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Welcome.

awareness2012-03-01

50% Website17% YouTube8% Twitter10% Linkedin15% Facebook

65%

Report, analyze and compare data from all youronline marketing.

“How are we doing?”

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Are we getting where we want to be?

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On what channel are we doing well, where are we doing bad

Report.

What events are causing this to happen?

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At what moment and where did these events happen?

Mon, May 27

Analyze.

How do these events and channels relate to each other?

Compare.

Where are these events most likely to occur? What channels areperforming well?

More APIs.darwinanalytics.com/development

Facebook Google Analytics

Twitter Adwords Mailchimp Campaign Monitor YouTube

Linkedin

YMLP Slideshare Facebook Ads Pinterest Google+

#3 01 - 06 - 201330 - 06 - 2013

01 - 07 - 201330 - 07 - 2013

JUNE 13@DarwinAnalytics “Content Must Drive Conversion http://t.co/qSgokhTNBn”

JUNE 11@DarwinAnalytics “You wouldn’t use a shotgun to kill a mosquito, would you?” http://t.co/1yroxXku6W”

JUNE 27@DarwinAnalytics “RT @dewittom: Brand new toy to monitor @DarwinAnalytics”

800

775

869

25

126

120

0

2

2

24

12

36

Twitter analysis ofremarkable content

Twitter -63%14 conversions

Overall you reached more people via Twitter, but these people were less likely to convert. The result is less conversions via Twitter.

789tweetviews

582new

followers

25retweets

& mentions

#3 01 - 06 - 201330 - 06 - 2013

Twitteranalysis

01 - 07 - 201330 - 07 - 2013

YouTube -12%

Facebook Ads -10%

Pinterest -40%

Clang -50%

CampaignMonitor -12%

Tagged Analytics -12%

Adwords +40%

Website +83%

Twitter -63%

Mailchimp +33%

Linkedin +2%

Banners +4%

Facebook +90%

Messagent +2%

01 - 06 - 201330 - 06 - 2013#3 01 - 07 - 2013

30 - 07 - 2013Overallanalysis

Presentations.

Focusperiod

Comparisonperiod

01 - 07 - 201330 - 07 - 2013

01 - 06 - 201330 - 06 - 2013

+14%

Goal #3: People fill out the contact form.

Email Reports.

Topic clustering.

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