Keeping the definition as short as possible, a dashboard is a visual representation of performance.

Similar to a car dashboard, a business dashboard tells you, the “driver”, how fast you’re going, if you need to add “fuel” or if something is not working properly in the “vehicle”.

With the help of this information, you can quickly draw conclusions and take the necessary actions.

Different types of dashboards offer different information and can be useful throughout various teams in an organization.

A marketing dashboard is a specific type of tool, which calculates and visualizes KPIs, important for the CMO, Marketing manager and the marketing department as a whole.

The metrics a dashboard shows can be customized according to specific needs.

There are several KPIs that the modern marketing dashboard must have, but it all comes down to one thing – ROI.

Decision Making based on facts

Clear, beautiful graphic user interface that helps the user understand complexdata in a quick glimpse and take the required action.

In Data we trust

Data is one of strongest resources a company can have and leveraging this datafor the benefit of the organization can be time-consuming and expensive.Optimizing the usage of data is a key advantage for every enterprise.

Consolidate Data

A custom dashboards can provide you with data analytics on a single screen,eliminating the need to dig through different databases, excel sheets and reports.

Provide an Objective View of Performance

Easy to evaluate objective overview of recent performance, which serves as solidground for fact-building. Separate teams and departments can easily be alignedto a common strategy over metrics, which are understandable for both.

Give You the Big Picture

Complete snapshot of accumulated KPIs from various sources. Separatelyanalyzed, these metrics may not provide the user with broad enough overview todetermine the best direction.

Reveal Problem Areas

An effective dashboard can help the user pinpoint issues within the organization.Having everything at a glance offers the opportunity to seamlessly makeconnections between various metrics at different levels.

“Marketing” is a very broad term.

While a social media dashboard focuses onreferrals, conversions and events, aneCommerce marketing dashboard mightfocus on average order value, return rateand buzz.

The types of marketing KPIs depends onthe type of marketing dashboard you need.We like to differentiate between 2 bigcategories of marketing dashboards.

The most widespread marketing dashboard.

Focuses on the digital domain and can be divided in 3 subcategories.

Marketing Performance Dashboard

Marketing Analytics Dashboard

Social Media Marketing Dashboard

Sales funnel – measuresperformance by analyzing datafrom initial lead to conversion.

Analyzing data around time onsite,bounce rate, number of referrers,traffic location, etc.

Metrics derived from your activesocial media channels – followers,likes, referrals, etc.

☑ Marketing spend

☑ SalesAwareness Consideration Purchase

o ATLo BTL

o Competitive overview (scorecard)o Go-to market strategyo Business intelligence / Insights

o Customer loyaltyo Brand performanceo Customer experience (NPS)

Marketing effectiveness

Marketing teams by definition employ a plethora of data sources in their day-to-day activities. We want to disruptthe way that information is accessed: instead of switching from source to source, we’d like to offer a single sourceof marketing insight.

Our holistic approach encompasses the whole lifecycle starting from marketing investment and ending withsales: the whole purchase funnel is covered. Awareness ( ATL, BTL), Consideration (Competitive scorecard, Go-tomarket strategy, Business intelligence), Purchase (Customer loyalty, Brand performance, Customer experience)are all reported – and marketing effectiveness is calculated. All available online, in our SST dashboard!

You’re already gathering loads of data, but are not sure what to do withit.

Data is not always self-explanatory. More times than not, it requires aspecific know-how to make the most use of the various types ofinformation you gather.

1.

2.

You’re doing better, but you have no way of being certain or can’texactly determine how you’re improving.

A professional service provider will not only develop a beautifuldashboard, but also assist you in choosing the right metrics tovisualize and analyze the necessary data.

The competition is way ahead.

Times are changing and so are the tools used to make quick andeffective business decisions. A way to stay on top of your competitors isto know exactly where you’re headed and how to navigate the rightdirection.

3.

4. Your current solution is not giving you the ROI you hoped for.

Maybe you already opted for one of the many options formarketing dashboard tools available, but somehow it doesn’texactly fit all you’re needs.

The future of information is moving towards predictiveanalytics and the marketing dashboard is one fieldwhere it could be established in your company.

At the moment, most data is focused on the past –what your customers purchase, what they said orwhere they came from.

The next step is to determine with the help of adashboard what, who and where before it happens,based on historic data.

That way marketing can lead the resource planning forthe whole organization in order to take advantage offuture consumer behavior.

At Code Runners we know this and our dashboardsare prepared to take the challenge.

https://code-runners.com

00359 887 064 991

sales@code-runners.com

We spent quite some time observingwhat is already available or is currentlyin the making as far as dashboard soft –ware is concerned.

We identified some strong points from

our competitors, but we also recognizedsome crucial aspects, where they fall short.

This has helped us refine our capabilitiesallowing us to offer a complete solution forevery need.

Pricing Features Support Advantages Disadvantages

Klipfolio 5$ per dashboard+ 80$ domain alias+ 479$ white labelling+79$ SSL

- Cloud-hosted (self-stored data 300$ per month)- Any features paid extra- Standalone mobile app- Private links –authentication

in-app help - Per-chart embedding- API + calls limit- PDF-based reporting - iOS native app- Robust interface

- No per-user authentication?- No analysis/notes- Single-page dashboards- No data filtering

Plotly - 835$ for self-hosted- 20$ for cloud

- API-based calls- Integration with R, Python, Mathlab- MIT Open Source

No support - No support- DYI, with community support- No dedicated support for marketing dashboards

MS PowerBI 9.99$ per user - Hundreds of data sources (depending on license)- Natural language processing (requests via regular language renders answers)

MS support - Has desktop versionInteractive- Batch update of live data - configurable- Powerful collaboration / user management and autorization- Works on mobile - Excel-like

- No self-hosted solutions- Not multi-tenant- No custom domains- Uses Azure Cloud

Tableau Online 42$ per user + 2000$ Tableau desktop license

Hundreds of data sources (depending on license)

n/a Has desktop version Cloud-based, not self-hosted

Pricing Features Support Advantages Disadvantages

BIME analytics $600/month, 2 admins, 10 users

Smart chart builder n/a - Drill-downs- Tablet-friendlyMultiple sources - 25+ chart types- "Undo view" option

- Cloud-based- No multi-tenancy- No self-hosted options

SumAll $99/month - Digital dashboard solution- White labelling options

n/a Multitude of digital accounts

- Digital marketing only- No multi-tenancy

Juice analyticsn/a

- Great Intro video- Dedicated "solutions" for industries - case studies- White papers, books, blog

n/a n/a Looks like a framework for dashboards

Sisense n/a - Great Intro video- Dedicated "solutions" for industries - case studies- White papers, books, blogWebinars- "Create a single version of truth with perfect data"

n/a n/a - Overkill for a marketing agency- Limited customization options- No multi-tenancy

Slemma $99 for 10 users - Great Intro video- Dedicated "solutions" for industries - case studies

- In-app chatTraining- Video-tutorial

- Multiple sources- Google-like look and feel- Presentation builder- Custom queries & calculations- Scheduled emails- Data export

- Cloud-based- Lacks essential functions when working with Excel files- Charts keep clearing values- Essentially limited customization options