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management www.mim.org.my PQ PP/11505 (938) W. MALAYSIA RM 10.00 E. MALAYSIA RM 12.00 VOL. 49 NO. 2 | 2014 DATO’ SERI NAJIB TUN RAZAK INSTITUTIONAL MANAGEMENT for the DEVELOPMENT of ASEAN PEOPLE STRATEGIES FOR ASIA FUTURE-PROOFING YOUR ORGANISATION THE TALENT ACCELERATOR LEVERAGING HUMAN CAPITAL FOR BUSINESS RESULTS STRATEGIC THINKING WINS THE RACE HAMLEYS TOYSTORE ON HOW TO MANAGE YOUR MOST DISCERNING CUSTOMERS – KIDS!
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Page 1: DATO’ SERI NAJIB TUN RAZAK INSTITUTIONAL MANAGEMENT ... · dato’ seri najib tun razak institutional management for the development of asean people strategies for asia future-proofing

managementmanagementwww.mim.org.my PQPP/11505(938) W.MALAYSIARM10.00 E.MALAYSIARM12.00

managementVOL.49NO.2|2014

DATO’ SERI NAJIB TUN RAZAK

INSTITUTIONAL MANAGEMENT for the DEVELOPMENT of ASEAN

PEOPLE STRATEGIES

FOR ASIA FUTURE-PROOFING YOUR

ORGANISATION

THE TALENT ACCELERATOR

LEVERAGING HUMAN CAPITAL FOR BUSINESS RESULTS

STRATEGIC THINKING

WINS THE RACE

HAMLEYS TOYSTORE ON HOW TO MANAGE YOUR MOST DISCERNING CUSTOMERS – KIDS!

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16C

ON

TEN

TS

10

Real Toys and the Age of Gaming

24 Institutional Management for the Development of Asean

Spreading a Greener Way of Life

10 Institutional Management for the Development of AseanThe challenges ahead for a people-centred ASEAN in becoming more resilient as it evolves.

16 Real Toys and the Age of GamingBeing at the helm of the British toy store, Hamleys in Malaysia is no child’s play as we get the low down from Azlin Ishak on what it takes to cater to the industry’s most discerning customers – kids!

20 Keep Calm and Love LifeBoosting healthy options in Malaysia, the founders of Boost Juice share their remedy for success.

24 Spreading a Greener Way of LifeWelcome Ecoknights; crusaders defending the environment and its resources.

28 Strategic Thinking Wins the RaceFor your organisation to be successful, you need to have a solid plan in place.

34 Talent AcceleratorHow to leverage talent for business results in Asia.

40 Future Proofing Your OrganisationPeople strategies for Asia with a unique and timely perspective of the regions evolving business landscape.

49 Big Data, Big InsightsBig data has taken on a new lease of life recently, due to companies discovering new ways to analyse data.

56 Government Sales Tax – the Implementation, Misconception and ApprehensionThe notion to implement the Government Sales Tax (GST) has been creating high unrest among the people of our nation in recent days. Apprehension and concerns envelop consumers. How will the implementation of the GST impact their business? How will it impact the cost of living?

60 Leading the Way to Successful ChangeHow to predict future business environments and drive a company ahead of its competitors.

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74

78

80

64

CONTENTS

Fairplay

Inspiration

Motoring

Travel

64 FairplayThe Competition Act 2010 is an effort to uplift the caliber of the Malaysian business landscape.

EXECUTIVE DIGEST84 Touching and Improving LivesHow leaders stay rooted in an uncertain world.

87 Gone Fishing (for Great Ideas)Discover brain enhancing tools and practical skills to help you optimise your brain and bring about positive change to your habits, motivations and performance.

90 The “I” in LeadershipWhere are we? What is a leadership situation? The strategies for seeing, being and doing.

93 What Great Brands DoDiscover brandbuilding principles that separate the best from the rest.

BEST FOR SUCCESS70 Management DiaryWhat’s happening around town and globally for the months of April, May and June.

74 InspirationJojo Struys, model, local radio presenter, health aficionado and author of the MPH Masterclass Series, Jojo Struys’ Guide to Wellness, waxes lyrical about how she maintains her inner peace.

76 IdeasFind out how to achieve more in less the time and how to get noticed in a crowded inbox.

78 MotoringThe 11th generation Corolla Altis arrives in Malaysia with new styling cues and added features to safeguard its presence as the world’s best-selling sedan.

80 TravelDiscover one of Phoenix’s most spectacular offerings – plentiful hiking within the city itself.

REGULARS6 CEO's Foreword8 Editor’s Note96 Chairman’s View

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MPH Group MagazineChief Operating Officer

Swaminathan MVGeneral Manager

V S GanesanEditor

Sharmini M RethinasamySub Editor

Anna EdwardProduction Editor

Shamsul Hidzry O Khairuddin

ContributorsFanny Bucheli

Janice TanKalpana Devi Subramaniam

Muni Bai

Senior Sales ManagerNg Wee Ming

Sales ManagersFaridah IsmailRebecca Gun

Assistant Sales ManagerShubhashnee Radha

Sales ExecutiveJohn Reuben Kua

FinanceAccountantBarbara Tay

PrinterMPH Group Printing (M) Sdn Bhd (142270-H)

No 31, Jalan 2/148A, Taman Sungai Besi, Industrial Park 57100 K.LTel: 603-7987 0966 Fax: 603-7984 0966

E-mail: [email protected]

DistributorsMalaysiaMPH Distributors Sdn Bhd (5048-A), Ground Floor, Bangunan TH, No. 5 Jalan Bersatu, Seksyen 13/4, 46200 Petaling Jaya, Selangor DE, MalaysiaTel: 603-7958 1688 Fax: 603-7958 1623E-mail: [email protected]

SingaporeMPH Distributors (S) Pte Ltd12 Tagore Drive, Habitat Warehouse, Singapore 787621Tel: 65-6453 8200 Fax: 65-6457 0314E-mail: [email protected]

Online Partner

managementM A L A Y S I A N I N S T I T U T E O F M A N A G E M E N T

All authors automatically agree to indemnify MIM and MPH Group Magazine Sdn Bhd against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from their own incapacity, negligence, breach of contract or other civil misdeeds. We reserve the right to edit all articles. Submit your articles to [email protected]. All rights reserved. Copyright © 2014 by Malaysian Institute of Management and MPH Group Magazine Sdn Bhd. No part of this publication may be reproduced in any form without prior written permission from the publisher. The views expressed in the articles are those of the authors and do not necessarily reflect the views of MIM and MPH Group Magazine Sdn Bhd. MIM and MPH Group Magazine Sdn Bhd accept no responsibility for unsolicited manuscripts, photography, illustration and other editorial materials.

