CONTOUR

ON POINTE?1TONE- INFORMATIVE & CHATTY

LANGUAGE - 2ND PERSON- USE OF JARGON

IMAGERY- IDEAL IMAGERY

LAYOUT- EQUAL IMAGE : TEXT RATIO

COLOURS- PINK, BLACK & WHITE

FONTS- MINION PRO

Article Details-2 PART DE CHAT YOUR WAY TO UNITONE- INFORMATIVE & FORMAL - FORMAL TOPIC

LANGUAGE - 2ND PERSON- USE OF JARGON - SHOCK INTRO

IMAGERY- IDEAL IMAGERY - MODEL DRESSED AS UNI STUDENT

LAYOUT- LARGE AMOUNT OF TEXT

COLOURS- PINK, BLACK & WHITE

FONTS- MINION PRO

Article Details-

MINION PRO

3 WHAT’S ON YOUR PLATE?TONE- INFORMATIVE & CHATTY YET ELEMENTS OF FORMALITY

LANGUAGE - 2ND PERSON - SHOCK INTRO

IMAGERY- TELLS A STORY - MAINLY PROP BASED

LAYOUT- EXPLOSION ON IMAGES - MORE IMAGES

COLOURS- PINK, BLACK & WHITE

FONTS-

Questionnaire results-

-80% OF PEOPLE WOULD PAY £2.50 FOR A MAGAZINE

-60% WOULD READ A DANCE MAGAZINE

-10% WOULD SPEND UP TO £3

-70% PREFER SOCIALISING IN THEIR SPARE TIME

CONCLUSIONDISTRIBUTER● 16 PAGES● A4● TYPE- MATTE ● WEIGHT-

PAGES- 150gmCOVER-115gm

● ⅓ ADVERTISING - TO GENERATE INCOME

● DISTRIBUTE 6,00 MAGAZINE

WARNERS MIDLANDS● RUNS A RANGE OF

SUCCESSFUL TITLES ● SPECIALISES IN PREMUIM

MAGAZINES

● DOESN'T RUN ANY COMPETING DANCE MAGAZINES

PRINTING COSTS

TOTAL- £1,262

PERSONNEL

EXPENDITURE- Personnel Cost

Models £105

Journalists £555

Photographers £720

Lighting Assistant £238

Makeup artist £135

Subeditor £546

Layout Artist £114

Research £300

£2,518

Models- 13HJournalists-15HPhotographers-16HLighting Assistant-14HMakeup artist-9HSubeditor-20HLayour Artist-19HResearch-15H

EQUIPMENT EXPENDITURE-Equipment Cost

Studio £455

Cannon 1d camera £320

Costumes £40.50

Props £19.99

£835.49

Studio- 4hrs=£65 X 7 days

Cannon- 4hrs X 7 days

TOTAL EXPENDITUREPERSONAL + EQUIPMENT + PRINTING =

£4615.49

ADVERTISING RATESSize 1 advertBack cover £2000Inside front £1100Inside back £1000Double page spread

£1500

Full page £840Half page £475Quarter page £238Eighth page £150

BACK COVER X 1DOUBLE PAGE SPREAD X 1FULL PAGE X 2

TOTAL INCOME-

£5,180

PREDICTED SALES INCOME

£2 X 5,000 = 10,000

+£5,180 - 1/2

COVER PRICE PREDICTED SALES

ADVERTISEMENT INCOME50% TAKEN OFF BY WHOLESALER & DISTRIBUTOR

NET INCOME

£2,974.51