Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: PERSPECTIVES OF MANAGEMENT Semester: I

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

October - 13 1 Week 6

Management – Evolution of Management Thought -Principles of Management – Functions of

Management - Social Responsibility of Management.

Case studies, PPT,

Seminar

14 Days

2 Week 6

3 Week 6

4 Week 6

November - 13 1 Week 6

Planning – Nature, Purpose and Importance of Planning-Types of Plans-Steps in Planning-

Planning Premises and Forecasting – process of Decision Making-Decision Tree Analysis.

Case studies,

Seminar

22 Days

2 Week 6

3 Week 6

4 Week 6

December – 13 1 Week 6 Organization – Principles of Organization – Formal and informal Organization – types of

Organization Structure – Line and Staff Relations – Delegation – Decentralization –Span of Control.

Directing- Leadership Theories and Styles –Motivation –Theories: Maslow’s Theory and Herzberg’s

Theory.

Case studies, PPT

24 Days

2 Week 6

3 Week 6

4 Week 6

January - 13 1 Week 6

Control-Importance, Steps, Processes, Techniques-PERT/CPM-Total Quality Management.

Case studies,

Seminar

9 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: ACCOUNTING FOR MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

October - 13 1 Week 6 Accounting for Management –Nature and Scope – Management Process and

Accounting – Financial Accounting Vs Cost Accounting Vs Accounting for Management –

Role of Account in Modern Organization.

Case studies,

PPT, Seminar

14 Days

2 Week 6

3 Week 6

4 Week 6

November - 13 1 Week 6

Financial Accounting System – Generally Accepted Accounting Principles and

Accounting Standards Governing Financial Statements – Contents of Profit and Loss Account

Balance Sheet (Theory only)

Case studies,

Seminar

22 Days

2 Week 6

3 Week 6

4 Week 6

December – 13 1 Week 6 Elements of Cost–Cost Sheet Preparation – Absorption Vs Marginal Costing –Cost –

Volume – Profit Analysis – Cost Behaviour – Breakeven Analysis – Contribution Approach –

Profit Planning. Cost Concepts for Decision making – Decision Making Process – Decision Situations-

Sales Volume Decisions – Pricing and Special Order Pricing – Make / Buy Decisions.

Case studies,

PPT

24 Days

2 Week 6

3 Week 6

4 Week 6

January - 13 1 Week 6 Product Decisions- Addition, Deletion and Alteration of Mix – Plant Shutdown Decision. Budgeting –

Types of Budgets – Financial Vs Operation Budgets – Short Term Vs Long Term Budgets – Preparation

of Sales Budgets – Purchase Budgets- Expenditure Budgets for Material, Labour and Overheads –

Construction of Cash Budget- Flexible Budget – Master Budget – Management Control and Budgeting –

Performance Budgeting and Zero Based Budgeting.

Case studies,

Seminar

9 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: BUSINESS ENVIRONMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

October - 13 1 Week 6 Business Environment: Components and Significance – Economic Scope – Cultural,

Political, Technological and External Factors Influencing Business Environment – Dimensions

of International Business Environment – Challenges.

Case studies,

PPT, Seminar

14 Days

2 Week 6

3 Week 6

4 Week 6

November - 13 1 Week 6 Structure of Indian Economy ; Economic systems- Economic planning with special

reference to last three plans, public, private joint and cooperative sectors - Industrial Policy of

the Government - Policy Resolutions of 1956, 1991 Industrial Policy and Economic Policy -

Subsequent policy Statements

Case studies,

Seminar

22 Days

2 Week 6

3 Week 6

4 Week 6

December – 13 1 Week 6 Indian Companies -Competitiveness, Changes and Challenges, Sustainable Development, Social

Responsibilities, Ethics in Business- Competition Act 2002 - Emerging Trend in Indian Business

Environment. International Trade Theories, Balance of Payments – Concepts, Disequilibrium in BOP:

Methods of Correction - Trade Barriers and Trade Strategy - Free Trade vs. Protection

Case studies, PPT

24 Days

2 Week 6

3 Week 6

4 Week 6

January - 13 1 Week 6 World Financial Environment: Foreign Exchange Market Mechanism Determination. Globalisation:

International Economic Integration Foreign Market Entry Methods

Case studies,

Seminar

9 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: MANAGERIAL ECONOMICS Semester: I

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

October - 13 1 Week 6 Introduction: Nature and Scope of Managerial Economics; Objectives of the Firm-Traditional

Theory, Sales and Revenue Maximizing Theories, Managerial Theories and Behavioral Theories; Profit

Maximization. Vs. Wealth Maximization.

Case studies,

PPT, Seminar

14 Days

2 Week 6

3 Week 6

4 Week 6

November - 13 1 Week 6 Demand Analysis : Demand-Meaning, Determinations Of Demand, Demand Function; Law

of Demand; Elasticity of Demand –Price, Income, Cross and Promotional or Advertising Elasticity

of demand, Managerial Uses of Elasticity of Demand; Demand Forecasting. Demand Forecasting

Methods for Existing and New Products, Criteria for Good Forecasting Method.

Case studies,

Seminar

22 Days

2 Week 6

3 Week 6

4 Week 6

December – 13 1 Week 6 Production Analysis: Production Function –Law of Variable Proportions, Isoquant and

Isocost Curves, Least Cost Combination, and Returns to Scale; Economies of Large Scale; Cobb-

Douglas Production Function and Constant Elasticity of Substitution - Production Function; Cost

concepts and Cost Oriented Pricing Methods.

Case studies, PPT

24 Days

2 Week 6

3 Week 6

4 Week 6

January - 13 1 Week 6 Market Analysis: Price and Output Determination under Perfect Competition; Profit-

Meaning and Profit Theories-Profit Planning-Measurement. Economic Optimization: Economic Problems

and Optimization Techniques – Unconstrained and Constrained Optimization; Unbounded Maxim –

Optimization of Functions of One Variable and Optimization with Multivariate Function;

Case studies,

Seminar

9 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: MANAGERIAL COMMUNICATION SKILLS Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

October - 13 1 Week 6 Role of Communication in Business, Objective of Communication, The Process of Human

Communication, Media of Communication, Written Communication, Oral Communication, Visual

Communication, Audio Visual Communication, Silence, Developing Listening Skills, Improving Non–

verbal Communication skills, Understanding Cultural Effects of Communication.

Case studies

14 Days

2 Week 6

3 Week 6

4 Week 6

November - 13 1 Week 6 Managing Organization Communication - formal and Informal Communication- Intra and Personal

Communication – Models for Inter Personal Communication – Exchange Theory, Johari Window and

Transactional Analysis. Managing Motivation to Influence Interpersonal Communication, Inter-

Personal Perception.

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

December – 13 1 Week 6 Role of Emotion in Inter Personal Communication- Communication Styles – Barriers of

Communication, Gateways to Effective Interpersonal Communication. Business Writing Skills,

Significance of Business Correspondence, Essentials of Effective Business Correspondence, Business

Letter and Forms.

Case studies

24 Days

2 Week 6

3 Week 6

4 Week 6

January - 14 1 Week 6 Oral Presentations – Meetings, Telephone Communication – Use of Technology in Business

Communication, E-mail Messages. Report Writing – Meaning and Significance; Structure of Reports;

Negative, Persuasive and Special Reporting; Informal Report – Proposals; Formal Reports;

Organization of Press Report.

Case studies

9 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: ORGANIZATIONAL BEHAVIOUR Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods per

week

Topics to be covered

Co –Curricular

Activity

October - 13 1 Week 6

Meaning and scope of OB-Challenges and opportunities – Foundations of Individual

behaviour, values, attitude, job satisfaction, personality, perception and emotions.

Case studies,

PPT, Seminar

14 Days

2 Week 6

3 Week 6

4 Week 6

November - 13 1 Week 6

Motivation-Theories, Group dynamics – Leaderships styles. Path - goal theory.

Case studies,

Seminar

22 Days

2 Week 6

3 Week 6

4 Week 6

December – 13 1 Week 6 Organizational conflict-causes and consequences-conflict and Negotiation.

Case studies, PPT

24 Days

2 Week 6

3 Week 6

4 Week 6

January - 13 1 Week 6

Organisational change, change process resistance to change and Organisational Development.

Organisational Culture-Creating an Ethical Organisation-Managing Stress-Organisational

Effectiveness.

Case studies,

Seminar

9 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014 Department: MBA Paper: QUANTITATIVE TECHNIQUES FOR MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

October - 13 1 Week 6

Functions, Types of functions, Matrices - Types of matrices. Integration, Differentiation, Cramer's rule,

Applications of Integration & differentiation, Simultaneous equations. Permutations and Combinations.

Case studies

14 Days

2 Week 6

3 Week 6

4 Week 6

November - 13 1 Week 6 Measures of central tendency - Mean, Median & Mode.

Measures of dispersion – Range, Standard deviation, Mean deviation, Quartile deviation. Correlation –

Rank correlation & Karl pearson’s correlation coefficient, Regression analysis, Types of regression

analysis. Multiple regression analysis.

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

December – 13 1 Week 6

Probability – Definitions, Types of probabilities, Conditional probability, Joint and Marginal

probability, Baye’s theorem, Probability distribution – Binomial distribution, Poisson distribution,

Normal distribution, Exponential distribution.

Case studies

24 Days

2 Week 6

3 Week 6

4 Week 6

January - 13 1 Week 6 Sampling and sampling distribution, Estimation – Point & Interval estimation, Testing for hypothesis,

Procedure of testing hypothesis, Central limit theorem, Types of sampling, One sample test for testing

mean, Proportion for small and large samples. Problems on sampling, Two samples test, Small and

Large Samples – Chi-square Test of Independence and Goodness of Fitness- Analysis of Variance.

Case studies

9 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: MARKETING MANAGEMENT Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

February – 14 1 Week 6 Importance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks; Marketing

Environment; Marketing and Customer Value - Industrial Marketing, Services Marketing, Global

Marketing. Marketing Information System and Marketing Research; Consumer Behaviour and Buying

Decision Process – Organization Buyer Behaviour – Market Segmentation and Targeting.

PPT, Case

studies

22 Days

2 Week 6

3 Week 6

4 Week 6

March – 14 1 Week 6 Development of Marketing Offerings Strategy – New Product Development– Product line and

Decisions–Product-mix–Product Differentiation – Product Life Cycle Management - Brand Management

- Packaging. Pricing Strategies and Programs; Setting the Price – Adapting the Price – Initiating

Response to Price Changes - Delivering Value: Designing and Managing Value Networks – Channels of

Distribution.

PPT, Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

April – 14 1 Week 6 Communicating Value: Designing and Managing Marketing Communications – Advertising – Direct

Marketing and Personal Selling – Sales Promotion – Events and Public Relations and Public Relations :

Competitive Marketing Strategies- Emerging Trends in Marketing: Networking Marketing-Viral

Marketing-Ambush/Guerilla Marketing-Green Marketing-Direct Marketing etc.

Seminars,

Case studies

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: FINANCIAL MANAGEMENT Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

February – 14 1 Week 6 Nature , Scope and Objectives of Financial Management, Goals of FM-Profit Maximization Vs Wealth

Maximization – Finance Functions – Financial Planning and Forecasting - Role of Financial Manager –

Funds Flow Analysis – Cash Flow Analysis.- Ratio Analysis. Financing Decision: Financial Leverage –

EPS-EBIT Analysis –Cost of Capital – Weighted Average Cost Capital – Capital Structure – Factors

Affecting Capital Structure Theories of Capital Structure.

PPT, Case

studies, Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

March – 14 1 Week 6 Investment Decision: Nature and Significance of Investment Decision- Estimation of Cash Flows –

Capital Budgeting Process – Techniques of Investment Appraisal: Pay Back Period; Accounting Rate of

Return, Time Value of Money- DCF Techniques –Net Present Value, Profitability Index and Internal

Rate of Return. Dividend Decision: Meaning and Significance – Theories of Dividend – Determinants of

Dividend – Dividend policy – Bonus Shares – Stock Splits.

PPT, Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

April – 14 1 Week 6 Working Capital Decision: Meaning – Classification and Significance of Working Capital – Component

of Working Capital - Cash Management Models – Cash Budgeting – Accounts Receivables – Credit

Policies – Inventory Management.

Case studies

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: HUMAN RESOURCE MANAGEMENT Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

February – 14 1 Week 6 Introduction: Definition and Functions of HRM; Principles of HRM; Changing Environment of HRM;

Challenges; Ethical Aspects of HRM. HR Planning; Concepts; Factors Influencing ; HR planning ; HR

Planning Process; Job Analysis ; Recruitment and Selection; Tests and Interview Techniques

PPT, Case

studies, Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

March – 14 1 Week 6 Training and Development – Need, Process, Methods and Techniques, Evaluation, Management

Development; Evaluating Employee Performance; Career Development and Counselling. Compensation

– Concepts and Principles; Influencing Factors; Current Trends in Compensation – Methods of Payment

– Incentives and Rewards.

PPT, Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

April – 14 1 Week 6

Managing Industrial Relations – Trade Unions – Employee Participation Schemes –

Collective Bargaining – Marketing Knowledge Workers.

Case studies

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: OPERATIONS MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

February – 14 1 Week 6 Significance of Business Laws—Indian Contract Act, 1872: Meaning and classification of contracts—

Essential of a valid contract—Performance of a contract- Discharge of contract—Remedies for breach of

contract. The Sale of Goods Act, 1930: Meaning and Essentials of contract of sale— Sale and Agreement to

sell—Conditions and Warranties—Transfer of property- Performance of a contract of sale—Unpaid seller.

PPT, Case

studies, Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

March – 14 1 Week 6 The Indian Partnership Act, 1932: Meaning and Essentials of partnership- Registration of partnership—

Kinds of partners—Rights and Liabilities of Partners—Relations partners to third parties—Dissolution. The

Consumer Protection Act, 1986: Meaning of Consumer, Service, Goods, Deficiency, Defect, Unfair Trade

Practices—Rights of Consumers—Machinery for redressal of Grievances—Remedies available to injured

consumers

PPT, Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

April – 14 1 Week 6 The Companies Act, 1956: Nature and Registration—Kinds of Companies— Memorandum of

Association—Article of Association—Kinds of Shares—Powers and duties of Directors—winding up.

Case studies

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013-2014

Department: MBA Paper: CORPORATE LEGAL FRAME WORK Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

February-14 1 Week 6 Significance of Business Laws—Indian Contract Act, 1872: Meaning and classification of contracts—

Essential of a valid contract—Performance of a contract--Discharge of contract—Remedies for breach of

contract. The Sale of Goods Act, 1930: Meaning and Essentials of contract of sale and Agreement to

sell—Conditions and Warranties—Transfer of property

Seminars

Role plays

22 days

2 Week 6

3 Week 6

4 Week 6

March-14 1 Week 6 Performance of a contract of sale—Unpaid seller. The Indian Partnership Act, 1932: Meaning and

Essentials of partnership--Registration of partnership—Kinds of partners—Rights and Liabilities of

Partners—Relations partners to third parties—Dissolution. The Consumer Protection Act, 1986:

Meaning of Consumer, Service, Goods, Deficiency, Defect, Unfair Trade Practices—Rights of

Consumers—Machinery for Redressal of Grievances—Remedies available to injured consumers

Discussions

22 days

2 Week 6

3 Week 6

4 Week 6

April-14 1 Week 6 The Companies Act, 1956: Nature and Registration—Kinds of Companies—Memorandum of

Association—Article of Association—Kinds of Shares—Powers and duties of Directors—winding up.

case

5 days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: COMPUTER APPLICATIONS IN MANAGEMENT Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

February – 14 1 Week 6 Introduction to Computer Concepts, Elements of computer, Characteristics of a Computer,

Classification of Computers, Basic Computer Architecture, Input-output Devices. Software Concepts:

Types of software, Software: its nature and qualities, Windows Operating System Functions. MS Office-

Applications of MS Word in Business Correspondence: letters, tables, mail merge, labels.

PPT, Labs

22 Days

2 Week 6

3 Week 6

4 Week 6

March – 14 1 Week 6 MS Office- Applications of MS Word in Business Correspondence: letters, tables, mail merge, labels.

MS Power Point: Introduction, Toolbar, their Icons and Commands, Navigating in Power point,

Creation of slides, animation, and templates, Designing Presentations, Slide show controls, Making

notes on Pages and Handouts, Printing Presentations, Customizing Presentations, Auto content Wizard.

PPT, Labs

22 Days

2 Week 6

3 Week 6

4 Week 6

April – 14 1 Week 6

Computer Networks: Overview of a Network – Communication processors – Communications Media –

Types of Network – Network Topologies- Network protocols – Network Architecture.

PPT

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: RESEARCH METHODOLOGY FOR MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

February – 14 1 Week 6 Meaning and Importance of Research – Research Process – Types of Research – Defining Research Problem

– Formulation of Hypothesis – Testing of Hypothesis. Research Design – Exploratory Research –

Descriptive Research – Casual Research – Sampling and Sampling Design – Sampling Methods – Simple

Random Sampling – Stratified Sampling – Systematic Sampling – Cluster Sampling – Multistage Sampling,

Non– Probability Sampling – Convenience Sampling – Judgement Sampling – Quota Sampling.

PPT, Case

studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

March – 14 1 Week 6 Data Collection – Primary and Secondary Data – Designing of Questionnaire –

Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale –

Guttman Scale – Likert Scale – Schematic Differential Scale. Editing – Coding – Classification of Data –

Tables and Graphic Presentation – Preparation and Presentation of Research Report.

PPT, Case

studies

22 Days

2 Week 6

3 Week 6

4 Week 6

April – 14 1 Week 6 Non Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for Randomness – Sign Test – Median Test

– Multivariate Analysis – Multiple Regression Analysis – Concepts and Application of Discriminate Analysis

and Factor Analysis.

Case studies

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014– 2015 Department: MBA Paper: BUSINESS POLICY & STRATEGIC MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

July – 14 1 Week 6 Overview of Strategic Management of Strategic Management – Business Policy and Strategic

Management - Strategic Management Model – Business Ethics and Strategic Management.

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

August – 14 1 Week 6 Business Vision, Mission, Objectives – Characteristics of Mission Statement Types of Strategies –

Integration strategies – Intensive strategies – Diversification strategies- Diversification strategies-

Michael Porter Generic Strategies

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 14 1 Week 6 Strategic formulation: Environmental Analysis – External and industry analysis – Internal analysis

–Strategic analysis and choice – Input stage –Matching stage – decision stage – Cultural aspects of

strategy choice.

Case studies

23 Days

2 Week 6

3 Week 6

4 Week 6

October – 14 1 Week 6 Strategic Implementation: The nature of strategic implementation resource allocation – Strategy

and structure – Creating – Supportive culture – Implementing strategies in functional areas.

Case studies

17 Days

2 Week 6

3 Week 6

4 Week 6

November – 14 1 Week 6 Strategy Evaluation: The nature of strategy evaluation –Review and Control – Characteristics of

effective evaluation systems – Criteria for strategy control –Mechanism for strategic control.

Case studies

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014 Department: MBA Paper: OPERATIONS RESEARCH Semester: III

No. of Working

Days per

Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

July – 14 1 Week 6

Importance and Scope of Operations Research – Linear Programming – Graphic Method – Simplex

Method – Big-M Method – Dual L.P. and Its Applications.

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

August – 14 1 Week 6

Transportation Problem – Assignment Problem – queuing Theory – M/M/I and M/M/C Models.

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 14 1 Week 6

Dynamic Programming – Applications of D.P. (Capital Budgeting, Production Planning, Solving Linear

Programming Problem) – Integer Programming – Branch and Bound Method.

Case studies

23 Days

2 Week 6

3 Week 6

4 Week 6

October – 14 1 Week 6 Game Theory – Two Person Zero sum Games – Pure Strategies – Mixed Strategies – Dominance

Principle – Graphic and Algebraic Method – Linear Programming Approach – Simulation – Simulation

Inventory and Waiting Lines.

Case studies

17 Days

2 Week 6

3 Week 6

4 Week 6

November – 14 1 Week 6 Project Management – PERT and CPM – Crash Time – Crash Cost Trade Off – Resource Leveling and

Resource Allocation – Non-Linear Programming Model Formulation – Graphic Method of Solving

Simple Problems.

Case studies

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: INTERNATIONAL BUSINESS Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

July – 14 1 Week 6

International Business: Significance, Free Trade Vs. Protection. Emerging Trends, Trade Barriers

Trade Strategies.

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

August – 14 1 Week 6

Balance of Payments: Concept, Disequilibrium in BOP, Structural Cyclical and Monetary

Disequilibrium, Methods of Correction; 1990 BOP Crisis.

Case studies, PPT

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 14 1 Week 6

Foreign Exchange Markets: Foreign Exchange Market Mechanism; Exchange Rate Determination,

Convertibility of Rupee and its Implications.

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

October – 14 1 Week 6

Globalisation: Role of Multinational Corporations – Impact on India – Role of GDRs, FIIs –

Export Promotion Zones – Special Economic Zones.

Case studies, PPT

17 Days

2 Week 6

3 Week 6

4 Week 6

November – 14 1 Week 6

International Liquidity: Problems of Liquidity; Role of IMF and IBRD in Managing International

Liquidity Problems.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014 Department: MBA Paper: FINANCIAL MARKETS & SERVICES Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Period

s per

week

Topics to be covered

Co –Curricular

Activity

July – 14 1 Week 6 Structure of Financial System – role of Financial System in Economic Development – Financial

Markets and Financial Instruments – Capital Markets – Money Markets – Primary Market

Operations – Role of SEBI – Secondary Market Operations – Regulation – Functions of Stock

Exchanges – Listing – Formalities – Financial Services Sector Problems and Reforms.

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

August – 14 1 Week 6 Financial Services: Concept, Nature and Scope of Financial Services – Regulatory Frame Work of

Financial Services – Growth of Financial Services in India – Merchant Banking – Meaning-Types

– Responsibilities of Merchant Bankers – Role of Merchant Bankers in Issue Management –

Regulation of Merchant Banking in India.

Case studies,

PPT

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 14 1 Week 6 Venture Capital – Growth of Venture Capital in India – Financing Pattern under Venture Capital –

Legal Aspects and Guidelines for Venture Capital, Leasing – types of Leases – Evaluation of

Leasing Option Vs. Borrowing.

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

October – 14 1 Week 6 Credit Rating – Meaning, Functions – Debt Rating System of CRISIL, ICRA and CARE.

Factoring, Forfeiting and Bill Discounting – Types of Factoring Arrangements – Factoring in the

Indian Context;

Case studies,

PPT

17 Days

2 Week 6

3 Week 6

4 Week 6

November – 14 1 Week 6 Mutual Funds – Concept and Objectives, Functions and Portfolio Classification, Organization and

Management, Guidelines for Mutual Funds, Working of Public and Private Mutual Funds in India.

Debt Securitization – Concept and Application – De-mat Services-need and Operations-role of

NSDL and CSDL.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014 Department: MBA Paper: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Period

s per

week

Topics to be covered

Co –Curricular

Activity

July – 14 1 Week 6 Concept of Investment, Investment Vs Speculation, and Security Investment Vs Non security

Forms of Investment-Investment Environment in India. Investment Process - Sources of

Investment Information, Security Markets – Primary and Secondary – Types of securities in

Indian Capital Market, Market Indices. Calculation of SENSEX and NIFTY

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

August – 14 1 Week 6 Return and Risk – Meaning and Measurement of Security Returns. Meaning and Types of Security

Risks: Systematic Vs Non-systematic Risk. Measurement of Total Risk - Intrinsic Value Approach

to Valuation of Bonds - Preference Shares and Equity Shares.

Case studies, PPT

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 14 1 Week 6 Fundamental Analysis – Economy, Industry and Company Analysis, Technical Analysis – Concept

and Tools and Techniques Analysis – Technical Analysis Vs Fundamental Analysis - Efficient

Market Hypothesis; Concept and Forms of Market Efficiency.

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

October – 14 1 Week 6 Elements of Portfolio Management, Portfolio Models – Markowitz Model, Efficient Frontier and

Selection of Optimal Portfolio. Sharpe Single Index Model and Capital Asset Pricing Model,

Arbitrage Pricing Theory.

Case studies, PPT

17 Days

2 Week 6

3 Week 6

4 Week 6

November – 14 1 Week 6 Performance Evaluation of Portfolios; Sharpe Model – Jensen’s Model for PF Evaluation,

Evaluation of Mutual Fund.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014 Department: MBA Paper: CONSUMER BEHAVIOUR & CUSTOMER RELATIONSHIP MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

July – 14 1 Week 6 Introduction to the study of Consumer Behaviour – Consumer and Marketing Strategy – Determinants

of Consumer Behaviour – Profile of the Indian Consumer.

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

August – 14 1 Week 6 Perception – Nature – Perception and Marketing Strategy, Motivation – Motivation Theories and

Marketing Strategy – Personality.

Case studies, PPT

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 14 1 Week 6 Attitude Measurement and Change – Self Concept and Life Style Marketing, Influence of Social and

Cultural factors on Consumer Behaviour – Family, Reference groups, Cross Cultural Variations in

Consumer Behaviour.

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

October – 14 1 Week 6 Consumer Decision Process – Problem Recognition – Information Search – Evaluation of alternatives

and selection – Post Purchase Behaviour – Organizational buyer Behaviour – Diffusion of Innovation.

Case studies, PPT

17 Days

2 Week 6

3 Week 6

4 Week 6

November – 14 1 Week 6 Customer Relationship Management : Facets and Elements of CRF – CRM Process – Importance of

CRM – Planning and Managing CRM Programme – Concept of Customer Loyalty – Customer Value

Assessment – Customer Retention Strategies – CRM in services.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014 Department: MBA Paper: SALES & DISTRIBUTION MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Period

s per

week

Topics to be covered

Co –Curricular

Activity

July – 14 1 Week 6 Modern Trends in Sales Management – Inter Departmental Relations – Organization of

Sales Department – Different Types of Sales Organizations.

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

August – 14 1 Week 6 Analysis of Market Potential – Sales Potential – Sales Volume – Forecasting Sales –Different

Techniques of Forecasting Sales – Sales Budgets – time and Territory Management – Sales Quotas.

Case studies, PPT

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 14 1 Week 6 Recruitment – Selection and Training of Salesmen – Salesmen’s Compensation Plans – Evaluation

of Salesmen’s Performance – Sales Control Research.

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

October – 14 1 Week 6 Marketing Channels – Structure and Functions – Channel Design – Selecting Channel Members –

Motivating Channel Members.

Case studies, PPT

17 Days

2 Week 6

3 Week 6

4 Week 6

November – 14 1 Week 6 Channel Conflicts – Reasons – Managing Channel Conflicts Evaluating Channel Member

Performance – Supply Chain Management – Managing Logistics.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014 Department: MBA Paper: INDUSTRIAL RELATIONS Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

July – 14 1 Week 6 Industrial Relations: Scope and Significance – Causes and Consequences of Industrial

Disputes – Recent Trends in Industrial Relations

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

August – 14 1 Week 6 Trade Unions: Trade Union Structure and Movement in India – Changing Role in the

Context of Liberalization

Case studies, PPT

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 14 1 Week 6 Promotion of Harmonious Relations – Machinery for Prevention and Settlement of

Industrial Disputes – Conciliation – Arbitration and Adjudication – Code of Discipline.

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

October – 14 1 Week 6 Grievances and Discipline: Grievances Redressal Machinery – Discipline in Industry _

Measures for dealing with Indiscipline.

Case studies, PPT

17 Days

2 Week 6

3 Week 6

4 Week 6

November – 14 1 Week 6 Collective Bargaining (CB) – CB Practices in India – Participative Management Forms and Levels

– Schemes of Workers’ Participation in Management in India.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014 Department: MBA Paper: COMPENSATION & WELFARE MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Period

s per

week

Topics to be covered

Co –Curricular

Activity

July – 14 1 Week 6 Employee Compensation – Factors Influencing Compensation Plan and Policies – Principles of

Wage and Salary Administration – Wage as a Motivator – Methods of Wage Fixation – Factors

Influencing Wage and Salary Determination.