MANAGEMENT IS PRODUCED FOR MIM BY

MPH Group Magazine (M) Sdn Bhd (771396-H)Lot 1, 1st Floor, Bangunan TH, No. 5 Jalan Bersatu,

Seksyen 13/4, 46200 Petaling Jaya, Selangor DE, MalaysiaTel: 603-7960 7334 Fax: 603-7960 3278 E-mail: [email protected]

MANAGEMENT IS PUBLISHED BY

MALAYSIAN INSTITUTE OF MANAGEMENT

Unit T1-L11, Level 11, Tower 1, Jaya 33, No-3, Jalan SemangatSeksyen 13, 46200 Petaling Jaya, SelangorTel : 603-7711 2888 Fax: 603-77112999

Advertising EnquiriesV S Ganesan / Ng Wee MingTel: 603-7960 4278 Fax: 603-7960 3278 E-mail: [email protected] or [email protected]

Malaysian Institute of ManagementChairman

Datuk Seri Mohamed Iqbal RawtherChief Executive OfficerSivanganam Rajaretnan

Publications CommitteeDato’ Ng Tieh Chuan, FMIM (Advisor)

Sivanganam RajaretnanAnna Rozana Ramli

Premila Bala

MPH Group Chief Executive Officer

Dato’ Ng Tieh Chuan

MPH Group PublishingGeneral Manager

Kuah Sze MeiSenior Marketing and Sales Executive

Lilian Ng

CreativeHead of Department

Amy HengDeputy Creative Head (Magazine)

Stephanie YapSenior Creative Designers

Ng Seng Chee, Ngan Pooi KuanCreative Designers

Amanda Fong

Circulation & Retail Distribution General Manager

Tai Kwai MengGeneral Manager (Finance)

Kelvin ChongManager

Koh Sook Khuen

Subscription EnquiriesWidawati RahimTel: 603-7711 2888 Fax: 603-7711 2940E-mail: [email protected]

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management 6

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MALAYSIAN INSTITUTE OF MANAGEMENT

HONORARY FELLOWSRoyal Professor Ungku A. AzizYABhg Tun Dr Mahathir MohamadYB Dato’ Seri Anwar IbrahimYABhg Tun Abdullah Ahmad BadawiYAB Dato’ Seri Mohd Najib Tun Abdul Razak

COURT OF EMERITUS FELLOWSPresidentYABhg Tun Mohd Hanif B Omar

Vice PresidentYBhg Datuk Dr Paddy Bowie

In accordance to date of admissionYBhg Tan Sri Osman S. CassimYM Tunku Tan Sri Dato’ Seri Ahmad Tunku YahyaYBhg Tan Sri Dato’ Azman HashimIr. George Lee Yau LungDr. Tarcisius Chin Nyet LeongMr. Robert Kuok Hock NienYAB Pehin Sri (Dr) Haji Abdul Taib bin MahmudProf. Liew Shou KongYBM Tan Sri Tengku Razaleigh bin Tengku M HamzahThe Honourable Chief Justice (Rtd) Yong Pung HowYBhg Prof. Tan Sri Dato’ Dr. Mohamed Rashdan bin Hj BabaYBhg Tan Sri Kamarul Ariffin Mohamed YassinYBhg Tan Sri Dato’ Paduka Sallehuddin MohamedYBhg Tan Sri Wan Azmi bin Wan HamzahYBhg Tan Sri Kishu TirathaiYBhg Tan Sri Dato’ Abdul Aziz Abdul RahmanYBhg Tan Sri Dato (Dr) R V NavaratnamMr. Niels John Madsen R, R1YBhg Datuk Haji Mohd Saufi bin Hj AbdullahYABhg Tun Dr Ahmad Sarji Abdul HamidYABhg Tun Musa HitamYBhg Tan Sri Dato’ Seri Dr Teh Hong PiowYBhg Tan Sri Dato’ Dr Lin See YanYBhg Jen (B) Tan Seri Datuk Seri Mohd Zahidi bin Hj ZainuddinYAM Tunku Tan Sri Imran Ibni Almarhum Tuanku Ja’afarYBhg Tan Sri Dato’ Dr Mohamed Munir Abdul MajidYBhg Tan Sri Dato’ Sri Hassan MaricanYBhg Dato’ Ng Tieh ChuanYBhg Tan Sri Dato’ Sri Tay Ah LekYBhg Datuk Seri Haji Mohamed Iqbal RawtherYBhg Tan Sri Datuk Yong Poh KonYBhg Prof Dato’ Wira Dr Hj Khairil Annas bin Jusoh YBhg Dato’ Sri Dr Ali bin HamsaYBhg Tan Sri Dato' Seri Siti Norma Yaakob

GENERAL COUNCIL 2013/2014ChairmanYBhg Datuk Seri Haji Mohamed Iqbal Rawther

Vice ChairmanYBhg Dato’ Ng Tieh Chuan

Court of Emeritus FellowsTan Sri Dato' (Dr) RV NavaratnamMr. Niels John Madsen, R, R1

Ordinary MembersMs. Rita KrishnanMr. Kamal Batcha DawoodMr. Christopher Chew

Associate MembersMr. Darul Abdullah

Group MembersDato’ Dr. Basant Singh SidhuMr. Joseph Rocky GomezPn. Rahima Beevi Mohd. Ibrahim

CEO’s

Sivanganam RajaretnanChief Executive OfficerMalaysian Institute of Management

ForewordHaving indicated in the last issue that changes are inherent in MIM, it is indeed, evident now that these changes are taking form to give the organisation a competitive advantage to meet the market needs. By using sound principles in change management, we have already seen some positive results; getting people within the organisation to feel engaged in the change process and work collectively towards a common objective in reinventing MIM.

How can MIM transform, evolve or even boldly reinvent itself to achieving the audacious goal of becoming a centre for collaboration of knowledge and information towards the advancement of excellence in management and leadership in Malaysia? To see these changes come to fruition will not happen at the flip of the book - its a task that requires a great deal of time, patience and meticulousness. This shall not be mistaken for complacency nor indifference to timelines. In an effort to actualise the vision, to work with tenacity and consistency is key. Towards this end, people and technology are the twin drivers who will be indispensable and play prominent roles throughout our journey at MIM.

As we invest in our human capital, our distinguished members as well as customers will reap the benefits through the improved level of service efficiency. A collaborative effort is the driving force towards achieving this goal - one that can only be made possible by the people of MIM. As we pave the way for transformation to take its form quickly, barriers of communication are removed to adapt to change. Empowering our human capital by allowing their hidden potential to initiate and innovate to be unleashed and changing the perception of naysayers into being progressive game players is the stronghold of this transformation plan.

In order to stay competitive, continuous improvement or Kaizen is imperative to

achieve our goals. One of the key enablers for accelerating Kaizen is technology, which has a significant role in reshaping the playing field of continuous improvement and ensuring obsolescence has not overtaken us. On this front, we are in the process of upgrading and installing a new, fully integrated digital business management system. This will foster greater reliability and credibility in our responses that will further enhance our mutual relationships with our members and clients.

In addition, we are investing in e-learning products, which will enable members and clients to have access 24/7 – be it through their desktops, laptops and even their mobiles. This will mean learning at their preferential liberty and pleasure of schedule and place. Among these initiatives are the e-library with one of the world’s renowned resources providing a full range of management books, articles and blueprints as well as video sessions with world class management gurus and corporate leaders.

We are also exploring collaborations on educational programs through interactive online classes encompassing live discussions and tutorials that will lead to full recognised certification.

Yes, truly exciting times lie ahead as we continue to strategise ways to obtain the best out of everyone – thus optimising our chances to drive MIM to a new era of success.

Through the investment in our people and the deployment of the latest technology, we envisage to fulfil the primary focus of MIM in serving our members and community of practicing managers.

With the unrelenting support of our members and loyal customers, we believe we can be the pre-eminent, relevant and resilient professional national management organisation for the development and promotion of management leadership and excellence in Malaysia.

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Join us

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management 10

INSTITUTIONAL MANAGEMENT FOR THE DEVELOPMENT OF ASEANThe challenges ahead for a people-centred ASEAN in becoming more resilient as it evolves.

By Syed Ali Tawfik al-Attas and Amer al-Roubaie

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► F R O M T H E C O R N E R O F F I C E ◄

e have built an impressive house.

To become a home however, it needs to

be lived in.”At the start of the National Colloquium

on Malaysia’s Chairmanship of ASEAN 2015, Malaysia’s Prime Minister outlined what he envisioned to be a ‘people-centered ASEAN’, prefacing his view by quoting from his father who, 47 years before, had foreseen a family of Southeast Asian nations identified and united by friendly association, and instilled with a collective aspiration and resolve to mould its providence. The fact that the world was gradually evolving on a path to a global village, is now an overwhelming phenomenon. And ASEAN continues to be a vital element both in terms of foreign policy and market interests.

