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Danish Agricultural Advisory ServiceNational Centre
Peter Enevoldsen, Head of department,
Danish Agricultural Advisory Service, National Centre
Integrated Farm Management System
Danish Agriculture Advisory Service
INTEGRATED FARM MANAGEMENT SYSTEM
Reus, september 30 th. 2004
Danish Agricultural Advisory ServiceNational Centre
Præsentation
Danish Agricultural Advisory Service, National Centre
Danish Agricultural Advisory ServiceNational Centre
A Few Facts about Danish Agriculture
Denmark43,000 km2
5.3 mill inhabitants
3% farm owners and employed in agricultural sector
62% farm land2.7 mill ha cultivated land
50,000 farms
Agriculture24 mill pigs slaughtered per year
23 piglets/sow/year2.90 kg feed/kg gain
580,000 dairy cows8,500 kg
milk/cow/year
7.5 ton winter wheat per ha land
Production of food for 15 mill people
Danish Agricultural Advisory ServiceNational Centre
Danish Agricultural Advisory Service
Agriculture University,Research, institure, trials, etc
Danish Agricultural Advisory Service, National Centre
Farmers
60 local centres
The link between theory and practice!
50.000 farmers
1 national center
Danish Agricultural Advisory ServiceNational Centre
Organization
Farmers/members
Organising and/or administrative connection Advice and Information flow
National Centre
Danish Agriculture
Local advisory centres
78 % 17 %Local Farmers’ Unions
Local Family Farmers’
Associations
Danish Agricultural Advisory ServiceNational Centre
The vision of Danish Agricultural Advisory Service
In co-operation we will supply each farmer with the best professional and integrated advisory services on the market
Each farmer is unique – and is to be advised accordingly
We will assist the farmer in optimising all aspects of his farm
We supply the best specialists
The partnership is a co-operation between local advisory centres and the National Centre
Danish Agricultural Advisory ServiceNational Centre
Relations between the National Centre and farmers
Farmers are our:
OwnersUsersCustomers
Key words:
ImpartialnessNon-profit
Best and cheapest
advisory services available
Danish Agricultural Advisory ServiceNational Centre
Farmers’ demand for advisory services
Farmers of today are:
• Farm managers
• Raw material producers
• Nature managers
• Livestock keepers
• Employers
Danish Agricultural Advisory ServiceNational Centre
Tasks of the National Centre
Specialised advisory services
Knowledge and informationdissemination
Development activities
Trials and studies
Education, in-service training, and courses
Operational and service tasks
Danish Agricultural Advisory ServiceNational Centre
Specialised advisory services
• Crop production and protection
• Dairy and meat production
• Pigs
• Economics & Law
• Building & Technique
• Horses
• Poultry
• Fur animals
Danish Agricultural Advisory ServiceNational Centre
• LandbrugsInfo / WebInfo
• Newsletters and pamphlets
• Lectures
• Articles in agriculturalmagazines
• Experience exchange groups
• Press releases
• Reports and annual reports
Knowledge and information dissemination
Danish Agricultural Advisory ServiceNational Centre
Development Work
• IT-systems e.g. INTEGRATED FARM MANAGEMENT SYSTEM and FarmWatch
• Quality management and documentation
• Breeding development, cattle
Danish Agricultural Advisory ServiceNational Centre
• National Field Trials, cropproduction
• FarmTest
• Project farms
Trials and studies
Danish Agricultural Advisory ServiceNational Centre
Education, in-service training and courses
• Farmer education • In-service training of
advisors and farmers• E-learning
Danish Agricultural Advisory ServiceNational Centre
Operational and service tasks
• Livestock registration
• Accounting system Ø90
• INTEGRATED OFFICE• MANAGEMENT SYSTEM
• Stud book keeping
• Potato inspection
Danish Agricultural Advisory ServiceNational Centre
Integrated Farm Management System
(IFMS)
Danish Agricultural Advisory ServiceNational Centre
Agenda• Why are we developing it-systems at the DAAS
• Integrated Farm Management System (IFMS)
• history - the idea and vision behind
• The IFMS today – an overview
• Introduction to the different modules - and how they add value to the farmer
• Marketing, sales and service
• Customer groups and sales organization
• Export to other countries
• Financial aspects of developing and running the IFMS
• Future – what´s comming?
Danish Agricultural Advisory ServiceNational Centre
Why are we developing it-systems?
• To give the farmers the best foundation for making the right decision about how to manage his farm
• IT-systems are very efficient tools because..
