Data & the cityMartin heijnsbroek
Amsterdam, 3 oktober 2016
2
..
• MIcompany leading agency in Data & Analytics• 20% + growth, expanding through Europe• Strong analytics culture and talent pool• Focus on large Corporates inside/outside the
Netherlands• Established in the centre of Amsterdam
MICompany
3
Micompany serves leading companies across industries
Travel
Insurance
(R)etail
Telecom & Media
Cultural
Banking
Lotteries
Government
4
Passion for debate on real impact from data
5
Every ‘village’ wants to build its big data center
6
Nobody wants to lose outMachine Learning
Deep Learning
Decision automationReal-time analytics
Natural Language Processing
Predictive analytics
Mobile analytics
Robotification
Unstructured data
Personalisation
Data Science
Data-driven organisations
Apache Spark
Microsoft Azure
R or Python?
Microsoft Azure
6
7
Some feedback from pioneers
7
“I have not seen big impact from Big Data, only Big Expenses.”
8
Have we passed the peak?
Maturity
Visib
ility
Technologytrigger
Peak of inflated
expectations
Trough of disillusionment
Slope ofenlightenment
Plateau of productivity
8
9
Now it is the time to choose
Play with funky data analytics tools
“Conduct another Big Data pilot”
Learn to walk before you run
“invest in your capabilities”
9
10
Wrong choice
Play with funky data analytics tools
“Conduct another Big Data pilot”
• Drives fragmentation of efforts, people and resources
• Capabilities remain sub-scale per initiative
• Impact has a power-curve
• Challenge is scaling, not demonstration
• Does not solve the fundamental challenge: building up a unique capability in the organisation
10
11
How to invest in your organizational capability?
Programs
Metrics &
Models
Insights
Data
Impact
Tech-nologyPeople
Culture
Business focus
12
Culture is key for success
Embrace data, not your gut
Foster challenge with flair
Fight fragmentation
Dynamic performance dialogue
Remain carefull with more data
Choose what you do
Quality is a system, not an outcome
Lead with modesty
12
13
Break-down leadership halo
13
Actual test scoresPerceived abilityPerceived test score
14
More data does equal to more (over) confidence
Horse betting experiment:• Additional information leads to
overconfidence.
• Experienced analysts have an imperfect understanding of what information they actually use in making judgments.
• Analysts actually use much less of the available information than they think they do.
Paul Slovic, "Behavioral Problems of Adhering to a Decision Policy," unpublished manuscript, 1973.