The Prime Minister outlined four challenges facing ASEAN in the years following 2015, paramount of which was the need to resolve “the objective application of regulations, norms and dispute settlement mechanisms”. Subsequently, having done so, the need for clearly defined targets, structured according to priority and importance, would allow for more purposeful dialogue and subsequent resolution on critical issues. Arriving at favourable resolutions and the capacity to create awareness of the foregoing resolutions would be hampered without adequate public awareness. This inadequacy will be addressed by aggressive promotional

campaigns. Finally, the need for contingency, effective coordination and consistency as ASEAN evolves.

The challenges facing developing countries in particular are more complex in comparison with those confronting the developed world. As such, they cannot be expected to be resolved by individual groups, enterprises, or organisations on their own. Issues relative to poverty, healthcare, income and wealth distribution, education, environmental corruption, a just allocation of resources, and economic strategies, are all mutually beneficial objectives which need to be collectively addressed. In other words, broader mutual participation in the process of ASEAN development becomes fundamental in order to achieve the broad objectives outlined earlier. In most developing countries, the exclusion of certain clusters is responsible for income disparity and economic deficiency.

In many ASEAN countries, economic development is still driven by traditional values and native knowledge which may be incompatible with modern sciences and technology. Access to knowledge, information, and experience from a wider, more cohesive ASEAN community, will add value to development by encouraging rapid growth and higher productivity.

Increasing the capacity of human capital in ASEAN nations requires the development and management of institutional competence, which will in turn provide the necessary motivation to contribute to the welfare of the individual member states and ultimately the organisation itself. Successful institutions must also reflect its cultural and social features in order to preserve its identity. Well managed institutions will have the ability to boost skilled human capital, enrich the knowledge pool, acquire experience, enhance relations, and improve public health. In terms of education alone, there are unlimited opportunities which may be exploited to stimulate development. New thinking and fresh ideas, the complex nature and the needs of industrialisation, ‘knowledge’ based economic systems,

"W

IN MANY ASEAN COUNTRIES ECONOMIC DEVELOPMENT IS STILL

DRIVEN BY TRADITIONAL VALUES AND NATIVE KNOWLEDGE WHICH MAY BE INCOMPATIBLE WITH MODERN SCIENCES AND TECHNOLOGY.

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REAL TOYS AND THE AGE OF GAMING Being at the helm of the British toy store, Hamleys in Malaysia is no child’s play as we get the low down on what it takes to cater to the industry’s most discerning customers – kids!By Fanny BucheliPhotography by Law Soo PhyeMake up by Joey Lim/Touch Up Productions

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► E N T R E P R E N E U R S H I P ◄

K ids these days, I tell you! All they want to do is play on electronic devices, ayooh!

Really, you think so? Go to 1 Utama Shopping Mall, preferably on a weekend, if you dare. Elbow your way to the back of the new wing on the first floor. See that storefront? Yes, that one with the big red and gold trimmings on the window. Look inside! See the wide-eyed children running, playing, laughing? I call this “Instant Christmas,” even in June.

You make a valid point, however, when you comment on kids and their electronic gaming gadgets, especially during mealtimes

in a restaurant, or on a long drive for the annual Balik Kampung. It has become so easy to keep our little ones occupied, quiet and content with a tablet, iPad or smartphone. Silly games like Candy Crush Saga, Angry Bird and Fruit Ninja can keep children’s attention for hours. And youngsters are not the only ones addicted, if you get my drift.

Media reports claim that the new generation of toddlers entering preschool lack the fine motor skills required to properly hold a pencil or a crayon. Yet, blasting birds out of the sky with a virtual slingshot seems to pose no challenge at all. Are we raising a generation ultimately unfit to exist in the real, three-dimensional world?

Fear not, for hope is here. Hamleys, the ‘finest toy store in the world,’ has opened its Malaysian doors to a new – yet tried and tested – hands-on experience for kids of all ages.

On Hamleys’ website, the brief company history states that in 1760’s London “… over the street-sellers’ calls and horses’ hooves ringing on the cobbles, you could just make out the delighted cries of children as they approached the window". We can only imagine the spectacle, as toy theatres, puppets, pedal cars and miniature railway trains jostled for space in the largest toy shop in the world. In 1938, Hamleys Toy Store was given the Royal Warrant of Appointment by Queen Mary. Once ascended to the throne herself, her granddaughter, Queen Elizabeth II, promptly bestowed the honour upon the toy manufacturer again in 1955.

OFF TO NEW ADVENTURESToday, some 250 years later in Kuala Lumpur, Hamleys of London has set out to recapture children’s imagination, their attention, their ability to wonder and to create, one child at a time, one toy at a time, and one store at a time.

Of course there are other toyshops out there, especially one big chain of stores, which shall remain unnamed here. “Oh, but we are very different,” insists Malaysia and

MEDIA REPORTS CLAIM THAT THE NEW GENERATION OF TODDLERS ENTERING

PRESCHOOL LACK THE FINE MOTOR SKILLS REQUIRED TO PROPERLY HOLD A PENCIL OR A CRAYON. YET, BLASTING BIRDS OUT OF THE SKY WITH A VIRTUAL

SLINGSHOT SEEMS TO POSE NO CHALLENGE AT ALL.

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► E N T R E P R E N E U R S H I P ◄

ow many times have we wished for something to be different from what it is? How many times have we wished for someone to do

something about a less than perfect situation? How many times have we failed to finish a thought that started something like “somebody should invent a device that can …”

KEEP CALM AND LOVE LIFEBoosting healthy options in Malaysia, the founders of Boost Juice share their remedy for success.By Fanny Bucheli

When we see an obvious concept, a perfect idea, we often wonder, “Man, why didn’t I think of it"? But there it is, someone else did, and they didn’t just think it up before us either. They acted on their dream and made it happen.

Dr Soraya Ismail and her husband Nick Tiernan did just that. Veni, vidi, vici, to quote

H

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Julius Caesar. Although, while the Roman emperor claimed to have gained the victory, which prompted this famous quote, in just four hours, it took Soraya and Nick years of dedication to make their dream come true.

In 2000, a mother of three in Australia, who noticed a lack of healthy options for her children, founded Boost Juice. By design, it was a family affair. The spirit of unity is a predominant trait of the company, and both Nick and Soraya, the Master Franchise Owners for Malaysia and Singapore, have felt very much a part of that family instantly when they met the franchisor. Four years after its humble beginnings and a single outlet in KLCC in 2009, Boost Juice now has 35 outlets in Malaysia and five in Singapore. To Malaysians, the brand is practically a synonym for the Australian way of life: Young, fresh, healthy and easy-going.

When Soraya joined management consultant firm Accenture in London in 1999, she was acting on dream number two; leaving academia – this had been her first dream – for a professional challenge, which promised to be more fulfilling than lecturing about chemical engineering at her alma mater. Yet, she kept her sights fixed on dream number three, becoming an entrepreneur, building something she would feel passionate about, a business to fully identify with. A career at Accenture would provide the exposure, the expertise and the experience she needed.

Nick, born and bred in London, had studied in Birmingham – without picking up the accent, as he insists. He had worked in retail as a student and had travelled the world backpacking before he decided to settle into what he would call his first real job, at Accenture in London. He shared more than

a first day at the office with his co-worker Soraya that day. He too saw this career move as a stepping-stone towards his next goal; independent entrepreneurship, and a business he could throw his passion, dedication and convictions into.

A 6-year long distance relationship ensued before the couple finally reunited in Melbourne, Australia. “Accenture paid enough to keep you afloat, you got to travel a lot, the people were good. You were well looked after”, Nick remembers his corporate days. Many important professional lessons were learned, too. Soraya consolidated her knowledge in areas of resources, customer relationship management, and sales and marketing, while Nick acquired extensive knowledge in the fields of retail, inventory, supply chain and procurement management.

