DBB - schulich.yorku.caschulich.yorku.ca/wp-content/uploads/2017/12/Doing-Business-in... ·...

DBBDoing Business

in Brazil

To better understand Brazil’s cultural, social, political and economic aspects

FGV-EAESP UNMATCHED COMMITMENT TO INNOVATION AND EXCELLENCE IN BUSINESS EDUCATIONSince 1954, FGV-EAESP has prepared the most qualified professionals for key decision-making in organizations. It is a South American pioneer in setting up Business and Public Administration programs, and is a leading think-thank in Latin America and the Caribbean.

Highly Qualified FacultyFGV-EAESP has about 300 faculty members, who have both academic and practitioner experience in local and multinational companies. All faculty members hold graduate degrees from recognized universities in Brazil and abroad.

A True Knowledge GeneratorStudies, research, and publications underpin teaching and consultancy activities.Professors and research associates work together within applied research centers to produce analysis that are at the forefront of Brazilian thought. Resulting papers are published in FGV business journals, such as RAE – Revista de Administração de Empresas and GVexecutivo, as well as in international journals.The close relationship between the institution’s academic staff and the Brazilian business community is based on FGV-EAESP’s excellence in undergraduate and degree and non-degree graduate programs

FGV-EAESPCOMPROMISSO SEM IGUAL COM A INOVAÇÃO E A EXCELÊNCIA NO ENSINO DE ADMINISTRAÇÃODesde 1954 prepara os melhores profissionais para a tomada de decisões fundamentais às organizações. Pioneira na América do Sul na criação de cursos de Administração de Empresas e Administração Pública e é formadora de opinião para América Latina e Caribe.

Professores Altamente QualificadosA instituição conta com cerca de 300 professores com experiência acadêmica e atuação em empresas nacionais e multinacionais.Todos os professores possuem Pós-graduação em universidades reconhecidas no Brasil e no exterior.

Uma Verdadeira Geradora de ConhecimentoAtividades de ensino e consultoria apoiadas por estudos, pesquisas e publicações. Os professores e pesquisadores, integrados aos centros de pesquisa aplicada produzem análises que estão na vanguarda do pensamento brasileiro que são divulgadas em publicações como a Revista de Administração de Empresas (RAE), GVexecutivo e em revistas internacionais. As análises produzidas também são publicadas nos principais jornais e na imprensa de negócios. Estreito relacionamento entre as comunidades acadêmica e empresarial, respaldado pela excelência da FGV-EAESP em seus cursos de graduação e pós-graduação stricto e lato sensu.

DBBDoing Business in Brazil

Our ExperienceWe offer customized programs to meet our partners’ requirements. Among our clients are:

DBB – Doing Business in Brazil programs have been offered by FGV-EAESP since 2001. They aim at providing an overview of political, economic, and social aspects of doing business in Brazil to executives enrolled in MBA courses, professionals, and academics associated with foreign schools who are interested in the Brazilian market.

• Athabasca University• Babson College• Bocconi University• CEDEP France• the Copenhagen Business School• Cornell University• Cranfield School of Management• Duquesne University• ESCP – European School of Management• ESSEC Business School• Florida International University• Fundación Botin• HEC Montréal• HEC Paris• IE (Instituto de Empresa) Business School

• International Enterprise Singapore• Ivey Business School• the Louvain School of Management• Maastricht University• Management Center Innsbruck• the University of Maryland• the University of Minnesota• New York University (NYU)• Northeastern University• the Rotterdam School of Management• the Stockholm School of Economics• the University of Sydney• the University of Texas• The Wharton School (UPENN)

Course StructureThe DDB programs span from one day to one month, according to our customer’s requirements. The usual program includes a series of presentations by FGV-EAESP faculty members and guest speakers, a city tour of São Paulo with a bilingual guide, visits to Brazilian companies that allow participants to observe local business operations in greater depth, lectures by executives, cultural activities, and dinners/lunches in representative restaurants in the city. All lectures, faculty members, visits, and sociocultural activities are evaluated by the participants, in order to provide feedback for continuous improvements.

TopicsThe usual topics addressed in the DBB courses include:• “Brazil Cost”• Brazil Challenges in the Next 5 Years • Brazilian Banking Industry• Brazilian Capital Markets• Brazilian Consumer Market – Opportunities and Challenges• Brazilian Culture • Brazilian Economy• Brazilian Industry – Operations Management in Different Economic Sectors• Brazilian Labour Market – Challenges Faced by RH• Brazilian Management and Business Setting• Brazilian Social, Political, and Economic Dimensions• Entrepreneurship in Brazil• Ethics and Corporate Social Responsibility in Brazil • Finance in Brazil• Foreign Trade and Brics• Informal Markets• Infrastructure Challenge – Supply Chain and Logistics in Brazil• Latin American Politics and History• Legal Aspects of Doing Business in Brazil • Marketing for the Low-Income Population• Multinationals in Brazil • Negotiation in a Cross Cultural Context• Survival Portuguese

Accreditations FGV-EAESP is accredited by AACSB, EFMD-EQUIS, and AMBA. It is recognized as one of the leading business schools and an important think-tank in South America. It has established partnerships with more than 70 schools throughout the world.

