IMI Magazine Pitch

Overview• IMI – Imminent magazine• Review and local features• Student 16-25, ABC1, Young Alts• Not afraid to speak

• This is a unique opportunity• There are certain things only I can bring you

• I can bring to you• A new audience• Access to new areas• Insight from new people• Money

• Your questions• If you miss anything• Thank-you for your time today

Index

IndexHow you effect me

Why I am unique

My audience

My genre and influence

Flatplan comparison

Initial feedback

Focus group

Potential ideas

The cover

The DPS

Money and costing

Distribution

Goals and USPHow you affect me

How you effect me

• This project could have taken many routes• But with you in mind...

• Cost will have to be kept low• We will start out small • Pre-existing audience is accounted for• The quality will be more than satisfactory• Potential for increase in sales - Newsquest

Why I am uniqueIndex

Why I am unique

IMIApplies to student audience of those above but offers

new things

Local say along with local place

Caters for all medias

Voice for the readers

Cutting edge blunt intrusion that is

needed

The market at the minuteNARC

• 16-35/ABC1/Arty/50-50/Trend seeking

The Crack

• 18-40/BC1C2D/Local/50-50/Gay

North East Life

• 35+/AB/Rural/Text Heavy/Premium

Kerrang!

• 16+/BC1C2/Metal/50-50/Covers Stars

My audienceHow you effect me Index

My audience

My genre and influenceWhy I am unique Index

• ABC• The Young Alternatives – “Something different but not entirely decided”

• High interest in internet and magazines• Low interest in cinema and newspapers

• Lifestyle• Very brand driven• Musically inclined• Social networking• Regard past icons

• Problems• Boldness• Range of content• Standard of content

My genre and influence

Flatplan comparisonMy audience Index

• Review and local voice magazine • Covering North East and the internet

• Style influence• Men’s Health (Layout)• NME (Pureness) - experiment• H+M (Website style) • Kurt Cobain-esque (Ideologies)

• Professional examples (Kerrang! + NME) include• Bluntness in the form of message of image• A quote relevant to the image intrigues the audience• Contrasting colours are used to represent boldness• Perfect airbrushed celebrity represents slickness of the world

Flatplan comparison

Initial feedbackMy genre and influence Index

Initial feedback

Focus groupFlatplan comparison Index

Although the font was disliked overall, the opinion of the focus group outweighed these thoughts

“Colours compliment and

stand out, appealing”

“I like the choosing of purple when the rest is

quite dark” “Didn’t like the purple

font, hard to read on the background”

“I prefer the taboo language”

“I like the fonts”

“Quite difficult to read”

“Needs a clearer font”

Focus group

Potential ideasInitial feedback Index

• I valued the feedback from my Focus group more than that of my peers• They understood connotations more• They are the end buyers

• Again these thoughts are on the more liked mock-up

• First thing that grabs your attention?•“The image”, “The bright image”

• Is the article too image or text heavy?• “It’s balanced but the text is really small so there is too much text”

• What is the first thing that you would change? • “Less text and more images, or at least larger text, there is too much”

• The majority of the complaints were about the size of the text and too much with it, taking that on board all future mock-ups focused more on quality than quantity

Potential ideas

The coverFocus group Index

Reviews

Comedy

Justin Moorhouse

Music + Film

Miles Kane + L.I.A.D

Gaming

NFS The Run -$2904

Internet culture

YouTube hopping

Retro return

Gameboy + Tetris

Local features

Your voice

Arts Centre closure

Fashion

Make it your own

Upcoming

Haycee

Local Legend

Hendrix myth

Self ImprovementHow to be

A new Man

New you

Confidence

New Essentials 101

Car location

Motivation

Gym and slim

The cover

The DPSPotential ideas Index

• Colour use – graphics quality•Passive• Graphical image• Light (reflection of comedy)• Graphical logo• Logo is important

• Font use• In logo• In quote

• Quote to intrigue• Text – intriguing and doesn’t give• Language use – (reflection of comedy) • Contrast in sub• Bare and simple

The DPS

Money and costingThe cover Index

• Still in experimental stages• Colour scheme basis• Graphical side• Writing style – engaging language•Descriptive•Appeals to intellectual side

• Reflection of film• Choice of format EXPERIMENT• Layout needs work - square•Carbon

Money and costing

DistributionThe DPS Index

820.08

439.60

912.24

486.00

274.00

28.00 9.00

990.00

3,113.10

849.95

1,828.03

0.00

500.00

1,000.00

1,500.00

2,000.00

2,500.00

3,000.00

3,500.00

Photographer Journalist Models Lighting assistant

Camera Lighting equipment

Tripod Studio space Graphic designers

Adobe indesign

Leftover

Pri

ce (

£)

Asset

IMI Expenditures chart

Distribution• Each copy sold at £2• There are two routes we could take

• The first route is safe but not very profitable• 1000 copies• Cost £1,566• £262.03 left in budget• After all sold, £2,262.03 profit

• The second route is not as safe but allows for 4x more profit• 5000 copies• Cost £2,645• -£816.97 in budget• After all sold, £9,183.03 profit• 409 copies sold to break even

Goals and USPMoney and costing Index

Goals and USP

Distribution Index

• To supply readership that is engaging, upcoming and essential• To give the readers a chance to speak• A unique and needed look at comedy every issue• Bring the unseen depths of the internet to light

• Ultimately the purpose of IMI is to make money• I would like to hear your opinion here