THE WHODUNIT“I remember one day I saw this brochure", Nick starts, only to be interrupted by his wife, “I was pretty much sure I was the one who pulled that brochure". Both burst out laughing, she in a loud guffaw over his rolling tenor. Well, there will forever be a ‘he says, she says’ controversy over who claims credit for Boost Juice Bars landing on Malaysia’s shores. Point is, the dynamic duo behind Vitality Boost, the franchise owner, did in fact come, see and conquer the niche of healthy fast food here shortly after seeing the infamous franchise brochure by the Australian smoothie expert.

What makes these novelty smoothie drinks so attractive? Is it the taste, the selection of fruit, the freshness of the ingredients? Or is it rather the young and vibrant image? Maybe it is the instantly recognisable store concept, the cool colours. Well, yes, all of the above, and so much more. Nick says although he had seen similar concepts in the US before, none were executed as well as this one. And Soraya makes an important point when she remembers how they were both ardent Boost Juice consumers in Melbourne before turning it into a career choice.

PERFECT PLANNING IS OVERRATED. SOMETIMES YOU JUST NEED TO GO

AHEAD AND DO SOMETHING.

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management 24

hile medieval knights slayed dragons and

saved damsels in distress, these modern day

knights protect the environment and advocate a sustainable way of life. Yasmin Rasyid, the founder of Ecoknights, together with Mariam, her mother and also her strongest supporter, decided to take on the task of spreading a greener, harmonious and sustainable way of life. Actions speak louder than words. Therefore, in addition to sharing how to live sustainably, they also educate people how to incorporate simple and sustainable living steps in their daily lives.

SPREADING A GREENER WAY OF LIFE Welcome the Ecoknights; crusaders defending

the environment and its resources.

Through the years, this mother and daughter team grew into a 12 member team comprising volunteers with the same goals, drive and determination to preserve our environment – an initiative that is closely linked to our survival more than we realise. The Ecoknights’ worked relentlessly to spread their passion for sustainable living, and in the process, attracted NGOs such as Aveda, Akademi Seni Budaya dan Warisan Kebangsaan (ASWARA), Spin Knights, Motorsports Malaysia, Wild Asia, Palate Palatte, CIMB Islamic, The Body Shop and many others who are now their partners in promoting the continuity of our environment and its resources.

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► T H E E C O S T R AT E G I S T ◄

By Muni Bai

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► P R O G R E S S & S T R AT E G I E S ◄

STRATEGIC THINKING WINS THE RACE

TFor your organisation to be successful, you need to have a solid plan in place.

o be on top of the game, you need to think strategically how to utilise your resources and talents right from the starting line to the finishing

line. You need to develop effective strategies to win the race to achieve the goals of your race. The goals could be anyone of these, inter-alia:• Increase profitability • Improve productivity • Gain market share • Become a market leader • Complete a project with a tight dateline • Race to the South Pole

Adopted from “Hughes, L. R, & Betty, K. C. (2005). Becoming s strategic leader. Published by Jossey-Bass.”

• Any other goals • Race to the South Pole

“In an environment characterised by flux and uncertainty, a capacity for innovative divergent strategic thinking rather than conservative convergent strategic planning is seen as central to creating and sustaining competitive advantage.” – Fiona Graetz.

STRATEGIC THINKINGEffective strategic thinking requires innovation and creativity interaction to bring an organisation from ‘where they are’ to

Leader of the expedition

Roald Amundsen, was born in 1872 in Norway and was a physician.

Robert Falcon Scott was born in 1868 in England and was a military man.

Mission Amundsen focused on being the first to reach the south pole and only took daily metrological readings.

Scott’s ambition was to be the first man to reach the south pole but his expedition included a comprehensive scientific program.

Strategic Thinking

Amundsen ‘learnt, adapted and improvised’ from the Eskimos and his thought process was flexible and communication informal.

Scott used the planning and thinking model, the British military decision model, which was hierarchical, authority-centered and did not support change.

Outcome Amundsen left the base camp on October 19, 1911 and arrived at the South pole on January 17, 1912.

He returned home a hero.

Scott’s party departed base camp on November 1, 1911 and arrived February 19, 1912, 33 days later. He died on his way back to base camp.

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H

► H U M A N C A P I TA L S U M M I T ◄

ow much does talent really impact business? Where and how should companies invest in talent to drive key business

metrics? Providing insights from the world’s largest study on Talent in Asia, discover the secrets Asia’s top companies have learned and align specific actions you can take to make a difference at your own organisation.

At the recently held Singapore Human Capital Summit 2013, Justin Allen, Principal of the Result-Based Leadership Asia (The RBL Group) examined the relationship between

How to leverage talent for business results in Asia.

THE TALENT ACCELERATOR

talent investment and business success by presenting their Asia-centric research findings alongside a book penned by him and Professor Dave Ulrich, who is a university professor, author, speaker, management coach, and management consultant, aptly titled Talent Accelerator, Secrets for Driving Business Growth in Asia. Justin encouraged the audience to use the book as a handbook and guide to accelerate deployment of talents and individualised action plans oriented towards concrete, realistic and measurable development targets.

By Suguna Rethinasamy

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sia’s foremost human capital and leadership conference, the Singapore Human Capital Summit 2013 into its sixth year,

offered an unparalleled platform for strategic knowledge exchange on human capital and leadership management in Asia. Themed “People Strategies for Asia: Future-proofing your organisation”, the Summit provided a unique and timely perspective of Asia’s evolving business landscape while capturing Asia’s larger role in driving changes in the world economy.

Jointly organised by the Human Capital Leadership Institute (HCLI), The Singapore Ministry of Manpower (MOM) and the Singapore Workforce Development Agency (WDA), the two-day Summit held from September 11 to 12, 2013, included 35 world class speakers and facilitators with

sessions on pressing leadership and human capital issues in the region; unparalleled networking opportunities between 600 business and human resource leaders from the region and across the globe; and the announcement of the Asian Human Capital Award 2013 winners.

THE 2013 ASIAN HUMAN CAPITAL AWARDThe recently concluded Human Capital Summit marked the second day with the presentation of the fifth Asian Human Capital Award to deserving companies with innovative and impactful people practises around the region. The Asian Human Capital Award which is in its fifth year of inception, was jointly sponsored by MOM, INSEAD, CNBC Asia Pacific and HLCI, and recorded a total submission of 89 entries from various industries across 11

People strategies for Asia with a unique and timely perspective of the regions evolving business landscape.

FUTURE - PROOFING YOUR ORGANISATION

AOscar Reyes - MERALCO. Nardrerdee Arj-Harnwongse from Unilever Thailand.

► H U M A N C A P I TA L S U M M I T ◄

By Suguna Rethinasamy

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he amount of data in our world has been exploding, and analysing big data will become a key basis of competition, reinforcing new

waves of productivity, growth, innovation and consumer surplus, according to research by MGI and McKinsey’s Business Technology Office.

BIG DATA, BIG INSIGHTSBig data is nothing new; companies have been gathering large amounts of data for decades. However, big data has taken on a new lease of life recently, due to companies discovering new ways to analyse data.

By Suguna Rethinasamy

The increasing volume and detail of information captured by enterprises, the rise of multimedia, social media and the internet will fuel exponential growth in data for the foreseeable future.

According to the research, there will be a shortage of the talent necessary for organisations to take advantage of big data. By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills, as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions (Source: MGI and McKinsey’s Business Technology Office).

At the recently concluded Singapore Human Capital Summit, three industry experts were invited to discuss how businesses can harness the power of big data to create more relevant products and services than competitors.

