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Danske BankProgram on Management DevelopmentDay3: Communicating business strategyDate
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Slide 2
Review of yesterday
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What you're going to do
• Learn how to make your message inspirational and memorable
• Using the work you have done so far, identify what you want your team to do
• Write it down in a way that is clear and persuasive
• Present it to the group• Get feedback
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The importance of clear communication
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The importance of clear communication
To: Office Manager: PeruSubject: Employee ListPlease provide head office with full details of factory and office head count, broken down by sex.
To: Head Office PersonnelSubject: Employee ListAs per your request, we detail the following:• 249 Factory workers• 31 Office personnel• 3 Sick Leave
None of these is broken down by sex. Our problem is alcohol.
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Good, clear communication is vital!
On Day 1, you prepared a message to translate the business strategy for your team
Today you are going to present it to others
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Your talk should include…
• What you believe is important and why• What you want people to do and why• What will you do for them• No more than can be delivered in 3 minutes
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Your talk…
• Will be inspiring, exciting and outstanding
• It will have impact and be memorable
But first, we need to push some buttons…
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Make Your Message Stick!
Story Simple
Unexpected
Concrete
Credible Emotional
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Good Ideas
Source: Made to Stick, by Chip and Dan Heath
Story Simple
Unexpected
Concrete
Credible Emotional
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http://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html
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Good Ideas
Source: Made to Stick, by Chip and Dan Heath
Story Simple
Unexpected
Concrete
Credible Emotional
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Simple is Powerful
If you were Bill Gates, how would you make the case that the world can reduce mortality rates by
focusing on human health?
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Lifespan has gone up
Number of kids who die
has gone down
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Simple is Powerful
Aim for simple elegance:• Take your idea down to its essence.• Make tough choices about which points and details
to include and exclude:• What will really resonate for your audience?
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Good Ideas
From Made to Stick, by Chip and Dan Heath
Story Simple
Unexpected
Concrete
Credible Emotional
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Unexpected
What’s the best advertisement ever?
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Good Ideas
From Made to Stick, by Chip and Dan Heath
Story Simple
Unexpected
Concrete
Credible Emotional
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Concrete
How do you explain touch screen phones in words?
http://www.youtube.com/watch?v=2k3zvI2tyPM&feature=related
http://www.youtube.com/watch?v=2k3zvI2tyPM&feature=related
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Good Ideas
From Made to Stick, by Chip and Dan Heath
Story Simple
Unexpected
Concrete
Credible Emotional
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Credible
How do you get people to see pollution in a different way?
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Credible
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Good Ideas
From Made to Stick, by Chip and Dan Heath
Story Simple
Unexpected
Concrete
Credible Emotional
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Emotional
How do you make the business case for aid to Africa?
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Emotional
http://www.ted.com/talks/lang/eng/ngozi_okonjo_iweala_on_aid_versus_trade.html
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Now prepare your presentation
30 minutesDon’t over-elaborateKeep it simple
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Now present it in groups
3 minutes eachWith feedback
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Plenary
How was that?What did you learn?What will you have to do to present this leadership message to your team?
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Action Plan
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Now turn to your Development Account and capture your learning
Danske BankProgram on Management DevelopmentDay 3: Consolidating Learning
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Why is this important?
• Because leadership is difficult and organisations are complex
• Because translation doesn't happen automaticallyBecause making deep lasting personal change is difficult
We need to understand ourselves to be able to change, and to understand others to help them change
It takes discipline (and a few tricks)
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What we're going to do• Explore why we
don't change following leadership development programmes
• Think of ways that we can improve our and our reports' chances of success
• Share it with each other in facilitated groups
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Why is it so hard to change our behaviour?
• It's difficult to break old habits• We're scared of making mistakes• Everyone expects us to be the same and is suspicious when
we change• Our work environment still encourages our old behaviour• Everyone else needs to change too!
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Breaking the chain
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How do you change your behaviour and sustain the changes?
1. Be courageous, take a
risk, make mistakes,
burn your fingers (and
allow others to do the
same)
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How do you change your behaviour and sustain the changes?
2. Be prepared for slow progress, the odd failure as you take new skills on board, two steps forward, one step back, be patient
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How do you change your behaviour and sustain the changes?
3. Seek support from
"critical friends". Ask for
their feedback on the
changes you are trying
to make (and give it
willingly to those you are
trying to develop)
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How do you change your behaviour and sustain the changes?
3. Try to catch yourself at the right
moment, either just before you
do/say something or just afterwards
(and be vigilant/present in order to
help others)
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How do you change your behaviour and sustain the changes?
4. Know yourself and what kinds of things you will do to keep moving forward, know how you might sabotage your own progress (and those direct reports you are trying to develop)
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How do you change your behaviour and sustain those changes?
5. Do you see yourself as a leader at this/the top level?
- Do you want to be a leader? Do you value what leaders do?
- Do you think you are capable of changing?
- Do you want to change?- Play to your strengths and
manage your weaknesses(and those of others you are trying to help)
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Share your aspirations with others
5. Do you see yourself as a leader at this/the top level?
- Do you want to be a leader? Do you value what leaders do?
- Do you think you are capable of changing?
- Do you want to change?- Play to your strengths and
manage your weaknesses(and those of others you are trying to help)
Danske BankProgram on Management DevelopmentDay 3: Action Planning
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Final opportunity!
In the next10 minutes • make sure your Leadership Message is good
enough to share with your team• Make sure your Performance Improvement is
going to help the business• Make sure that the objectives you have written
will deliver the improvement
Now prepare to meet your Action Learning Group and facilitator in the Dragon’s Den
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Share your plans in the Dragon’s Den
Present your ideas for improvement to the “Dragons’ Den”Listen carefully to their feedback and to that of your colleaguesNote what their reaction is and revise your plan.
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Review
• How was that?• How did people
see you?• Was it how you
saw things yourself?
• What did you learn?
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So, next steps?
In your Development Account, write your next steps
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Closing Circle, nuggets of gold
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Thank You and Good luck!