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

August – 14 1 Week 6 Job Evaluation – Methods – Performance and Reward Systems – Methods of Wage Payment –

Incentive Plans – Wage Differentials – Minimum Wages Act, 1948.

Case studies, PPT

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 14 1 Week 6 Employee Welfare – Concept, Scope and Significance – Welfare Policy and Five Year Plans –

Role of Employee Welfare Agencies – State, Employers, Trade Unions and Voluntary Agencies.

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

October – 14 1 Week 6 Employee Welfare Programmes – Statutory and Non-Statutory – Intra Moral, Extra Moral – Social

Security – Social Assistance and Social Insurance.

Case studies, PPT

17 Days

2 Week 6

3 Week 6

4 Week 6

November – 14 1 Week 6 Labour Welfare Administration – Plant Level, State and Central Levels – Labour Welfare Officer –

Role, Status and Functions.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

December - 14 1 Week 6

Entrepreneurship: Importance, Characteristics and Qualities of Entrepreneurship; Entrepreneurial;

Role of Entrepreneurship, Ethics and Social Responsibilities.

Seminars, Quiz

17 Days

2 Week 6

3 Week 6

4 Week 6

January – 15 1 Week 6 Role of Government; Role of IDBI, NIESBUD, SISI, DIC Financial Institutions Commercial

Banks, Entrepreneurial Development Institutes, Universities and other Educational Institutions

Offering Entrepreneurial Development Programme.

Quiz, Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 15 1 Week 6

Training: Designing Appropriate Training Programme to Inculcate Entrepreneurial Spirit, Training

for New and Existing Entrepreneurs, Feedback and Performance of Trainees.

Seminars, Case

studies, Quiz

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 15 1 Week 6

Women Entrepreneurship – Role & Importance, Profile Women Entrepreneur,

Problems of Women Entrepreneurs, Women Entrepreneurship Development in India.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

April – 15 1 Week 6

Creativity and Entrepreneurship Sources and Methods of Ideas Planning and

Development of Programmes E-Business Ventures; New Venture Management.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: FINANCIAL DERIVATIVES Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 14 1 Week 6 Introduction to Financial Derivatives – Meaning and Need – Growth of Financial Derivatives in

India – Derivative Markets – Participants – Functions – Types of Derivatives – Forwards –

Futures – Options – Swaps – The Regulatory Framework of Derivatives Trading in India.

Seminars, Quiz

17 Days

2 Week 6

3 Week 6

4 Week 6

January – 15 1 Week 6 Features of Futures – Differences Between Forwards and Futures – Financial Futures

– Trading – Currency Future – Interest Rate Futures – Pricing of Future Contracts – Value At

Risk (VAR) – Hedging Strategies – Hedging with Stock Index Futures – Types of Members and

Margining System in India – Futures Trading on BSE & NSE.

Quiz, Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 15 1 Week 6 Options Market – Meaning & Need – Options Vs futures – Types of Options Contracts – Call

Options – Put Options – Trading Strategies Involving Options – Basic Option Positions –

Margins – Options on stock Indices – Option Markets in India on NSE and BSE.

Seminars, Case

studies, Quiz

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 15 1 Week 6 Option Pricing – Intrinsic Value and Time Value - Pricing at Expiration – Factors Affecting

Options pricing – Put-Call Parity Pricing Relationship – Pricing Models – Introduction to

Binominal Option Pricing Model – Black Scholes Option Pricing Model.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

April – 15 1 Week 6 Swaps – Meaning – Overview – The Structure of Swaps – Interest Rate Swaps – Currency Swaps

– Commodity Swaps – Swap Variant – Swap Dealer Role – Equity Swaps – Economic Functions

of Swap Transactions – FRAs and Swaps.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: STRATEGIC FINANCIAL MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

December - 14 1 Week 6 Financial Goals and Strategy – Shareholder Value Creation (SCV): Market Value Added

(MVA) – Market-to-Book Value (M/BV) – Economic Value Added (EVA) – Managerial

Implications of Shareholder Value Creation.

Seminars, Quiz

17 Days

2 Week 6

3 Week 6

4 Week 6

January – 15 1 Week 6 Financial Strategy for Capital Structure: Leverage Effect and Shareholders’ Risk – Capital

Structure Planning and Policy – Financial Options and Value of the Firm – Dividend Policy and

Value of the Firm.

Quiz, Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 15 1 Week 6 Investment Strategy – Techniques of Investment Appraisal Under Risk and Uncertainty

– Risk Adjusted Net Present Value – Risk Adjusted Internal Rate of Return – Capital Rationing

– Decision Tree Approach for Investment Decisions – Evaluation of Lease Vs Borrowing

Decision.

Seminars, Case

studies, Quiz

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 15 1 Week 6 Merger Strategy – Theories of Mergers – Horizontal and Conglomerate Mergers – Merger

Procedure – Valuation of Firm – Financial Impact of Merger – Merge and Dilution Effect on

Earnings Per Share – Merger and Dilution Effect on Business Control.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

April – 15 1 Week 6 Takeover Strategy – Types of Takeovers – Negotiated and Hostile Bids – Takeover Procedure –

Takeover Defenses – Takeover Regulations of SEBI – Distress Restructuring Strategy – Sell

offs – Spin Offs – Leveraged Buyouts.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: INTERNATIONAL FINANCIAL MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 14 1 Week 6 International Monetary and Financial System: Evolution; Breton Woods Conference and

Other Exchange Rate Regimes; European Monetary System, South East Asia Crisis and Current

Trends.

Seminars, Quiz

17 Days

2 Week 6

3 Week 6

4 Week 6

January – 15 1 Week 6 Foreign Exchange Risk: Transaction Exposure; Accounting Exposure and Operating Exposure –

Management of Exposures – Internal Techniques, Management of Risk in Foreign Exchange

Markets: Forex Derivatives – Swaps, futures and Options and Forward Contracts (Cases).

Quiz, Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 15 1 Week 6 Features of Different International Markets: Euro Loans, CPs, Floating Rate Instruments, Loan

Syndication, Euro Deposits, International Bonds, Euro Bonds and Process of Issue of GDRs and

ADRs.

Seminars, Case

studies, Quiz

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 15 1 Week 6 Foreign Investment Decisions : Corporate Strategy and Foreign Direct Investment;

Multinational Capital Budgeting; International Acquisition and Valuation, Adjusting for Risk in

Foreign Investment.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

April – 15 1 Week 6 International Accounting and Reporting; Foreign Currency Transactions, Multinational

Transfer Pricing and Performance Measurement; Consolidated Financial Reporting.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: SERVICES MARKETING MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

December - 14 1 Week 6 Introduction to Services Marketing: Importance and characteristics of Services: Growth

of Services Sector; Services in the Indian Economy; Services Strategy.

Seminars,

Quiz

17 Days

2 Week 6

3 Week 6

4 Week 6

January – 15 1 Week 6 Consumer Behaviour in Services; Market Segmentation and Services Positioning; Service Demand

Management Designing and Managing Service Product.

Quiz,

Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 15 1 Week 6 Service quality Management: Service Quality Audit – GAP Model of Service Quality

– Total quality Services Marketing – Service Excellence, Pricing of Services – Pricing Strategies

Linked to Value Perceptions.

Seminars,

Case studies,

Quiz

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 15 1 Week 6 Service Distribution – Managing Physical Evidence – Internal Marketing.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

April – 15 1 Week 6 External Marketing: Word of Mouth Communication. Interactive Marketing: Management of

Moments of Truth - Service Deficiencies - consumer Grievance Recovery Strategies.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: ADVERTISING & BRAND MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 14 1 Week 6 Role of Advertising in Promotional Mix – Introduction to Advertising – Advertising and

Communication – Integrated Marketing (IMC) – Challenges and Opportunities in Advertising –

Economic, Social and Ethical Aspects of Advertising.

Seminars, Quiz

17 Days

2 Week 6

3 Week 6

4 Week 6

January – 15 1 Week 6 Audience Analysis in Advertising – Media Planning – Media Mix Decisions – Developing Media

Strategy – Creative Strategy and Copy Writing – Different Types of Appeals – Layout Design.

Quiz, Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 15 1 Week 6 Advertising Budgets – Methods of Formulating Advertising Budgets – Evaluating of Advertising

Effectiveness – Advertising Agencies.

Seminars, Case

studies, Quiz

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 15 1 Week 6 Direct Response Advertising – Home Shopping – Direct Mail – Catalogs – Telemarketing –

Internet Advertising – International Advertising – Impact of Culture – Customs – Law and

Regulations.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

April – 15 1 Week 6 Brand Management: Brand Building and Positioning – Measuring Brand Performance –

Designing Brand Marketing Programmes – Evaluating Brand Performance – Branding in Retail

Business – Role of Own Label – Emerging trends in Brand Management.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: GLOBAL MARKETING MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 14 1 Week 6 Globalization: Scope and Objectives – Major Decisions in Global Business - Environmental

Factors Effecting global Business; Economic Environment – Cultural Environment – Political

Environment – Legal Environment – Regional Integration and Global Trade Protectionism.

Seminars, Quiz

17 Days

2 Week 6

3 Week 6

4 Week 6

January – 15 1 Week 6 Perspective of Global Markets: Global Marketing Research and Information – Information

Requirements of Global Markets – Organization for Global Market Research – Global Marketing

Information System - Segmenting the Global Market – Segmentation Basis and Process – Global

Markets and Criteria for Grouping Countries.

Quiz, Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 15 1 Week 6 Global Marketing Decisions: Product Policy and Planning – Global Pricing Strategies

– Global Channels of Distribution.

Seminars, Case

studies, Quiz

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 15 1 Week 6 Global Advertising – Multinational Sales Management and Foreign Sales Promotion –

Export Procedure & Documentation – Special Economic Zones.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

April – 15 1 Week 6 Planning and Control of Global Marketing Operations: Organization and Control in

global Marketing – Marketing Planning and Strategy for Global Business.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 – 2014

Department: MBA Paper: PERFORMANCE MANAGEMENT & COUNSELING Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 14 1 Week 6 Introduction: Definition and Dimensions of Performance Management; Clarity of Roles and Functions;

Performance Targets; Performance management process, Key performance areas, Key result areas,

Performance management system, Performance management system cycle.

Seminars, Quiz

17 Days

2 Week 6

3 Week 6

4 Week 6

January – 15 1 Week 6 Performance Analysis; Objectives, Factors Influencing Performance Analysis; Methods of Appraisal

Systems. Advantages and disadvantages of performance analysis. Merits and demerits of performance

appraisal.

Quiz, Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 15 1 Week 6 Performance Review Counselling (PRC); Objectives of performance review counseling; Process of

performance review counseling; Conditions for Effective PRC. Performance review, Types of

counseling, Methods of counseling.

Seminars, Case

studies, Quiz

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 15 1 Week 6 HRM and Performance Management – Need Identification for Training and Development; Rewards

and Recognition; Team Performance. Types of teams, Team building, Social loafing, Team building

process, Difference between training and development, Methods of training.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

April – 15 1 Week 6 Performance Management Practices; 360-Degree Appraisal; Assessment Centre; Potential Appraisal.

Objectives of performance management practices, Advantages and disadvantages of 360 degree

appraisal, Prerequisites for 360 degree appraisal, Assessment centre process and method.

Case studies,

Seminars

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013-2014 Department: MBA Paper: STRATEGIC HUMAN RESOURCE MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December-14 1 Week 6 The Human Resource Environment – Technology and Organization Structure – Management of Diversity

– HR Outsourcing – Global Competition – Global Sourcing of Labour.

Group discussions

17 Days

2 Week 6

3 Week 6

4 Week 6

January -15 1 Week 6 Strategic Perspective of HRM – HR for Competitive Advantage – Business Strategy and HR Strategy –

HR and Business Policy Linkages – Organizational Performance. Dealing with Unions for Working

towards Harmonious Relations.

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

February -15 1 Week 6 Strategic Responses of Organizations – Strategic Role of HR Planning – Selection of Employees – Career

Paths for Technical Professionals – Strategically Oriented Performance Measurement Systems.

PPT, Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 15 1 Week 6 Compensation Systems –Strategic Requirements – High Performance Practices Rewarding Individual and

Team Contribution and Organization Performance.

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

April -15 1 Week 6 Approach to Industrial Relations – Social Dialogue, Negotiation Skills,

Case Studies

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2013 - 2014 Department: MBA Paper: INTERNATIONAL HUMAN RESOURCE MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December-14 1 Week 6 Introduction to International HRM – Concept, HRM at International Perspective – Distinction between

Domestic and International HRM – HR Challenges at International Level.

Group

discussions

17 Days

2 Week 6

3 Week 6

4 Week 6

January -15 1 Week 6 Cross Cultural Theories – International Recruitment and Selection Process, Culture and Values. Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

February -15 1 Week 6 Expatriate Training – Developing Global Managers – Negotiations. Unions at International Level –

Unions and International Industrial Relations

PPT, Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 15 1 Week 6 Compensation Management: International Compensation – Objectives, Components Approaches of

Compensation in Global Assignments – Culture and Compensation.

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

April -15 1 Week 6 Industrial Relations at Global Level: IR Scenario in Global Organizations – Trade

.

Case Studies

8 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014-2015

Department: MBA Paper: PERSPECTIVES OF MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

October-14 1 Week 6 Management – Evolution of Management Thought -Principles of Management – Functions of

Management - Social Responsibility of Management. Planning

Seminar

17 days 2 Week 6

3 week 6

4 week 6

November-14 1 Week 6 Nature, Purpose and Importance of Planning-Types of Plans-Steps in Planning- Planning Premises and

Forecasting – process of Decision Making-Decision Tree Analysis.Organization – Principles of

Organization

(seminar)

(discussion)

23 days

2 Week 6

3 Week 6

4 Week 6

December-14 1 Week 6 Formal and informal Organization – types of organization Structure – Line and Staff Relations –

Delegation – Decentralization –Span of Control. Directing- Leadership Theories and Styles

Role plays

23 days

2 Week 6

3 Week 6

4 Week 6

January-15 1 Week 6 Motivation –Theories: Maslow’s Theory and Herzberg’s Theory. Control-Importance, Steps, Processes,

Techniques-PERT/CPM-Total Quality Management.

Case discussion

10 days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014-2015

Department: MBA Paper: ACCOUNTING FOR MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

October-14 1 Week 6 Accounting for Management –Nature and Scope – Management Process and Accounting – Financial

Accounting Vs Cost Accounting Vs Accounting for Management – Role of Account in Modern

Organization Financial Accounting System.

Case studies

17 days 2 Week 6

3 week 6

4 week 6

November-14 1 Week 6 Generally Accepted Accounting Principles and Accounting Standards Governing Financial Statements –

Contents of Profit and Loss Account ,Balance Sheet Elements of Cost–Cost Sheet Preparation,

Absorption Vs Marginal Costing –Cost –Volume – Profit Analysis – Cost Behaviour – Breakeven

Analysis – Contribution Approach –Profit Planning.

(seminar)

(discussion)

23 days

2 Week 6

3 Week 6

4 Week 6

December-14 1 Week 6 Cost Concepts for Decision making – Decision Making Process – Decision Situations-Sales Volume

Decisions – Pricing and Special Order Pricing – Make / Buy Decisions – Product Decisions- Addition,

Deletion and Alteration of Mix – Plant Shutdown Decision.

Role plays

23 days

2 Week 6

3 Week 6

4 Week 6

January-15 1 Week 6 Budgeting – Types of Budgets – Financial Vs Operation Budgets – Short Term Vs Long Term Budgets

– Preparation of Sales Budgets – Purchase Budgets- Expenditure Budgets for Material, Labour and

Overheads – Construction of Cash Budget- Flexible Budget – Master Budget – Management Control

and Budgeting – Performance Budgeting and Zero Based Budgeting.

Case discussion

10 days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014-2015

Department: MBA Paper: BUSINESS ENVIRONMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

July - 18 1 Week 6 Business Environment: Components and Significance – Economic Scope – Cultural, Political,

Technological and External Factors Influencing Business Environment – Dimensions of International

Business Environment – Challenges. Structure of Indian Economy

Group discussion

14 Days 2 Week 6

3 week 6

4 week 6

August - 18 1 Week 6 Economic systems- Economic planning with special reference to last three plans, public, private joint

and cooperative sectors - Industrial Policy of the Government - Policy Resolutions of 1956, 1991

Industrial Policy and Economic Policy -Subsequent policy Statements

Role play

PPT

23 Days

2 Week 6

3 Week 6

4 Week 6

September - 18 1 Week 6 Indian Companies -Competitiveness, Changes and Challenges, Sustainable Development, Social

Responsibilities, Ethics in Business- Competition Act 2002 – Emerging Trend in Indian Business

Environment. International Trade Theories, Balance of Payments – Concepts, Disequilibrium in BOP:

Methods of Correction - Trade Barriers and Trade Strategy - Free Trade vs. Protection -World Financial

Environment:

Seminar

21 Days

2 Week 6

3 Week 6

4 Week 6

October - 18 1 Week 6 Globalization: International Economic Integration, Country Evaluation and Selection, Foreign Market

Entry Methods, International Trading Blocks – Their Objectives; WTO Origin, Objectives, Organization

Structure and Functioning – WTO and India. Foreign Exchange Market Mechanism, Exchange Rate

Determination and Euro Currency.

Case

19 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014-2015

Department: MBA Paper: MANAGERIAL ECONOMICS Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

October-14 1 Week 6 Introduction: Nature and Scope of Managerial Economics; Objectives of the Firm-Traditional

Theory, Sales and Revenue Maximizing Theories, Managerial Theories and Behavioral Theories

Seminars

17 days 2 Week 6

3 week 6

4 week 6

November-14 1 Week 6 Profit Maximization. Vs. Wealth Maximization. Demand Analysis : Demand-Meaning, Determinations

Of Demand, Demand Function; Law of Demand; Elasticity of Demand –Price, Income, Cross and

Promotional or Advertising Elasticity of demand, Managerial Uses of Elasticity of Demand; Demand

Forecasting. Demand ForecastingMethods for Existing and New Products, Criteria for Good Forecasting

Method.

(seminar)

(discussion)

23 days

2 Week 6

3 Week 6

4 Week 6

December-14 1 Week 6 Production Analysis: Production Function –Law of Variable Proportions, Isoquant and Isocost Curves,

Least Cost Combination, and Returns to Scale; Economies of Large Scale; Cobb-Douglas Production

Function and Constant Elasticity of Substitution - Production Function;Costconcepts and Cost Oriented

Pricing Methods.Market Analysis: Price and Output Determination under Perfect Competition; Profit-

Meaning and Profit Theories-Profit Planning-Measurement.

Role plays

23 days

2 Week 6

3 Week 6

4 Week 6

January-15 1 Week 6 Economic Optimization: Economic Problems and Optimization Techniques –Unconstrained and

Constrained Optimization; Unbounded Maxim – Optimization of Functions ofOne Variable and

Optimization with Multivariate Function

Case discussion

10 days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 – 2015

Department: MBA Paper: MANAGERIAL COMMUNICATION SKILLS Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

October - 14 1 Week 6 Role of Communication in Business, Objective of Communication, The Process of Human

Communication, Media of Communication, Written Communication, Oral Communication, Visual

Communication, Audio Visual Communication, Silence, Developing Listening Skills, Improving Non–

verbal Communication skills, Understanding Cultural Effects of Communication.

Case studies

17 Days

2 Week 6

3 Week 6

4 Week 6

November - 14 1 Week 6 Managing Organization Communication - formal and Informal Communication- Intra and Personal

Communication – Models for Inter Personal Communication – Exchange Theory, Johari Window and

Transactional Analysis. Managing Motivation to Influence Interpersonal Communication,Inter-Personal

Perception.

Case studies

23 Days

2 Week 6

3 Week 6

4 Week 6

December – 14 1 Week 6 Role of Emotion in Inter Personal Communication- Communication Styles – Barriers of

Communication, Gateways to Effective Interpersonal Communication. Business Writing Skills,

Significance of Business Correspondence, Essentials of Effective Business Correspondence, Business

Letter and Forms.

Case studies

23 Days

2 Week 6

3 Week 6

4 Week 6

January - 15 1 Week 6 Oral Presentations – Meetings, Telephone Communication – Use of Technology in Business

Communication, E-mail Messages. Report Writing – Meaning and Significance; Structure of Reports;

Negative, Persuasive and Special Reporting; Informal Report – Proposals; Formal Reports; Organization

of Press Report.

Case studies

10 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014-2015

Department: MBA Paper: ORGANIZATIONAL BEHAVIOR Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

October-14 1 Week 6 Meaning and scope of OB-Challenges and opportunities – Foundations of Individual behaviour, values,

attitude, job satisfaction, personality, perception and emotions.

17 days 2 Week 6

3 week 6

4 week 6

November-14 1 Week 6 Motivation-Theories, Group dynamics – Leaderships styles. Organizational conflict-causes and

consequences-conflict and Negotiation. Personality, perception and emotions.

(seminar)

(discussion)

23 days

2 Week 6

3 Week 6

4 Week 6

December-14 1 Week 6 Organizational change, change process resistance to change and Organizational

Development

Role plays

23 days

2 Week 6

3 Week 6

4 Week 6

January-15 1 Week 6 Organisational Culture-Creating an Ethical Organization-Managing Stress-Organizational

Effectiveness.

Case discussion

10 days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 – 2015

Department: MBA Paper: QUANTITATIVE TECHNIQUES FOR MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

October - 14 1 Week 6

Functions, Types of functions, Matrices - Types of matrices. Integration, Differentiation, Cramer's rule,

Applications of Integration & differentiation, Simultaneous equations. Permutations and Combinations.

Case studies

17 Days

2 Week 6

3 Week 6

4 Week 6

November - 14 1 Week 6 Measures of central tendency - Mean, Median & Mode.

Measures of dispersion – Range, Standard deviation, Mean deviation, Quartile deviation. Correlation –

Rank correlation & Karl pearson’s correlation coefficient, Regression analysis, Types of regression

analysis. Multiple regression analysis.

Case studies

23 Days

2 Week 6

3 Week 6

4 Week 6

December – 14 1 Week 6

Probability – Definitions, Types of probabilities, Conditional probability, Joint and Marginal

probability, Baye’s theorem, Probability distribution – Binomial distribution, Poisson distribution,

Normal distribution, Exponential distribution.

Case studies

23 Days

2 Week 6

3 Week 6

4 Week 6

January - 15 1 Week 6 Sampling and sampling distribution, Estimation – Point & Interval estimation, Testing for hypothesis,

Procedure of testing hypothesis, Central limit theorem, Types of sampling, One sample test for testing

mean, Proportion for small and large samples. Problems on sampling, Two samples test, Small and

Large Samples – Chi-square Test of Independence and Goodness of Fitness- Analysis of Variance.

Case studies

10 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014-2015

Department: MBA Paper: MARKETING MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

February - 15 1 Week 6 Importance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks;

Marketing Environment; Marketing and Customer Value – Industrial Marketing, Services Marketing,

Global Marketing Marketing Information System and Marketing Research; Consumer Behaviour and

Buying Decision Process – Organization Buyer Behaviour – Market Segmentation

Role plays

16 days

2 Week 6

3 Week 6

4 Week 6

March - 15 1 Week 6 Targeting. Development of Marketing Offerings Strategy – New Product Development–Product line

and Decisions–Product-mix–Product Differentiation Product Life Cycle Pricing Strategies and

Programs; Setting the Price – Adapting the Price – Initiating Response to Price Changes - Delivering

Value: Designing and Managing Value Networks – Channels of Distribution

PPT

21 days

2 Week 6

3 Week 6

4 Week 6

April - 15 1 Week 6 .Communicating Value: Designing and Managing Marketing Communications –Advertising – Direct

Marketing and Personal Selling – Sales Promotion – Events and Public Relations and Public Relations :

Competitive Marketing Strategies- Emerging Trends in Marketing: Networking Marketing-Viral

Marketing-Ambush/Guerilla Marketing-Green Marketing-Direct Marketing

Case studies

11 days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014-2015

Department: MBA Paper: FINANCIAL MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

February - 15 1 Week 6 Nature , Scope and Objectives of Financial Management, Goals of FM-Profit Maximization Vs Wealth

Maximization – Finance Functions – Financial Planning and Forecasting - Role of Financial Manager –

Funds Flow Analysis – Cash Flow Analysis.-Ratio Analysis. Financing Decision Financial Leverage –

EPS-EBIT Analysis –Cost of Capital –Weighted Average Cost Capital – Capital Structure – Factors

Affecting Capital Structure Theories of Capital Structure. Investment Decision: Nature and

Significance of Investment Decision- Estimation of Cash Flows – Capital Budgeting Process

Role play

PPT

16 days

2 Week 6

3 Week 6

4 Week 6

March - 15 1 Week 6 Techniques of Investment Appraisal: Pay Back Period; Accounting Rate of Return, Time Value of

Money- DCF Techniques –Net Present Value, Profitability Index and Internal Rate of Return.

Dividend Decision: Meaning and Significance – Theories of Dividend –Determinants of Dividend –

Dividend policy – Bonus Shares – Stock Splits

Group

discussion

21 days

2 Week 6

3 Week 6

4 Week 6

April - 15 1 Week 6 Working Capital Decision: Meaning – Classification and Significance of Working Capital –

Component of Working Capital - Cash Management Models – Cash Budgeting –Accounts Receivables

– Credit Policies – Inventory Management.

Case analysis

11 days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014-2015

Department: MBA Paper: HUMAN RESOURCE MANAGEMENT Semester: II

No. of

Working

Days per

Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

February-15 1 Week 6 Introduction: Definition and Functions of HRM; Principles of HRM; Changing Environment

of HRM; Challenges; Ethical Aspects of HRM. HR Planning; Concepts; Factors Influencing.

HR planning ; HR Planning Process; Job Analysis ; Recruitment and Selection; Tests and

Interview Techniques

Seminars,

Case studies

16 days

2 Week 6

3 Week 6

4 Week 6

March - 15 1 Week 6 Training and Development – Need, Process, Methods and Techniques, Evaluation,

Management Development; Evaluating Employee Performance; Career Development and

Counseling. Compensation – Concepts and Principles; Influencing Factors; Current Trends in

Compensation – Methods of Payment – Incentives and Rewards

Role plays,

PPT’s

21 days

2 Week 6

3 Week 6

4 Week 6

April - 15 1 Week 6 Managing Industrial Relations – Trade Unions – Employee Participation Schemes –

Collective Bargaining – Marketing Knowledge Workers.

Case Studies

11 days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014-2015

Department: MBA Paper: CORPORATE LEGAL FRAMEWORK Semester: II

No. of

Working

Days per

Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

February-15 1 Week 6 Significance of Business Laws—Indian Contract Act, 1872: Meaning and classification of contracts—

Essential of a valid contract—Performance of a contract--Discharge of contract—Remedies for breach

of contract. The Sale of Goods Act, 1930: Meaning and Essentials of contract of sale and Agreement to

sell—Conditions and Warranties—Transfer of property

Seminars

Role plays

16 days

2 Week 6

3 Week 6

4 Week 6

March - 15 1 Week 6 Performance of a contract of sale—Unpaid seller. The Indian Partnership Act, 1932: Meaning and

Essentials of partnership--Registration of partnership—Kinds of partners—Rights and Liabilities of

Partners—Relations partners to third parties—Dissolution. The Consumer Protection Act, 1986:

Meaning of Consumer, Service, Goods, Deficiency, Defect, Unfair Trade Practices—Rights of

Consumers—Machinery for Redressal of Grievances—Remedies available to injured consumers

Group

Discussions

21 days

2 Week 6

3 Week 6

4 Week 6

April - 15 1 Week 6 The Companies Act, 1956: Nature and Registration—Kinds of Companies—Memorandum of

Association—Article of Association—Kinds of Shares—Powers and duties of Directors—winding up.