Charles Ross, Senior Editor, Asia of Thought Leadership, The Economist Intelligence Unit, introduced the session with his thoughts on big data. “Big Data. What does it all mean? Employing big data analysts – it will take a five to 10 year timeline to get where they want to be. Big data started showing up on job boards in the beginning of 2010. It has continued to grow

► H U M A N C A P I TA L S U M M I T ◄

T

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“IN SUMMARY, IF YOU ARE AN ANALYST YOU HAVE A GREAT FUTURE

AHEAD, BUT THERE IS A SHORTAGE OF ANALYSTS SO THE HR PRACTITIONERS

WILL HAVE A BIG RECRUITMENT HEADACHE FOR THE NEXT FOUR TO FIVE YEARS.” SAMAR KUMAR,

STANDARD CHARTERED.

fast, and big data job listings should double by 2013. It is a very fast track”.

Standard Chartered has 88,000 employees worldwide, 13 million customers and 1700 branches worldwide. Samar Kumar, Group Head of Customer Analytics, Consumer Banking, Standard Chartered Bank, said, “Looking at what the customers actually do, and with all transactions with the bank, it is a really rich backdrop for data analysts to access.

“Many of you already have big data analysts in your organisations, he indicated. The two things they do and that are very important is that they make money for you, and they save money for you. Analysts are data driven – they are both business and technical”.

Mr Hari V Krishnan Managing Director, LinkedIn, Asia Pacific and Japan.

“In terms of the ideal analyst,” Samar indicated, “There is no such thing as an ideal analyst. Analysts are not a new thing but have become a competitive differentiator in the last 20 years. As long as they can analyse data, have some business acumen; that is what we are looking for”.

“How good can analytics be”? he asked, “…amazing, intimidating, glam, but only if applied with discipline”, he answered.

“Big Data; Big Investment; Big Insights; Big Hype. Most of it is hype because technology and data alone will not deliver towards the big data ‘ROI”, Samar continued.

He said, “Do focus on whether you can actually move to a company that moves very fast from the point of the availability of external data and variety i.e. social media – something as simple as from audio to text. Big data is a driver for demand but not the sole contributor”.

He explained that analysts from all disciplines are in demand and that currently there is a geographical mismatch between

Samar Kumar, Group Head of Customer Analytics, Consumer Banking, Standard Chartered Bank

► H U M A N C A P I TA L S U M M I T ◄

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hen you have over 30 years of the hospitality

industry running through your veins, you can be

sure that the experience that goes with it is plenteous. Mr G K How, General Manager, Nilai Springs Resort and Country Club, has been in the hospitality industry since he was just a young boy, a journey that was paved with challenges and plenty of hard work. “During my Form Six, I worked part-time at the old Kuala Lumpur Hilton”, says How. He describes the Kuala Lumpur of yesteryear when the cream de la cream of the city dined

in style and grandeur at the Hilton. “It was the only five star hotel in town and, if you were somebody at that time, you would have surely been at the Hilton”, he explains. Working weekends and public holidays, How was a favourite with his superiors and guests. Serving VIP guests that included Malaysia’s third Prime Minister Tun Hussein Onn and the Sultan of Pahang, he says “I learnt a lot during my time at the Hilton, especially about quality and high standards of service that the Hilton brand is known for”.

At first, hospitality was just a stepping stone financially as How wanted to pursue a career

HOSPITALITY TO THE TEEAccomplished hospitality professional G K How, General Manager, Nilai Springs Golf and Country Club, has a front row seat for the progression of the hospitality industry in Malaysia.

G K How, General Manager, Nilai Springs Resort and Country Club

W

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► P R O G R E S S & S T R AT E G I E S ◄

Will the lower income group need to cough

out more compared to the higher income group?

What are the goods that will be imposed with a GST and what goods will not be affected? Numerous concerns run through the mind.

The GST is set to come into implementation on April 1, 2015. In order to reduce resistance and apprehension about the GST, the government has embarked on a journey to educate people about the implications of the GST to ensure the issue is not misinterpreted. Efforts are being channelled to educate the public and business fraternity about the structure of the GST to ensure that a good understanding of the GST implementation methodology is obtained by all stakeholders.

Talks, advertisements, booklets and many other approaches are being used to disseminate information. Yet, many are still apprehensive of the implementation of the GST and are unsure how the GST will impact their life and lifestyle.

The GST was first tabled in the 2005 National Budget. However, the first parliamentary reading of the GST bill only took place in December 2009. Currently, 146 countries in the world implement a GST. As for ASEAN countries, only Myanmar has yet to implement the GST.

The GST is a part of the government’s tax reform system to administer a tax mechanism which will generate a more stable source of income. The GST is a consumption tax which is to replace the current Sales Tax and

GOVERNMENT SALES TAX – THE IMPLEMENTATION, MISCONCEPTION AND APPREHENSION

By Kalpana Devi Subramaniam

The notion to implement the Government Sales Tax (GST) has been creating apprehension and concerns envelop consumers. How will the implementation of the GST impact their business? How will it impact the cost of living? MIM organises talks that outline its implications and misconceptions.

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Service Tax which is widely implemented across the nation. The 6 per cent GST will replace the Sales Tax and Service Tax which is usually rated at 10 per cent and 6 per cent respectively. The GST is imposed at every step of production and distribution of the supply chain, including the importation of goods and services. The difference between the GST and the present Sales and Service Tax is that the GST is more comprehensive whereby manufacturing and distribution stages are included in the tax structure. The GST is also a more transparent and business friendly tax system. The GST is also a progressive taxation system, not regressive. The GST is expected

to overcome the weaknesses of the current tax system such as cascading tax, double tax, pyramiding tax, tax erosion and other factors. The GST is also opined to be able to promote tax compliance and will be easier to administer due to its self-policing. The Royal Malaysian Custom has been appointed to manage and administer the implementation of the GST in Malaysia.

However, high resistance from the public due to the fear of price increase, impact on living costs and possible manipulation by unscrupulous business operators may be a hindrance to the smooth implementation of the GST system. Lack of clarity about the GST system is heightening alarm among stakeholders of the possible negative implications from the on-coming implementation.

In principle, the GST will be imposed on all goods and services produced in the country including imports. However, in order not to burden the lower income group, certain items that are basic necessities have been excluded from being taxed under the GST system. Some of those items are rice, sugar, flour, cooking oil, vegetable, fish, meat, eggs, healthcare,

THE GST IS EXPECTED TO OVERCOME THE WEAKNESSES OF THE CURRENT TAX SYSTEM SUCH AS CASCADING

TAX, DOUBLE TAX, PYRAMIDING TAX, TAX EROSION AND OTHER FACTORS.

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► L E A D E R S H I P ◄

ompetition whose motive is merely to compete to drive some other fellow out, never carries very far. The

competitor to be feared is one who never bothers about you at all, but goes on making his business better at all times. Businesses that grow through development and improvement

By Kalpana Devi Subramaniam

The Competition Act 2010 is an effort to uplift the calibre of the Malaysian business landscape.

FAIRPLAY

never die. But when a business ceases to be creative, when it believes it has reached perfection and needs to do nothing but produce no improvement, no development – it is done...Henry Ford

The Malaysian Institute of Management (MIM), as a part of its Conversation with Leaders Series, held an exclusive keynote

C

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BEST FORSUCCESS

DIARY

MANAGEMENT DIARYA P R I L 2 0 1 4

▲ ACAMS 6TH ANNUAL AML AND FINANCIAL CRIME CONFERENCE 2014APRIL 7 – 8, 2014SHANGRI-LA, KUALA LUMPURThis conference covers a wide range of issues pertaining to understanding the impact of evolving AML laws and regulatory trends as well as gaining insight into regulators’ expectations regarding your organisation’s risk assessment practices. In addition, find ways to create a risk-aware culture within your institution by establishing an effective “tone from the top” that reaches every level of your organisation. For more information, log onto www.amlasia.org.

