DREAM OR REALITY?RETAILM

ENHANCES

CUSTOMER JOURNEY ?

RETAILER ROI ?

DATAHOW

Advantages in your favourite stores!Get the app or

Qualitati

ve

Data

Input

Today, a

special gift

for new

customers

Link with

CRM to

identify new

customers

Find this

dress at the

back of this

store !

Alison, you’ll

find

your dress in

the

back of our

store !

• Profiling average

segment behavior

• Reference data

That’ is a nice

dress..maybe it

goes with my

new red shoes?

Still thinking about

it: the colour, my

budget…

Just let’s go home

!

Mmm…still not

sure. What do

others think

about it?

• increase model

performance

• connecting the dots

• link app/website

• personalisation website

Like on

Facebook

Get 5 % discount to spend in our webshop

or store!

Answer 3

questions

during your next visit in our webshop or store!

Voucher -5%

• Add data to your

CRM database

• link profile | mail |

facebook ID

Get

accessorized !

• Offer products based

on behavior profile

• Contest based on

lifestyle profile

S P R I N G - S U M M E R 2 0 1 4 C O L L E C T I O N

Working in the

backgroundSeamless integration of all devices &

communication channels

connecting the dots (with CRM)

single customer view creation

real time

Business intelligence | modeling for

hyperpersonalisation

reference date

THANK YOU

an.louwagie@bisnode.com

AnLouwagie

be.linkedin.com/in/anlouwagi

e