Case Studies

11 days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014-2015

Department: MBA Paper: OPERATIONS MANAGEMENT Semester: II

No. of

Working

Days per

Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

February-15 1 Week 6 Introduction: Nature and Scope of Production and Operation Management-Historical Evolution – Types

of Manufacturing Systems – Differences Between Manufacturing and Service Operations Role of

Production and Operation Manager. Production Planning and Control: Stages in PPC – Gantt – PPC in

Mass, Batch, and Job Order Manufacturing-Aggregate Planning – Maintenance Management – Industrial

Safety.

Seminars

16 days

2 Week 6

3 Week 6

4 Week 6

March - 15 1 Week 6 Plant Location: Facility Location and Layout Planning –Types of Layouts –Material Handling

Equipments – Material Handling Principles – Models Used in Lay Out Designs. Productivity: Factors,

Affecting Productivity – Job Design – Process Flow Charts –Methods Study – Work Measurement –

Engineering and Behavioral Approaches. Material Management –Cost Associated with Inventory –

Economic Order Quantity

Group

Discussions

21 days

2 Week 6

3 Week 6

4 Week 6

April - 15 1 Week 6 ABC Analysis - Materials Requirement Planning – Just In – Time Production Total Quality Management

– Acceptance Sampling – Control Charts – Quality Circle – Zero Defects Programmes – ISO 9000 –

Application of Computer in Production and Operations.

Case Studies

11 days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 – 2015

Department: MBA Paper: COMPUTER APPLICATIONS IN MANAGEMENT Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

February – 15 1 Week 6 Introduction to Computer Concepts, Elements of computer, Characteristics of a Computer,

Classification of Computers, Basic Computer Architecture, Input-output Devices. Software Concepts:

Types of software, Software: its nature and qualities, Windows Operating System Functions. MS Office-

Applications of MS Word in Business Correspondence: letters, tables, mail merge, labels.

PPT, Labs

16 Days

2 Week 6

3 Week 6

4 Week 6

March – 15 1 Week 6 MS Office- Applications of MS Word in Business Correspondence: letters, tables, mail merge, labels.

MS Power Point: Introduction, Toolbar, their Icons and Commands, Navigating in Power point,

Creation of slides, animation, and templates, Designing Presentations, Slide show controls, Making

notes on Pages and Handouts, Printing Presentations, Customizing Presentations, Auto content Wizard.

PPT, Labs

21 Days

2 Week 6

3 Week 6

4 Week 6

April – 15 1 Week 6

Computer Networks: Overview of a Network – Communication processors – Communications Media –

Types of Network – Network Topologies- Network protocols – Network Architecture.

PPT

11 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014-2015

Department: MBA Paper: RESEARCH METHODOLOGY FOR MANAGEMENT Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

February-15 1 Week 6 Meaning and Importance of Research – Research Process – Types of Research –Defining Research

Problem – Formulation of Hypothesis – Testing of Hypothesis. Research Design – Exploratory Research

– Descriptive Research – Casual Research – Sampling and Sampling Design – Sampling Methods –

Simple Random Sampling –Stratified Sampling – Systematic Sampling – Cluster Sampling – Multistage

Sampling, Non–Probability Sampling – Convenience Sampling – Judgement Sampling – Quota

Sampling.

Role plays

16 days 2 Week 6

3 Week 6

4 Week 6

March-15 1 Week 6 and Data Collection – Primary and Secondary Data – Designing of Questionnaire Measurement and

Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale –Guttman Scale – Likert Scale –

Schematic Differential Scale.Editing – Coding – Classification of Data – Tables and Graphic

Presentation –Preparation and Presentation of Research Report.

Group

discussion 21 days

2 Week 6

3 Week 6

4 Week 6

April-15 1 Week 6 Non Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for Randomness – Sign Test – Median

Test – Multivariate Analysis – Multiple Regression Analysis– Concepts Application of Discriminate

Analysis and Factor Analysis.

case

11 days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015

Department: MBA Paper: BUSINESS POLICY & STRATEGIC MANAGEMENT Semester: III

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

July-15 1 Week 6 Overview of Strategic Management of Strategic Management – Business Policy and Strategic

Management - Strategic Management Model – Business Ethics and Strategic Management.

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

August-15 1 Week 6 Business Vision, Mission, Objectives – Characteristics of Mission Statement Types of Strategies –

Integration strategies Intensive strategies – Diversification strategies - Diversification strategies-

Michael Porter Generic Strategies

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September-15 1 Week 6 Strategic formulation: Environmental Analysis – External and industry analysis – Internal analysis –

Strategic analysis and choice – Input stage –Matching stage – decision stage – Cultural aspects of

strategy choice.

PPT, Case

Studies

22 Days

2 Week 6

3 Week 6

4 Week 6

October – 15 1 Week 6 Strategic Implementation: The nature of strategic implementation resource allocation – Strategy and

structure – Creating – Supportive culture – Implementing strategies in functional areas. Strategy

Evaluation: The nature of strategy evaluation –Review and Control –Characteristics of effective

evaluation systems

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 Criteria for strategy control –Mechanism for strategic control. Case studies

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015

Department: MBA Paper: OPERATIONS RESEARCH Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

July-15 1 Week 6 Importance and Scope of Operations Research – Linear Programming – Graphic Method – Simplex Method – Big-

M Method – Dual L.P. and Its Applications. Transportation Problem – Assignment Problem

Group discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

August-15 1 Week 6 queuing Theory – M/M/I and M/M/C Models. Dynamic Programming – Applications of D.P. (Capital Budgeting,

Production Planning, Solving Linear Programming Problem) – Integer Programming – Branch and Bound Method.

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September-15 1 Week 6 Game Theory – Two Person Zero sum Games – Pure Strategies – Mixed Strategies –Dominance Principle –

Graphic and Algebraic Method – Linear Programming Approach –

Simulation – Simulation Inventory and Waiting Lines.

PPT

22 Days

2 Week 6

3 Week 6

4 Week 6

October – 15 1 Week 6 Project Management – PERT and CPM – Crash Time – Crash Cost Trade Off –Resource Leveling and Resource

Allocation – Non-Linear Programming Model Formulation –

.

case

18 Days

2 Week 6

3 Week 6

4 Week 6

November 1 Week 6 Graphic Method of Solving Simple Problems

4 Days

2 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 -2015

Department: MBA Paper: INTERNATIONAL BUSINESS Semester: III

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

July-15 1 Week 6 International Business: Significance, Free Trade Vs. Protection. Emerging Trends, Trade Barriers

Trade Strategies. Balance of Payments: Concept, Disequilibrium in BOP, Structural Cyclical and

Monetary Disequilibrium, Methods of Correction; 1990 BOP Crisis.

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

August-15 1 Week 6 Foreign Exchange Markets: Foreign Exchange Market Mechanism; Exchange Rate Determination,

Convertibility of Rupee and its Implications. International Liquidity

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September-15 1 Week 6 Game Theory – Two Person Zero sum Games – Pure Strategies – Mixed Strategies –Dominance

Principle – Graphic and Algebraic Method – Linear Programming Approach –

Simulation – Simulation Inventory and Waiting Lines.

PPT

22 Days

2 Week 6

3 Week 6

4 Week 6

October – 15 1 Week 6 Globalization: Role of Multinational Corporations – Impact on India – Role of GDRs, FIIs – Export

Promotion Zones – Special Economic Zones. Problems of Liquidity

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

November 1 Week 6 Role of IMF and IBRD in Managing International Liquidity Problems. Case studies

4 Days

2 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015

Department: MBA Paper: FINANCIAL MARKETS AND SERVICES Semester: III

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

July-15 1 Week 6 Structure of Financial System – role of Financial System in Economic Development –Financial Markets

and Financial Instruments – Capital Markets – Money Markets – Primary Market Operations – Role of

SEBI – Secondary Market Operations – Regulation – Functions of Stock Exchanges – Listing –

Formalities – Financial Services Sector Problems and Reforms. Financial Services: Concept, Nature and

Scope of Financial Services – Regulatory Frame Work of Financial Services

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

August-15 1 Week 6 Growth of Financial Services in India – Merchant Banking– Meaning-Types – Responsibilities of

Merchant Bankers – Role of Merchant Bankers in Issue Management – Regulation of Merchant Banking

in India. Venture Capital – Growth of Venture Capital in India – Financing Pattern under Venture Capital

– Legal Aspects and Guidelines for Venture Capital, Leasing

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September-15 1 Week 6 types of Leases –Evaluation of Leasing Option Vs. Borrowing Credit Rating – Meaning, Functions – Debt

Rating System of CRISIL, ICRA and CARE. Factoring, Forfeiting and Bill Discounting – Types of

Factoring Arrangements –Factoring in the Indian Context; Mutual Funds – Concept and Objectives,

PPT

22 Days

2 Week 6

3 Week 6

4 Week 6

October – 15 1 Week 6 Functions and Portfolio Classification, Organization and Management, Guidelines for Mutual Funds,

Working of Public and Private Mutual Funds in India. Debt Securitization.

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 Concept and Application – De-mat Services-need and Operations-role of NSDL and CSDL. Case studies

4 Days 2 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015

Department: MBA Paper: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Semester: III

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods per

week

Topics to be covered

Co –

Curricular

Activity

July-15 1 Week 6 Concept of Investment, Investment Vs Speculation, and Security Investment Vs Non security Forms of

Investment-Investment Environment in India. Investment Process - Sources of Investment Information,

Security Markets – Primary and Secondary – Types of securities Indian Capital Market, and Market

Indices. Calculation of SENSEX and NIFTY

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

August-15 1 Week 6 Return and Risk – Meaning and Measurement of Security Returns. Meaning and Types of Security

Risks: Systematic Vs Non-systematic Risk. Measurement of Total Risk – Intrinsic Value Approach to

Valuation of Bonds - Preference Shares and Equity Shares. Fundamental Analysis – Economy, Industry

and Company Analysis, Technical Analysis – Concept and Tools and Techniques Analysis

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September-15 1 Week 6 Technical Analysis Vs Fundamental Analysis - Efficient Market Hypothesis; Concept and Forms of

Market Efficiency. Elements of Portfolio Management, Portfolio Models – Markowitz Model, Efficient

Frontier and Selection of Optimal Portfolio.

PPT

22 Days

2 Week 6

3 Week 6

4 Week 6

October – 15 1 Week 6 Performance Evaluation of Portfolios; Sharpe Model – Jensen’s Model for PF Evaluation, Evaluation of

Mutual Fund. Pricing Theory.

Case

Studies

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 Evaluation of Mutual Fund. Sharpe Single Index Model and Capital Asset Pricing Model, Arbitrage Seminars

4 Days 2 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015

Department: MBA Paper: INDUSTRIAL RELATIONS Semester: III

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

July-15 1 Week 6 Industrial Relations: Scope and Significance – Causes and Consequences of Industrial Disputes –

Recent Trends in Industrial Relations

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

August-15 1 Week 6 Trade Unions: Trade Union Structure and Movement in India – Changing Role in the Context of

Liberalization Promotion of Harmonious Relations

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September-15 1 Week 6 Machinery for Prevention and Settlement of Industrial Disputes – Conciliation – Arbitration and

Adjudication – Code of Discipline. Grievances and Discipline: Grievances Redressal Machinery

PPT

22 Days

2 Week 6

3 Week 6

4 Week 6

October – 15 1 Week 6 Discipline in Industry _Measures for dealing with Indiscipline. Collective Bargaining (CB) – CB

Practices in India – Participative Management Forms and Levels

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 Schemes of Workers’ Participation in Management in India. Seminars

4 Days 2 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015

Department: MBA Paper: COMPENSATION AND WELFARE MANAGEMENT Semester: III

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

July-15 1 Week 6 Employee Compensation – Factors Influencing Compensation Plan and Policies – Principles of Wage

and Salary Administration – Wage as a Motivator – Methods of Wage Fixation – Factors Influencing

Wage and Salary Determination.

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

August-15 1 Week 6 Job Evaluation – Methods – Performance and Reward Systems – Methods of Wage Payment –

Incentive Plans – Wage Differentials – Minimum Wages Act, 1948. Employee Welfare –Concept,

Scope and Significance

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September-15 1 Week 6 Welfare Policy and Five Year Plans – Role of Employee Welfare Agencies – State, Employers, Trade

Unions and Voluntary Agencies.

PPT

22 Days

2 Week 6

3 Week 6

4 Week 6

October – 15 1 Week 6 Employee Welfare Programmes – Statutory and Non-Statutory – Intra Moral, Extra Moral – Social

Security – Social Assistance and Social Insurance. Labour Welfare Administration – Plant Level, State

and Central Levels – Labour Welfare Officer

Case Studies

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 Role, Status and Functions. Seminars

4 Days 2 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015

Department: MBA Paper: CONSUMER BEHAVIOR & CUSTOMER RELATIONSHIP MANAGEMENT Semester: III

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods per

week

Topics to be covered

Co –

Curricular

Activity

July-15 1 Week 6 Introduction to the study of Consumer Behavior – Consumer and Marketing Strategy Determinants of

Consumer Behavior – Profile of the Indian Consumer.

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

August-15 1 Week 6 Perception – Nature – Perception and Marketing Strategy, Motivation – Motivation Theories and

Marketing Strategy – Personality. Attitude Measurement and Change – Self Concept and Life Style

Marketing, Influence of Social and Cultural factors on Consumer Behavior

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September-15 1 Week 6 Family, Reference groups, Cross Cultural Variations in Consumer Behavior. Consumer Decision

Process – Problem Recognition – Information Search –Evaluation of alternatives and selection – Post

Purchase Behavior –Organizational buyer behavior – Diffusion of Innovation.

PPT

22 Days

2 Week 6

3 Week 6

4 Week 6

October – 15 1 Week 6 Customer Relationship Management : Facets and Elements of CRF – CRM Process Importance of

CRM – Planning and Managing CRM Programme – Concept of Customer Loyalty

.

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 Customer Value Assessment – Customer Retention Strategies – CRM in services. Seminars

4 Days 2 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015

Department: MBA Paper: SALES AND DISTRIBUTION MANAGEMENT Semester: III

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods per

week

Topics to be covered

Co –Curricular

Activity

July-15 1 Week 6 Modern Trends in Sales Management – Inter Departmental Relations – Organization of Sales

Department – Different Types of Sales Organizations.

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

August-15 1 Week 6 Analysis of Market Potential – Sales Potential – Sales Volume – Forecasting Sales –Different

Techniques of Forecasting Sales – Sales Budgets – time and Territory Management –Sales Quotas.

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September-15 1 Week 6 Recruitment – Selection and Training of Salesmen – Salesmen’s Compensation Plans –Evaluation of

Salesmen’s Performance – Sales Control Research. Marketing Channels – Structure and Functions

PPT

22 Days

2 Week 6

3 Week 6

4 Week 6

October – 15 1 Week 6 Channel Design – Selecting Channel Members – Motivating Channel Members. Channel Conflicts –

Reasons – Managing Channel Conflicts Evaluating Channel Member Performance – Supply Chain

Management

Case Studies

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 Managing Logistics Seminars

4 Days 2 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015

Department: MBA Paper: ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

December-15 1 Week 6 Entrepreneurship: Importance, Characteristics and Qualities of Entrepreneurship; Entrepreneurial; Role of

Entrepreneurship, Ethics and Social Responsibilities.

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

January -16 1 Week 6 Role of Government; Role of IDBI, NIESBUD, SISI, DIC Financial Institutions Commercial Banks,

Entrepreneurial Development Institutes, Universities and other Educational Institutions Offering

Entrepreneurial Development Programme.

Role plays

16 Days

2 Week 6

3 Week 6

4 Week 6

February -16 1 Week 6 Training: Designing Appropriate Training Programme to Inculcate Entrepreneurial Spirit, Training for

New and Existing Entrepreneurs, Feedback and Performance of Trainees.

PPT,

Seminars

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 16 1 Week 6 Women Entrepreneurship – Role & Importance, Profile Women Entrepreneur, Problems of Women

Entrepreneurs, Women Entrepreneurship Development in India.

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

April -16 1 Week 6 Creativity and Entrepreneurship Sources and Methods of Ideas Planning and Development of Programmes

E-Business Ventures; New Venture Management.

Case

studies

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015

Department: MBA Paper: FINANCIAL DERIVATIVES Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December-15 1 Week 6 Introduction to Financial Derivatives – Meaning and Need – Growth of Financial Derivatives in India –

Derivative Markets – Participants – Functions – Types of Derivatives –Forwards – Futures – Options –

Swaps – The Regulatory Framework of Derivatives Trading in India. Economic Functions of Swap

Transactions – FRAs and Swaps

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

January -16 1 Week 6 Features of Futures – Differences Between Forwards and Futures – Financial Futures – Trading –

Currency Future – Interest Rate Futures – Pricing of Future Contracts – Value At Risk (VAR) –

Hedging Strategies – Hedging with Stock Index Futures – Types of Members and Margining System in

India – Futures Trading on BSE & NSE.

Seminars

16 Days

2 Week 6

3 Week 6

4 Week 6

February -16 1 Week 6 Options Market – Meaning & Need – Options Vs futures – Types of Options Contracts – Call Options –

Put Options – Trading Strategies Involving Options – Basic Option Positions Margins – Options on

stock Indices – Option Markets in India on NSE and BSE Commodity Swaps – Swap Variant – Swap

Dealer Role – Equity Swaps

PPT

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 16 1 Week 6 Option Pricing – Intrinsic Value and Time Value - Pricing at Expiration – Factors Affecting Options

pricing – Put-Call Parity Pricing Relationship – Pricing Models – Introduction to Binominal Option

Pricing Model – Black Scholes Option Pricing Model.

Case studies

23 Days

2 Week 6

3 Week 6

4 Week 6

April -16 1 Week 6 Swaps – Meaning – Overview – The Structure of Swaps – Interest Rate Swaps – Currency Swaps ––

.

Case Studies

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015

Department: MBA Paper: STRATEGIC FINANCIAL MANAGEMENT SEMESTER: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December-15 1 Week 6 Financial Goals and Strategy – Shareholder Value Creation (SCV): Market Value Added(MVA) –

Market-to-Book Value (M/BV) – Economic Value Added (EVA) – Managerial

Implications of Shareholder Value Creation

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

January -16 1 Week 6 Financial Strategy for Capital Structure: Leverage Effect and Shareholders’ Risk – Capital Structure

Planning and Policy – Financial Options and Value of the Firm – Dividend Policy and Value of the

Firm.

Case studies

16 Days

2 Week 6

3 Week 6

4 Week 6

February -16 1 Week 6 Investment Strategy – Techniques of Investment Appraisal Under Risk and Uncertainty – Risk Adjusted

Net Present Value – Risk Adjusted Internal Rate of Return – Capital Rationing Decision Tree Approach

for Investment Decisions – Evaluation of Lease Vs Borrowing Decision.

PPT

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 16 1 Week 6 Merger Strategy – Theories of Mergers – Horizontal and Conglomerate Mergers –Merger Procedure –

Valuation of Firm – Financial Impact of Merger – Merge and Dilution Effect on Earnings Per Share –

Merger and Dilution Effect on Business Control.

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

April -16 1 Week 6 Takeover Strategy – Types of Takeovers – Negotiated and Hostile Bids – Takeover Procedure –

Takeover Defenses – Takeover Regulations of SEBI – Distress Restructuring Strategy – Sell offs – Spin

Offs – Leveraged Buyouts

Case Studies

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015 Department: MBA Paper: INTERNATIONAL FINANCIAL MANAGEMENT SEMESTER: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December-15 1 Week 6 International Monetary and Financial System: Evolution; Breton Woods Conference and Other

Exchange Rate Regimes; European Monetary System, South East Asia Crisis and Current Trends.

Transfer Pricing and Performance Measurement;

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

January -16 1 Week 6 Foreign Exchange Risk: Transaction Exposure; Accounting Exposure and Operating Exposure –

Management of Exposures – Internal Techniques, Management of Risk in Foreign Exchange Markets:

Forex Derivatives – Swaps, futures and Options and Forward Contracts

Case studies

16 Days

2 Week 6

3 Week 6

4 Week 6

February -16 1 Week 6 Features of Different International Markets: Euro Loans, CPs, Floating Rate Instruments, Loan

Syndication, Euro Deposits, International Bonds, Euro Bonds and Process of Issue of GDRs and ADRs.

Consolidated Financial Reporting.

PPT, Seminars

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 16 1 Week 6 Foreign Investment Decisions : Corporate Strategy and Foreign Direct Investment; Multinational Capital

Budgeting; International Acquisition and Valuation, Adjusting for Risk in Foreign Investment.

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

April -16 1 Week 6 International Accounting and Reporting; Foreign Currency Transactions, Multinational

Case Studies

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 – 2015

Department: MBA Paper: SERVICES MARKETING MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

December – 15 1 Week 6 Introduction to Services Marketing: Importance and characteristics of Services: Growth

of Services Sector; Services in the Indian Economy; Services Strategy.

Seminars,

Quiz

18 Days

2 Week 6

3 Week 6

4 Week 6

January – 16 1 Week 6 Consumer Behaviour in Services; Market Segmentation and Services Positioning; Service Demand

Management Designing and Managing Service Product.

Quiz,

Seminars,

Role plays

16 Days

2 Week 6

3 Week 6

4 Week 6

February – 16 1 Week 6 Service quality Management: Service Quality Audit – GAP Model of Service Quality

– Total quality Services Marketing – Service Excellence, Pricing of Services – Pricing Strategies

Linked to Value Perceptions.

Seminars,

Case studies,

Quiz

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 16 1 Week 6 Service Distribution – Managing Physical Evidence – Internal Marketing.

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

April – 16 1 Week 6 External Marketing: Word of Mouth Communication. Interactive Marketing: Management of

Moments of Truth - Service Deficiencies - consumer Grievance Recovery Strategies.

Case studies,

Seminars

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 – 2015

Department: MBA Paper: ADVERTISING & BRAND MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December – 15 1 Week 6 Role of Advertising in Promotional Mix – Introduction to Advertising – Advertising and

Communication – Integrated Marketing (IMC) – Challenges and Opportunities in Advertising –

Economic, Social and Ethical Aspects of Advertising.

Seminars, Quiz

18 Days

2 Week 6

3 Week 6

4 Week 6

January – 16 1 Week 6 Audience Analysis in Advertising – Media Planning – Media Mix Decisions – Developing Media

Strategy – Creative Strategy and Copy Writing – Different Types of Appeals – Layout Design.

Quiz, Seminars,

Role plays

16 Days

2 Week 6

3 Week 6

4 Week 6

February – 16 1 Week 6 Advertising Budgets – Methods of Formulating Advertising Budgets – Evaluating of Advertising

Effectiveness – Advertising Agencies.

Seminars, Case

studies, Quiz

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 16 1 Week 6 Direct Response Advertising – Home Shopping – Direct Mail – Catalogs – Telemarketing –

Internet Advertising – International Advertising – Impact of Culture – Customs – Law and

Regulations.

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

April – 16 1 Week 6 Brand Management: Brand Building and Positioning – Measuring Brand Performance –

Designing Brand Marketing Programmes – Evaluating Brand Performance – Branding in Retail

Business – Role of Own Label – Emerging trends in Brand Management.

Case studies,

Seminars

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 – 2015

Department: MBA Paper: GLOBAL MARKETING MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December – 15 1 Week 6 Globalization: Scope and Objectives – Major Decisions in Global Business - Environmental

Factors Effecting global Business; Economic Environment – Cultural Environment – Political

Environment – Legal Environment – Regional Integration and Global Trade Protectionism.

Seminars, Quiz

18 Days

2 Week 6

3 Week 6

4 Week 6

January – 16 1 Week 6 Perspective of Global Markets: Global Marketing Research and Information – Information

Requirements of Global Markets – Organization for Global Market Research – Global Marketing

Information System - Segmenting the Global Market – Segmentation Basis and Process – Global

Markets and Criteria for Grouping Countries.

Quiz, Seminars,

Role plays

16 Days

2 Week 6

3 Week 6

4 Week 6

February – 16 1 Week 6 Global Marketing Decisions: Product Policy and Planning – Global Pricing Strategies

– Global Channels of Distribution.

Seminars, Case

studies, Quiz

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 16 1 Week 6 Global Advertising – Multinational Sales Management and Foreign Sales Promotion –

Export Procedure & Documentation – Special Economic Zones.

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

April – 16 1 Week 6 Planning and Control of Global Marketing Operations: Organization and Control in

global Marketing – Marketing Planning and Strategy for Global Business.

Case studies,

Seminars

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 – 2015

Department: MBA Paper: PERFORMANCE MANAGEMENT & COUNSELING Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December – 15 1 Week 6 Introduction: Definition and Dimensions of Performance Management; Clarity of Roles and Functions;

Performance Targets; Performance management process, Key performance areas, Key result areas,

Performance management system, Performance management system cycle.

Seminars, Quiz

18 Days

2 Week 6

3 Week 6

4 Week 6

January – 16 1 Week 6 Performance Analysis; Objectives, Factors Influencing Performance Analysis; Methods of Appraisal

Systems. Advantages and disadvantages of performance analysis. Merits and demerits of performance

appraisal.

Quiz, Seminars,

Role plays

16 Days

2 Week 6

3 Week 6

4 Week 6

February – 16 1 Week 6 Performance Review Counselling (PRC); Objectives of performance review counseling; Process of

performance review counseling; Conditions for Effective PRC. Performance review, Types of

counseling, Methods of counseling.

Seminars, Case

studies, Quiz

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 16 1 Week 6 HRM and Performance Management – Need Identification for Training and Development; Rewards

and Recognition; Team Performance. Types of teams, Team building, Social loafing, Team building

process, Difference between training and development, Methods of training.

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

April – 16 1 Week 6 Performance Management Practices; 360-Degree Appraisal; Assessment Centre; Potential Appraisal.

Objectives of performance management practices, Advantages and disadvantages of 360 degree

appraisal, Prerequisites for 360 degree appraisal, Assessment centre process and method.

Case studies,

Seminars

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015 Department: MBA Paper: STRATEGIC HUMAN RESOURCE MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December-15 1 Week 6 The Human Resource Environment – Technology and Organization Structure – Management of Diversity

– HR Outsourcing – Global Competition – Global Sourcing of Labour.

Group discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

January -16 1 Week 6 Strategic Perspective of HRM – HR for Competitive Advantage – Business Strategy and HR Strategy –

HR and Business Policy Linkages – Organizational Performance. Dealing with Unions for Working

towards Harmonious Relations.

Role plays

16 Days

2 Week 6

3 Week 6

4 Week 6

February -16 1 Week 6 Strategic Responses of Organizations – Strategic Role of HR Planning – Selection of Employees – Career

Paths for Technical Professionals – Strategically Oriented Performance Measurement Systems.

PPT, Seminars

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 16 1 Week 6 Compensation Systems –Strategic Requirements – High Performance Practices Rewarding Individual and

Team Contribution and Organization Performance.

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

April -16 1 Week 6 Approach to Industrial Relations – Social Dialogue, Negotiation Skills,

Case Studies

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2014 - 2015 Department: MBA Paper: INTERNATIONAL HUMAN RESOURCE MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December-14 1 Week 6 Introduction to International HRM – Concept, HRM at International Perspective – Distinction between

Domestic and International HRM – HR Challenges at International Level.

Group

discussions

18 Days

2 Week 6

3 Week 6

4 Week 6

January -15 1 Week 6 Cross Cultural Theories – International Recruitment and Selection Process, Culture and Values. Role plays

16 Days

2 Week 6

3 Week 6

4 Week 6

February -15 1 Week 6 Expatriate Training – Developing Global Managers – Negotiations. Unions at International Level –

Unions and International Industrial Relations

PPT, Seminars

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 15 1 Week 6 Compensation Management: International Compensation – Objectives, Components Approaches of

Compensation in Global Assignments – Culture and Compensation.

