DB PROFILE 2016

We are brand activation authorities that activate your

brand forever!

DB Profile 2017

BEE Certificate – (await renewed one -2017) Tax Clearance Certificate

• Successfully deliver through the line marketing campaigns

• We recognise that each client has different needs

• Unique and effective ways of increasing brand awareness

• Cost effective monitoring and showing (ROI) return on investment

• 100% black owned and BEE Accredited

Our Vision

• To be the ONLY choice in finding marketing solutions

• Empowerment

Our Mission

• We stay relevant and innovative

• We activate your brand forever

• We create lasting memories

• We do as we say we will do

We are a team of fiercely dynamic females! Our diverse skill sets are an asset in

conceptualising creative concepts unique for our varied clients. We are committed to

service excellence. The combination of experience in maturity and great innovation in youth allow us to be a force to be a truly transformational team.

Our Team

Who is DANDELION BREEZE?

Dandelion Breeze is committed to creating rewarding experiences and the delivery of the highest quality

client service experience. The name itself was conceptualized to encapsulate the essence of

transformation – a dandelion is continuously sowing the seed of sustenance which in turn continues to

produce. This is what we strive for. We look to sowing seeds into “good soil” which means working with

whom we find value in, and in turn they find value in what we do.

Managing Director Medina Harverye

Founder of Dandelion Breeze, Medina Harverye is a

self-made businesswoman with a commitment to quality and excellence in

service delivery and the ultimate goal of client satisfaction.

Her career began in South Africa at one of the largest advertising agencies

and it was here that she gained her varied experience in client service.

With this proven track record in an incredibly demanding industry and her

ambitious spirit, it was only natural that Medina would put

her entrepreneurial skills to work. She left the world of advertising and

co-founded Dandelion Breeze, created to support Social Entrepreneurship,

a company to which Medina is incredibly devoted.

Our Core Competancies:

Event Execution

Strategic Marketing Concepts

Public Relations & Management

Graphics & Multi Media Design

Filming Pre & Post Production

Client Service

Logistics

A few brands worked on

LEGIT 2015 - 2016

DB is LEGiT’s official below the line agency

LEGiT campaigns are activated in Winter: Collaborating with local

designers (the likes of David Tlale, Gavin Rajah and others) and in

Summer: Collaborating with local personalities (the likes of Minnie

Dlamini and Sade Giliberti). We have received briefs, conceptualized

accordingly and executed the launches and road shows for client.

Creative elements have included catering, décor, the entire production

including artists, choreography, models, sound and staging that we

have co-ordinated.

INSTORE ACTIVATIONS

•Consumer engagement •DJ •MC •Entertainment •Promotional material

Posters Media Competition

Vouchers

Head Phone Branding

LEGiT Collateral

Media Invites photography Video

branding

ABB, South Africa’s new Longmeadow premises recently hosted the ABB Group’s largest customer

event for the African market, Automation and Power World Conerence. Dandelion Breeze was

appointed to manage and coordinate the two-day event that comprised of a conference and

exhibition, which was attended by more than 1300 customers, channels partners and international

delegates. The carbon- neutral event co-incided with the inauguration of the state-of-the-art green

building.

The two-day conference of more than 80 presentations, with speakers from several continents,

highlighted the exponential increased interest in both power and automation resulting from the need

to improve energy efficiency in the face of soaring energy costs.

The impressive exhibition covering an area of more than 1200 square metres was a grand showcase

of automation and power products introduced into the African market for the first time.

Automation and Power World Africa - ABB Conference – Safety Campaign –

International Journalist Africa Tour

CAMPAIGN: PART 1

Rationale

When people don’t follow rules at work, chances are they will die. It’s as simple as that.

The creative work will say just that. It’ll say if you speed you’ll die. If you are not careful

with power lines you’ll get electrocuted and die etc. We will show images that have to do

with the 5 main messages: Road Safety, Electrocution, Rigging, Climbing and Ageism.

With each message, images will be manipulated to say that if you don’t follow rules

you’ll loose your life. This will be done through the shape/design of a coffin. E.g. on the

road safety message we will have 3 car pedals: the clutch, break and accelerator. The

accelerator will be shaped like a coffin. The message in this will be IF YOU SPEED,

YOU’LL DIE. We will apply the same treatment to all messages.

Ibiza, clubbing Mecca of the world, plays host to many major club tours annually. Dandelion Breeze

together with Ricoffy and YFM, made history when we co-ordinated the first tour of this nature from

South Africa.

The promotion that the radio competition started was in August and this culminated into a South

African event in November. Although largely radio based, the international Ibiza activity was closely

mirrored in the audience’s local South African environment.

The Ricoffy pay off line “Picks me up when I need it most” was a magic component of the promotion

and it was used repeatedly in elements of the campaign. Ricoffy joined forces with YFM who provided

an ideal vehicle to introduce Ibiza to the larger South African youth. The large radio element was

supported with posters, direct marketing, print media and delightful web cam use.

Ricoffy & YFM In Ibiza

Sisters with Blisters, 16 days of Activism against women and child abuse. The Media elements included

a comprehensive media campaign with flyers, radio adverts, live reads from radio DJ’s and celebrity

endorsements, with extensive PR and online media.

