From Fans to Followers to Funds
I have 10,000 Facebook fans & 6,000 Twitter followers. Now what?
Let’s Be Friends
Share Engaging Content
Your Social Contract
Promote Fund Raise
Recruit New
Supporters
What is Engagement?
Behavior Can Be Trained
Give Followers What They Want
Content that Informs, Inspires,
Invokes Emotions, or Entertains
What Your Followers Want:
Response to Fundraising Requests
What Your Nonprofit Wants:
Engagement
Engagement & Product Views
* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data
Engagement & Purchase Intent
* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data
Engagement & Store Lookups
* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data
Engagement & Online Sales
* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data
But… What does that mean?
What type of content resonates with your fans?
What issues do your fans care about most?
Measure & Improve Engagement
By Content Type
• Videos had 116% more engagement than 3rd party content but links were 67% of all posts, videos were 3%
• Questions drove 179% more engagement than status updates w/o links
Measure & Improve Engagement
By Relevancy of Content
• Positive “Save the Rainforest” posts had 121% more engagement than negative “Deforestation” posts.
How To Choose Content
3 Billion searches per day – The worlds largest focus group!
• YES: Save the Rainforest (how to take action), Plants, Pictures, Locations, Facts, Deforestation, and Animals
• NO: Tourist/Travel, People, NGOs, Kids, and Food
Sharing with your fans is just the 1st step
Making Fundraising More Social (Engaging)
• Celebrate milestones• Thank supporters• Announce donation matches• Share good press• Promote top fundraiser rewards• Create momentum!
Social Fundraising Potential
Annual Giving Potential = Engagement + Likes + Social Multiplier
Do you know the value of a like?
Where Do I Go For Help?
• blog.fundly.com• MediaCause.org• Facebook.com/nonprofits
Thank You!