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

April -15 1 Week 6 Industrial Relations at Global Level: IR Scenario in Global Organizations – Trade

.

Case Studies

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College (Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: PERSPECTIVES OF MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 15 1 Week 6 Management – Evolution of Management Thought -Principles of Management – Functions of

Management - Social Responsibility of Management.

Case studies,

Seminars

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 15 1 Week 6 Planning – Nature, Purpose and Importance of Planning-Types of Plans-Steps in Planning-

Planning Premises and Forecasting – process of Decision Making-Decision Tree Analysis.

Case studies, PPT

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 15 1 Week 6 Organization – Principles of Organization – Formal and informal Organization – types of

Organization Structure – Line and Staff Relations – Delegation – Decentralization –Span of Control.

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 Directing- Leadership Theories and Styles –Motivation –Theories: Maslow’s Theory and

Herzberg’s Theory. Control-Importance, Steps, Processes, Techniques-PERT/CPM-Total Quality Management.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: ACCOUNTING FOR MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

August - 15 1 Week 6 Accounting for Management –Nature and Scope – Management Process and Accounting – Financial

Accounting Vs Cost Accounting Vs Accounting for Management – Role of Account in Modern

Organization.

Case studies,

Seminars

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 15 1 Week 6 Financial Accounting System – Generally Accepted Accounting Principles and Accounting Standards

Governing Financial Statements – Contents of Profit and Loss Account Balance Sheet (Theory only).

Elements of Cost–Cost Sheet Preparation – Absorption Vs Marginal Costing –Cost- Volume – Profit

Analysis

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 15 1 Week 6 Cost Behaviour – Breakeven Analysis – Contribution Approach Profit Planning. Cost Concepts for

Decision making – Decision Making Process – Decision Situations- Sales Volume decisions – Pricing

and Special Order Pricing – Make / Buy Decisions – Product Decisions - Addition, Deletion and

Alteration of Mix – Plant Shutdown Decision.

Case studies,

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 Budgeting – Types of Budgets – Financial Vs Operation Budgets – Short Term Vs Long Term Budgets

– Preparation of Sales Budgets – Purchase Budgets- Expenditure Budgets for Material, Labour and

Overheads – Construction of Cash Budget- Flexible Budget – Master Budget – Management Control

and Budgeting – Performance Budgeting and Zero Based Budgeting.

Case studies,

PPT

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: BUSINESS ENIRONMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 15 1 Week 6 Business Environment: Components and Significance – Economic Scope – Cultural,

Political, Technological and External Factors Influencing Business Environment – Dimensions

Of International Business Environment – Challenges.

Case studies,

Seminars

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 15 1 Week 6 Structure of Indian Economy ; Economic systems- Economic planning with special

reference to last three plans, public, private joint and cooperative sectors - Industrial Policy of

the Government - Policy Resolutions of 1956, 1991 Industrial Policy and Economic Policy -

Subsequent policy Statements

Case studies, PPT

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 15 1 Week 6 Indian Companies -Competitiveness, Changes and Challenges, Sustainable Development, Social Responsibilities,

Ethics in Business- Competition Act 2002 – Emerging Trend in Indian Business Environment. International Trade

Theories, Balance of Payments – Concepts, Disequilibrium in BOP: Methods of Correction - Trade Barriers and

Trade Strategy - Free Trade vs. Protection

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 World Financial Environment: Foreign Exchange Market Mechanism, Exchange Rate

Determination and Euro Currency. Globalisation: International Economic Integration, Country Evaluation and

Selection, Foreign Market Entry Methods, International Trading Blocks – Their Objectives; WTO Origin,

Objectives, Organization Structure and Functioning – WTO and India.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: MANAGERIAL ECONOMICS Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 15 1 Week 6 Introduction: Nature and Scope of Managerial Economics; Objectives of the Firm-Traditional

Theory, Sales and Revenue Maximizing Theories, Managerial Theories and Behavioral Theories; Profit

Maximization. Vs. Wealth Maximization. Demand Analysis : Demand-Meaning, Determinations Of Demand,

Demand Function; Law of Demand;

Case studies, PPT

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 15 1 Week 6 Elasticity of Demand –Price, Income, Cross and Promotional or Advertising Elasticity of demand, Managerial

Uses of Elasticity of Demand; Demand Forecasting. Demand Forecasting Methods for Existing and New

Products, Criteria for Good Forecasting Method. Production Analysis: Production Function –Law of Variable

Proportions, Isoquant and Isocost Curves, Least Cost Combination, and Returns to Scale; Economies of Large

Scale

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 15 1 Week 6 Cobb- Douglas Production Function and Constant Elasticity of Substitution - Production Function; Cost concepts

and Cost Oriented Pricing Methods. Market Analysis: Price and Output Determination under Perfect Competition;

Profit- Meaning and Profit Theories-Profit Planning-Measurement.

Case studies, PPT

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 Economic Optimization: Economic Problems and Optimization Techniques –

Unconstrained and Constrained Optimization; Unbounded Maxim – Optimization of Functions of One Variable

and Optimization with Multivariate Function

Case studies

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: MANAGERIAL COMMUNICATION SKILLS Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 15 1 Week 6 Role of Communication in Business, Objective of Communication, The Process of Human

Communication, Media of Communication, Written Communication, Oral Communication, Visual

Communication, Audio Visual Communication, Silence, Developing Listening Skills, Improving Non–

verbal Communication skills, Understanding Cultural Effects of Communication.

Case studies

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 15 1 Week 6 Managing Organization Communication - formal and Informal Communication- Intra and Personal

Communication – Models for Inter Personal Communication – Exchange Theory, Johari Window and

Transactional Analysis. Managing Motivation to Influence Interpersonal Communication, Inter-

Personal Perception.

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 15 1 Week 6 Role of Emotion in Inter Personal Communication- Communication Styles – Barriers of

Communication, Gateways to Effective Interpersonal Communication. Business Writing Skills,

Significance of Business Correspondence, Essentials of Effective Business Correspondence, Business

Letter and Forms.

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 Oral Presentations – Meetings, Telephone Communication – Use of Technology in Business

Communication, E-mail Messages. Report Writing – Meaning and Significance; Structure of Reports;

Negative, Persuasive and Special Reporting; Informal Report – Proposals; Formal Reports;

Organization of Press Report.

Case studies

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana aju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016 Department: MBA Paper: ORGANIZATIONAL BEHAVIOUR Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods per

week

Topics to be covered

Co –Curricular

Activity

August - 15 1 Week 6

Meaning and scope of OB-Challenges and opportunities – Foundations of Individual

behaviour, values, attitude, job satisfaction, personality, perception and emotions.

Case studies,

PPT, Seminar

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 15 1 Week 6

Motivation-Theories, Group dynamics – Leaderships styles. Path - goal theory.

Case studies,

Seminar

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 15 1 Week 6 Organizational conflict-causes and consequences-conflict and Negotiation.

Case studies, PPT

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6

Organisational change, change process resistance to change and Organisational Development.

Organisational Culture-Creating an Ethical Organisation-Managing Stress-Organizational

Effectiveness.

Case studies,

Seminar

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016 Department: MBA Paper: QUANTITATIVE TECHNIQUES FOR MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 15 1 Week 6

Functions, Types of functions, Matrices - Types of matrices. Integration, Differentiation, Cramer's rule,

Applications of Integration & differentiation, Simultaneous equations. Permutations and Combinations.

Case studies

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 15 1 Week 6 Measures of central tendency - Mean, Median & Mode.

Measures of dispersion – Range, Standard deviation, Mean deviation, Quartile deviation. Correlation –

Rank correlation & Karl pearson’s correlation coefficient, Regression analysis, Types of regression

analysis. Multiple regression analysis.

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 15 1 Week 6

Probability – Definitions, Types of probabilities, Conditional probability, Joint and Marginal

probability, Baye’s theorem, Probability distribution – Binomial distribution, Poisson distribution,

Normal distribution, Exponential distribution.

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

November - 15 1 Week 6 Sampling and sampling distribution, Estimation – Point & Interval estimation, Testing for hypothesis,

Procedure of testing hypothesis, Central limit theorem, Types of sampling, One sample test for testing

mean, Proportion for small and large samples. Problems on sampling, Two samples test, Small and

Large Samples – Chi-square Test of Independence and Goodness of Fitness- Analysis of Variance.

Case studies

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: MARKETING MANAGEMENT Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 15 1 Week 6 Importance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks; Marketing

Environment; Marketing and Customer Value – Industrial Marketing, Services Marketing, Global Marketing.

Seminars

7 Days

2 Week 6

3 Week 6

4 Week 6

January - 16 1 Week 6 Marketing Information System and Marketing Research; Consumer Behaviour and

Buying Decision Process – Organization Buyer Behaviour – Market Segmentation and

Targeting.

PPT, Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

February - 16 1 Week 6 Development of Marketing Offerings Strategy – New Product Development– Product line and Decisions–

Product-mix–Product Differentiation – Product Life Cycle Management - Brand Management - Packaging.

Case studies

21 Days

2 Week 6

3 Week 6

4 Week 6

March - 16 1 Week 6 Pricing Strategies and Programs; Setting the Price – Adapting the Price – Initiating Response to Price Changes -

Delivering Value: Designing and Managing Value Networks – Channels of Distribution.

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

April - 16 1 Week 6 Communicating Value: Designing and Managing Marketing Communications – Advertising – Direct Marketing

and Personal Selling – Sales Promotion – Events and Public Relations and Public Relations : Competitive

Marketing Strategies- Emerging Trends in Marketing: Networking Marketing-Viral Marketing-Ambush/Guerilla

Marketing-Green Marketing-Direct Marketing etc.

PPT

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: FINANCIAL MANAGEMENT Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 15 1 Week 6 Nature , Scope and Objectives of Financial Management, Goals of FM-Profit Maximization Vs Wealth

Maximization – Finance Functions – Financial Planning and Forecasting - Role of Financial Manager – Funds

Flow Analysis – Cash Flow Analysis.- Ratio Analysis.

Seminars

7 Days

2 Week 6

3 Week 6

4 Week 6

January - 16 1 Week 6 Financing Decision: Financial Leverage – EPS-EBIT Analysis –Cost of Capital – Weighted Average Cost Capital

– Capital Structure – Factors Affecting Capital Structure Theories of Capital Structure.

PPT, Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

February - 16 1 Week 6 Investment Decision: Nature and Significance of Investment Decision- Estimation of Cash Flows – Capital

Budgeting Process – Techniques of Investment Appraisal: Pay Back Period; Accounting Rate of Return, Time

Value of Money- DCF Techniques –Net Present Value, Profitability Index and Internal Rate of Return.

Case studies

21 Days

2 Week 6

3 Week 6

4 Week 6

March - 16 1 Week 6 Dividend Decision: Meaning and Significance – Theories of Dividend – Determinants of Dividend – Dividend

policy – Bonus Shares – Stock Splits.

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

April - 16 1 Week 6 Working Capital Decision: Meaning – Classification and Significance of Working Capital – Component of

Working Capital - Cash Management Models – Cash Budgeting – Accounts Receivables – Credit Policies –

Inventory Management.

PPT

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: HUMAN RESOURCE MANAGEMENT Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 15 1 Week 6 Introduction: Definition and Functions of HRM; Principles of HRM; Changing

Environment of HRM; Challenges; Ethical Aspects of HRM.

Seminars

7 Days

2 Week 6

3 Week 6

4 Week 6

January - 16 1 Week 6 HR Planning; Concepts; Factors Influencing ; HR planning ; HR Planning Process;

Job Analysis; Recruitment and Selection; Tests and Interview Techniques.

PPT, Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

February - 16 1 Week 6 Training and Development – Need, Process, Methods and Techniques, Evaluation,

Management Development; Evaluating Employee Performance; Career Development and

Counselling.

Case studies

21 Days

2 Week 6

3 Week 6

4 Week 6

March - 16 1 Week 6 Compensation – Concepts and Principles; Influencing Factors; Current Trends in

Compensation – Methods of Payment – Incentives and Rewards.

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

April - 16 1 Week 6 Managing Industrial Relations – Trade Unions – Employee Participation Schemes –

Collective Bargaining – Marketing Knowledge Workers.

PPT

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: CORPORATE LEGAL FRAMEWORK Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 15 1 Week 6 Significance of Business Laws—Indian Contract Act, 1872: Meaning and classification of contracts—Essential of

a valid contract—Performance of a contract-- Discharge of contract—Remidies for breach of contract.

Seminars

7 Days

2 Week 6

3 Week 6

4 Week 6

January - 16 1 Week 6 The Sale of Goods Act, 1930: Meaning and Essentials of contract of sale— Sale and Agreement to sell—

Conditions and Warranties—Transfer of property-- Performance of a contract of sale—Unpaid seller.

PPT, Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

February - 16 1 Week 6 The Indian Partnership Act, 1932: Meaning and Essentials of partnership-- Registration of partnership—Kinds of

partners—Rights and Liabilities of Partners—Relations partners to third parties—Dissolution.

Case studies

21 Days

2 Week 6

3 Week 6

4 Week 6

March - 16 1 Week 6 The Consumer Protection Act, 1986: Meaning of Consumer, Service, Goods, Deficiency, Defect, Unfair Trade

Practices—Rights of Consumers—Machinery for redressal of Grievances—Remedies available to injured

consumers

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

April - 16 1 Week 6 The Companies Act, 1956: Nature and Registration—Kinds of Companies— Memorandum of Association—

Article of Association—Kinds of Shares—Powers and duties of Directors—winding up.

PPT

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: OPERATIONS MANAGEMENT Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 15 1 Week 6 Introduction: Nature and Scope of Production and Operation Management- Historical Evolution – Types of

Manufacturing Systems – Differences Between Manufacturing and Service Operations Role of Production and

Operation Manager.

Seminars

7 Days

2 Week 6

3 Week 6

4 Week 6

January - 16 1 Week 6 Production Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch, and

Job Order Manufacturing-Aggregate Planning – Maintenance Management – Industrial

Safety.

PPT, Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

February - 16 1 Week 6 Plant Location: Facility Location and Layout Planning –Types of Layouts – Material Handling Equipments –

Material Handling Principles – Models Used in Lay Out Designs.

Case studies

21 Days

2 Week 6

3 Week 6

4 Week 6

March - 16 1 Week 6 Productivity: Factors, Affecting Productivity – Job Design – Process Flow Charts – Methods Study – Work

Measurement – Engineering and Behavioral Approaches.

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

April - 16 1 Week 6 Material Management –Cost Associated with Inventory – Economic Order Quantity – ABC Analysis - Materials

Requirement Planning – Just In – Time Production Total Quality Management – Acceptance Sampling – Control

Charts – Quality Circle – Zero Defects Programmes – ISO 9000 – Application of Computer in Production and

Operations.

PPT

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: E - BUSINESS Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 15 1 Week 6 Introduction – Traditional Business Vs E-Business – E-Business, E-Commerce, E- Marketing

and M-Commerce –Internet, WWW and Evolution of E-Business – Growth of E-Business in India.

Seminars

7 Days

2 Week 6

3 Week 6

4 Week 6

January - 16 1 Week 6 Infrastructure for E-Business – Internet Protocols, Web-Based Clint/Server, Internet Security,

Media Convergence, Multimedia –Architectural Framework for E- Business – WWW as the Architecture.

PPT, Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

February - 16 1 Week 6 E-Business Models based on Relationship of Transaction Parties and based on Relationship of Transaction Types – E-

Business for Service Industry – Travel and Tourism, Employment Placement, Real Estate, Stocks Trading, Publishing –

Mobile Commerce through different Apps.

Case studies

21 Days

2 Week 6

3 Week 6

4 Week 6

March - 16 1 Week 6 E-Payment Systems – Classification of Payment Systems – Risk and E-Payment Systems – E-Security– Privacy,

Integrity, Authentication, Non Repudiation, Technical Attacks and Non Technical Attacks.

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

April - 16 1 Week 6 E- Advertisement – E-Business Strategies and Implementation – E-Supply Chain Management –Legal Ethical Issues of

E-Business.

PPT

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: RESEARCH METHODOLOGY FOR MANAGEMENT Semester: II

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 15 1 Week 6 Meaning and Importance of Research – Research Process – Types of Research –

Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis.

Seminars

7 Days

2 Week 6

3 Week 6

4 Week 6

January - 16 1 Week 6 Research Design – Exploratory Research – Descriptive Research – Casual Research – Sampling and Sampling

Design – Sampling Methods – Simple Random Sampling. Stratified Sampling – Systematic Sampling – Cluster

Sampling – Multistage Sampling, Non– Probability Sampling – Convenience Sampling – Judgement Sampling –

Quota Sampling.

PPT, Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

February - 16 1 Week 6 Data Collection – Primary and Secondary Data – Designing of Questionnaire – Measurement and Scaling –

Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale – Guttman Scale – Likert Scale – Schematic

Differential Scale.

Case studies

21 Days

2 Week 6

3 Week 6

4 Week 6

March - 16 1 Week 6 Editing – Coding – Classification of Data – Tables and Graphic Presentation – Preparation and Presentation of

Research Report.

Case studies,

Seminars

22 Days

2 Week 6

3 Week 6

4 Week 6

April - 16 1 Week 6 Non Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for Randomness – Sign Test – Median Test –

Multivariate Analysis – Multiple Regression Analysis – Concepts and Application of Discriminate Analysis and

Factor Analysis.

PPT

4 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: BUSINESS POLICY & STRATEGIC MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

July – 16 1 Week 6 Overview of Strategic Management of Strategic Management – Business Policy and Strategic Management -

Strategic Management Model – Business Ethics and Strategic

Management.

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

August – 16 1 Week 6 Business Vision, Mission, Objectives – Characteristics of Mission Statement Types of Strategies – Integration

strategies – Intensive strategies – Diversification strategies- Diversification strategies- Michael Porter Generic

Strategies

PPT, Seminars

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Strategic formulation: Environmental Analysis – External and industry analysis – Internal analysis –Strategic

analysis and choice – Input stage –Matching stage – decision stage – Cultural aspects of strategy choice.

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

October – 16 1 Week 6 Strategic Implementation: The nature of strategic implementation resource allocation – Strategy and structure –

Creating – Supportive culture – Implementing strategies in functional areas.

Case studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

November – 16 1 Week 6 Strategy Evaluation: The nature of strategy evaluation –Review and Control – Characteristics of effective

evaluation systems – Criteria for strategy control –Mechanism for strategic control.

Seminars

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: OPERATIONS RESEARCH Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

July – 16 1 Week 6

Importance and Scope of Operations Research – Linear Programming – Graphic Method – Simplex Method – Big-M

Method – Dual L.P. and Its Applications.

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

August – 16 1 Week 6

Transportation Problem – Assignment Problem – queuing Theory – M/M/I and M/M/C Models.

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6

Dynamic Programming – Applications of D.P. (Capital Budgeting, Production Planning, Solving Linear Programming

Problem) – Integer Programming – Branch and Bound Method.

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

October – 16 1 Week 6 Game Theory – Two Person Zero sum Games – Pure Strategies – Mixed Strategies – Dominance Principle – Graphic and

Algebraic Method – Linear Programming Approach – Simulation – Simulation Inventory and Waiting Lines.

Case studies

14 Days

2 Week 6

3 Week 6

4 Week 6

November – 16 1 Week 6 Project Management – PERT and CPM – Crash Time – Crash Cost Trade Off – Resource Leveling and Resource

Allocation – Non-Linear Programming Model Formulation – Graphic Method of Solving Simple Problems.

Case studies

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: INTERNATIONAL BUSINESS Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

July – 16 1 Week 6 International Business: Significance, Free Trade Vs. Protection. Emerging Trends, Trade Barriers Trade

Strategies.

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

August – 16 1 Week 6 Balance of Payments: Concept, Disequilibrium in BOP, Structural Cyclical and Monetary Disequilibrium,

Methods of Correction; 1990 BOP Crisis.

PPT, Seminars

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Foreign Exchange Markets: Foreign Exchange Market Mechanism; Exchange Rate Determination, Convertibility

of Rupee and its Implications.

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

October – 16 1 Week 6 Globalisation: Role of Multinational Corporations – Impact on India – Role of GDRs, FIIs – Export Promotion

Zones – Special Economic Zones.

Case studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

November – 16 1 Week 6 International Liquidity: Problems of Liquidity; Role of IMF and IBRD in Managing International Liquidity

Problems.

Seminars

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: FINANCIAL MARKETS & SERVICES Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

July – 16 1 Week 6 Structure of Financial System – role of Financial System in Economic Development –

Financial Markets and Financial Instruments – Capital Markets – Money Markets – Primary

Market Operations – Role of SEBI – Secondary Market Operations – Regulation – Functions of Stock Exchanges

– Listing – Formalities – Financial Services Sector Problems and Reforms.

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

August – 16 1 Week 6 Financial Services: Concept, Nature and Scope of Financial Services – Regulatory Frame Work of Financial

Services – Growth of Financial Services in India – Merchant Banking – Meaning-Types – Responsibilities of

Merchant Bankers – Role of Merchant Bankers in Issue Management – Regulation of Merchant Banking in India.

PPT, Seminars

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Venture Capital – Growth of Venture Capital in India – Financing Pattern under Venture Capital – Legal Aspects

and Guidelines for Venture Capital, Leasing – types of Leases

Evaluation of Leasing Option Vs. Borrowing.

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

October – 16 1 Week 6 Credit Rating – Meaning, Functions – Debt Rating System of CRISIL, ICRA and CARE. Factoring, Forfeiting

and Bill Discounting – Types of Factoring Arrangements – Factoring in the Indian Context;

Case studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

November – 16 1 Week 6 Mutual Funds – Concept and Objectives, Functions and Portfolio Classification, Organization and Management,

Guidelines for Mutual Funds, Working of Public and Private Mutual Funds in India. Debt Securitization –

Concept and Application – De-mat Services-need and Operations-role of NSDL and CSDL.

Seminars

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: SECURTIY ANALYSIS & PORTFOLIO MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

July – 16 1 Week 6 Concept of Investment, Investment Vs Speculation, and Security Investment Vs Nonsecurity

Forms of Investment-Investment Environment in India. Investment Process - Sources of

Investment Information, Security Markets – Primary and Secondary – Types of securities in

Indian Capital Market, Market Indices. Calculation of SENSEX and NIFTY

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

August – 16 1 Week 6 Return and Risk – Meaning and Measurement of Security Returns. Meaning and Types

of Security Risks: Systematic Vs Non-systematic Risk. Measurement of Total Risk - Intrinsic

Value Approach to Valuation of Bonds - Preference Shares and Equity Shares.

PPT, Seminars

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Fundamental Analysis – Economy, Industry and Company Analysis, Technical Analysis – Concept and Tools and

Techniques Analysis – Technical Analysis Vs Fundamental Analysis - Efficient Market Hypothesis; Concept and

Forms of Market Efficiency.

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

October – 16 1 Week 6 Elements of Portfolio Management, Portfolio Models – Markowitz Model, Efficient Frontier and Selection of

Optimal Portfolio. Sharpe Single Index Model and Capital Asset Pricing Model, Arbitrage Pricing Theory.

Case studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

November – 16 1 Week 6 Performance Evaluation of Portfolios; Sharpe Model – Jensen’s Model for PF Evaluation, Evaluation of Mutual

Fund.

Seminars

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: CONSUMER BEHAIOUR & CUSTOMER RELATIONSHIP MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

July – 16 1 Week 6 Introduction to the study of Consumer Behaviour – Consumer and Marketing Strategy –

Determinants of Consumer Behaviour – Profile of the Indian Consumer.

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

August – 16 1 Week 6 Perception – Nature – Perception and Marketing Strategy, Motivation – Motivation Theories and Marketing

Strategy – Personality.

PPT, Seminars

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Attitude Measurement and Change – Self Concept and Life Style Marketing, Influence of Social and Cultural

factors on Consumer Behaviour – Family, Reference groups, Cross Cultural Variations in Consumer Behaviour.

Case studies

18 Days

2 Week 6

3 Week 6

4 Week 6

October – 16 1 Week 6 Consumer Decision Process – Problem Recognition – Information Search – Evaluation of alternatives and

selection – Post Purchase Behaviour – Organizational buyer Behaviour – Diffusion of Innovation.

Case studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

November – 16 1 Week 6 Customer Relationship Management : Facets and Elements of CRF – CRM Process –

Importance of CRM – Planning and Managing CRM Programme – Concept of Customer Loyalty – Customer

Value Assessment – Customer Retention Strategies – CRM in services.

Seminars

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016 Department: MBA Paper: SALES & DISTRIBUTION MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Period

s per

week

Topics to be covered

Co –Curricular

Activity

July – 16 1 Week 6 Modern Trends in Sales Management – Inter Departmental Relations – Organization of

Sales Department – Different Types of Sales Organizations.

Case studies,

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

August – 16 1 Week 6 Analysis of Market Potential – Sales Potential – Sales Volume – Forecasting Sales –Different

Techniques of Forecasting Sales – Sales Budgets – time and Territory Management – Sales Quotas.

Case studies, PPT

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Recruitment – Selection and Training of Salesmen – Salesmen’s Compensation Plans – Evaluation

of Salesmen’s Performance – Sales Control Research.

Case studies,

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

October – 16 1 Week 6 Marketing Channels – Structure and Functions – Channel Design – Selecting Channel Members –

Motivating Channel Members.

Case studies, PPT

14 Days

2 Week 6

3 Week 6

4 Week 6

November – 16 1 Week 6 Channel Conflicts – Reasons – Managing Channel Conflicts Evaluating Channel Member

Performance – Supply Chain Management – Managing Logistics.

Case studies,

Seminars

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016 Department: MBA Paper: INDUSTRIAL RELATIONS Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

July – 16 1 Week 6 Industrial Relations: Scope and Significance – Causes and Consequences of Industrial

Disputes – Recent Trends in Industrial Relations

Case studies,

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

August – 16 1 Week 6 Trade Unions: Trade Union Structure and Movement in India – Changing Role in the

Context of Liberalization

Case studies, PPT

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Promotion of Harmonious Relations – Machinery for Prevention and Settlement of

Industrial Disputes – Conciliation – Arbitration and Adjudication – Code of Discipline.

Case studies,

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

October – 16 1 Week 6 Grievances and Discipline: Grievances Redressal Machinery – Discipline in Industry _

Measures for dealing with Indiscipline.

Case studies, PPT

14 Days

2 Week 6

3 Week 6

4 Week 6

November – 16 1 Week 6 Collective Bargaining (CB) – CB Practices in India – Participative Management Forms and Levels

– Schemes of Workers’ Participation in Management in India.

Case studies,

Seminars

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016 Department: MBA Paper: COMPENSATION & WELFARE MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Period

s per

week

Topics to be covered

Co –Curricular

Activity

July – 16 1 Week 6 Employee Compensation – Factors Influencing Compensation Plan and Policies – Principles of

Wage and Salary Administration – Wage as a Motivator – Methods of Wage Fixation – Factors

Influencing Wage and Salary Determination.

Case studies,

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

August – 16 1 Week 6 Job Evaluation – Methods – Performance and Reward Systems – Methods of Wage Payment –

Incentive Plans – Wage Differentials – Minimum Wages Act, 1948.

Case studies, PPT

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Employee Welfare – Concept, Scope and Significance – Welfare Policy and Five Year Plans –

Role of Employee Welfare Agencies – State, Employers, Trade Unions and Voluntary Agencies.

Case studies,

Seminars

18 Days

2 Week 6

3 Week 6

4 Week 6

October – 16 1 Week 6 Employee Welfare Programmes – Statutory and Non-Statutory – Intra Moral, Extra Moral – Social

Security – Social Assistance and Social Insurance.

Case studies, PPT

14 Days

2 Week 6

3 Week 6

4 Week 6

November – 16 1 Week 6 Labour Welfare Administration – Plant Level, State and Central Levels – Labour Welfare Officer –

Role, Status and Functions.