Jacaranda 94.2

Lifestyle Campaigns

(Metro FM Awards/Metro FM Heatwave

National road show showcasing all Metro Award Nominees:

A comprehensive media campaign to communicate to target market: flyers, posters,

radio, TV adverts, PR and online media were included.

Key elements were the extensive use of Metro FM radio and hard-hitting through the-

line media.

Metro FM Lifestyle Events

National Campaigns entailed: Concept, logo development, application and going to market.

Up-market venues and clubs selected with invited guests.

A comprehensive media campaign to communicate to target market: flyers, posters, radio,

TV adverts, PR and online media were included.

Metro FM Awards/Metro FM Heatwave

Metro FM Heatwave Golf day

Dandelion Breeze handled the marketing and through the line for the first ever Metro Rail Choral Festival at the Arts cape Theatre in Cape Town. Followed by the 2nd festival held in Port Elizabeth. Dandelion Breeze was appointed by Metro Rail to manage the Metro Rail campaign including all elements from conceptualization, corporate ID , application of all print elements and going to market (implementation).

Metro Rail Choir Festival

Ministry of Sound represents one of the most successful international youth brands in the world. This London-based organization include record sales, worldwide dance tours, merchandise and its own radio show. The event represented an excellent opportunity to build equity within the huge dance movement within South Africa, and as such, Coca-Cola’s new energy drink “Play”, purchased the rights through DB to this awesome property. .

PHILLIPS ASIAN TOUR + PLAY ENERGY DRINK LAUNCH CAMPAIGN

PHILIPS 530 PHONE-BeDJ

Philips Asia + SA saw it as an opportunity to do an Asian tour introducing their new Be a DJ cell phone to the youth market. The deal not only included the tour related media but a proprietary radio show on 5FM every Saturday night. Philips demonstrated to the youth market how one could become a DJ via a cell phone and received huge returns

Fifa Fan Fest – Polokwane One of the 9 Host cities - Limpopo treated it’s citizen’s to the largest footballing event in the world through the Fifa Fan Festival. The venue chosen was the 110 year old Polokwane Cricket ground just a few meters from the newly built 45 thousand seater Peter Mokaba Stadium. 27 days of live football matches on 2 large state of the art big screens,where food drink and live entertainment were provided. Dandelion Breeze was tasked by Trinergy to create an entertainment concept and provide all stage management and co-ordination of more than 1000 artists who provided live entertainment for the duration of the Fifa 2010 World Cup. This event being free to the public attracted attendance records featured on the scale of up to 30 000 people. An amount of up to 500 man hours was spent on stage which included co-ordination between all artists, sound, lighting and television production to live matches.

Further to the launch event in November 2015, the Orange campaign extended its reach in the form of another event. DB’s creative concept was ‘Hear no evil, see no evil, speak no evil’. The international campaign backed by UN Women is one that actively speaks out against gender based violence. DB put together an event that showcased the progress that the women from the shelters have been able to make since becoming beneficiaries of the Edgars UNiTE Orange day campaign. The ladies have been working with top SA designers as mentors (Sun Goddess, JJ Schoeman, David Tlale and the likes). This event showcased the designs that the ladies have created from the five participating homes. Décor elements in the venue included the Images of their creations which were photographed and displayed art exhibition style on canvasses. They were also displayed boutique store style and available for purchase. All of the proceeds went to the respective homes. Champagnes on arrival and light canapes were served. Later in the programme more hearty, warm food was served to accommodate the chilly JHB weather. Our entertainment included former scholars from the National School of the Arts. Local TV and print media were in attendance to help create a louder voice against gender based violence. The initiative is supported by Edcon, Gauteng Departments of Social Development and Community Safety as well as UN Women. A great event was had by all in particular, our guests of honour-the women from the shelters whose stories of survival serve as inspiration.

The Concept

Dandelion Breeze conceptualised a women’s day experience for Brutal Fruit and their customers. The campaign started with a pre-event activation at selected taverns across the JHB and PTA areas. Dandelion Breeze secured competition partnerships from our client database that shares similar target markets..the likes of clothing vouchers from LEGiT and hampers from cosmetics giant, Garnier. Winners on the day were given LEGiT shopping vouchers. On women’s day our overall competition winners had a Brutal Fruit VIP experience. This including shopping at a LEGiT store with Nadia Nakai, SA rapper, serving as their personal shopper. From the store they enjoyed massages from Jasmine Thai spa. Our makeup artist got them photo ready before they got chauffeur driven to Taboo. The winners were seated at a VIP table and treated to Brutal Fruits…We organised a grand prize giveaway on the night valued at R20 000.00 which included a pair of Christian Louboutin shoes! DB was responsible for managing artist bookings, technical(lighting), managing the winners, organising sponsors, PR, client service, logistics

Dandelion Breeze is the solution

to the challenges that your

brand is currently facing

206 Barkston Drive Blairgowrie Randburg

2194

Tel: (011) 781 9606 Fax: (011) 781 6447 Cell: 082 877 1121

info@dandelionbreeze.co.za www.dandelionbreeze.co.za

THANK YOU