• we can incorporate the newest research results and agricultural knowledge in the IT-systems
• it is an easy way of registering ”events” on the farm
• we can store comprehensive data-set from the specific farm
• information and data is awailable ”anywhere you need it”
Danish Agricultural Advisory ServiceNational Centre
Integrated Farm Management System (IFMS)
• Idea and vision• One integrated system with modules for all lines of production
and economic management on the farm
• Same system for farmers and advisers
• Data integration with other systems (mainframe)
• No multiple keying of same information – but reuse of data whereever possible
• PC-based – and with same user-interface for all modules
• History• 1990 – 1 generation was released (dos)
• 1994 – 2 generation was released (dos)
• 1997-2001 – 3 generation was released (windows)
Danish Agricultural Advisory ServiceNational Centre
The basic model for use of IFMS
Plan
Budget
Production
Control (Budget/Production)
Registration of data
The crop production adviser prepares a fieldplan indicating crop and yields. He also makes a cultivation plan for each field
including seed, manure, fertilizer, plantprotection etc.
The pig production adviser prepares a plan showing
production and sales of pigs, feedstuff demand etc.
The economic adviser takes over and transfers the
production plans to a financial budget for the whole farm
The farmer makes the registration of data needed for control, i.e. what pesticides is used, the yields harvested, the
money spent and income recieved from selling products
The farmer sends the registered data to his adviser at the local advisory center.
A production control and financials control gives a total result for the whole farm and
shows where production results are different from plans
The production is carried out according to the scheduled
plans
New plans are made based on empiric productiondata from
previous periods
Danish Agricultural Advisory ServiceNational Centre
IMFS – 7 modules, 25 programmes
• Plantproduction
• Pigproduction
• Cattleproduction
• Machinery
• Economy
• Farmplanning
• Green accounts
Danish Agricultural Advisory ServiceNational Centre
Plantproduction• Programs:
• Field Journal
• Pocket farm – an application for PDA
• Fertiliser Plan
• Value for the farmer• Total overview of planed actions in the fields
• Easy access to information and registration – also ”on location”
• Useful reports i.e. fertiliserplan, pesticide log book, purchase list etc.
• All data and documentation needed for seeking EU-subsidy
Danish Agricultural Advisory ServiceNational Centre
Pigproduction• Programs:
• Management, Statement and Analyses for sows
• Weaner management and Statement
• Slaughter Pig Management and Statement
• Feed Optimisation
• Value for the farmer:• Calculating the cheapest feed formula
• Easy access to information and registration about each individual sow – also ”on location”
• Management lists for daily use and efficiency control with numerous key figures
• Sensitivity analysis showing economic consequences of changes in production
Danish Agricultural Advisory ServiceNational Centre
Cattleproduction• Programs:
• Strategic planning
• Feed planning
• One-day feedcheck
• Production statement
• Value for the farmer:• Provides a quick overview of the daily feedin
• Management lists for daily use
• Optimise the feed mix – for individual cows or for herdgroups
• Identifies focus areas within the production
• Dataintegration to Central Cattle Database
Danish Agricultural Advisory ServiceNational Centre
Machinery
• Programs:• MachineryJournal
• Value for the farmer• Capacityplanning
• Cost/benefit analysing
• Calculate machinery and working costs of each field
• Workslists for employes
Danish Agricultural Advisory ServiceNational Centre
Economy• Programs:
• Cash-recording
• Budget
• Invoicing
• Productionbudget and –control
• Value for the farmer• Easy to use book-keeping
• Cash-credit balance
• VAT-returns
• Planing and –control tool for the entire production on the farm
• Dataexchange with the central accountingsystem ”Ø90”
Danish Agricultural Advisory ServiceNational Centre
Green Accounts• Provides documentation for
• Nutrients accounts at farm level
• Energy
• Water
• Waste – e.g. waste water, fuel tanks etc.
• Value for the farmer• Overview of ressources spent
• Optimising ressource use
• Information to stakeholders
Danish Agricultural Advisory ServiceNational Centre
Farm Planning• Stratetic planning for the farm for the next 1-5 years
• More than 100 standard calculations on crops and animal production
• Rules for obtaining EU-subsidy for crop production and cattle production is fully incorporated
• Many copy- and alternative-functions
• Value for the farmer• Make af plan and budget in 10 minutes!
• Make an alternative plan in 5 more minutes!
