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Dynamic Solution Delivering dynamic product marketing in store with the market leading fully graphic displays
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Dynamic SolutionDelivering dynamic product marketing in store with the market leading fully graphic displays
Email us
+1 (800) 542-7793
Visit our website
Watch our video of Dynamic solution >
Our foundation is innovation
Displaydata is a venture-backed private company established in 2000. We’re the leaders in the design and supply of dynamic digital display solutions incorporating fully graphic electronic shelf labels (ESLs).
Our product portfolio offers a dynamic and cost-effective solution to many of the challenges facing omni-channel retailers. Our new and future products support our vision of an integrated buying experience, offering enriched product and promotional information to optimize conversion and drive profitability.
Displaydata combines strategic vision and commercial focus with world-class scientific, engineering and manufacturing expertise. We hold an extensive intellectual property portfolio, and our team retains full control of R&D, manufacturing, and software development.
Backed by healthy investment, and with an ambitious and adaptive product roadmap, we’re busy inventing the future of retail.
CONTACTBLE BEACON
ENABLED ESLSDYNAMIC CENTRAL
DYNAMIC COMMUNICATOR
ELECTRONIC SHELF LABELS
OUR SOLUTIONOVERVIEW
WHY DISPLAYDATA?
PREV NEXT
Email us
+1 (800) 542-7793
Visit our website
Watch our video of Dynamic solution >
Everything you need to deliver dynamic promotions to your store
With our advanced dynamic digital display solution, you can manage your omni-channel pricing and promotions strategy with speed, agility and consistency. You’ll improve both the shopping experience and your profits – quickly, easily and securely.
We call it Dynamic Solution. Increase revenue, improve margins and enhance customer loyalty
Agility to update pricing and promotions information in seconds
Full control and visibility of the information displayed across your stores
Ensure the price at the shelf edge is always the correct one
Our Dynamic Solution delivers the following benefits:
With extensive design options and a wide range of ESLs to choose from, displaying accurate and impactful price, product and marketing messages on your shelf edge has never been easier
Dynamic Central Software enables you to create and update your ESLs across your entire retail estate in seconds
1
3
2 A Dynamic Communicator sits discreetly in store delivering optimized and secure two-way communication between the ESLs and HQ
4 With Bluetooth beacons built-in to the ESLs, deliver personalized, relevant messages straight to your customer’s smartphone in store, when combined with a retailer app
CONTACTBLE BEACON
ENABLED ESLSDYNAMIC CENTRAL
DYNAMIC COMMUNICATOR
ELECTRONIC SHELF LABELS
WHY DISPLAYDATA?
OUR SOLUTIONOVERVIEW
PREV NEXT
Email us
+1 (800) 542-7793
Visit our website
Watch our video of Dynamic solution >
• Black on ‘paper-white’ high resolution electrophoretic displays (EPD)
• Near 180° viewing angle with excellent readability
• Fully graphic for unlimited product promotions
• Two-way wireless communication with HQ
• Replaceable batteries with a 5 year lifetime*
• Range of sizes from 2.1 to 4.2 inches
* Battery life dependent upon number of updates and display type
Features• High resolution 3-color (red, black
and ‘paper-white’ or yellow, black and ‘paper-white’) electrophoretic displays (EPD)
• Near 180° viewing angle with excellent readability
• Fully graphic for unlimited product promotions
• Two-way wireless communication with HQ
• Replaceable batteries with a 5 year lifetime*
• Range of sizes from 1.6 to 7.4 inches
* Battery life dependent upon number of updates and display type
Features
The market leading fully graphic electronic shelf labels
Displaydata Chroma and Aura ranges of electronic shelf labels (ESLs) feature the latest electrophoretic display (EPD) technology in a range of sizes to deliver high quality, fully graphic product labels to display across your store.
