Date post: | 17-Sep-2014 |
Category: |
Technology |
View: | 15 times |
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Data Feed Optimization (DFO)
Making the CSE’s Work for us
Comparison Shopping Engines
• Shopzilla• NexTag• BizRate• Yahoo Shopping• Google Product Search• Shopping.com
Google Product Search
•Search Engine
•Database Fed
•Product Listings
•OneBox integration
OneBox Integration
• Integrated Search Channels
• Search for “Calvin Klein dress shirt”
Google Product Search
Google Base
• http://www.base.google.com/
• Images, articles, videos, anything really
• Google Merchant Center
• Data Feed Submission (Usually XML feed)
What Can This Data Feed Do?
What Can This Data Feed Do?
TAX AND SHIPPING INFORMATION!!
• Titles and Descriptions
What Can This Data Feed Do?
#1#3 #6 #8
• Feed Mapping
• Proper Categorization
• All optional attributes
What Can This Data Feed Do?
SEO vs DFO
• Search Engines look at website content• Shopping Engines look at data feed• Search Engines don’t know how to categorize
your website if your content is unfocused and doesn’t tell them
• Shopping Engines don’t know how to categorize your products if your data feed is unfocused and doesn’t tell them
How Should we Proceed?• Worthwhile to pursue (again)? Discuss
• Blair, Rooms to Go, LD Products
•NexTag mobile
•Google Shopping Mobile
•Shopzilla Mobile
Thank you
• For More info:
• www.loveyourfeed.com
• www.singlefeed.com
• www.googlebase.blogspot.com