Case studies,

Seminars

5 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: ENTERPRENEURSHIP & SMALL BUSINESS MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

December - 16 1 Week 6 Entrepreneurship: Importance, Characteristics and Qualities of Entrepreneurship; Entrepreneurial; Role

of Entrepreneurship, Ethics and Social Responsibilities. Role of Government; Role of IDBI,

NIESBUD, SISI, DIC Financial Institutions Commercial Banks, Entrepreneurial Development

Institutes.

Seminars

16 Days

2 Week 6

3 Week 6

4 Week 6

January - 17 1 Week 6 Universities and other Educational Institutions Offering Entrepreneurial Development Programme.

Training: Designing Appropriate Training Programme to Inculcate Entrepreneurial Spirit

PPT,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

February - 17 1 Week 6 Training for New and Existing Entrepreneurs, Feedback and Performance of Trainees. Women

Entrepreneurship – Role & Importance, Profile Women Entrepreneur, Problems of Women

Entrepreneurs.

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

March - 17 1 Week 6 Women Entrepreneurship Development in India. Creativity and Entrepreneurship Sources and Methods

of Ideas Planning and Development of Programmes E-Business Ventures; New Venture Management.

Case studies,

Seminars

24 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: FINANCIAL DERIVATIVES Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

December - 16 1 Week 6 Introduction to Financial Derivatives – Meaning and Need – Growth of Financial Derivatives in India –

Derivative Markets – Participants – Functions – Types of Derivatives – Forwards – Futures – Options –

Swaps – The Regulatory Framework of Derivatives Trading in India.

Seminars

16 Days

2 Week 6

3 Week 6

4 Week 6

January - 17 1 Week 6 Features of Futures – Differences Between Forwards and Futures – Financial Futures – Trading –

Currency Future – Interest Rate Futures – Pricing of Future Contracts – Value At Risk (VAR) –

Hedging Strategies – Hedging with Stock Index Futures – Types of Members and Margining System in

India – Futures Trading on BSE & NSE.

PPT,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

February - 17 1 Week 6 Options Market – Meaning & Need – Options Vs futures – Types of Options Contracts – Call Options

– Put Options – Trading Strategies Involving Options – Basic Option Positions – Margins – Options on

stock Indices – Option Markets in India on NSE and BSE. Option Pricing – Intrinsic Value and Time

Value - Pricing at Expiration – Factors Affecting Options pricing – Put-Call Parity Pricing Relationship

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

March - 17 1 Week 6 Swaps – Meaning – Overview – The Structure of Swaps – Interest Rate Swaps – Currency Swaps –

Commodity Swaps – Swap Variant – Swap Dealer Role – Equity Swaps – Economic Functions of

Swap Transactions – FRAs and Swaps.

Case studies,

Seminars

24 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: STRATEGIC FINANCIAL MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

December - 16 1 Week 6 Financial Goals and Strategy – Shareholder Value Creation (SCV): Market Value Added (MVA) –

Market-to-Book Value (M/BV) – Economic Value Added (EVA) – Managerial Implications of

Shareholder Value Creation. Financial Strategy for Capital Structure: Leverage Effect and

Shareholders’ Risk – Capital Structure Planning and Policy

Seminars

16 Days

2 Week 6

3 Week 6

4 Week 6

January - 17 1 Week 6 Financial Options and Value of the Firm – Dividend Policy and Value of the Firm. Investment

Strategy – Techniques of Investment Appraisal Under Risk and Uncertainty – Risk Adjusted Net

Present Value – Risk Adjusted Internal Rate of Return – Capital Rationing

PPT,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

February - 17 1 Week 6 Decision Tree Approach for Investment Decisions – Evaluation of Lease Vs Borrowing Decision.

Merger Strategy – Theories of Mergers – Horizontal and Conglomerate Mergers – Merger Procedure

– Valuation of Firm – Financial Impact of Merger – Merge and Dilution Effect on Earnings Per Share

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

March - 17 1 Week 6 Merger and Dilution Effect on Business Control. Takeover Strategy – Types of Takeovers –

Negotiated and Hostile Bids – Takeover Procedure – Takeover Defenses – Takeover Regulations of

SEBI – Distress Restructuring Strategy – Sell offs – Spin Offs – Leveraged Buyouts.

Case studies,

Seminars

24 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: INTERNATIONAL FINANCIAL MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

December - 16 1 Week 6 International Monetary and Financial System: Evolution; Breton Woods Conference and

Other Exchange Rate Regimes; European Monetary System, South East Asia Crisis and Current Trends.

Foreign Exchange Risk: Transaction Exposure; Accounting Exposure and Operating Exposure –

Management of Exposures – Internal Techniques

Seminars

16 Days

2 Week 6

3 Week 6

4 Week 6

January - 17 1 Week 6 Management of Risk in Foreign Exchange Markets: Forex Derivatives – Swaps, futures and Options and

Forward Contracts (Cases). Features of Different International Markets: Euro Loans, CPs, Floating Rate

Instruments, Loan Syndication.

PPT,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

February - 17 1 Week 6 Euro Deposits, International Bonds, Euro Bonds and Process of Issue of GDRs and ADRs. Foreign

Investment Decisions: Corporate Strategy and Foreign Direct Investment; Multinational Capital

Budgeting

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

March - 17 1 Week 6 International Accounting and Reporting; Foreign Currency Transactions, Multinational Transfer Pricing

and Performance Measurement; Consolidated Financial Reporting.

Case studies,

Seminars

24 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: SERVICES MARKETING MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods per

week

Topics to be covered

Co –

Curricular

Activity

December - 16 1 Week 6 Introduction to Services Marketing: Importance and characteristics of Services: Growth of Services

Sector; Services in the Indian Economy; Services Strategy.

Seminars

16 Days

2 Week 6

3 Week 6

4 Week 6

January - 17 1 Week 6 Consumer Behaviour in Services; Market Segmentation and Services Positioning; Service Demand

Management Designing and Managing Service Product.

PPT,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

February - 17 1 Week 6 Service quality Management: Service Quality Audit – GAP Model of Service Quality

– Total quality Services Marketing – Service Excellence, Pricing of Services – Pricing Strategies

Linked to Value Perceptions

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 17 1 Week 6 Service Distribution – Managing Physical Evidence – Internal Marketing. External Marketing: Word

of Mouth Communication. Interactive Marketing: Management of Moments of Truth - Service

Deficiencies - consumer Grievance Recovery Strategies.

Case studies,

Seminars

24 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: ADVERTISING & BRAND MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods per

week

Topics to be covered

Co –

Curricular

Activity

December - 16 1 Week 6 Role of Advertising in Promotional Mix – Introduction to Advertising – Advertising and

Communication – Integrated Marketing (IMC) – Challenges and Opportunities in Advertising,

Economic, Social and Ethical Aspects of Advertising.

Seminars

16 Days

2 Week 6

3 Week 6

4 Week 6

January - 17 1 Week 6 Audience Analysis in Advertising – Media Planning – Media Mix Decisions – Developing Media

Strategy – Creative Strategy and Copy Writing – Different Types of Appeals – Layout Design.

Advertising Budgets – Methods of Formulating Advertising Budgets – Evaluating of Advertising

Effectiveness – Advertising Agencies.

PPT,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

February - 17 1 Week 6 Direct Response Advertising – Home Shopping – Direct Mail – Catalogs – Telemarketing – Internet

Advertising – International Advertising – Impact of Culture – Customs– Law and Regulations. Brand

Management: Brand Building and Positioning – Measuring Brand Performance.

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

March - 17 1 Week 6 Designing Brand Marketing Programmes – Evaluating Brand Performance – Branding in Retail

Business – Role of Own Label – Emerging trends in Brand Management.

Case

studies,

Seminars

24 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: GLOBAL MARKETING MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

December - 16 1 Week 6 Globalization: Scope and Objectives – Major Decisions in Global Business - Environmental Factors

Effecting global Business; Economic Environment – Cultural Environment – Political Environment –

Legal Environment – Regional Integration and Global Trade Protectionism.

Seminars

16 Days

2 Week 6

3 Week 6

4 Week 6

January - 17 1 Week 6 Perspective of Global Markets: Global Marketing Research and Information – Information Requirements

of Global Markets – Organization for Global Market Research – Global Marketing Information System -

Segmenting the Global Market – Segmentation Basis and Process – Global Markets and Criteria for

Grouping Countries.

PPT,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

February - 17 1 Week 6 Global Marketing Decisions: Product Policy and Planning – Global Pricing Strategies – Global Channels

of Distribution. Global Advertising – Multinational Sales Management and Foreign Sales Promotion –

Export Procedure & Documentation – Special Economic Zones.

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

March - 17 1 Week 6 Planning and Control of Global Marketing Operations: Organization and Control in global Marketing –

Marketing Planning and Strategy for Global Business.

Case

studies,

Seminars

24 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 – 2016

Department: MBA Paper: PERFORMANCE MANAGEMENT & COUNSELING Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 16 1 Week 6 Introduction: Definition and Dimensions of Performance Management; Clarity of Roles and Functions;

Performance Targets; Performance management process, Key performance areas, Key result areas,

Performance management system, Performance management system cycle.

Seminars, Quiz

16 Days

2 Week 6

3 Week 6

4 Week 6

January - 17 1 Week 6 Performance Analysis; Objectives, Factors Influencing Performance Analysis; Methods of Appraisal

Systems. Performance Review Counselling (PRC); Objectives of performance review counseling;

Process of performance review counseling; Conditions for Effective PRC

Quiz, Seminars,

Role plays

19 Days

2 Week 6

3 Week 6

4 Week 6

February - 17 1 Week 6 HRM and Performance Management – Need Identification for Training and Development; Rewards

and Recognition; Team Performance. Types of teams, Team building, Social loafing, Team building

process, Difference between training and development, Methods of training.

Seminars, Case

studies, Quiz

20 Days

2 Week 6

3 Week 6

4 Week 6

March - 17 1 Week 6 Performance Management Practices; 360-Degree Appraisal; Assessment Centre; Potential Appraisal.

Objectives of performance management practices, Advantages and disadvantages of 360 degree

appraisal, Prerequisites for 360 degree appraisal, Assessment centre process and method.

Case studies,

Seminars

24 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 - 2016 Department: MBA Paper: STRATEGIC HUMAN RESOURCE MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 16 1 Week 6 The Human Resource Environment – Technology and Organization Structure – Management of Diversity

– HR Outsourcing – Global Competition – Global Sourcing of Labour. Strategic Perspective of HRM –

HR for Competitive Advantage – Business Strategy and HR Strategy – HR and Business Policy Linkages

– Organizational Performance.

Group discussions

16 Days

2 Week 6

3 Week 6

4 Week 6

January - 17 1 Week 6 Dealing with Unions for Working towards Harmonious Relations. Strategic Responses of Organizations –

Strategic Role of HR Planning – Selection of Employees – Career Paths for Technical Professionals

Role plays

19 Days

2 Week 6

3 Week 6

4 Week 6

February - 17 1 Week 6 Strategically Oriented Performance Measurement Systems. Compensation Systems –Strategic

Requirements – High Performance Practices Rewarding Individual.

PPT, Seminars

20 Days

2 Week 6

3 Week 6

4 Week 6

March - 17 1 Week 6 Team Contribution and Organization Performance. Approach to Industrial relations – Social Dialogue,

Negotiation skills.

Seminars

24 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2015 - 2016 Department: MBA Paper: INTERNATIONAL HUMAN RESOURCE MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

December - 16 1 Week 6 Introduction to International HRM – Concept, HRM at International Perspective – Distinction between

Domestic and International HRM – HR Challenges at International Level.

Group

discussions

16 Days

2 Week 6

3 Week 6

4 Week 6

January - 17 1 Week 6 Cross Cultural Theories – International Recruitment and Selection Process, Culture and Values. Role plays

19 Days

2 Week 6

3 Week 6

4 Week 6

February - 17 1 Week 6 Expatriate Training – Developing Global Managers – Negotiations. Unions at International Level –

Unions and International Industrial Relations. Compensation Management: International Compensation

PPT, Seminars

20 Days

2 Week 6

3 Week 6

4 Week 6

March - 17 1 Week 6 Objectives, Components Approaches of Compensation in Global Assignments – Culture and

Compensation. Industrial relations at global level: IR scenario in global organizations – trade.

Seminars

24 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the principal

Dantuluri Narayana Raju College (Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: PERSPECTIVES OF MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 16 1 Week 6 Management – Evolution of Management Thought -Principles of Management – Functions of Management -

Social Responsibility of Management.

Case studies

12 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Planning – Nature, Purpose and Importance of Planning-Types of Plans-Steps in Planning-Planning Premises and

Forecasting – process of Decision Making-Decision Tree Analysis.

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 16 1 Week 6 Organization – Principles of Organization – Formal and informal Organization – types of Organization Structure –

Line and Staff Relations – Delegation – Decentralization –Span of Control.

Case studies

16 Days

2 Week 6

3 Week 6

4 Week 6

November - 16 1 Week 6 Directing- Leadership Theories and Styles –Motivation –Theories: Maslow’s Theory and Herzberg’s Theory.

Directing- Leadership Theories and Styles –Motivation –Theories: Maslow’s Theory and

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

December - 16 1 Week 6 Herzberg’s Theory.

Case studies

3 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: ACCOUNTING FOR MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 16 1 Week 6 Unit-I : Accounting for Management –Nature and Scope – Management Process and Accounting –

Financial Accounting Vs Cost Accounting Vs Accounting for Management – Role of Account in

Modern Organization

Case studies

12 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Financial Accounting System – Generally Accepted Accounting Principles and Accounting Standards

Governing Financial Statements – Contents of Profit and Loss Account – Balance Sheet (Theory only)

Elements of Cost – Cost Sheet Preparation – Absorption Vs Marginal Costing –Cost –Volume – Profit

Analysis – Cost Behaviour – Breakeven Analysis – Contribution Approach –Profit Planning.

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 16 1 Week 6 Cost Concepts for Decision making – Decision Making Process – Decision Situations- Sales Volume

Decisions – Pricing and Special Order Pricing – Make / Buy Decisions – Product Decisions- Addition,

Deletion and Alteration of Mix – Plant Shutdown Decision

Case studies

16 Days

2 Week 6

3 Week 6

4 Week 6

November - 16 1 Week 6 Budgeting – Types of Budgets – Financial Vs Operation Budgets – Short Term Vs Long Term Budgets

– Construction of Cash Budget- Flexible Budget – Master Budget – Management Control and

Budgeting

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

December - 16 1 Week 6 Performance Budgeting and Zero Based Budgeting

Case studies

3 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: BUSINESS ENVIRONMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 16 1 Week 6 Business Environment: Components and Significance – Economic Scope – Cultural, Political, Technological and

External Factors Influencing Business Environment – Dimensions of International Business Environment –

Challenges

Case studies

12 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Structure of Indian Economy ; Economic systems- Economic planning with special reference to last three plans,

public, private joint and cooperative sectors - Industrial Policy of the Government - Policy Resolutions of 1956,

1991 Industrial Policy and Economic Policy - Subsequent policy Statements

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 16 1 Week 6 Indian Companies - Competitiveness, Changes and Challenges, Sustainable Development, Social Responsibilities,

Ethics in Business- Competition Act 2002 - Emerging Trend in Indian Business Environment.

Case studies

16 Days

2 Week 6

3 Week 6

4 Week 6

November - 16 1 Week 6 International Trade Theories, Balance of Payments – Concepts, Disequilibrium in BOP: Methods of Correction -

Trade Barriers and Trade Strategy - Free Trade vs. Protection -World Financial Environment: Foreign Exchange

Market Mechanism, Exchange Rate Determination, and Euro Currency.

International business environment: Globalisation: International Economic Integration, Country Evaluation and

Selection, Foreign Market Entry Methods, International Trading Blocks – Their Objectives;

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

December - 16 1 Week 6 WTO Origin, Objectives, Organization Structure and Functioning – WTO and India.

Case studies

3 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: MANAGERIAL ECONOMICS Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 16 1 Week 6 Introduction: Nature and Scope of Managerial Economics; Objectives of the Firm-Traditional Theory,

Sales and Revenue Maximizing Theories, Managerial Theories and Behavioral Theories; Profit

Maximization. Vs. Wealth Maximization.

Case studies

12 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Demand Analysis : Demand-Meaning, Determinations Of Demand, Demand Function; Law of

Demand; Elasticity of Demand –Price, Income, Cross and Promotional or Advertising Elasticity of

demand, Managerial Uses of Elasticity of Demand; Demand Forecasting. Demand Forecasting Methods

for Existing and New Products, Criteria for Good Forecasting Method

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 16 1 Week 6 Production Analysis: Production Function –Law of Variable Proportions, Isoquant and Isocost Curves,

Least Cost Combination, and Returns to Scale; Economies of Large Scale; Cobb-Douglas Production

Function - Cost concepts and Cost Oriented Pricing Methods.

Case studies

16 Days

2 Week 6

3 Week 6

4 Week 6

November - 16 1 Week 6 Market Analysis: Price and Output Determination under Perfect Competition, monopoly, monopolistic

competition, oligopoly. Introduction to Economic Optimization techniques- constrained and

unconstrained techniques, National Income concepts, inflation –

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

December - 16 1 Week 6 Types and causes of inflation – measures to control inflation. Phases of business cycles

Case studies

3 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: MANAGERIAL COMMUNICATION SKILLS Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 16 1 Week 6 Role of Communication in Business – Objective of Communication – The Process of Human

Communication – Media of Communication, Written Communication – Oral Communication – Visual

Communication, Audio Visual Communication – Silence - Developing Listening Skills – Improving

Non–verbal Communication kills – Understanding Cultural Effects of Communication.

Case studies

12 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Managing Organization Communication - formal and Informal Communication- Intra and Personal

Communication – Models for Inter Personal Communication – Exchange Theory, Johari Window and

Transactional Analysis

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 16 1 Week 6 Managing Motivation to Influence Interpersonal Communication – Inter-Personal Perception – Role of

Emotion in Inter Personal Communication- Communication Styles – Barriers of Communication –

Gateways to Effective Interpersonal Communication

Case studies

16 Days

2 Week 6

3 Week 6

4 Week 6

November - 16 1 Week 6 Business Writing Skills – Significance of Business Correspondence, Essentials of Effective Business

Correspondence, Business Letter and Forms, Oral Presentations – Meetings, Telephone Communication

– Use of Technology in Business Communication, E-mail Messages

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

December - 16 1 Week 6 Report Writing – Meaning and Significance; Structure of Reports; Negative, Persuasive and Special

Reporting; Informal Report – Proposals; Formal Reports; Organization of Press Report.

Case studies

3 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017 Department: MBA Paper: ORGANIZATION BEHAVIOR Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 16 1 Week 6 Meaning and scope of OB-Challenges and opportunities – Foundations of Individual behaviour, values,

attitude, job satisfaction, personality, perception and emotions

Case studies

12 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Motivation-Theories, Group dynamics – Leaderships styles. Organizational conflict-causes and

consequences-conflict and Negotiation.

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 16 1 Week 6

Organisational change, change process resistance to change and Organisational Development

Case studies

16 Days

2 Week 6

3 Week 6

4 Week 6

November - 16 1 Week 6 Organisational Culture-Creating an Ethical Organisation-Managing Stress-Organisational

Effectiveness..

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

December - 16 1 Week 6 Stress-Organisational Effectiveness.

Case studies

3 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: QUANTITATIVE TECHNIQUES FOR MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 16 1 Week 6 Nature and scope of Quantitative techniques, importance of QT, Applications of quantitative techniques

in business decision making, Advantages & disadvantages of QT. Methodology of QT. Measures of

central tendency – Mean, Median & Mode. Merits and demerits of them. Problems using mean, median

and mode.

Case studies

12 Days

2 Week 6

3 Week 6

4 Week 6

September - 16 1 Week 6 Measures of dispersion – Range, Standard deviation, Mean deviation, Quartile deviation. Correlation –

Rank correlation & Karl pearson’s correlation coefficient, Types of correlation, Problems on correlation

analysis. Regression analysis – X on Y & Y on X, Types of regression analysis. Multiple regression

analysis. Problems on multiple regression analysis.

Case studies

22 Days

2 Week 6

3 Week 6

4 Week 6

October - 16 1 Week 6

Probability – Definitions, Types of probabilities, Conditional probability, Joint and Marginal

probability, Baye’s theorem, Probability distribution – Binomial distribution, Poisson distribution,

Normal distribution, Exponential distribution. Problems on probability distribution.

Case studies

16 Days

2 Week 6

3 Week 6

4 Week 6

November - 16 1 Week 6 Sampling and sampling distribution, Estimation – Point & Interval estimation, Testing for hypothesis,

Procedure of testing hypothesis, Central limit theorem, Types of sampling, One sample test for testing

mean, Proportion for small and large samples. Problems on sampling, Two samples test, Tests of

Difference between Mean and Proportions of Small and Large Samples – Chi-square Test of

Independence and Goodness of Fitness- Analysis of Variance.

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

December - 16 1 Week 6

Problems on Small samples and large samples. Problems on Chi – square and Analysis of variance.

Revision

Case studies

3 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: MARKETING MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Period

s per

week

Topics to be covered

Co –Curricular

Activity

January – 17 1 Week 6 Importance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks; Marketing

Environment; Marketing and Customer Value - Industrial Marketing, Services Marketing, Global

Marketing. Marketing Information System and Marketing Research; Consumer Behaviour and Buying

Decision Process – Organization Buyer Behaviour – Market Segmentation and Targeting.

Seminars, Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

February – 17 1 Week 6 Development of Marketing Offerings Strategy – New Product Development–Product line and Decisions–

Product-mix. Product Differentiation – Product Life Cycle Management - Brand Management –

Packaging. Pricing Strategies and Programs; Setting the Price – Adapting the Price – Initiating Response

to Price Changes - Delivering Value: Designing and Managing Value Networks – Channels of

Distribution.

Quiz, Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 17 1 Week 6 Communicating Value: Designing and Managing Marketing Communications – Advertising – Direct

Marketing and Personal Selling – Sales Promotion – Events and Public Relations and Public Relations :

Competitive Marketing Strategies- Emerging Trends in Marketing: Networking Marketing-Viral

Marketing-Ambush/Guerilla Marketing-Green Marketing-Direct Marketing.

Seminars

25 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: FINANCIAL MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Workin

g Days

per

Week

No. of

Period

s per

week

Topics to be covered

Co –

Curricular

Activity

January – 17 1 Week 6 Nature , Scope and Objectives of Financial Management, Goals of FM-Profit Maximization Vs Wealth

Maximization – Finance Functions – Financial Planning and Forecasting - Role of Financial Manager –

Funds Flow Analysis – Cash Flow Analysis.-Ratio Analysis. Financing Decision: Financial Leverage – EPS-

EBIT Analysis –Cost of Capital – Weighted Average Cost Capital – Capital Structure – Factors Affecting

Capital Structure Theories of Capital Structure. Investment Decision: Nature and Significance of Investment

Decision

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

February – 17 1 Week 6 Estimation of Cash Flows – Capital Budgeting Process – Techniques of Investment Appraisal: Pay Back

Period; Accounting Rate of Return, Time Value of Money. DCF Techniques –Net Present Value, Profitability

Index and Internal Rate of Return. Dividend Decision: Meaning and Significance – Theories of Dividend –

Determinants of Dividend – Dividend policy – Bonus Shares – Stock Splits

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 17 1 Week 6 Working Capital Decision: Meaning – Classification and Significance of Working Capital – Component of

Working Capital - Cash Management Models – Cash Budgeting – Accounts Receivables – Credit Policies –

Inventory Management.

Seminars

25 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016– 2017

Department: MBA Paper: HUMAN RESOURCE MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

January – 17 1 Week 6 Introduction: Definition and Functions of HRM; Principles of HRM; Changing Environment of HRM;

Challenges; Ethical Aspects of HRM. HR Planning; Concepts; Factors Influencing ; HR planning ; HR

Planning Process; Job Analysis ; Recruitment and Selection; Tests and Interview Techniques. Training and

Development – Need, Process, Methods and Techniques, Evaluation, Management Development;

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

February – 17 1 Week 6 Evaluating Employee Performance; Career Development and Counselling. Compensation – Concepts and

Principles; Influencing Factors; Current Trends in Compensation – Methods of Payment – Incentives and

Rewards.

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 17 1 Week 6 Managing Industrial Relations – Trade Unions – Employee Participation Schemes – Collective Bargaining –

Marketing Knowledge Workers.

Seminars

25 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016– 2017

Department: MBA Paper: OPERATIONS MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

January – 17 1 Week 6 Introduction: Nature and Scope of Production and Operation Management- Historical Evolution – Types of

Manufacturing Systems – Differences Between Manufacturing and Service Operations Role of Production and

Operation Manager. Production Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch, and Job

Order Manufacturing-Aggregate Planning

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

February – 17 1 Week 6 Maintenance Management – Industrial Safety. Plant Location: Facility Location and Layout Planning –Types

of Layouts – Material Handling Equipments. Material Handling Principles – Models Used in Lay Out Designs.

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 17 1 Week 6 Productivity: Factors, Affecting Productivity – Job Design – Process Flow Charts – Methods Study – Work

Measurement – Engineering and Behavioral Approaches. Material Management –Cost Associated with

Inventory – Economic Order Quantity – ABC Analysis - Materials Requirement Planning – Just In – Time

Production Total Quality Management – Acceptance Sampling – Control Charts – Quality Circle – Zero

Defects Programmes – ISO 9000 – Application of Computer in Production and Operations.

Seminars

25 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: OPERATIONS RESEARCH Semester: II

No. of

Working Days

per Month

No. of

Workin

g Days

per

Week

No. of

Period

s per

week

Topics to be covered

Co –

Curricular

Activity

January – 17 1 Week 6 Introduction – Define Operations Research, Significance, Nature of OR, Characteristics, Scope of OR in

Management. Types of Models in OR, Methodology of OR. Linear Programming – Definition, Assumptions in

LP Models, Applications of LP, Limitations of LP models, Graphical Method – Canonical and Standard Forms

of LPP, Simplex Method, Big-M Method, Two Phase Simplex Method, Duality – Dual Simplex Method.

Transportation Models – Northwest Corner Method – Least Cost Method – Vogel’s Approximation Method.

Test for Optimality using MODI method

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

February – 17 1 Week 6 Assignment Models, Hungarian Methods – Minimization, Maximization & Travelling Salesman Problem.

Game Theory – Value of the Game, Saddle Point, Two Person Zero Sum Game, Pure Strategy, Mixed Strategy,

Rule of Dominance, Graphical Methods – 2 X n, m X 2. Method of Matrices approach – Method of LPP,

Simulation – Event Type Simulation - Queuing Problem, Job Sequencing Problem. Decision Theory - Types of

Decision Making Environments.

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 17 1 Week 6 Maximax Criterion, Wald Criterion, Savage Criterion, Hurwicz Criterion, Baye’s Criterion and Expected

Monetary Value Criterion. Expected Opportunity Loss Criterion, Expected Value of Perfect Information,

Decision Tree Analysis (including problems) - Queuing Theory- M/M/1, M/M/c Models only. Dynamic

Programming – Capital Budgeting Problem, Product Allocation Problem, Shortest Path Problem, Assignment

Problem, Network Analysis, Critical Path Method, Project Evaluation and Review Technique – Crashing.

Seminars

25 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: COMPUTER APPLICATIONS IN MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Workin

g Days

per

Week

No. of

Period

s per

week

Topics to be covered

Co –

Curricular

Activity

January – 17 1 Week 6 Introduction to Computer Concepts – Elements of computer – Characteristics of a Computer – Classification of

Computers – Basic Computer Architecture – Input-output Devices. Software Concepts: Types of software –

Software: its nature and qualities –– Windows Operating System Functions.