▲ DEA 2014APRIL 14 – 17, 2014UNIVERSITY MALAYA, KUALA LUMPURThe 12th International Conference on Data Envelopment Analysis will bring together scholars, researchers and practitioners interested in the development of Data Envelopment Analysis (DEA) and its applications to performance management in public and private sectors. Theoretical and empirical papers on DEA and other related fields such as econometric methods for efficiency and productivity analysis will be presented during the conference. For more information, log onto www.deazone.com.

▲ DSA 2014APRIL 14 – 17, 2014PWTC, KUALA LUMPURA display of the world’s sophisticated hardware and electronic warfare in land, air and sea defence, battlefield healthcare products/technology, training and simulation systems and police and security peripherals.For more information, log onto www.sistic.com.sg.

▲ 3RD REGIONAL IT INFRASTRUCTURE OPERATIONS & GREEN DATA CENTER CONFERENCE 2014APRIL 23 – 24, 2014KUALA LUMPURThis 3rd Regional IT Infrastructure Operations & Green Data Center Conference is to provide you with sustainable and efficient operations strategies, which are critical to the success of businesses today. It includes topics such as global pressures to reduce carbon emissions, reducing data center operation and management cost, revolutionising energy efficiency amongst others. For more information, log onto www.comfori.com.

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BEST FORSUCCESS

DIARY

M A Y 2 0 1 4MANAGEMENT DIARY

▲ SHARED SERVICES & OUTSOURCING MALAYSIA SUMMIT 2014 MAY 20 – 21, 2014SHANGRI-LA, KUALA LUMPURStanding out from the competition to attract talent has never been more difficult. Streamlining your operations to lower expenses is more important than ever and exploring new Shared Services models and platforms, increasing the value of your Shared Services Centre (SSC) to the stakeholder is now imperative to your continuing success. Hear leading Malaysian and international speakers share transformational case studies, learn how to attract and retain top quality employees without increasing competing on price, and ultimately cut the cost of your SSC, undeniably adding value to your stakeholder. For more information, log onto www.ssomalaysia.com.

▲ IMTCE 2014MAY 13 – 16, 2014PWTC, KUALA LUMPURThis signature event is expected to draw 500 local and international participants in 2014. The existence and prevalence of materials is all pervading. Giant leaps in materials technological advancement have been made possible by the developments in the synthesis; processing, performance and design of existing materials as well as the application of newly designed ones. Don't miss out! For more information, log onto www.imtce2014.com.

▲ CMO ASIA SUMMIT 2014MAY 26 – 27, 2014HILTON KUALA LUMPURThe CMO Asia Summit is the premium forum bringing elite buyers and sellers together. As an invitation-only event taking place behind closed doors, the Summit offers top marketing professionals, agencies and consultants an intimate environment for a focused discussion on the key drivers of marketing effectiveness. For more information, log onto www.cmoasiasummit.com.

▲ IFN FORUM ASIA 2014MAY 26 – 27, 2014KL CONVENTION CENTRE, KUALA LUMPURThis two-day event aims to bring together industry experts, issuers and investors from around the world to convene at the largest annual Islamic finance event, focusing on the world’s largest Islamic financial market – Asia. Consistently brimming with opportunities, the IFN Asia Forum is well-known within the industry as an event which provides a salient platform for discussion and invaluable networking opportunities. For more information, log onto www.redmoneyevents.com.

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BEST FORSUCCESS

DIARY

MANAGEMENT DIARYJ U N E 2 0 1 4

▲ 14 SCA ANNUAL CONFERENCE 2014JUNE 18 – 19, 2014ISTANA HOTEL, KUALA LUMPURThis conference is themed Future Earth: Research for Global Sustainability and a Holistic Understanding of Sustainable Development In Asia. Sub themes on Dynamic Planet, Global Development and Transformation Towards Sustainability are used as overarching foci for the conference as a whole and these will be defined through presentations on sustainable development pathways and what would be needed in the transformation towards sustainability in Asia and elsewhere. For more information, log onto www.14scaconference.com.

▲ THE WORLD ENGINEERING, SCIENCE AND TECHNOLOGY CONGRESS (ESTCON2014) JUNE 3 – 5, 2014KL CONVENTION CENTRE, KUALA LUMPURThe World Engineering, Science and Technology Congress (ESTCON2014)’s theme “Engineering, Science, Technology and Humanities: Convergence for a Sustainable Future” sets the stage for discussions and exchange of ideas and innovative approaches whilst bridging the gap between a community of experts and research papers for the betterment of all. For more information, log onto http://www.utp.edu.my/estcon2014/.

SMART PLANTATION CONFERENCE 2014JUNE 18 – 19, 2014KUALA LUMPURThis two-day conference is designed to address the issues of manpower shortage, the importance of mechanisation and how

advances in technology improves yields. Hitch on, as they bring leading experts to help planters make better decisions by taking advantage of new technologies to maximise the output of their plantation. Key highlights include the emerging global trends in the plantation industry and enhancing productivity by effectively resolving the shortage of labour. For more information, log onto www.trueventus.com.

▲ 11TH BRANDFEST 2014JUNE 24 – 25, 2014GRAND DORSETT, SUBANGNineteen of the region’s top brand advisers, builders, custodians and experts are coming together to share their expertise and experience with you; and for the purpose of your brand portfolio. They will deliver rich ideas, insights and information; and inspire you and your team to elevate your brand’s equity. Join in Malaysia’s most informative annual brand marketing conference to discover better ways of unlocking the potential of your brand portfolio; and to craft better brand marketing and business development plans for 2014/15. For more information, log onto www.mybrandedge.com.

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BEST FORSUCCESS

DIARY

▲ GLOBAL CONFERENCE 2014APRIL 27 – 30, 2014LOS ANGELESA non-profit, non-partisan think tank, the Milken Institute believes in the power of capital markets to solve urgent social and economic challenges and improve lives. To build a foundation of rigorous, independent research, we have assembled a respected team of economists, industry experts and scholars to analyse the issues and choices facing policymakers. For more information, log onto www.milkeninstitute.org.

▲ GREASEAPRIL 25 – MAY 11, 2014GRAND THEATRE, MARINA BAY SANDS, SINGAPOREThis new multi-million dollar production is packed with explosive energy and features a spectacular international cast, super-slick dance moves, dazzling costumes and all those unforgettable songs from the movie, including Summer Nights, Sandy, Hopelessly Devoted To You, You’re The One That I Want, Greased Lightnin’ and Grease Is The Word. For more information, log onto www.sistic.com.sg.

▲ CESAR MILLAN LIVE IN SINGAPOREMAY 2, 2014STAR THEATRE, SINGAPORECesar will also share his philosophy of trust, respect and love with the audience in this entertaining live show. You’ll be inspired by Cesar’s way as he reveals the key to happier, healthier relationships between humans and their canine companions. For more information, log onto www.sistic.com.sg.

▲ BEIJING INTERNATIONAL TOURISM EXPO 2014JUNE 27 – 29, 2014BEIJING, CHINAScheduled to be held at the China National Convention Centre (CNCC), the three-day mega tourism event will continue to be the ideal venue for the international showcase of destinations, tourism attractions, travel packages, products and services. BITE 2014 packs an enormous showcase of tourism destinations, attractions and travel-related goods and services to set you at full throttle in the Chinese tourism market! For more information, log onto www.bitechina.com.cn.

MANAGEMENT DIARYA R O U N D T H E G L O B E

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JOJO STRUYSThe epitome of good health, this model, local radio presenter, health aficionado and author of the MPH Masterclass Series, Jojo Struys’ Guide to Wellness, waxes lyrical about how she maintains her inner peace.Compiled by Sharmini M.RethinasamyPicture courtesy of Jojo Struys

BEST FORSUCCESSPERSONALITY

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BEST ADVICE: When you finally make a decision, stick with it and embrace it. Don’t do things half way and don’t keep looking over your shoulder wondering if you made the right choice. Even if you made the ‘wrong’ decision, then learn the lesson from it and move on. Life is too short to live with regrets.