Brighter Brighter displays and low reflectivity for excellent readability
Sharper Minimized pixel cross-talk for crisper displays
Colorful Chroma uses 3 colors, (Red, black & ‘paper- white’, or yellow, black and ‘paper-white’), for maximum impact
Why Displaydata ESLs?
Our experienced team of display technology engineers have skilfully optimized the ESLs to deliver displays that are brighter, sharper and more colorful.
CONTACTBLE BEACON
ENABLED ESLSDYNAMIC CENTRAL
DYNAMIC COMMUNICATOR
ELECTRONIC SHELF LABELS
WHY DISPLAYDATA?
OUR SOLUTIONOVERVIEW
PREV NEXT
Email us
+1 (800) 542-7793
Visit our website
Watch our video of Dynamic solution >
Aura 42 Display size 3.3 x 2.5 inch
Aura 29/29 BLE Display size 2.6 x 1.1 inch
Chroma 60 Display size 4.7 x 3.5 inch
Chroma 42 Display size 3.3 x 2.5 inch
Chroma 29 Display size 2.6 x 1.1 inch
Chroma 21 Display size 1.9 x 1 inch
Fully graphic black on ‘paper-white’ high resolution displays for easy readability
Fully graphic 3-color (red, black and ‘paper-white’ or yellow, black and ‘paper-white’) high resolution displays for easy readability
Aura 21 Display size 1.9 x 1 inch
Aura 29 Freezer Display size 2.6 x 1.1 inch
CONTACTBLE BEACON
ENABLED ESLSDYNAMIC CENTRAL
DYNAMIC COMMUNICATOR
ELECTRONIC SHELF LABELS
WHY DISPLAYDATA?
OUR SOLUTIONOVERVIEW
PREV NEXT
Email us
+1 (800) 542-7793
Visit our website
Watch our video of Dynamic solution >
The hub of the store network
Displaydata’s Dynamic Communicator provides secure, two-way data communication between HQ and the store’s electronic shelf labels.
Our advanced wireless technology uses a unique RF wireless frequency that is secure, extremely resilient to other networks, delivers reliable long-range coverage, optimizes power consumption and is easily deployed within stores.
• Extensive coverage – one Communicator has a range of up to 50,000 sq.ft.
• Fully scalable – one Communicator supports up to 65,000 ESLs, which can be increased with an additional Communicator
• High data throughput rate means ESLs can be updated quickly
• True two-way communication – auditable confirmation of ESL updates and health status
• Easily installed – requires just power from an Ethernet connection (PoE)
Why our infrastructure?
• Only in-store infrastructure
• Small and compact, similar in size to a wifi router
• Secure RF frequency
• Reliable, long-range, two-way communication
• Resilient to interference from other in-store communications
CONTACTBLE BEACON
ENABLED ESLSDYNAMIC CENTRAL
DYNAMIC COMMUNICATOR
ELECTRONIC SHELF LABELS
WHY DISPLAYDATA?
OUR SOLUTIONOVERVIEW
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Retailer Product
Database
Dynamic Capture
Dynamic Create
Dynamic Console
WebBrowser
Dynamic Communicator
Retailer WAN
Dynamic Central
Email us
+1 (800) 542-7793
Visit our website
Watch our video of Dynamic solution >
Dynamic Central
Dynamic Central is Displaydata’s combined suite of software modules that gives complete control over an entire global retail estate of Dynamic Communicators and ESLs.
Dynamic Central is designed to be centrally managed eliminating the need for servers within each store. Our software modules provide all the tools to manage the complete Displaydata solution with an intuitive, easy to use interface. Alternatively, our Dynamic Control module provides an open API set for integration with existing pricing, POS and display merchandising systems.
Dynamic Console features a web-based management console for the configuration and management of the Dynamic Solution across your entire retail estate – including the assignment of new ESLs and Communicators in each store, the creation of new products in a store and the configuration of new stores.