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

February – 17 1 Week 6 MS Office- Applications of MS Word in Business Correspondence: letters, tables, mail merge, labels

Applications of MS Excel: Graphs and Charts – Calculation of various financial functions - Ms Access: Tables

and Queries. MS Power Point: Introduction – Toolbar, their Icons and Commands – Navigating in Power point

- Creation of slides, animation, and templates.

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 17 1 Week 6 Designing Presentations – Slide show controls – Making notes on Pages and Handouts – Printing Presentations

– Customizing Presentations - Auto content Wizard. Computer Networks: Overview of a Network –

Communication processors – Communications Media – Types of Network – Network Topologies- Network

protocols – Network Architecture.

Seminars

25 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: RESEARCH METHODOLOGY FOR MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Workin

g Days

per

Week

No. of

Period

s per

week

Topics to be covered

Co –

Curricular

Activity

January – 17 1 Week 6 Meaning and Importance of Research – Research Process – Types of Research – Defining Research Problem

– Formulation of Hypothesis – Testing of Hypothesis. Research Design – Exploratory Research – Descriptive

Research – Casual Research – Sampling and Sampling Design – Sampling Methods – Simple Random

Sampling – Stratified Sampling – Systematic Sampling – Cluster Sampling – Multistage Sampling.

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

February – 17 1 Week 6 Non–Probability Sampling – Convenience Sampling – Judgement Sampling – Quota Sampling. Research

Design – Exploratory Research – Descriptive Research – Casual Research – Sampling and Sampling Design

– Sampling Methods – Simple Random Sampling – Stratified Sampling – Systematic Sampling – Cluster

Sampling – Multistage Sampling. Data Collection – Primary and Secondary Data – Designing of

Questionnaire – Measurement and Scaling – Nominal Scale – Ordinal Scale

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

March – 17 1 Week 6 Interval Scale – Ratio Scale – Guttman Scale – Likert Scale – Schematic Differential Scale. Editing – Coding

– Classification of Data – Tables and Graphic Presentation – Preparation and Presentation of Research

Report. Non Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for Randomness – Sign Test –

Median Test – Multivariate Analysis – Multiple Regression Analysis – Concepts and Application of

Discriminate Analysis and Factor Analysis.

Seminars

25 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: ENTREPRENUERSHIP Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

July - 17 1 Week 6 Entrepreneurship: Importance, Characteristics and Qualities of Entrepreneurship; Entrepreneurial; Role

of Entrepreneurship, Ethics and Social Responsibilities.

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

August - 17 1 Week 6 Role of Government; Role of IDBI, NIESBUD, SISI, DIC Financial Institutions Commercial Banks,

Entrepreneurial Development Institutes, Universities and other Educational Institutions Offering

Entrepreneurial Development Programme. Training: Designing Appropriate Training Programme to

Inculcate Entrepreneurial Spirit

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Training for New and Existing Entrepreneurs, Feedback and Performance of Trainees. Women

Entrepreneurship – Role & Importance, Profile Women Entrepreneur, Problems of Women

Entrepreneurs, Women Entrepreneurship Development in India.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

October – 17 1 Week 6 Creativity and Entrepreneurship Sources and Methods of Ideas Planning and Development of

Programmes E-Business Ventures; New Venture Management

Case studies,

Seminars

6 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: VUCA MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods per

week

Topics to be covered

Co –

Curricular

Activity

July - 17 1 Week 6 Introduction to Volatility, Uncertainty, Complexity, Ambiguity (VUCA) – Significance – Challenges

in Business - digitalization, globalization, and social inclusion. Sensitive Analysis – Capital

Expenditure decisions under risk & Uncertainty – Introduction to Financial Derivatives – Turnaround

Strategies.

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

August - 17 1 Week 6 Merger Strategies, Acquisitions/Takeovers, Joint Ventures, Strategic Alliances (theory only)

restructuring - challenge of business sustainability.

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Crisis Management – Types, Strategies, Talent Management- triple bottom line approach. (People –

social bottom line; Planet – ecological bottom line, Profit – economic bottom line)

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

October – 17 1 Week 6 Issues of VUCA in Product Management – Pricing, Promotion – Distribution, Strategic Leadership –

Developing core competencies.

Case

studies,

Seminars

6 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: CORPORATE LEGAL FRAMEWORK Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Period

s per

week

Topics to be covered

Co –Curricular

Activity

July - 17 1 Week 6 Significance of Business Laws—Indian Contract Act, 1872: Meaning and classification of

contracts—Essential of a valid contract—Performance of a contract--Discharge of contract—

Remedies for breach of contract.

Seminars, Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

August - 17 1 Week 6 The Sale of Goods Act, 1930: Meaning and Essentials of contract of sale—

Sale and Agreement to sell—Conditions and Warranties—Transfer of property-- Performance of a

contract of sale—Unpaid seller. The Indian Partnership Act, 1932: Meaning and Essentials of partnership-- Registration of partnership

Quiz,

Seminars, Role

plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Kinds of partners—Rights and Liabilities of Partners—Relations partners to third parties—

Dissolution. The Consumer Protection Act, 1986: Meaning of Consumer, Service, Goods, Deficiency,

Defect, Unfair Trade Practices—Rights of Consumers—Machinery for redressal of Grievances—

Remedies available to injured consumers.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

October – 17 1 Week 6 The Companies Act, 2013: Nature and Registration—Kinds of Companies—Memorandum of

Association—Article of Association—Kinds of Shares—Powers and duties of Directors—winding

up.

Case studies,

Seminars

6 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: FINANCIAL MARKETS AND SERVICES Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

July - 17 1 Week 6 Structure of Financial System – role of Financial System in Economic Development – Financial Markets

and Financial Instruments – Capital Markets – Money Markets – Primary Market Operations – Role of

SEBI – Secondary Market Operations – Regulation – Functions of Stock Exchanges – Listing –

Formalities – Financial Services Sector Problems and Reforms.

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

August - 17 1 Week 6 Financial Services: Concept, Nature and Scope of Financial Services – Regulatory Frame Work of

Financial Services – Growth of Financial Services in India – Merchant Banking – Meaning-Types –

Responsibilities of Merchant Bankers – Role of Merchant Bankers in Issue Management – Regulation of

Merchant Banking in India. Leasing – types of Leases – Evaluation of Leasing Option Vs. Borrowing.

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Venture Capital – Growth of Venture Capital in India – Financing Pattern under Venture Capital – Legal

Aspects and Guidelines for Venture Capital. Factoring, Forfeiting and Bill Discounting – Types of

Factoring Arrangements – Factoring in the Indian Context. Credit Rating – Meaning, Functions – Debt

Rating System of CRISIL, ICRA and CARE. Mutual Funds – Concept and Objectives, Functions and

Portfolio Classification, Organization and Management, Guidelines for Mutual Funds. Working of Public

and Private Mutual Funds in India. Debt Securitization – Concept and Application – De-mat Services-need

and Operations-role of NSDL and CSDL.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

October – 17 1 Week 6 Over view of Microfinance, Indian Rural financial system, introduction to Microfinance, Microfinance

concepts, products, (savings, credit, insurance, pension, equity, leasing, hire-purchase service,

Microfinance in kind, Micro-remittances, Micro-Securitization. Microfinance models: Generic models viz.

SHG, Grameen, and Co-operative, variants SHG NABARD model, SIDBI model, SGSY model, Grameen

Bangladesh model, credit unions. Poverty and Need of Microfinance. Gender issues in Microfinance

Case

studies,

Seminars

6 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Period

s per

week

Topics to be covered

Co –

Curricular

Activity

July - 17 1 Week 6 Concept of Investment, Investment Vs Speculation, and Security Investment Vs Non-security Forms of

Investment-Investment Environment in India. Investment Process - Sources of Investment Information,

Security Markets – Primary and Secondary – Types of securities in Indian Capital Market, Market

Indices. Calculation of SENSEX and NIFTY. Return and Risk – Meaning and Measurement of

Security Returns. Meaning and Types of Security Risks: Systematic Vs Non-systematic Risk

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

August - 17 1 Week 6 Measurement of Total Risk - Intrinsic Value Approach to Valuation of Bonds - Preference Shares and

Equity Shares. Fundamental Analysis – Economy, Industry and Company Analysis, Technical Analysis

– Concept and Tools and Techniques Analysis – Technical Analysis Vs Fundamental Analysis -

Efficient Market Hypothesis; Concept and Forms of Market Efficiency

Quiz,

Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Elements of Portfolio Management, Portfolio Models – Markowitz Model, Efficient Frontier and

Selection of Optimal Portfolio. Sharpe Single Index Model and Capital Asset Pricing Model, Arbitrage

Pricing Theory

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

October – 17 1 Week 6 Performance Evaluation of Portfolios; Sharpe Model – Jensen’s Model for PF Evaluation, Evaluation

of Mutual Fund.

Case studies,

Seminars

6 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: INDUSTRIAL RELATIONS Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

July - 17 1 Week 6 Industrial Relations: Scope and Significance – Causes and Consequences of Industrial Disputes –

Recent Trends in Industrial Relations.

Seminars, Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

August - 17 1 Week 6 Trade Unions: Trade Union Structure and Movement in India – Changing Role in the Context of

Liberalisation.

Promotion of Harmonious Relations – Machinery for Prevention and Settlement of Industrial Disputes

– Conciliation – Arbitration and Adjudication – Code of Discipline.

Quiz,

Seminars, Role

plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Grievances and Discipline: Grievances Redressal Machinery – Discipline in Industry _ Measures for

dealing with Indiscipline.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

October – 17 1 Week 6 Collective Bargaining (CB) – CB Practices in India – Participative Management Forms and Levels –

Schemes of Workers’ Participation in Management in India.

Case studies,

Seminars

6 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: COMPENSATION AND WELFARE MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

July - 17 1 Week 6 Employee Compensation – Factors Influencing Compensation Plan and Policies – Principles of Wage

and Salary Administration – Wage as a Motivator – Methods of Wage Fixation – Factors Influencing

Wage and Salary Determination.

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

August - 17 1 Week 6 Job Evaluation – Methods – Performance and Reward Systems – Methods of Wage Payment –

Incentive Plans – Wage Differentials – Minimum Wages Act, 1948. Employee Welfare – Concept,

Scope and Significance – Welfare Policy and Five Year Plans – Role of Employee Welfare Agencies

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Employee Welfare Programmes – Statutory and Non-Statutory – Intra Moral, Extra Moral – Social

Security – Social Assistance and Social Insurance.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

October – 17 1 Week 6 Labour Welfare Administration – Plant Level, State and Central Levels – Labour Welfare Officer –

Role, Status and Functions.

Case studies,

Seminars

6 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: CONSUMER BEHAVIOUR & CRM Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

July - 17 1 Week 6 Introduction to the study of Consumer Behaviour – Consumer and Marketing Strategy – Determinants

of Consumer Behaviour – Profile of the Indian Consumer.

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

August - 17 1 Week 6 Perception – Nature – Perception and Marketing Strategy, Motivation – Motivation Theories and

Marketing Strategy – Personality. Attitude Measurement and Change – Self Concept and Life Style

Marketing, Influence of Social and Cultural factors on Consumer Behaviour

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Family, Reference groups, Cross Cultural Variations in Consumer Behaviour. Consumer Decision

Process – Problem Recognition – Information Search – Evaluation of alternatives and selection – Post

Purchase Behaviour – Organizational buyer Behaviour – Diffusion of Innovation

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

October – 17 1 Week 6 Customer Relationship Management : Facets and Elements of CRF – CRM Process – Importance of

CRM – Planning and Managing CRM Programme – Concept of Customer Loyalty – Customer Value

Assessment – Customer Retention Strategies – CRM in services

Case studies,

Seminars

6 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: SERVICES MARKETING Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

July - 17 1 Week 6 Introduction to Services Marketing: Importance and characteristics of Services: Growth of Services

Sector; Services in the Indian Economy; Services Strategy. 7 p’s of service marketing, Types of service

marketing. Consumer Behaviour in Services; Market Segmentation and Services Positioning; Service

Demand Management Designing and Managing Service Product.

Seminars,

Quiz

19 Days

2 Week 6

3 Week 6

4 Week 6

August - 17 1 Week 6 Service quality Management: Service Quality Audit – GAP Model of Service Quality – Total quality

Services Marketing – Service Excellence, Pricing of Services – Pricing Strategies Linked to Value

Perceptions. Flower of service.

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Service Distribution – Managing Physical Evidence – Internal Marketing.

External Marketing: Word of Mouth Communication. Interactive Marketing: Management of Moments

of Truth. Target marketing, Physical evidence, Types of physical evidence, Blue print.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

October – 17 1 Week 6 Service Deficiencies - consumer Grievance Recovery Strategies. Types of service deficiencies, Zero

deficiencies.

Case studies,

Seminars

6 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017 Department: MBA Paper: STRATEGIC MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

November - 17 1 Week 6 Overview of Strategic Management of Strategic Management – Business Policy and Strategic

Management - Strategic Management Model – Business Ethics and Strategic

Management.

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

December - 17 1 Week 6 Business Vision, Mission, Objectives – Characteristics of Mission Statement Types of Strategies –

Integration strategies – Intensive strategies – Diversification strategies- Diversification strategies- Michael

Porter Generic Strategies

PPT,

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

January – 18 1 Week 6 Strategic formulation: Environmental Analysis – External and industry analysis – Internal analysis –

Strategic analysis and choice – Input stage –Matching stage – decision stage – Cultural aspects of strategy

choice.

Case studies

20 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Strategic Implementation: The nature of strategic implementation resource allocation – Strategy and

structure – Creating – Supportive culture – Implementing strategies in functional areas.

Case

studies,

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Strategy Evaluation: The nature of strategy evaluation –Review and Control – Characteristics of effective

evaluation systems – Criteria for strategy control –Mechanism for strategic control.

Seminars

16 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017 Department: MBA Paper: FINANCIAL DERIVATIVES Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

November - 17 1 Week 6 Introduction to Financial Derivatives – Meaning and Need – Growth of Financial Derivatives

in India – Derivative Markets – Participants – Functions – Types of Derivatives – Forwards –

Futures – Options – Swaps – The Regulatory Framework of Derivatives Trading in India.

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

December - 17 1 Week 6 Features of Futures – Differences Between Forwards and Futures – Financial Futures – Trading

– Currency Future – Interest Rate Futures – Pricing of Future Contracts – Value At Risk

(VAR) – Hedging Strategies – Hedging with Stock Index Futures – Types of Members and

Margining System in India – Futures Trading on BSE & NSE

Quiz, Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

January - 18 1 Week 6 Options Market – Meaning & Need – Options Vs futures – Types of Options Contracts – Call

Options – Put Options – Trading Strategies Involving Options – Basic Option Positions –

Margins – Options on stock Indices – Option Markets in India on NSE and BSE.

Seminars

13 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Option Pricing – Intrinsic Value and Time Value - Pricing at Expiration – Factors Affecting

Options pricing – Put-Call Parity Pricing Relationship – Pricing Models – Introduction to

Binominal Option Pricing Model – Black Scholes Option Pricing Model.

Case studies,

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Swaps – Meaning – Overview – The Structure of Swaps – Interest Rate Swaps – Currency

Swaps – Commodity Swaps – Swap Variant – Swap Dealer Role – Equity Swaps – Economic

Functions of Swap Transactions – FRAs and Swaps

Case studies,

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017 Department: MBA Paper: INTERNATIONAL FINANCIAL MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

November - 17 1 Week 6 International Monetary and Financial System: Evolution; Breton Woods Conference and Other

Exchange Rate Regimes; European Monetary System, South East Asia Crisis and Current

Trends.

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

December - 17 1 Week 6 Foreign Exchange Risk: Transaction Exposure; Accounting Exposure and Operating Exposure

– Management of Exposures – Internal Techniques, Management of Risk in Foreign Exchange

Markets: Forex Derivatives – Swaps, futures and Options and Forward Contracts

Quiz, Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

January - 18 1 Week 6 Features of Different International Markets: Euro Loans, CPs, Floating Rate Instruments, Loan

Syndication, Euro Deposits, International Bonds, Euro Bonds and Process of Issue of GDRs

and ADRs.

Seminars

13 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Foreign Investment Decisions: Corporate Strategy and Foreign Direct Investment;

Multinational Capital Budgeting; International Acquisition and Valuation, Adjusting for Risk

in Foreign Investment.

Case studies,

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 International Accounting and Reporting; Foreign Currency Transactions, Multinational

Transfer Pricing and Performance Measurement; Consolidated Financial Reporting.

Case studies,

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: PERFORMANCE MANAGEMENT & COUNSELING Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

November - 17 1 Week 6 Introduction: Definition and Dimensions of Performance Management; Clarity of Roles and Functions;

Performance Targets; Performance management process, Key performance areas, Key result areas,

Performance management system, Performance management system cycle.

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

December - 17 1 Week 6 Performance Analysis; Objectives, Factors Influencing Performance Analysis; Methods of Appraisal

Systems. Advantages and disadvantages of performance analysis. Merits and demerits of performance

appraisal.

Quiz, Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

January - 18 1 Week 6 Performance Review Counselling (PRC); Objectives of performance review counseling; Process of

performance review counseling; Conditions for Effective PRC. Performance review, Types of

counseling, Methods of counseling.

Seminars, Case

studies, Quiz

13 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 HRM and Performance Management – Need Identification for Training and Development; Rewards

and Recognition; Team Performance. Types of teams, Team building, Social loafing, Team building

process, Difference between training and development, Methods of training.

Case studies,

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Performance Management Practices; 360-Degree Appraisal; Assessment Centre; Potential Appraisal.

Objectives of performance management practices, Advantages and disadvantages of 360 degree

appraisal, Prerequisites for 360 degree appraisal, Assessment centre process and method.

Case studies,

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017 Department: MBA Paper: STRATEGIC HUMAN RESOURCE MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

November - 17 1 Week 6 The Human Resource Environment – Technology and Organization Structure – Management

of Diversity – HR Outsourcing – Global Competition – Global Sourcing of Labour.

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

December - 17 1 Week 6 Strategic Perspective of HRM – HR for Competitive Advantage – Business Strategy and HR

Strategy – HR and Business Policy Linkages – Organizational Performance.

Quiz, Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

January - 18 1 Week 6 Strategic Responses of Organizations – Strategic Role of HR Planning – Selection of

Employees – Career Paths for Technical Professionals – Strategically Oriented Performance

Measurement Systems

Seminars

13 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Compensation Systems –Strategic Requirements – High Performance Practices Rewarding

Individual and Team Contribution and Organization Performance

Case studies,

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Strategic Approach to Industrial Relations – Social Dialogue, Negotiation Skills, Dealing with

Unions for Working towards Harmonious Relations.

Case studies,

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017 Department: MBA Paper: INTERNATIONAL HUMAN RESOURCE MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

November - 17 1 Week 6 Introduction to International HRM – Concept, HRM at International Perspective – Distinction

between Domestic and International HRM – HR Challenges at International Level.

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

December - 17 1 Week 6 Cross Cultural Theories – International Recruitment and Selection Process, Culture and

Values.

Quiz, Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

January - 18 1 Week 6 Expatriate Training – Developing Global Managers – Negotiations

Seminars

13 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Compensation Management: International Compensation – Objectives, Components –

Approaches of Compensation in Global Assignments – Culture and Compensation.

Case studies,

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Industrial Relations at Global Level: IR Scenario in Global Organizations – Trade Unions at

International Level – Unions and International Industrial Relations.

Case studies,

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017 Department: MBA Paper: SALES AND DISTRIBUTION MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

November - 17 1 Week 6 Modern Trends in Sales Management – Inter Departmental Relations – Organization of Sales

Department – Different Types of Sales Organizations.

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

December - 17 1 Week 6 Analysis of Market Potential – Sales Potential – Sales Volume – Forecasting Sales – Different

Techniques of Forecasting Sales – Sales Budgets – time and Territory Management – Sales

Quotas

Quiz, Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

January - 18 1 Week 6 Recruitment – Selection and Training of Salesmen – Salesmen’s Compensation Plans –

Evaluation of Salesmen’s Performance – Sales Control Research.

Seminars

13 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Marketing Channels – Structure and Functions – Channel Design – Selecting Channel

Members – Motivating Channel Members

Case studies,

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Channel Conflicts – Reasons – Managing Channel Conflicts Evaluating Channel Member

Performance – Supply Chain Management – Managing Logistics

Case studies,

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: ADVERTISING & BRAND MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

November - 17 1 Week 6 Role of Advertising in Promotional Mix – Introduction to Advertising – Advertising and

Communication – Integrated Marketing (IMC) – Challenges and Opportunities in Advertising –

Economic, Social and Ethical Aspects of Advertising. Types of Advertising.

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

December - 17 1 Week 6 Audience Analysis in Advertising – Media Planning – Media Mix Decisions – Developing Media

Strategy – Creative Strategy and Copy Writing – Different Types of Appeals – Layout Design.

Methods in Layout, Steps in media planning.

Quiz, Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

January - 18 1 Week 6 Advertising Budgets – Methods of Formulating Advertising Budgets – Evaluating of Advertising

Effectiveness – Advertising Agencies. Types of budgets, Types of advertising agencies. Structure and

functions of advertising agencies.

Seminars

13 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Direct Response Advertising – Home Shopping – Direct Mail – Catalogs – Telemarketing – Internet

Advertising – International Advertising – Impact of Culture – Customs – Law and Regulations.

Different laws in advertising.

Case studies,

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Brand Management: Brand Building and Positioning – Measuring Brand Performance – Designing

Brand Marketing Programmes – Evaluating Brand Performance – Branding in Retail Business – Role

of Own Label – Emerging trends in Brand Management.

Case studies,

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017

Department: MBA Paper: RETAIL MARKETING Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

November - 17 1 Week 6

Concept of retailing – retail development – types and functions of retailers – multi channel retailing –

organized retailing in India – special characteristics of retailing services retailing Global retailing

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

December - 17 1 Week 6

Retail strategy: market strategy – retail formats and target market selection – building sustainable

competitive advantage – growth strategies – strategic retail planning process-retail life cycle.

Quiz, Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

January - 18 1 Week 6

Retail location – types, location opportunities – selection of location and Site analysis - financial

strategy – strategic profit model – setting and measuring performance objectives- retail service quality.

Seminars

13 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6

Store layout and design, store operations and inventory management merchandise planning and control,

buying merchandise – developing assortment plan.

Case studies,

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6

Retail pricing strategy, category management, customer services – retail branding- promotional

strategies – advertising, sales promotion, and store atmosphere.

Case studies,

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: PERSPECTIVES OF MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

August - 17 1 Week 6 Management – Evolution of Management Thought -Principles of Management – Functions

of Management - Social Responsibility of Management.

Case studies,

Seminars

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Planning – Nature, Purpose and Importance of Planning-Types of Plans-Steps in Planning-

Planning Premises and Forecasting – process of Decision Making-Decision Tree Analysis.

Case studies,

PPT

17 Days

2 Week 6

3 Week 6

4 Week 6

October - 17 1 Week 6 Organization – Principles of Organization – Formal and informal Organization – types of

Organization Structure – Line and Staff Relations – Delegation – Decentralization –Span of

Control.

Case studies

19 Days

2 Week 6

3 Week 6

4 Week 6

November - 17 1 Week 6 Directing- Leadership Theories and Styles –Motivation –Theories: Maslow’s Theory and

Herzberg’s Theory. Directing- Leadership Theories and Styles –Motivation –Theories:

Maslow’s Theory and Herzberg’s theory

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: ACCOUNTING FOR MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

August - 17 1 Week 6 Accounting for Management –Nature and Scope – Management Process and Accounting –

Financial Accounting Vs Cost Accounting Vs Accounting for Management – Role of Account

in Modern Organization.

Case studies

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Financial Accounting System – Generally Accepted Accounting Principles and Accounting

Standards Governing Financial Statements – Contents of Profit and Loss Account – Balance

Sheet (Theory only). Elements of Cost – Cost Sheet Preparation – Absorption Vs Marginal

Costing –Cost –Volume – Profit Analysis – Cost Behaviour – Breakeven Analysis –

Contribution Approach –Profit Planning.

Case studies

17 Days

2 Week 6

3 Week 6

4 Week 6

October - 17 1 Week 6 Cost Concepts for Decision making – Decision Making Process – Decision Situations- Sales

Volume Decisions – Pricing and Special Order Pricing – Make / Buy Decisions – Product

Decisions- Addition, Deletion and Alteration of Mix – Plant Shutdown Decision

Case studies

19 Days

2 Week 6

3 Week 6

4 Week 6

November - 17 1 Week 6 Budgeting – Types of Budgets – Financial Vs Operation Budgets – Short Term Vs Long Term

Budgets – Construction of Cash Budget- Flexible Budget – Master Budget – Management

Control and Budgeting , Performance Budgeting and Zero Based Budgeting

Case studies

23 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018 Department: MBA Paper: BUSINESS ENVIRONMENT Semester: I

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

August - 17 1 Week 6 Business Environment: Components and Significance – Economic Scope – Cultural,

Political, Technological and External Factors Influencing Business Environment –

Dimensions of International Business Environment – Challenges.

Case studies

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Structure of Indian Economy ; Economic systems- Economic planning with special reference

to last three plans, public, private joint and cooperative sectors - Industrial Policy of the

Government - Policy Resolutions of 1956, 1991 Industrial Policy and Economic Policy -

Subsequent policy Statements.

Case studies

17 Days

2 Week 6

3 Week 6

4 Week 6

October - 17 1 Week 6 Indian Companies - Competitiveness, Changes and Challenges, Sustainable Development,

Social Responsibilities, Ethics in Business- Competition Act 2002 - Emerging Trend in

Indian Business Environment.

Case studies

19 Days

2 Week 6

3 Week 6

4 Week 6

November - 17 1 Week 6 International Trade Theories, Balance of Payments – Concepts, Disequilibrium in BOP:

Methods of Correction - Trade Barriers and Trade Strategy - Free Trade vs. Protection -

World Financial Environment: Foreign Exchange Market Mechanism, Exchange Rate

Determination, and Euro Currency. International business environment: Globalisation:

International Economic Integration, Country Evaluation and Selection, Foreign Market Entry

Methods, International Trading Blocks – Their Objectives; WTO Origin, Objectives,

Organization Structure and Functioning – WTO and India.

Case studies

23 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: MANAGERIAL ECONOMICS Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

August - 17 1 Week 6 Introduction: Nature and Scope of Managerial Economics; Objectives of the Firm-Traditional

Theory, Sales and Revenue Maximizing Theories, Managerial Theories and Behavioral

Theories; Profit Maximization. Vs. Wealth Maximization.

Case studies

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Demand Analysis : Demand-Meaning, Determinations Of Demand, Demand Function; Law of

Demand; Elasticity of Demand –Price, Income, Cross and Promotional or Advertising Elasticity

of demand, Managerial Uses of Elasticity of Demand; Demand Forecasting. Demand

Forecasting Methods for Existing and New Products, Criteria for Good Forecasting Method

Case studies

17 Days

2 Week 6

3 Week 6

4 Week 6

October - 17 1 Week 6 Production Analysis: Production Function –Law of Variable Proportions, Isoquant and Isocost

Curves, Least Cost Combination, and Returns to Scale; Economies of Large Scale; Cobb-

Douglas Production Function - Cost concepts and Cost Oriented Pricing Methods.

Case studies

19 Days

2 Week 6

3 Week 6

4 Week 6

November - 17 1 Week 6 Market Analysis: Price and Output Determination under Perfect Competition, monopoly,

monopolistic competition, oligopoly. Introduction to Economic Optimization techniques-

constrained and unconstrained techniques, National Income concepts, inflation –

Case studies

23 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: MANAGERIAL COMMUNICATION SKILLS Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

August - 17 1 Week 6 Role of Communication in Business – Objective of Communication – The Process of Human

Communication – Media of Communication, Written Communication – Oral

Communication – Visual Communication, Audio Visual Communication – Silence -

Developing Listening Skills – Improving Non–verbal Communication kills – Understanding

Cultural Effects of Communication.

