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Welcome.
awareness2012-03-01
50% Website17% YouTube8% Twitter10% Linkedin15% Facebook
65%
Report, analyze and compare data from all youronline marketing.
“How are we doing?”
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Are we getting where we want to be?
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On what channel are we doing well, where are we doing bad
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What events are causing this to happen?
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At what moment and where did these events happen?
Mon, May 27
Analyze.
How do these events and channels relate to each other?
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Where are these events most likely to occur? What channels areperforming well?
More APIs.darwinanalytics.com/development
Facebook Google Analytics
Twitter Adwords Mailchimp Campaign Monitor YouTube
YMLP Slideshare Facebook Ads Pinterest Google+
#3 01 - 06 - 201330 - 06 - 2013
01 - 07 - 201330 - 07 - 2013
JUNE 13@DarwinAnalytics “Content Must Drive Conversion http://t.co/qSgokhTNBn”
JUNE 11@DarwinAnalytics “You wouldn’t use a shotgun to kill a mosquito, would you?” http://t.co/1yroxXku6W”
JUNE 27@DarwinAnalytics “RT @dewittom: Brand new toy to monitor @DarwinAnalytics”
800
775
869
25
126
120
0
2
2
24
12
36
Twitter analysis ofremarkable content
Twitter -63%14 conversions
Overall you reached more people via Twitter, but these people were less likely to convert. The result is less conversions via Twitter.
789tweetviews
582new
followers
25retweets
& mentions
#3 01 - 06 - 201330 - 06 - 2013
Twitteranalysis
01 - 07 - 201330 - 07 - 2013
YouTube -12%
Facebook Ads -10%
Pinterest -40%
Clang -50%
CampaignMonitor -12%
Tagged Analytics -12%
Adwords +40%
Website +83%
Twitter -63%
Mailchimp +33%
Linkedin +2%
Banners +4%
Facebook +90%
Messagent +2%
01 - 06 - 201330 - 06 - 2013#3 01 - 07 - 2013
30 - 07 - 2013Overallanalysis
Presentations.
Focusperiod
Comparisonperiod
01 - 07 - 201330 - 07 - 2013
01 - 06 - 201330 - 06 - 2013
+14%
Goal #3: People fill out the contact form.
Email Reports.
Topic clustering.
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