BEST INSPIRATION: Being immersed in nature and feeling mentally relaxed. It’s that precise moment in time when you are truly living the moment. You’re not thinking about yesterday or tomorrow. You’re simply being present. Find what works for you. It could be painting on canvas, walking through nature, playing with your baby, taking off for a holiday or catching up with an old friend but it’s this wonderful state where you feel your mind buzzing with fresh ideas and you are excited about life and not feeling stressed.

BEST ATTITUDE: Have humility. Always be respectful of people. We all come from different walks of life. Have patience, especially with those who are less fortunate than you.

BEST PRACTICE: Now and then, do something that scares you, and challenges your comfort zones. We live in a world of change and despite how scary change in our lives might be, it is always through the process of change that we grow.

BEST SPONTANEOUS DECISION: To check myself into a monastery to see if I could live in silence for a week. It’s amazing what a bit of silence can do, and how much clarity it can bring, especially when we live in a world of noise.

BEST MISTAKE: Being cheated so early on in business because I learnt what not to do again.

IT IS ALWAYS THROUGH THE PROCESS OF CHANGE THAT WE GROW.

MPH Masterclass Series, Jojo Struys’ Guide to WellnessISBN: 9789674151317Price: RM35.90

BEST WAY TO TAME BUTTERFLIES: Do a quick breathing exercise. Take a deep breath and hold it for a few seconds and then gently, very slowly, release your breath. On the exhale, imagine all your nervousness and stress escaping with each breath. Repeat this for a few cycles. It helps just before going into a presentation as well.

BEST THRILL: Riding on the steepest roller coaster in the world at the base of Mount Fuji while shooting my “Letting Go with Jojo Struys” travelogue. I screamed all the way!

BEST MOOD BOOST: Hanging out with my affectionate dogs or doing exercise until you sweat. It instantly relaxes you and releases endorphins. Exercise gives us a “natural-high”.

BEST INSTANT ZEN: It is said that a 15-minute breathing exercise can be equivalent to two hours of sleep so I would meditate. Even five minutes of meditation has far reaching effects.

BEST HIDDEN TALENT: I can play the ancient two string Chinese violin, called the erhu (Not very well, mind you but when you get it right, the sound is unbelievable. So haunting).

BEST TIME MANAGEMENT TIP: Don’t procrastinate. Do what’s most important first so you can release yourself of the tension of the “big task” hanging over your head. Once you start, you already begin to feel better that you’re actually doing it. So just start. Get to it.

BEST PEOPLE SKILL: Listening skills are critical in business and in love. Hearing is not the same as actively listening to understand where someone else is coming from. Also, being open minded without judgment helps you to connect with people from all walks of life. m

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Paktor, Asia’s leading dating app with operations in Singapore, HK, Malaysia, Thailand, Taiwan and more, announces Danny Yeung as a key company advisor. According to Joseph Pua, Founder/CEO, Paktor, the company is extremely excited to have Yeung on board. “Danny’s experience in scaling and building businesses in different industries has been tremendous, most notably having founded uBuyiBuy (acquired by Groupon) and building Groupon to be the #1 e-commerce platform in HK. Danny’s insight will be extremely helpful as we expand regionally, and execute on monetisation strategies".

Yeung on his part is just as thrilled saying “they are the most well positioned company within the dating space to be the dominant player in the region. We’ve all seen the success of Tinder, and Paktor is definitely making waves toward that. My experience will be helpful as Paktor navigates the landscape to execute on its initiatives and future fundraises".

In addition Yeung is positioned to see Paktor on track to reach 1M users by Q2 2014.

Founder, Ex-CEO of Groupon HK Joins

How many emails do you get every day? The Radicati Group, a technology market research firm, reports that a typical person will see 105 messages hit their inbox on a daily basis. They say 75 per cent of these emails are personally relevant, while 25 per cent are marketing messages and spam.

Look at your own email. Do those numbers seem right to you? There are already more than 300 new emails waiting for your attention. And far more than 25 per cent of them are marketing messages.

You will delete the vast majority of those marketing messages without ever reading them. Yet we all want people to read the marketing emails that we send. How do we make this happen?

Begin With Your AnalyticsIf you’ve been conducting any sort of email marketing campaign, you should have analytic reports that tell you how many emails were delivered, opened, read, and acted upon by the reader. Pay

OPEN ME. READ ME. Getting noticed in a crowded Inbox.

special attention to the emails that had the highest open rate. There’s something about these messages that resonate with your audience. Delve into them and see what makes them tick. Did these emails have a compelling subject line? Were they eye-catching? Did you have a great price incentive? Were you sharing unique information your customers likely didn’t know?

K&J Magnetics is a retailer of rare Earth magnets – not exactly the type of item people line up to buy; unless you’re a certain kind of nerd, you’re not going to find their products inherently fascinating. But their recent email blast taught people how to use magnets to detect the presence of iron in their favorite breakfast cereal. That’s not why most people who buy magnets buy magnets – but I assure you, everyone who does buy magnets is likely to find this particular application kind of cool. It’s quirky, off-beat, and attention grabbing.

Emails that deliver the eccentric and funny are emails that are read – and more importantly for marketing purposes, they’re emails that are shared. For instance, I shared the K&J Magnetics email with many of my friends who home school their children, thinking the cereal/magnet lesson is one they’d appreciate. This type of phenomenon extends the reach of your marketing, and who knows? It might even sell a few magnets.

How to find the quirky, off-beat and attention grabbing angle about your businessI won’t lie to you. Finding the quirky, off-beat angle of your operation can be really tough. Many times we are too close to our own operations to see them as humorous at all. One effective strategy to counter this block is to reach out to your employees, friends and customers for ideas. You can run caption contests on social media using images of your business, products or services: These can later be repurposed into very effective email marketing pieces.

Technology Therapy is an experienced digital marketing consultancy focused on building your business using world-class web design, development, and marketing skills.

BEST FORSUCCESS

IDEAS

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There are very few cars in the world that need an introduction like the Corolla Altis. Boasting a long legacy ever since the first model rolled off assembly lines in the late

60s, the Corolla has continuously notched up stellar sales numbers owing to its unique selling points of being practical, reliable and affordable. The 11th generation Corolla Altis continues with the same hallmarks of its predecessors with a contemporary design and modern refinements, which will surely continue its streak of being one of the most liked and preferred sedans around.

The first thing that is apparent about the all-new Corolla Altis is the size of the car.

THE WORLD’S BEST RETURNS The 11th generation Corolla Altis arrives in Malaysia with new styling cues and added features to safeguard its presence as the world’s best-selling sedan. By Richard Augustin

The new model is slightly longer and a little wider than the previous one. Design wise, it also shows the Corolla Altis has really grown up as it sports a new chrome-plated grille, curvaceous headlamp clusters and muscular-looking rear which are all hallmarks of Toyota’s new design language for their cars. Overall, the new Altis offers a sporty-appeal, which will no doubt go down well for driver’s looking for a reputable ride that’s not stuffy and stoic.

Toyota uses two powertrains to optimise the new Altis’ performance. The basic 1.8E model offers a 1.8L mill that produces 139PS and 173Nm of torque while its more powerful sibling, the 2.0L variant, offers 145PS and

BEST FORSUCCESSMOTORING

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187Nm of torque. Both are kitted with a tried and tested 7-speed CVT gearbox, which does the job quite nicely.

Inside, the new Altis is noticeably larger than the outgoing model. The cabin benefits from a 100mm increase and boasts medium to high quality interior refinements and build quality. There’s a larger boot (452 litres), increased legroom and comfy seats, all of which contribute to providing a superior cabin environment for all its occupants. Reportedly, with improved build quality and materials, the new Altis also provides a quieter ride compared to its predecessor.

