From Fans to Followers to Funds

I have 10,000 Facebook fans & 6,000 Twitter followers.  Now what?

Let’s Be Friends

Share Engaging Content

Your Social Contract

Promote Fund Raise

Recruit New

Supporters

What is Engagement?

Behavior Can Be Trained

Give Followers What They Want

Content that Informs, Inspires,

Invokes Emotions, or Entertains

What Your Followers Want:

Response to Fundraising Requests

What Your Nonprofit Wants:

Engagement

Engagement & Product Views

* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data

Engagement & Purchase Intent

* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data

Engagement & Store Lookups

* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data

Engagement & Online Sales

* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data

But… What does that mean?

What type of content resonates with your fans?

What issues do your fans care about most?

Measure & Improve Engagement

By Content Type

• Videos had 116% more engagement than 3rd party content but links were 67% of all posts, videos were 3%

• Questions drove 179% more engagement than status updates w/o links

Measure & Improve Engagement

By Relevancy of Content

• Positive “Save the Rainforest” posts had 121% more engagement than negative “Deforestation” posts.

How To Choose Content

3 Billion searches per day – The worlds largest focus group!

• YES: Save the Rainforest (how to take action), Plants, Pictures, Locations, Facts, Deforestation, and Animals

• NO: Tourist/Travel, People, NGOs, Kids, and Food

Sharing with your fans is just the 1st step

Making Fundraising More Social (Engaging)

• Celebrate milestones• Thank supporters• Announce donation matches• Share good press• Promote top fundraiser rewards• Create momentum!

Social Fundraising Potential

Annual Giving Potential = Engagement + Likes + Social Multiplier

Do you know the value of a like?

Where Do I Go For Help?

• blog.fundly.com• MediaCause.org• Facebook.com/nonprofits

Thank You!