A customizable dashboard for reporting displays the current status of your entire estate. Dynamic Console allows detailed information of the status of every product on each ESL to be viewed and reported. It also provides a simple reporting and audit capability of the entire estate of ESLs and Dynamic Communicators.
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Dynamic Console For a simple view of how Dynamic Console works watch a demonstration here:
CONTACTBLE BEACON
ENABLED ESLSDYNAMIC CENTRAL
DYNAMIC COMMUNICATOR
ELECTRONIC SHELF LABELS
WHY DISPLAYDATA?
OUR SOLUTIONOVERVIEW
NEXTPREV
Email us
+1 (800) 542-7793
Visit our website
Watch our video of Dynamic solution >
Dynamic Central
Dynamic Create is an optional software module in Dynamic Central that enables the design and creation of display images which are scheduled to be sent directly to the electronic shelf label.
The software is designed to be easy to use. A template designer supports the creation of fully graphical label designs with any combination of text, images, logos, barcodes, QR codes with ‘drag and drop’ simplicity.
Once created, the new label designs can be scheduled for updating on any individual or group of ESLs across the store network.
Dynamic Create
For a simple view of how Dynamic Create works watch a demonstration here:
Dynamic Capture is an intelligent software module that interfaces and monitors the retailer’s existing product and pricing data so that only changed data is processed within Dynamic Central for updating ESL labels in store – helping minimize network data traffic and improving system performance.
Dynamic Capture
Dynamic Control is an application which runs on a handheld terminal in the store. It allows store operators to configure /remove devices on the network, assign/un-assign a product to an ESL, confirm the image that a display is currently showing, show the images available on the other pages of the display and allow changing of the displayed page on the display.
Dynamic Control
BLE BEACON ENABLED ESLS CONTACT
DYNAMIC CENTRAL
DYNAMIC COMMUNICATOR
ELECTRONIC SHELF LABELS
WHY DISPLAYDATA?
OUR SOLUTIONOVERVIEW
NEXTPREV
Email us
+1 (800) 542-7793
Visit our website
Watch our video of Dynamic solution >
Personalized content and promotions for your customers
Displaydata continues to lead innovation with its latest Aura 29 BLE-enabled ESL. Based upon the popular fully graphic Aura 29, it features the latest EPD technology, with a powerful Bluetooth Low Energy (BLE) beacon integrated within the display, and is easily controlled from within our Dynamic Central software suite.
When combined with a retailer’s mobile app, BLE beacon enabled ESLs are a powerful tool for customer engagement and enable you to deliver richer and more personalized content to shoppers as they browse around the store.
BLE beacons integrated with Displaydata’s Dynamic Solution provide significant operational and cost advantages of managing a single system and hardware platform. Our solution provides complete control and visibility over the BLE beacons within your stores.
Displaydata are helping innovate the future of in-store shopping experiences.
Complete control and visibility
• Switch beacons on and off
• Flexibility to adjust the broadcast range as required
• Change the UUID (Universally Unique Identifier) signal, to distinguish your beacons from others
• Define Major number – used to group related sets of beacons (e.g. store location)
• Define minor number – used to identify a beacon within a group (e.g. product)
• Set transmission frequency and power levels
• Run health checks and monitor battery levels
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DYNAMIC CENTRAL CONTACT
DYNAMIC COMMUNICATOR
ELECTRONIC SHELF LABELS
WHY DISPLAYDATA?
OUR SOLUTIONOVERVIEW
BLE BEACON ENABLED ESLS
NEXTPREV
Email us
Visit our website
+1 (800) 542-7793
US
3162 Johnson Ferry Road Suite 260-505 Atlanta GA 30062 USA
Tel: +1 (800) 542-7793
Global HQ
Century Court Millennium Way Bracknell Berkshire RG12 2XT, UK
Tel: +44 (0) 1344 292 110
Technology Centre
Malvern Hills Science Park Geraldine Road Malvern Worcestershire WR14 3SZ, UK
Tel: +44 (0) 1684 585 310
Contact us
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