Case studies,

PPT

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Managing Organization Communication - formal and Informal Communication- Intra and

Personal Communication – Models for Inter Personal Communication – Exchange Theory,

Johari Window and Transactional Analysis.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

October - 17 1 Week 6 Managing Motivation to Influence Interpersonal Communication – Inter-Personal Perception

– Role of Emotion in Inter Personal Communication- Communication Styles – Barriers of

Communication – Gateways to Effective Interpersonal Communication.

Case studies

19 Days

2 Week 6

3 Week 6

4 Week 6

November - 17 1 Week 6 Business Writing Skills – Significance of Business Correspondence, Essentials of Effective

Business Correspondence, Business Letter and Forms, Oral Presentations – Meetings,

Telephone Communication – Use of Technology in Business Communication, E-mail

Messages, Report Writing – Meaning and Significance; Structure of Reports; Negative,

Persuasive and Special Reporting; Informal Report – Proposals; Formal Reports;

Organization of Press Report.

Case studies,

Seminars

23 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: ORGANIZATION BEHAVIOR Semester: I

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

August - 17 1 Week 6

Meaning and scope of OB-Challenges and opportunities – Foundations of Individual behaviour,

values, attitude, job satisfaction, personality, perception and emotions

Case studies,

PPT

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Motivation-Theories, Group dynamics – Leaderships styles.

Organizational conflict-causes and consequences-conflict and Negotiation.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

October - 17 1 Week 6

Organizational change, change process resistance to change and Organizational Development

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

November - 17 1 Week 6 Organizational Culture-Creating an Ethical Organization-Managing Stress-Organizational

Effectiveness. Stress management

Case studies

23 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: QUANTITATIVE TECHNIQUES FOR MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

August - 17 1 Week 6 Nature and scope of Quantitative techniques, importance of QT, Applications of quantitative

techniques in business decision making, Advantages & disadvantages of QT. Methodology of QT.

Measures of central tendency – Mean, Median & Mode. Merits and demerits of them. Problems

using mean, median and mode.

Case studies

11 Days

2 Week 6

3 Week 6

4 Week 6

September - 17 1 Week 6 Measures of dispersion – Range, Standard deviation, Mean deviation, Quartile deviation.

Correlation – Rank correlation & Karl pearson’s correlation coefficient, Types of correlation,

Problems on correlation analysis. Regression analysis – X on Y & Y on X, Types of regression

analysis. Multiple regression analysis. Problems on multiple regression analysis.

Case studies

17 Days

2 Week 6

3 Week 6

4 Week 6

October - 17 1 Week 6

Probability – Definitions, Types of probabilities, Conditional probability, Joint and Marginal

probability, Baye’s theorem, Probability distribution – Binomial distribution, Poisson distribution,

Normal distribution, Exponential distribution. Problems on probability distribution.

Case studies

19 Days

2 Week 6

3 Week 6

4 Week 6

November - 17 1 Week 6 Sampling and sampling distribution, Estimation – Point & Interval estimation, Testing for

hypothesis, Procedure of testing hypothesis, Central limit theorem, Types of sampling, One sample

test for testing mean, Proportion for small and large samples. Problems on sampling, Two samples

test, Tests of Difference between Mean and Proportions of Small and Large Samples – Chi-square

Test of Independence and Goodness of Fitness- Analysis of Variance.

Case studies

23 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: MARKETING MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

January – 18 1 Week 6 Importance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks;

Marketing Environment; Marketing and Customer Value - Industrial Marketing, Services

Marketing, Global Marketing

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Marketing Information System and Marketing Research; Consumer Behaviour and Buying

Decision Process – Organization Buyer Behaviour – Market Segmentation and Targeting.

Development of Marketing Offerings Strategy – New Product Development–Product line and

Decisions–Product-mix

Quiz, Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Product Differentiation – Product Life Cycle Management - Brand Management – Packaging.

Pricing Strategies and Programs; Setting the Price – Adapting the Price – Initiating Response to

Price Changes - Delivering Value: Designing and Managing Value Networks – Channels of

Distribution.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

April – 18 1 Week 6 Communicating Value: Designing and Managing Marketing Communications – Advertising –

Direct Marketing and Personal Selling – Sales Promotion – Events and Public Relations and

Public Relations : Competitive Marketing Strategies- Emerging Trends in Marketing:

Networking Marketing-Viral Marketing-Ambush/Guerilla Marketing-Green Marketing-Direct

Marketing etc

Case studies,

Seminars

11 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017– 2018

Department: MBA Paper: FINANCIAL MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

January – 18 1 Week 6 Nature , Scope and Objectives of Financial Management, Goals of FM-Profit Maximization Vs Wealth

Maximization – Finance Functions – Financial Planning and Forecasting - Role of Financial Manager –

Funds Flow Analysis – Cash Flow Analysis.-Ratio Analysis.

Seminars,

Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Financing Decision: Financial Leverage – EPS-EBIT Analysis –Cost of Capital – Weighted Average Cost

Capital – Capital Structure – Factors Affecting Capital Structure Theories of Capital Structure

Investment Decision: Nature and Significance of Investment Decision- Estimation of Cash Flows – Capital

Budgeting Process – Techniques of Investment Appraisal: Pay Back Period; Accounting Rate of Return,

Time Value of Money-

Quiz,

Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 DCF Techniques –Net Present Value, Profitability Index and Internal Rate of Return.

Dividend Decision: Meaning and Significance – Theories of Dividend – Determinants of Dividend –

Dividend policy – Bonus Shares – Stock Splits

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

April – 18 1 Week 6 Working Capital Decision: Meaning – Classification and Significance of Working Capital – Component of

Working Capital - Cash Management Models – Cash Budgeting – Accounts Receivables – Credit Policies –

Inventory Management

Case studies,

Seminars

11 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017– 2018

Department: MBA Paper: HUMAN RESOURCE MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

January – 18 1 Week 6 Introduction: Definition and Functions of HRM; Principles of HRM; Changing Environment of

HRM; Challenges; Ethical Aspects of HRM.

Seminars,

Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 HR Planning; Concepts; Factors Influencing ; HR planning ; HR Planning Process; Job Analysis ;

Recruitment and Selection; Tests and Interview Techniques. Training and Development – Need,

Process, Methods and Techniques, Evaluation, Management Development;

Quiz,

Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Evaluating Employee Performance; Career Development and Counselling. Compensation –

Concepts and Principles; Influencing Factors; Current Trends in Compensation – Methods of

Payment – Incentives and Rewards.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

April – 18 1 Week 6 Managing Industrial Relations – Trade Unions – Employee Participation Schemes – Collective

Bargaining – Marketing Knowledge Workers.

Case studies,

Seminars

11 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017– 2018

Department: MBA Paper: OPERATIONS MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

January – 18 1 Week 6 Introduction: Nature and Scope of Production and Operation Management- Historical Evolution –

Types of Manufacturing Systems – Differences Between Manufacturing and Service Operations

Role of Production and Operation Manager.

Seminars,

Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Production Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch, and Job Order

Manufacturing-Aggregate Planning – Maintenance Management – Industrial Safety.

Plant Location: Facility Location and Layout Planning –Types of Layouts – Material Handling

Equipments.

Quiz,

Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Material Handling Principles – Models Used in Lay Out Designs. Productivity: Factors, Affecting

Productivity – Job Design – Process Flow Charts – Methods Study – Work Measurement –

Engineering and Behavioral Approaches.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

April – 18 1 Week 6 Material Management –Cost Associated with Inventory – Economic Order Quantity – ABC Analysis

- Materials Requirement Planning – Just In – Time Production Total Quality Management –

Acceptance Sampling – Control Charts – Quality Circle – Zero Defects Programmes – ISO 9000 –

Application of Computer in Production and Operations.

Case studies,

Seminars

11 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018 Department: MBA Paper: OPERATIONS RESEARCH Semester: II

No. of

Working Days

per Month

No. of

Workin

g Days

per

Week

No. of

Period

s per

week

Topics to be covered

Co –

Curricular

Activity

January – 18 1 Week 6 Introduction – Define Operations Research, Significance, Nature of OR, Characteristics, Scope of OR in

Management. Types of Models in OR, Methodology of OR. Linear Programming – Definition, Assumptions in

LP Models, Applications of LP, Limitations of LP models, Graphical Method – Canonical and Standard Forms

of LPP, Simplex Method, Big-M Method, Two Phase Simplex Method, Duality – Dual Simplex Method.

Transportation Models – Northwest Corner Method – Least Cost Method – Vogel’s Approximation Method

Seminars,

Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Test for Optimality using MODI method, Assignment Models, Hungarian Methods – Minimization,

Maximization & Travelling Salesman Problem. Game Theory – Game, Value of the Game, Saddle Point, Two

Person Zero Sum Game, Pure Strategy, Mixed Strategy, Rule of Dominance, Graphical Methods – 2 X n, m X 2.

Quiz,

Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Method of Matrices approach – Method of LPP, Simulation – Event Type Simulation - Queuing Problem, Job

Sequencing Problem. Decision Theory - Types of Decision Making Environments, Maximax Criterion, Wald

Criterion, Savage Criterion, Hurwicz Criterion, Baye’s Criterion and Expected Monetary Value Criterion.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

April – 18 1 Week 6 Expected Opportunity Loss Criterion, Expected Value of Perfect Information, Decision Tree Analysis (including

problems) - Queuing Theory- M/M/1, M/M/c Models only. Dynamic Programming – Capital Budgeting

Problem, Product Allocation Problem, Shortest Path Problem, Assignment Problem, Network Analysis, Critical

Path Method, Project Evaluation and Review Technique – Crashing.

Case studies,

Seminars

11 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: COMPUTER APPLICATIONS FOR MANAGEMENT Semester: II

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

January – 18 1 Week 6 Introduction to Computer Concepts – Elements of computer – Characteristics of a Computer –

Classification of Computers – Basic Computer Architecture – Input-output Devices

Seminars,

Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Software Concepts: Types of software – Software: its nature and qualities –– Windows Operating

System Functions. MS Office- Applications of MS Word in Business Correspondence: letters,

tables, mail merge, labels. Applications of MS Excel: Graphs and Charts – Calculation of various

financial functions - Ms Access: Tables and Queries

Quiz,

Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 MS Power Point: Introduction – Toolbar, their Icons and Commands – Navigating in Power point -

Creation of slides, animation, and templates - Designing Presentations – Slide show controls –

Making notes on Pages and Handouts – Printing Presentations – Customizing Presentations - Auto

content Wizard

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

April – 18 1 Week 6 Computer Networks: Overview of a Network – Communication processors – Communications

Media – Types of Network – Network Topologies- Network protocols – Network Architecture.

Case studies,

Seminars

11 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: RESEARCH METHODOLOGY FOR MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

January – 18 1 Week 6 Meaning and Importance of Research – Research Process – Types of Research – Defining Research

Problem – Formulation of Hypothesis – Testing of Hypothesis.

Seminars,

Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Research Design – Exploratory Research – Descriptive Research – Casual Research – Sampling and

Sampling Design – Sampling Methods – Simple Random Sampling – Stratified Sampling –

Systematic Sampling – Cluster Sampling – Multistage Sampling, Non–Probability Sampling –

Convenience Sampling – Judgment Sampling – Quota Sampling. Data Collection – Primary and

Secondary Data – Designing of Questionnaire – Measurement and Scaling – Nominal Scale –

Ordinal Scale

Quiz,

Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Interval Scale – Ratio Scale – Guttmann Scale – Likert Scale – Schematic Differential Scale.

Editing – Coding – Classification of Data – Tables and Graphic Presentation – Preparation and

Presentation of Research Report.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

April – 18 1 Week 6 Non Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for Randomness – Sign Test –

Median Test – Multivariate Analysis – Multiple Regression Analysis – Concepts and Application of

Discriminate Analysis and Factor Analysis.

Case studies,

Seminars

11 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: ENTREPRENUERSHIP Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

July - 18 1 Week 6 Entrepreneurship: Importance, Characteristics and Qualities of Entrepreneurship;

Entrepreneurial; Role of Entrepreneurship, Ethics and Social Responsibilities.

Seminars,

Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

August - 18 1 Week 6 Role of Government; Role of IDBI, NIESBUD, SISI, DIC Financial Institutions Commercial

Banks, Entrepreneurial Development Institutes, Universities and other Educational

Institutions Offering Entrepreneurial Development Programme. Training: Designing

Appropriate Training Programme to Inculcate Entrepreneurial Spirit

Quiz,

Seminars,

Role plays

23 Days

2 Week 6

3 Week 6

4 Week 6

September - 18 1 Week 6 Training for New and Existing Entrepreneurs, Feedback and Performance of Trainees.

Women Entrepreneurship – Role & Importance, Profile Women Entrepreneur, Problems of

Women Entrepreneurs, Women Entrepreneurship Development in India.

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

October – 18 1 Week 6 Creativity and Entrepreneurship Sources and Methods of Ideas Planning and Development of

Programmes E-Business Ventures; New Venture Management

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: VUCA MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

July - 18 1 Week 6 Introduction to Volatility, Uncertainty, Complexity, Ambiguity (VUCA) – Significance –

Challenges in Business - digitalization, globalization, and social inclusion. Sensitive

Analysis – Capital Expenditure decisions under risk & Uncertainty – Introduction to

Financial Derivatives – Turnaround Strategies

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

August - 18 1 Week 6 Merger Strategies, Acquisitions/Takeovers, Joint Ventures, Strategic Alliances (theory

only) restructuring - challenge of business sustainability.

Quiz,

Seminars, Role

plays

23 Days

2 Week 6

3 Week 6

4 Week 6

September - 18 1 Week 6 Crisis Management – Types, Strategies, Talent Management- triple bottom line approach.

(People – social bottom line; Planet – ecological bottom line, Profit – economic bottom

line)

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

October – 18 1 Week 6 Issues of VUCA in Product Management – Pricing, Promotion – Distribution, Strategic

Leadership – Developing core competencies.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: CORPORATE LEGAL FRAMEWORK Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

July - 18 1 Week 6 Significance of Business Laws—Indian Contract Act, 1872: Meaning and Classification of

contracts—Essential of a valid contract—Performance of a contract--Discharge of contract—

Remedies for breach of contract.

Seminars,

Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

August - 18 1 Week 6 The Sale of Goods Act, 1930: Meaning and Essentials of contract of sale: Sale and Agreement

to sell—Conditions and Warranties—Transfer of property-- Performance of a contract of sale—

Unpaid seller. The Indian Partnership Act, 1932: Meaning and Essentials of partnership--

Registration of partnership

Quiz,

Seminars,

Role plays

23 Days

2 Week 6

3 Week 6

4 Week 6

September - 18 1 Week 6 Kinds of partners—Rights and Liabilities of Partners—Relations partners to third parties—

Dissolution. The Consumer Protection Act, 1986: Meaning of Consumer, Service, Goods,

Deficiency, Defect, Unfair Trade Practices—Rights of Consumers—Machinery for redressal of

Grievances—Remedies available to injured consumers

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

October – 18 1 Week 6 The Companies Act, 2013: Nature and Registration—Kinds of Companies—Memorandum of

Association—Article of Association—Kinds of Shares—Powers and duties of Directors—

winding up.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: INDUSTRIAL RELATIONS Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

July - 18 1 Week 6 Industrial Relations: Scope and Significance – Causes and Consequences of Industrial

Disputes – Recent Trends in Industrial Relations.

Seminars,

Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

August - 18 1 Week 6 Trade Unions: Trade Union Structure and Movement in India – Changing Role in the Context

of Liberalization. Promotion of Harmonious Relations – Machinery for Prevention and

Settlement of Industrial Disputes – Conciliation – Arbitration and Adjudication – Code of

Discipline.

Quiz,

Seminars,

Role plays

23 Days

2 Week 6

3 Week 6

4 Week 6

September - 18 1 Week 6 Grievances and Discipline: Grievances Redressal Machinery – Discipline in Industry _

Measures for dealing with Indiscipline.

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

October – 18 1 Week 6 Collective Bargaining (CB) – CB Practices in India – Participative Management Forms and

Levels – Schemes of Workers’ Participation in Management in India.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: COMPENSATION AND WELFARE MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

July - 18 1 Week 6 Employee Compensation – Factors Influencing Compensation Plan and Policies – Principles

of Wage and Salary Administration – Wage as a Motivator – Methods of Wage Fixation –

Factors Influencing Wage and Salary Determination.

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

August - 18 1 Week 6 Job Evaluation – Methods – Performance and Reward Systems – Methods of Wage Payment

– Incentive Plans – Wage Differentials – Minimum Wages Act, 1948. Employee Welfare –

Concept, Scope and Significance – Welfare Policy and Five Year Plans – Role of Employee

Welfare Agencies

Quiz,

Seminars, Role

plays

23 Days

2 Week 6

3 Week 6

4 Week 6

September - 18 1 Week 6 Employee Welfare Programmes – Statutory and Non-Statutory – Intra Moral, Extra Moral –

Social Security – Social Assistance and Social Insurance

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

October – 18 1 Week 6 Labour Welfare Administration – Plant Level, State and Central Levels – Labour Welfare

Officer – Role, Status and Functions.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: CONSUMER BEHAVIOUR & CRM Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Period

s per

week

Topics to be covered

Co –Curricular

Activity

July - 18 1 Week 6 Introduction to the study of Consumer Behaviour – Consumer and Marketing Strategy –

Determinants of Consumer Behaviour – Profile of the Indian Consumer.

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

August - 18 1 Week 6 Perception – Nature – Perception and Marketing Strategy, Motivation – Motivation Theories

and Marketing Strategy – Personality. Attitude Measurement and Change – Self Concept and

Life Style Marketing, Influence of Social and Cultural factors on Consumer Behaviour

Quiz,

Seminars, Role

plays

23 Days

2 Week 6

3 Week 6

4 Week 6

September - 18 1 Week 6 Family, Reference groups, Cross Cultural Variations in Consumer Behaviour. Consumer

Decision Process – Problem Recognition – Information Search – Evaluation of alternatives

and selection – Post Purchase Behaviour – Organizational buyer Behaviour – Diffusion of

Innovation

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

October – 18 1 Week 6 Customer Relationship Management : Facets and Elements of CRF – CRM Process –

Importance of CRM – Planning and Managing CRM Programme – Concept of Customer

Loyalty – Customer Value Assessment – Customer Retention Strategies – CRM in services

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: SERVICES MARKETING Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods per

week

Topics to be covered

Co –Curricular

Activity

July - 18 1 Week 6 Introduction to Services Marketing: Importance and characteristics of Services: Growth of Services

Sector; Services in the Indian Economy; Services Strategy. 7 p’s of service marketing, Types of service

marketing. Consumer Behaviour in Services; Market Segmentation and Services Positioning; Service

Demand Management Designing and Managing Service Product.

Seminars, Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

August - 18 1 Week 6 Service quality Management: Service Quality Audit – GAP Model of Service Quality – Total quality

Services Marketing – Service Excellence, Pricing of Services – Pricing Strategies Linked to Value

Perceptions. Flower of service.

Quiz, Seminars,

Role plays

23 Days

2 Week 6

3 Week 6

4 Week 6

September - 18 1 Week 6 Service Distribution – Managing Physical Evidence – Internal Marketing.

External Marketing: Word of Mouth Communication. Interactive Marketing: Management of Moments

of Truth. Target marketing, Physical evidence, Types of physical evidence, Blue print.

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

October – 18 1 Week 6 Service Deficiencies - consumer Grievance Recovery Strategies. Types of service deficiencies, Zero

deficiencies.

Case studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: FINANCIAL MARKETS AND SERVICES Semester: III

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

July - 18 1 Week 6 Structure of Financial System – role of Financial System in Economic Development – Financial Markets

and Financial Instruments – Capital Markets – Money Markets – Primary Market Operations – Role of

SEBI – Secondary Market Operations – Regulation – Functions of Stock Exchanges – Listing –

Formalities – Financial Services Sector Problems and Reforms.

Seminars,

Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

August - 18 1 Week 6 Financial Services: Concept, Nature and Scope of Financial Services – Regulatory Frame Work of

Financial Services – Growth of Financial Services in India – Merchant Banking – Meaning-Types –

Responsibilities of Merchant Bankers – Role of Merchant Bankers in Issue Management – Regulation of

Merchant Banking in India. Leasing – types of Leases – Evaluation of Leasing Option Vs. Borrowing

Quiz,

Seminars,

Role plays

23 Days

2 Week 6

3 Week 6

4 Week 6

September - 18 1 Week 6 Venture Capital – Growth of Venture Capital in India – Financing Pattern under Venture Capital – Legal

Aspects and Guidelines for Venture Capital. Factoring, Forfeiting and Bill Discounting – Types of

Factoring Arrangements – Factoring in the Indian Context. Credit Rating – Meaning, Functions – Debt

Rating System of CRISIL, ICRA and CARE. Mutual Funds – Concept and Objectives, Functions and

Portfolio Classification, Organization and Management, Guidelines for Mutual Funds. Working of Public

and Private Mutual Funds in India. Debt Securitization – Concept and Application – De-mat Services-need

and Operations-role of NSDL and CSDL.

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

October – 18 1 Week 6 Over view of Microfinance, Indian Rural financial system, introduction to Microfinance, Microfinance

concepts, products, (savings, credit, insurance, pension, equity, leasing, hire-purchase service,

Microfinance in kind, Micro-remittances, Micro-Securitization. Microfinance models: Generic models viz.

SHG, Grameen, and Co-operative, variants SHG NABARD model, SIDBI model, SGSY model, Grameen

Bangladesh model, credit unions. Poverty and Need of Microfinance. Gender issues in Microfinance

Case

studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Semester: III

No. of Working

Days per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

July - 18 1 Week 6 Concept of Investment, Investment Vs Speculation, and Security Investment Vs Non-security

Forms of Investment-Investment Environment in India. Investment Process - Sources of

Investment Information, Security Markets – Primary and Secondary – Types of securities in

Indian Capital Market, Market Indices. Calculation of SENSEX and NIFTY. Return and Risk –

Meaning and Measurement of Security Returns. Meaning and Types of Security Risks:

Systematic Vs Non-systematic Risk

Seminars,

Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

August - 18 1 Week 6 Measurement of Total Risk - Intrinsic Value Approach to Valuation of Bonds - Preference

Shares and Equity Shares. Fundamental Analysis – Economy, Industry and Company Analysis,

Technical Analysis – Concept and Tools and Techniques Analysis – Technical Analysis Vs

Fundamental Analysis - Efficient Market Hypothesis; Concept and Forms of Market Efficiency

Quiz,

Seminars,

Role plays

23 Days

2 Week 6

3 Week 6

4 Week 6

September - 18 1 Week 6 Elements of Portfolio Management, Portfolio Models – Markowitz Model, Efficient Frontier

and Selection of Optimal Portfolio. Sharpe Single Index Model and Capital Asset Pricing Model

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

October – 18 1 Week 6 Arbitrage Pricing Theory, Performance Evaluation of Portfolios; Sharpe Model – Jensen’s

Model for PF Evaluation, Evaluation of Mutual Fund.

Case

studies,

Seminars

19 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: STRATEGIC MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

November - 18 1 Week 6 Overview of Strategic Management of Strategic Management – Business Policy and Strategic

Management - Strategic Management Model – Business Ethics and Strategic Management.

Seminars

5 Days

2 Week 6

3 Week 6

4 Week 6

December - 18 1 Week 6 Business Vision, Mission, Objectives – Characteristics of Mission Statement Types of Strategies –

Integration strategies – Intensive strategies – Diversification strategies- Diversification strategies-

Michael Porter Generic Strategies

PPT,

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

January – 19 1 Week 6 Strategic formulation: Environmental Analysis – External and industry analysis – Internal analysis –

Strategic analysis and choice – Input stage –Matching stage – decision stage – Cultural aspects of

strategy choice.

Case studies

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Strategic Implementation: The nature of strategic implementation resource allocation – Strategy and

structure – Creating – Supportive culture – Implementing strategies in functional areas.

Case

studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Strategy Evaluation: The nature of strategy evaluation –Review and Control – Characteristics of

effective evaluation systems – Criteria for strategy control –Mechanism for strategic control.

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: FINANCIAL DERIVATIVES Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Period

s per

week

Topics to be covered

Co –

Curricular

Activity

November - 18 1 Week 6 Introduction to Financial Derivatives – Meaning and Need – Growth of Financial Derivatives

in India – Derivative Markets – Participants – Functions – Types of Derivatives – Forwards –

Futures – Options – Swaps – The Regulatory Framework of Derivatives Trading in India.

Seminars,

Quiz

5 Days

2 Week 6

3 Week 6

4 Week 6

December - 18 1 Week 6 Features of Futures – Differences Between Forwards and Futures – Financial Futures –

Trading – Currency Future – Interest Rate Futures – Pricing of Future Contracts – Value At

Risk (VAR) – Hedging Strategies – Hedging with Stock Index Futures – Types of Members

and Margining System in India – Futures Trading on BSE & NSE

Quiz,

Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

January – 19 1 Week 6 Options Market – Meaning & Need – Options Vs futures – Types of Options Contracts – Call

Options – Put Options – Trading Strategies Involving Options – Basic Option Positions –

Margins – Options on stock Indices – Option Markets in India on NSE and BSE.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Option Pricing – Intrinsic Value and Time Value - Pricing at Expiration – Factors Affecting

Options pricing – Put-Call Parity Pricing Relationship – Pricing Models – Introduction to

Binominal Option Pricing Model – Black Scholes Option Pricing Model.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Swaps – Meaning – Overview – The Structure of Swaps – Interest Rate Swaps – Currency

Swaps – Commodity Swaps – Swap Variant – Swap Dealer Role – Equity Swaps – Economic

Functions of Swap Transactions – FRAs and Swaps

Case studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: BEHAVORIAL FINANCE Semester: IV No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

November - 18 1 Week 6 Introduction to Behavioral finance – Nature, scope, objectives and application; Investment Decision Cycle:

Judgment under Uncertainty: Cognitive information perception, Peculiarities (biases) of quantitative and

numerical information perception, Weber law, Subjective probability, Representativeness, Anchoring,

Asymmetric perception of gains and losses framing and other behavioral effects, Exponential discounting,

Human economic behavior, Discount factors for short and long horizons, Experimental measurement of the

discount factor, Hyperbolic discounting.

Seminars,

Quiz

5 Days

2 Week 6

3 Week 6

4 Week 6

December - 18 1 Week 6 Utility/ Preference Functions: Expected Utility Theory [EUT] and Rational Thought: Decision making under risk

and uncertainty, Expected utility as a basis for decision-making, Theories based on Expected Utility Concept,

Decision making in historical prospective, Allais and Elsberg’s Paradoxes - Rationality from an economics and

evolutionary prospective, Herbert Simon and bounded rationality, Investor rationality and market efficiency,

Empirical data that questions market efficiency.

Quiz,

Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

January – 19 1 Week 6 Behavioral Factors and Financial Markets: The Efficient Markets Hypothesis – Fundamental Information and

Financial Markets - Information available for Market Participants and Market Efficiency -Market Predictability –

The Concept of limits of Arbitrage Model - Asset management and behavioral factors - Active Portfolio

Management: return statistics and sources of systematic underperformance. - Fundamental information and

technical analysis – the case for psychological influence.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Behavioral Corporate Finance: Behavioral factors and Corporate Decisions on Capital Structure and Dividend

Policy - Capital Structure dependence on Market Timing - Mergers and Acquisitions. Systematic approach to

using behavioral factors in corporate decision making. External Factors and Investor Behavior: Mechanisms of

the External Factor influence on risk perception and attitudes - Connection to human psychophysiology and

emotional regulation Active portfolio management – the source of the systematic underperformance.

Case

studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Emotions and Decision – Making: Experimental measurement of risk-related - Measuring Risk - Emotional

mechanisms in modulating risk-taking attitude - Neurophysiology of risk taking. Personality traits and risk

attitudes in different domains.

