Data & the cityMartin heijnsbroek

Amsterdam, 3 oktober 2016

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..

• MIcompany leading agency in Data & Analytics• 20% + growth, expanding through Europe• Strong analytics culture and talent pool• Focus on large Corporates inside/outside the

Netherlands• Established in the centre of Amsterdam

MICompany

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Micompany serves leading companies across industries

Travel

Insurance

(R)etail

Telecom & Media

Cultural

Banking

Lotteries

Government

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Passion for debate on real impact from data

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Every ‘village’ wants to build its big data center

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Nobody wants to lose outMachine Learning

Deep Learning

Decision automationReal-time analytics

Natural Language Processing

Predictive analytics

Mobile analytics

Robotification

Unstructured data

Personalisation

Data Science

Data-driven organisations

Apache Spark

Microsoft Azure

R or Python?

Microsoft Azure

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Some feedback from pioneers

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“I have not seen big impact from Big Data, only Big Expenses.”

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Have we passed the peak?

Maturity

Visib

ility

Technologytrigger

Peak of inflated

expectations

Trough of disillusionment

Slope ofenlightenment

Plateau of productivity

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Now it is the time to choose

Play with funky data analytics tools

“Conduct another Big Data pilot”

Learn to walk before you run

“invest in your capabilities”

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Wrong choice

Play with funky data analytics tools

“Conduct another Big Data pilot”

• Drives fragmentation of efforts, people and resources

• Capabilities remain sub-scale per initiative

• Impact has a power-curve

• Challenge is scaling, not demonstration

• Does not solve the fundamental challenge: building up a unique capability in the organisation

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How to invest in your organizational capability?

Programs

Metrics &

Models

Insights

Data

Impact

Tech-nologyPeople

Culture

Business focus

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Culture is key for success

Embrace data, not your gut

Foster challenge with flair

Fight fragmentation

Dynamic performance dialogue

Remain carefull with more data

Choose what you do

Quality is a system, not an outcome

Lead with modesty

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Break-down leadership halo

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Actual test scoresPerceived abilityPerceived test score

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More data does equal to more (over) confidence

Horse betting experiment:• Additional information leads to

overconfidence.

• Experienced analysts have an imperfect understanding of what information they actually use in making judgments.

• Analysts actually use much less of the available information than they think they do.

Paul Slovic, "Behavioral Problems of Adhering to a Decision Policy," unpublished manuscript, 1973.