A presentation given by Mike Martin

Director Admar Ltd at the BizGen

Conference and Expo Lincoln

By Mike Martin ADMAR - The UK Data Specialists

Data can be Dynamite

Will your data Grow or Blow your company?

Is your marketing

Plan Built on

Firm Foundations?

Data Profiling

s

? What screening has been applied and When?

? How list sourced – did collection comply with the D.P.A?

Purchased Lists – Questions you need to ask!

? Are selection charges made

? Can I excluded existing data

? When was it last updated

? Multiple or Single Use

? What are your minimum fees

? Limitations of Use

? Can I resell

? Named contacts or generic

Data Decay

Data Protection Act

Thank You

for further information visit www.admar.co.uk

BizMidlands.co.uk