• Calculate the effect of altered prices, production or EU-subsidy
Danish Agricultural Advisory ServiceNational Centre
Farm Planning elements
The farmplan and
budget
Standard-calculations
EU-subsidy rules
Subsidy for organic production
Production Budget
Productioncontrol
1-5 years strategic FarmPlan with alternatives
Danish Agricultural Advisory ServiceNational Centre
Danish Agricultural Advisory ServiceNational Centre
Danish Agricultural Advisory ServiceNational Centre
Primary customer groups
• Aprox. 8.500 farmers
• 7.000 have Cash-entry programmes
• Aprox. 2.500 advisers on local advisory centres
• 32.000 fertilizerplans (>90% of total in DK)
• 7.000 budgets
• 5.000 feedplans
• All agricultural colleges in Denmark
• Other customers
• i.e. private advisers, research institutes etc.
Danish Agricultural Advisory ServiceNational Centre
Marketing, sales and service
Local advisory centres:• Advisers use the programs actively themselves
• Are selling programs to the farmers
• Offers support to the farmers
• Gives valuable inputs to future developing
DAAS:• Central registration of all customers
• Distributes new versions (CD’s) and servicepacks (webservice) to all users
• Offers support to advisers and to farmers (hotline, mailservice and website)
• General marketing activities and support to local marketing
Danish Agricultural Advisory ServiceNational Centre
Export to other countries
• IFMS is prepared for multi language• easy to translate, but – many features apply only to danish
terms, norms and legislation
• IFMS is currently sold to:• Finland (Cattleproduction)
• Norway (Pigproduction)
• We are seeking potential new partners for further developing – also outside Denmark!
Danish Agricultural Advisory ServiceNational Centre
Financial aspects of developing and running the IFMS
• Aproximately 30 man-year is allocated to IFMS at the DAAS
• The work with collecting information, research results, altered norms and subsidy-rules and transforming it into specifications for programming is not covered from sale.
• Income from sale and subscripting covers the actual programming, administration and service om the IFMS.
Conclusion:
• Running a system as IFMS is highly expensive and requieres a large number of customers.
Danish Agricultural Advisory ServiceNational Centre
Future – what’s comming?
• Highspeed Internet to all
• Wireless LAN on the farms
• GPRS-communication
• Datacollecting via intelligent equipment i.e. chips• In the stables
• On the machinery
• On the animals?
• Gives opportunities for IFMS and other IT-systems• Mobile access to data from mobile-/smart phones and PDA
• Many registrations can be don automatically
• Early warning systems will be improved
Danish Agricultural Advisory ServiceNational Centre
WebInfo / LandbrugsInfo transfer of professional agricultural information
www.landbrugsinfo.dk
Danish Agricultural Advisory ServiceNational Centre
Danish farming & ICT
If you have 100 advisers
• 100 have an online connected PC
If you have 100 farmers (2002 survey)
• 64 have a PC
• 55 are connected to the Internet
• 32 are online at least once-a-week
• 18 are online daily
Danish Agricultural Advisory ServiceNational Centre
NewsListing of newly added articles
Newsletters by e-mail
Decision support
General on-line toolsPersonalized online tools
Early disease warnings
LibraryNavigate a hierarchical tree
Search
WebInfo
Danish Agricultural Advisory ServiceNational Centre
Sessions by Day
Danish Agricultural Advisory ServiceNational Centre
Decision support
• Feed planning in beef cattle production
• Varity selection with SortInfo / SortSelection
• Weather radar and local weather forecasts
• Machinery selection – Agrimach database
• Online plant protection – Internet, PDA, smartphone
• Break-even analysis
+ many more
Danish Agricultural Advisory ServiceNational Centre
WebInfo – facts
• Established in 1997 – has now completely replaced a paper based information system.
• All the local advisory centres use WebInfo
• More than 60.000 documents
• Approximately 50 online applications
• Between 50 – 100 new documents per week.
• Approximately 4.000 – 5.000 sessions per day (week days)
Danish Agricultural Advisory ServiceNational Centre
Local weather forecast on request
Delivered by using SMS
Danish Agricultural Advisory ServiceNational Centre
Rain radar
Available on the mobile phone
Danish Agricultural Advisory ServiceNational Centre
Thousands of articles about almost any subject concerning agriculture
Danish Agricultural Advisory ServiceNational Centre
Danish Agricultural Advisory ServiceNational Centre
Development in productivity
80
100
120
140
160
180
200
220
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
Index 1990=100
Agriculture
All sectors
Food industry
The public sector