Case

studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018 Department: MBA Paper: INTERNATIONAL FINANCIAL MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

November - 18 1 Week 6 International Monetary and Financial System: Evolution; Breton Woods Conference and

Other Exchange Rate Regimes; European Monetary System, South East Asia Crisis and

Current Trends.

Seminars, Quiz

5 Days

2 Week 6

3 Week 6

4 Week 6

December - 18 1 Week 6 Foreign Exchange Risk: Transaction Exposure; Accounting Exposure and Operating

Exposure – Management of Exposures – Internal Techniques, Management of Risk in

Foreign Exchange Markets: Forex Derivatives – Swaps, futures and Options and Forward

Contracts

Quiz,

Seminars, Role

plays

20 Days

2 Week 6

3 Week 6

4 Week 6

January – 19 1 Week 6 Features of Different International Markets: Euro Loans, CPs, Floating Rate Instruments,

Loan Syndication, Euro Deposits, International Bonds, Euro Bonds and Process of Issue of

GDRs and ADRs.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Foreign Investment Decisions: Corporate Strategy and Foreign Direct Investment;

Multinational Capital Budgeting; International Acquisition and Valuation, Adjusting for

Risk in Foreign Investment.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 International Accounting and Reporting; Foreign Currency Transactions, Multinational

Transfer Pricing and Performance Measurement; Consolidated Financial Reporting.

Case studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: PERFORMANCE MANAGEMENT AND COUNSELING Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

November - 18 1 Week 6 Introduction: Definition and Dimensions of Performance Management; Clarity of Roles and

Functions; Performance Targets;

Seminars,

Quiz

5 Days

2 Week 6

3 Week 6

4 Week 6

December - 18 1 Week 6 Performance Analysis; Objectives, Factors Influencing Performance Analysis; Methods of

Appraisal Systems.

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

January – 19 1 Week 6 Performance Review Counselling (PRC); Objectives; Process; Conditions for Effective PRC

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 HRM and Performance Management – Need Identification for Training and Development; Rewards

and Recognition; Team Performance

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Performance Management Practices; 360-Degree Appraisal; Assessment Centre; Potential

Appraisal.

Case studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: STRATEGIC HUMAN RESOURCE MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

November - 18 1 Week 6 The Human Resource Environment – Technology and Organization Structure – Management of

Diversity – HR Outsourcing – Global Competition – Global Sourcing of Labour.

Seminars,

Quiz

5 Days

2 Week 6

3 Week 6

4 Week 6

December - 18 1 Week 6 Strategic Perspective of HRM – HR for Competitive Advantage – Business Strategy and HR Strategy –

HR and Business Policy Linkages – Organizational Performance.

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

January – 19 1 Week 6 Strategic Responses of Organizations – Strategic Role of HR Planning – Selection of Employees –

Career Paths for Technical Professionals – Strategically Oriented Performance Measurement Systems

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Compensation Systems –Strategic Requirements – High Performance Practices Rewarding Individual

and Team Contribution and Organization Performance

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Strategic Approach to Industrial Relations – Social Dialogue, Negotiation Skills, Dealing with Unions

for Working towards Harmonious Relations.

Case studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: INTERNATIONAL HUMAN RESOURCE MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

November - 18 1 Week 6 Introduction to International HRM – Concept, HRM at International Perspective – Distinction

between Domestic and International HRM – HR Challenges at International Level.

Seminars,

Quiz

5 Days

2 Week 6

3 Week 6

4 Week 6

December - 18 1 Week 6 Cross Cultural Theories – International Recruitment and Selection Process, Culture and Values.

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

January – 19 1 Week 6 Expatriate Training – Developing Global Managers – Negotiations

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Compensation Management: International Compensation – Objectives, Components – Approaches of

Compensation in Global Assignments – Culture and Compensation.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Industrial Relations at Global Level: IR Scenario in Global Organizations – Trade Unions at

International Level – Unions and International Industrial Relations.

Case studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: SALES AND DISTRIBUTION MANAGEMENT Semester: IV

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

November - 18 1 Week 6 Modern Trends in Sales Management – Inter Departmental Relations – Organization of Sales

Department – Different Types of Sales Organizations.

Seminars,

Quiz

5 Days

2 Week 6

3 Week 6

4 Week 6

December - 18 1 Week 6 Analysis of Market Potential – Sales Potential – Sales Volume – Forecasting Sales – Different

Techniques of Forecasting Sales – Sales Budgets – time and Territory Management – Sales Quotas

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

January – 19 1 Week 6 Recruitment – Selection and Training of Salesmen – Salesmen’s Compensation Plans – Evaluation of

Salesmen’s Performance – Sales Control Research.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Marketing Channels – Structure and Functions – Channel Design – Selecting Channel Members –

Motivating Channel Members

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Channel Conflicts – Reasons – Managing Channel Conflicts Evaluating Channel Member Performance

– Supply Chain Management – Managing Logistics

Case studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: ADVERTISING & BRAND MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –

Curricular

Activity

November - 18 1 Week 6 Role of Advertising in Promotional Mix – Introduction to Advertising – Advertising and Communication

– Integrated Marketing (IMC) – Challenges and Opportunities in Advertising – Economic, Social and

Ethical Aspects of Advertising. Types of Advertising.

Seminars,

Quiz

5 Days

2 Week 6

3 Week 6

4 Week 6

December - 18 1 Week 6 Audience Analysis in Advertising – Media Planning – Media Mix Decisions – Developing Media

Strategy – Creative Strategy and Copy Writing – Different Types of Appeals – Layout Design. Methods

in Layout, Steps in media planning.

Quiz,

Seminars,

Role plays

20 Days

2 Week 6

3 Week 6

4 Week 6

January – 19 1 Week 6 Advertising Budgets – Methods of Formulating Advertising Budgets – Evaluating of Advertising

Effectiveness – Advertising Agencies. Types of budgets, Types of advertising agencies. Structure and

functions of advertising agencies.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Direct Response Advertising – Home Shopping – Direct Mail – Catalogs – Telemarketing – Internet

Advertising – International Advertising – Impact of Culture – Customs – Law and Regulations. Different

laws in advertising.

Case

studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Brand Management: Brand Building and Positioning – Measuring Brand Performance – Designing

Brand Marketing Programmes – Evaluating Brand Performance – Branding in Retail Business – Role of

Own Label – Emerging trends in Brand Management.

Case

studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2017 – 2018

Department: MBA Paper: RETAIL MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Period

s per

week

Topics to be covered

Co –Curricular

Activity

November - 18 1 Week 6 Concept of retailing – retail development – types and functions of retailers – multi channel retailing –

organized retailing in India – special characteristics of retailing services retailing Global retailing

Seminars, Quiz

5 Days

2 Week 6

3 Week 6

4 Week 6

December - 18 1 Week 6 Retail strategy: market strategy – retail formats and target market selection – building sustainable

competitive advantage – growth strategies – strategic retail planning process-retail life cycle.

Quiz,

Seminars, Role

plays

20 Days

2 Week 6

3 Week 6

4 Week 6

January – 19 1 Week 6 Retail location – types, location opportunities – selection of location and Site analysis - financial

strategy – strategic profit model – setting and measuring performance objectives- retail service quality.

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Store layout and design, store operations and inventory management merchandise planning and control,

buying merchandise – developing assortment plan.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Retail pricing strategy, category management, customer services – retail branding- promotional

strategies – advertising, sales promotion, and store atmosphere.

Case studies,

Seminars

14 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2016 – 2017 Department: MBA Paper: ADVERTISING & BRAND MANAGEMENT Semester: IV

No. of

Working Days

per Month

No. of

Workin

g Days

per

Week

No. of

Periods

per week

Topics to be covered

Co –

Curricular

Activity

November - 17 1 Week 6 Role of Advertising in Promotional Mix – Introduction to Advertising – Advertising and

Communication – Integrated Marketing (IMC) – Challenges and Opportunities in Advertising –

Economic, Social and Ethical Aspects of Advertising. Types of Advertising.

Seminars,

Quiz

14 Days

2 Week 6

3 Week 6

4 Week 6

December - 17 1 Week 6 Audience Analysis in Advertising – Media Planning – Media Mix Decisions – Developing Media

Strategy – Creative Strategy and Copy Writing – Different Types of Appeals – Layout Design.

Methods in Layout, Steps in media planning.

Quiz,

Seminars,

Role plays

21 Days

2 Week 6

3 Week 6

4 Week 6

January - 18 1 Week 6 Advertising Budgets – Methods of Formulating Advertising Budgets – Evaluating of Advertising

Effectiveness – Advertising Agencies. Types of budgets, Types of advertising agencies. Structure and

functions of advertising agencies.

Seminars

20 Days

2 Week 6

3 Week 6

4 Week 6

February – 18 1 Week 6 Direct Response Advertising – Home Shopping – Direct Mail – Catalogs – Telemarketing – Internet

Advertising – International Advertising – Impact of Culture – Customs – Law and Regulations.

Different laws in advertising.

Case studies,

Seminars

21 Days

2 Week 6

3 Week 6

4 Week 6

March – 18 1 Week 6 Brand Management: Brand Building and Positioning – Measuring Brand Performance – Designing

Brand Marketing Programmes – Evaluating Brand Performance – Branding in Retail Business – Role

of Own Label – Emerging trends in Brand Management.

Case studies,

Seminars

16 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: PERSPECTIVES OF MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

August - 18

20 Days

1 Week 6 Management – Evolution of Management Thought -Principles of Management – Functions of Management -

Social Responsibility of Management.

Case studies,

Seminars 2 Week 6

3 Week 6

4 Week 6

September - 18

1 Week 6 Planning – Nature, Purpose and Importance of Planning-Types of Plans-Steps in Planning-Planning Premises

and Forecasting – process of Decision Making-Decision Tree Analysis.

Case studies, 2 Week 6

19 Days 3 Week 6 PPT

4 Week 6

October - 18

17 Days

1 Week 6 Organization – Principles of Organization – Formal and informal Organization – types of Organization

Structure – Line and Staff Relations – Delegation – Decentralization –Span of Control.

Case studies 2 Week 6

3 Week 6

4 Week 6

November - 18

17 Days

1 Week 6 Directing- Leadership Theories and Styles –Motivation –Theories: Maslow’s Theory and Herzberg’s Theory.

Directing- Leadership Theories and Styles –Motivation –Theories: Maslow’s Theory and Herzberg’s theory

Case studies,

Seminars 2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: ACCOUNTING FOR MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

August - 18

20 Days

1 Week 6 Unit-I : Accounting for Management –Nature and Scope – Management Process and Accounting – Financial

Accounting Vs Cost Accounting Vs Accounting for Management – Role of Account in Modern Organization.

Case studies 2 Week 6

3 Week 6

4 Week 6

September - 18 1 Week 6 Financial Accounting System – Generally Accepted Accounting Principles and Accounting Standards

19 Days

2 Week 6 Governing Financial Statements – Contents of Profit and Loss Account – Balance Sheet (Theory only).

Elements of Cost – Cost Sheet Preparation – Absorption Vs Marginal Costing –Cost –Volume – Profit

Analysis – Cost Behaviour – Breakeven Analysis – Contribution Approach –Profit Planning.

Case studies

3 Week 6

4 Week 6

October - 18

17 Days

1 Week 6 Cost Concepts for Decision making – Decision Making Process – Decision Situations- Sales Volume

Decisions – Pricing and Special Order Pricing – Make / Buy Decisions – Product Decisions- Addition,

Deletion and Alteration of Mix – Plant Shutdown Decision.

Case studies 2 Week 6

3 Week 6

4 Week 6

November - 18

17 Days

1 Week 6 Budgeting – Types of Budgets – Financial Vs Operation Budgets – Short Term Vs Long Term Budgets –

Construction of Cash Budget- Flexible Budget – Master Budget – Management Control and Budgeting ,

Performance Budgeting and Zero Based Budgeting.

Case studies 2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: BUSINESS ENVIRONMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

August - 18

20 Days

1 Week 6 Business Environment: Components and Significance – Economic Scope – Cultural, Political, Technological

and External Factors Influencing Business Environment – Dimensions of International Business Environment

– Challenges.

Case studies 2 Week 6

3 Week 6

4 Week 6

September - 18

19 Days

1 Week 6 Structure of Indian Economy ; Economic systems- Economic planning with special reference to last three

plans, public, private joint and cooperative sectors - Industrial Policy of the Government - Policy Resolutions

of 1956, 1991 Industrial Policy and Economic Policy - Subsequent policy Statements

Case studies 2 Week 6

3 Week 6

4 Week 6

October - 18

17 Days

1 Week 6 Indian Companies - Competitiveness, Changes and Challenges, Sustainable Development, Social

Responsibilities, Ethics in Business- Competition Act 2002 - Emerging Trend in Indian Business

Environment.

Case studies 2 Week 6

3 Week 6

4 Week 6

November - 18

17 Days

1 Week 6 International Trade Theories, Balance of Payments – Concepts, Disequilibrium in BOP: Methods of

Correction - Trade Barriers and Trade Strategy - Free Trade vs. Protection -World Financial Environment:

Foreign Exchange Market Mechanism, Exchange Rate Determination, and Euro Currency. International

business environment: Globalization: International Economic Integration, Country Evaluation and Selection,

Foreign Market Entry Methods, International Trading Blocks – Their Objectives; WTO Origin, Objectives,

Organization Structure and Functioning – WTO and India.

Case studies 2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: MANAGERIAL ECONOMICS Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

August - 18

20 Days

1 Week 6 Introduction: Nature and Scope of Managerial Economics; Objectives of the Firm-Traditional Theory, Sales

and Revenue Maximizing Theories, Managerial Theories and Behavioral Theories; Profit Maximization. Vs.

Wealth Maximization.

Case studies 2 Week 6

3 Week 6

4 Week 6

September - 18

19 Days

1 Week 6 Demand Analysis : Demand-Meaning, Determinations Of Demand, Demand Function; Law of Demand;

Elasticity of Demand –Price, Income, Cross and Promotional or Advertising Elasticity of demand, Managerial

Uses of Elasticity of Demand; Demand Forecasting. Demand Forecasting Methods for Existing and New

Products, Criteria for Good Forecasting Method

Case studies 2 Week 6

3 Week 6

4 Week 6

October - 18

17 Days

1 Week 6 Production Analysis: Production Function –Law of Variable Proportions, Isoquant and Isocost Curves, Least

Cost Combination, and Returns to Scale; Economies of Large Scale; Cobb-Douglas Production Function -

Cost concepts and Cost Oriented Pricing Methods.

Case studies 2 Week 6

3 Week 6

4 Week 6

November - 18

17 Days

1 Week 6 Market Analysis: Price and Output Determination under Perfect Competition, monopoly, monopolistic

competition, oligopoly. Introduction to Economic Optimization techniques- constrained and unconstrained

techniques, National Income concepts, inflation.

Case studies 2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: MANAGERIAL COMMUNICATION SKILLS Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

August - 18

20 Days

1 Week 6 Role of Communication in Business, Objective of Communication, The Process of Human Communication,

Media of Communication, Written Communication, Oral Communication, Visual Communication, Audio

Visual Communication, Silence, Developing Listening Skills, Improving Non–verbal Communication skills,

Case studies 2 Week 6

3 Week 6

4 Week 6 Understanding Cultural Effects of Communication.

September - 18

19 Days

1 Week 6 Managing Organization Communication - formal and Informal Communication- Intra and Personal

Communication – Models for Inter Personal Communication – Exchange Theory, Johari Window and

Transactional Analysis. Managing Motivation to Influence Interpersonal Communication, Inter-Personal

Perception.

Case studies 2 Week 6

3 Week 6

4 Week 6

October - 18

17 Days

1 Week 6 Role of Emotion in Inter Personal Communication- Communication Styles – Barriers of Communication,

Gateways to Effective Interpersonal Communication. Business Writing Skills, Significance of Business

Correspondence, Essentials of Effective Business Correspondence, Business Letter and Forms.

Case studies 2 Week 6

3 Week 6

4 Week 6

November - 18

17 Days

1 Week 6 Oral Presentations – Meetings, Telephone Communication – Use of Technology in Business Communication,

E-mail Messages. Report Writing – Meaning and Significance; Structure of Reports; Negative, Persuasive

and Special Reporting; Informal Report – Proposals; Formal Reports; Organization of Press Report.

Case studies 2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: ORGANIZATIONAL BEHAVIOUR Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

August - 18 1 Week 6

Meaning and scope of OB-Challenges and opportunities – Foundations of Individual behaviour, values,

attitude, job satisfaction, personality, perception and emotions.

Case studies,

PPT, Seminar

20 Days

2 Week 6

3 Week 6

4 Week 6

September - 18 1 Week 6

Motivation-Theories, Group dynamics – Leaderships styles. Path - goal theory.

Case studies,

Seminar

19 Days

2 Week 6

3 Week 6

4 Week 6

October – 18 1 Week 6 Organizational conflict-causes and consequences-conflict and Negotiation.

Case studies,

PPT

24 Days

2 Week 6

3 Week 6

4 Week 6

November - 18 1 Week 6

Organisational change, change process resistance to change and Organisational Development. Organisational

Culture-Creating an Ethical Organisation-Managing Stress-Organisational Effectiveness.

Case studies,

Seminar

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: QUANTITATIVE TECHNIQUES FOR MANAGEMENT Semester: I

No. of Working

Days per Month

No. of

Working

Days per

Week

No. of

Periods

per

week

Topics to be covered

Co –Curricular

Activity

August - 18

1 Week 6 Nature and scope of Quantitative techniques, importance of QT, Applications of quantitative techniques in

business decision making, Advantages & disadvantages of QT. Methodology of QT. Measures of central

Case studies 2 Week 6

20 Days 3 Week 6 tendency – Mean, Median & Mode. Merits and demerits of them. Problems using mean, median and mode.

4 Week 6

September - 18

19 Days

1 Week 6 Measures of dispersion – Range, Standard deviation, Mean deviation, Quartile deviation. Correlation – Rank

correlation & Karl pearson’s correlation coefficient, Types of correlation, Problems on correlation analysis.

Regression analysis – X on Y & Y on X, Types of regression analysis. Multiple regression analysis. Problems

on multiple regression analysis.

Case studies 2 Week 6

3 Week 6

4 Week 6

October - 18

17 Days

1 Week 6 Probability – Definitions, Types of probabilities, Conditional probability, Joint and Marginal probability,

Baye’s theorem, Probability distribution – Binomial distribution, Poisson distribution, Normal distribution,

Exponential distribution. Problems on probability distribution.

Case studies 2 Week 6

3 Week 6

4 Week 6

November - 18

17 Days

1 Week 6 Sampling and sampling distribution, Estimation – Point & Interval estimation, Testing for hypothesis,

Procedure of testing hypothesis, Central limit theorem, Types of sampling, One sample test for testing mean,

Proportion for small and large samples. Problems on sampling

Case studies 2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: MARKETING MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

January – 19 1 Week 6 Importance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks;

18 Days

2 Week 6 Marketing Environment; Marketing and Customer Value - Industrial Marketing, Services Marketing,

Global Marketing

Seminars,

Quiz 3 Week 6

4 Week 6

February – 19 1 Week 6 Marketing Information System and Marketing Research; Consumer Behaviour and Buying Decision

Process – Organization Buyer Behaviour – Market Segmentation and Targeting. Development of

Marketing Offerings Strategy – New Product Development–Product line and Decisions–Product-

mix

Quiz,

Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Product Differentiation – Product Life Cycle Management - Brand Management – Packaging.

Pricing Strategies and Programs; Setting the Price – Adapting the Price – Initiating Response to

Price Changes - Delivering Value: Designing and Managing Value Networks – Channels of

Distribution.

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

April – 19 1 Week 6 Communicating Value: Designing and Managing Marketing Communications – Advertising – Direct

Marketing and Personal Selling – Sales Promotion – Events and Public Relations and Public

Relations : Competitive Marketing Strategies- Emerging Trends in Marketing: Networking

Marketing-Viral Marketing-Ambush/Guerilla Marketing-Green Marketing-Direct Marketing etc

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018– 2019

Department: MBA Paper: FINANCIAL MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

January – 19 1 Week 6 Nature , Scope and Objectives of Financial Management, Goals of FM-Profit Maximization Vs Wealth

Maximization – Finance Functions – Financial Planning and Forecasting - Role of Financial Manager –

Seminars, 2 Week 6

18 Days 3 Week 6 Funds Flow Analysis – Cash Flow Analysis.-Ratio Analysis. Quiz

4 Week 6

February – 19 1 Week 6 Financing Decision: Financial Leverage – EPS-EBIT Analysis –Cost of Capital – Weighted Average Cost

Capital – Capital Structure – Factors Affecting Capital Structure Theories of Capital Structure

Investment Decision: Nature and Significance of Investment Decision- Estimation of Cash Flows – Capital

Budgeting Process – Techniques of Investment Appraisal: Pay Back Period; Accounting Rate of Return,

Time Value of Money-

Quiz,

Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 DCF Techniques –Net Present Value, Profitability Index and Internal Rate of Return.

Dividend Decision: Meaning and Significance – Theories of Dividend – Determinants of Dividend –

Dividend policy – Bonus Shares – Stock Splits

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

April – 19 1 Week 6 Working Capital Decision: Meaning – Classification and Significance of Working Capital – Component of

Working Capital - Cash Management Models – Cash Budgeting – Accounts Receivables – Credit Policies –

Inventory Management

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: HUMAN RESOURCE MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

January – 19 1 Week 6 Introduction: Definition and Functions of HRM; Principles of HRM; Changing Environment of

18 Days

2 Week 6 HRM; Challenges; Ethical Aspects of HRM. Seminars,

Quiz 3 Week 6

4 Week 6

February – 19 1 Week 6 HR Planning; Concepts; Factors Influencing ; HR planning ; HR Planning Process; Job Analysis ;

Recruitment and Selection; Tests and Interview Techniques. Training and Development – Need,

Process, Methods and Techniques, Evaluation, Management Development;

Quiz,

Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Evaluating Employee Performance; Career Development and Counselling. Compensation –

Concepts and Principles; Influencing Factors; Current Trends in Compensation – Methods of

Payment – Incentives and Rewards.

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

April – 19 1 Week 6 Managing Industrial Relations – Trade Unions – Employee Participation Schemes – Collective

Bargaining – Marketing Knowledge Workers.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: OPERATIONS MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

Week

January – 19 1 Week 6 Introduction: Nature and Scope of Production and Operation Management- Historical Evolution –

Types of Manufacturing Systems – Differences Between Manufacturing and Service Operations

Role of Production and Operation Manager.

Seminars,

Quiz

18 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Production Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch, and Job Order

Manufacturing-Aggregate Planning – Maintenance Management – Industrial Safety.

Plant Location: Facility Location and Layout Planning –Types of Layouts – Material Handling

Equipments.

Quiz,

Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Material Handling Principles – Models Used in Lay Out Designs. Productivity: Factors, Affecting

Productivity – Job Design – Process Flow Charts – Methods Study – Work Measurement –

Engineering and Behavioral Approaches.

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

April – 19 1 Week 6 Material Management –Cost Associated with Inventory – Economic Order Quantity – ABC Analysis

- Materials Requirement Planning – Just In – Time Production Total Quality Management –

Acceptance Sampling – Control Charts – Quality Circle – Zero Defects Programmes – ISO 9000 –

Application of Computer in Production and Operations.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomus)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: OPERATIONS RESEARCH Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

January – 19 1 Week 6 Introduction – Define Operations Research, Significance, Nature of OR, Characteristics, Scope of OR in

Management. Types of Models in OR, Methodology of OR. Linear Programming – Definition, Assumptions

in LP Models, Applications of LP, Limitations of LP models, Graphical Method – Canonical and Standard

Forms of LPP, Simplex Method, Big-M Method, Two Phase Simplex Method, Duality – Dual Simplex

Method. Transportation Models – Northwest Corner Method – Least Cost Method – Vogel’s Approximation

Method

Seminars,

Quiz

18 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Test for Optimality using MODI method, Assignment Models, Hungarian Methods – Minimization,

Maximization & Travelling Salesman Problem. Game Theory – Game, Value of the Game, Saddle Point,

Two Person Zero Sum Game, Pure Strategy, Mixed Strategy, Rule of Dominance, Graphical Methods – 2 X

n, m X 2.

Quiz,

Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Method of Matrices approach – Method of LPP, Simulation – Event Type Simulation - Queuing Problem, Job

Sequencing Problem. Decision Theory - Types of Decision Making Environments, Maximax Criterion, Wald

Criterion, Savage Criterion, Hurwicz Criterion, Baye’s Criterion and Expected Monetary Value Criterion.

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

April – 19 1 Week 6 Expected Opportunity Loss Criterion, Expected Value of Perfect Information, Decision Tree Analysis

(including problems) - Queuing Theory- M/M/1, M/M/c Models only. Dynamic Programming – Capital

Budgeting Problem, Product Allocation Problem, Shortest Path Problem, Assignment Problem, Network

Analysis, Critical Path Method, Project Evaluation and Review Technique – Crashing.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College (Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: COMPUTER APPLICATIONS IN MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

January – 19 1 Week 6 Introduction to Computer Concepts – Elements of computer – Characteristics of a Computer –

Classification of Computers – Basic Computer Architecture – Input-output Devices

Seminars,

Quiz

18 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Software Concepts: Types of software – Software: its nature and qualities –– Windows Operating

System Functions. MS Office- Applications of MS Word in Business Correspondence: letters,

tables, mail merge, labels. Applications of MS Excel: Graphs and Charts – Calculation of various

financial functions - Ms Access: Tables and Queries

Quiz,

Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 MS Power Point: Introduction – Toolbar, their Icons and Commands – Navigating in Power point -

Creation of slides, animation, and templates - Designing Presentations – Slide show controls –

Making notes on Pages and Handouts – Printing Presentations – Customizing Presentations - Auto

content Wizard

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

April – 19 1 Week 6 Computer Networks: Overview of a Network – Communication processors – Communications

Media – Types of Network – Network Topologies- Network protocols – Network Architecture.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal

Dantuluri Narayana Raju College(Autonomous)

(A College with Potential for Excellence)

Bhimavaram, W.G DIST. A.P

Teaching Plan for the Year: 2018 – 2019

Department: MBA Paper: RESEARCH METHODOLOGY FOR MANAGEMENT Semester: II

No. of

Working Days

per Month

No. of

Working

Days per

Week

No. of

Periods

per week

Topics to be covered

Co –Curricular

Activity

January – 19 1 Week 6 Meaning and Importance of Research – Research Process – Types of Research – Defining Research

Problem – Formulation of Hypothesis – Testing of Hypothesis.

Seminars,

Quiz

18 Days

2 Week 6

3 Week 6

4 Week 6

February – 19 1 Week 6 Research Design – Exploratory Research – Descriptive Research – Casual Research – Sampling and

Sampling Design – Sampling Methods – Simple Random Sampling – Stratified Sampling –

Systematic Sampling – Cluster Sampling – Multistage Sampling, Non–Probability Sampling –

Convenience Sampling – Judgment Sampling – Quota Sampling. Data Collection – Primary and

Secondary Data – Designing of Questionnaire – Measurement and Scaling – Nominal Scale –

Ordinal Scale

Quiz,

Seminars,

Role plays

17 Days

2 Week 6

3 Week 6

4 Week 6

March – 19 1 Week 6 Interval Scale – Ratio Scale – Guttmann Scale – Likert Scale – Schematic Differential Scale.

Editing – Coding – Classification of Data – Tables and Graphic Presentation – Preparation and

Presentation of Research Report.

Seminars

12 Days

2 Week 6

3 Week 6

4 Week 6

April – 19 1 Week 6 Non Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for Randomness – Sign Test –

Median Test – Multivariate Analysis – Multiple Regression Analysis – Concepts and Application of

Discriminate Analysis and Factor Analysis.

Case studies,

Seminars

17 Days

2 Week 6

3 Week 6

4 Week 6

Signature of the Lecturer Signature of the HOD Signature of the Principal