In terms of refinements, Toyota is offering three variants of the Altis in the Malaysian market – the 1.8E, 2.0G and 2.0V. Standard

kit includes front and rear fog lamps, leather-wrapped steering with in-built audio controls, windscreen with acoustic glass, front and rear parking sensors and auto air-conditioning. Refinement wise, the top spec 2.0V comes with a combi leather interior, LED projector lamps with DRLs auto levelling, push-start ignition, electro-chromic rear view mirror, cruise control, VSC/traction control and 17-inch alloys.

The 2.0G and 1.8E, on the other hand, offers a fabric interior, 16-inch wheels, regular keyed-ignition and halogen lamps. Both 2.0 litre models are equipped with a 7-inch touchscreen DVD-AVX two-DIN audio system with smartphone link and reverse camera whilst the 1.8E model offers a standard two-DIN head CD player. All models come in a choice of White Pearl CS, Silver Metallic, Attitude Black and two newly introduced shades – Grey Metallic and Dark Brown Mica Metallic.

As far as prices go, Toyota is asking RM114,000 for the lower range model, RM123,000 for the 2.0G variant and RM136,000 for the top spec Altis. All models come with a three-year or 100,000km warranty. Factoring its decent price range and what it brings to the table, there’s no doubt that this all-new Corolla Altis is destined to be a bonafide winner. With a trusted badge, reliability to boot, and new and improved styling as well as features, the model will definitely continue the heritage created by its predecessors. This is one car that’s sure to be a regular feature on our roads in the coming months. m

SPEC CHECKToyota Corolla Altis 2.0LEngine: Inline-4, DOHC, 16V, Dual VVT-iCapacity: 1987ccTransmission: 7-speed CVT, FWDMax Power: 145PS @ 6200rpmMax Torque: 187Nm @ 3600rpmTop Speed: 180km/h0-100km/h: 10.0 seconds

Toyota Corolla Altis 1.8LEngine: Inline-4, DOHC, 16V, Dual VVT-iCapacity: 1798ccTransmission: 7-speed CVT, FWDMax Power: 139PS @ 6400rpmMax Torque: 173Nm @ 4000rpmTop Speed: 185km/h0-100km/h: 9.8 seconds

BOASTING A LONG LEGACY EVER SINCE THE FIRST MODEL ROLLED OFF ASSEMBLY LINES IN THE LATE 60S,

THE COROLLA HAS CONTINUOUSLY NOTCHED UP STELLAR SALES NUMBERS

OWING TO ITS UNIQUE SELLING POINTS OF BEING PRACTICAL, RELIABLE

AND AFFORDABLE.

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The hills in and around the Valley of the Sun offer hiking trails for curious beginners and advanced enthusiasts. Because of the great

weather, you can hike in Phoenix all year round. Just make sure that you head out at sunrise during those hot summer months, when midday temperatures surpass 100 degrees Fahrenheit and the mercury starts climbing shortly after breakfast.

FIVE GREAT HIKES IN PHOENIXTravellers come to Phoenix, Arizona for many reasons, including the weather, the golf, the resorts, the sporting events, and the ability to use the city as a home base for trips to Sedona and the Grand Canyon. However, one of Phoenix’s most spectacular offerings is its access to plentiful hiking within the city itself. By Linda Napik

One of the most popular hikes – and perhaps the default recommendation that many Phoenix, Scottsdale and Tempe visitors receive – is Camelback Mountain, which is located at the point where Phoenix, Scottsdale, and Paradise Valley come together. Camelback, named for the shape of its rock formations, is a moderately difficult hike. Much of the Echo Canyon Trail involves large rocks and boulders, and while you don’t need any

BEST FORSUCCESSVACATION

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THE HILLS IN AND AROUND THE VALLEY OF THE SUN OFFER HIKING

TRAILS FOR CURIOUS BEGINNERS AND ADVANCED ENTHUSIASTS.

The Phoenix, Arizona skyline before the sun rises.

technical rock climbing proficiency, you do have to scramble across the rocks at a few points, using your hands to help you climb. There are some metal bars that have been installed, which help hikers go up and down certain steep sections, but newcomers should be aware that there have been accidental falls and other injuries at Camelback’s Echo Canyon. Another drawback is the lack of parking; there is a small lot at the trailhead that fills up quickly, and the surrounding streets may look enticing, but the “No Parking” signs mean what they say. Rather than getting an expensive ticket, try carpooling, biking to the mountain, or parking at the nearby municipal centre and riding a shuttle to the trail. You may have better luck finding a parking spot on a weekday, rather than the ever-crowded

Saturdays and Sundays (Camelback’s Echo Canyon trail was scheduled to be closed for renovations during much of 2013 to, among other things, increase the number of parking spaces).

Meanwhile, one of the other most popular hikes in Phoenix, especially for local fitness enthusiasts, is Piestewa Peak (formerly known as Squaw Peak, and still occasionally referred to by the former name). Just north of the Biltmore area in central Phoenix, Piestewa Peak offers a variety of trails and has more parking than Camelback. The main attraction here is the Summit Trail, which is approximately 1.2 miles in length and has some steep, challenging sections. Friendly hikers will greet you as they pass by on their way up and down, and there are a few benches along the way where you can stop to rest or enjoy the view. You are almost guaranteed to see both beginners struggling to make it to the top for the first time and longtime Phoenix hikers running – yes, running – up and down the rocky trail. Twice. In less time than it might take you to do it once on your first try (Don’t feel bad – they were novices once, too. Just don’t forget to drink lots of water).

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BOOKREVIEW

B ob McDonald leads the world’s largest consumer products company called Procter & Gamble (P&G), known for such products as Crest,

Gillette, Charmin, Pampers and Tide. More than adding convenience, P&G’s products have improved the hygiene and bettered the lives of countless individuals. And McDonald was at the centre of the company’s vision and mission. His values and those of the company are one.

He declares, “Who we are drives what we do. It starts with touching and improving

TOUCHING AND IMPROVING LIVESHow leaders stay rooted in an uncertain world.

lives, which is our highest purpose. This influences our objectives, goals, strategies, and metrics.”

From the time he joined the company in 1980, McDonald was driven by positive emotions and an authenticity that people can relate to. He harnessed teamwork and pride to produce solid results, while never losing sight of the bigger picture: P&G’s mission is to make people’s lives better.

“We’ve been doing this for 175 years, and the purpose and values haven’t changed. If you keep the purpose and values the same,

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hen trying to come up with new ideas, there’s something you can try out

that we call “dunking.” As well as being wonderfully relaxing, dunking can be a very effective way of being more innovative. It’s a technique inspired by the brilliant engineer Thomas Edison whose inventions truly changed the world.

GONE FISHING(FOR GREAT IDEAS)Discover brain enhancing tools and practical skills to help you optimise your brain and bring about positive change to your habits, motivations and performance.

He would sit in a comfy chair with his arms hanging over the sides whilst clutching two large ball bearings, one in each hand, strategically placed, dangling over a wooden floor. He would start dozing off, but as soon as he actually fell asleep his hands would release their contents and the noise of the ball bearings clattering on the hard floor would wake him up with a jolt. By dunking in and out of

W

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BOOKREVIEW

THE “I“ OF LEADERSHIPWhere are we? What is a leadership situation? The strategies for seeing, being and doing.

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WHAT GREAT BRANDS DODiscover brand-building principles that separate the best from the rest.

ustomers now expect to interact personally and deeply with companies, and with each other. Great brands are always

engaged in relationship building – seeking long-term customer loyalty, retention and satisfaction to generate a continuing revenue stream from existing customers. Emotional brand building focuses on the long-term customer relationship and encourages connectivity and intimacy.

C In recent years, marked by a recessionary climate, many companies have followed the opposite tendency and emphasised transactional sales in which the main objective is to maximise the return on each individual transaction. Everything becomes focused on immediate value delivery and short-term revenue generation. In the guise of relationship building, companies resort to punch-card-type


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