Location FGV-EAESP is located in São Paulo, a city that has the largest concentration of businesses in South America.

Nossa ExperiênciaNós oferecemos programas totalmente customizados de acordo com as necessidades dos nossos parceiros. Entre nossos

clientes estão: Athabasca Uiversity,Babson College, Bocconi University, CEDEP France, the Copenhagen Business School, Cornell

University, Cranfield School of Management, Duquesne University, ESCP European School of Management, ESSEC Business School,

Florida International University, Fundación Botin, HEC Montréal, HEC Paris, IE (Institudo de Empresa) Business School, International

Enterprise Singapore, Ivey Business School, the Louvain School of Management, Maastricht University, Management Center Innsbruck,

the University of Maryland, the University of Minnesota, New York University (NYU), Northeastern University, the Rotterdam School of

Management, the Stockholm School of Economics, the University of Sydney, the University of Texas, e The Wharton School (UPENN).

Estrutura do ProgramaOs programas DBB são totalmente customizados, com duração que pode variar entre um dia e um mês dependendo da necessidade

da instituição contratante. O programa mais frequente inclui um conjunto de apresentações por professores da FGV-EAESP e

palestrantes convidados, city tour da cidade de São Paulo com guia bilíngüe, visitas a empresas brasileiras para que os participantes

conheçam em maior profundidade as operações em empresas do país, palestras com executivos, atividades culturais e jantares/

almoços em restaurantes típicos da cidade de São Paulo. Todas as aulas, professores, visitas e atividades sócio-culturais são

avaliados pelos participantes, o que serve de base para um aperfeiçoamento contínuo.

Disciplinas OferecidasOs temas ministrados pelos professores da FGV-EAESP nos cursos DBB incluem entre outros:

Os programas Doing Business in Brazil (DBB) são oferecidos pela FGV-EAESP desde 2001. O programa tem por objetivo proporcionar uma visão acerca dos aspectos políticos, econômicos e sociais do Brasil para executivos em formação MBA, profissionais e acadêmicos ligados a escolas estrangeiras, e que têm interesse no mercado brasileiro.

• “Brazil Cost”

• Brazil Challenges in the Next 5 Years

• Brazilian Banking Industry

• Brazilian Capital Markets

• Brazilian Consumer Market – Opportunities and Challenges

• Brazilian Culture

• Brazilian Economy

• Brazilian Industry – Operations Management in Different

Economic Sectors

• Brazilian Labour Market – Challenges Faced by RH

• Brazilian Management and Business Setting

• Brazilian Social, Political, and Economic Dimensions

• Entrepreneurship in Brazil

• Ethics and Corporate Social Responsibility in Brazil

• Finance in Brazil

• Foreign Trade and Brics

• Informal Markets

• Infrastructure Challenge – Supply Chain and Logistics in Brazil

• Latin American Politics and History

• Legal Aspects of Doing Business in Brazil

• Marketing for the Low-Income Population

• Multinationals in Brazil

• Negotiation in a Cross Cultural Context

• Survival Portuguese

AcreditaçõesA FGV-EAESP é credenciada pela AACSB, EFMD-EQUIS e AMBA. A escola é reconhecida como uma das principais escolas de

administração e um importante “think-tank” na América do Sul. Tem firmado parcerias com mais de 70 escolas ao redor do mundo.

LocalizaçãoA FGV-EAESP está localizada na cidade de São Paulo, a qual possui a maior concentração de negócios da América do Sul.

2º/

2014

DC

M D

ivis

ão d

e C

omun

icaç

ão e

Mar

ketin

g da

FG

V-E

AE

SP

DBBDoing Business

in Brazil

Informações

R. Itapeva, 432 – 01313-000São Paulo – SP - BrazilTel.: (55 11) [email protected]

The Quality of learning at FGV-EAESP is accredited by three important international accreditation agencies.

DBB Director: Professor Isabela B Curado

Academic Coordinator Professor TBC

9:00 - 9:30 Program Openning

9:30 - 12:30 Lecture 1: Brazilian Culture - Prof TBC 3

11:00 - 11:15 Free time for Break

12:30 - 14:30 Lunch on your own

14:30 - 17:30 Lecture 2: Surviving Portuguese - Prof TBC 3


Evening Free Evening

9:00 - 12:00 City tour 3


14:00 - 17:00 Lecture 3: Brazilian Economy - Prof TBC 3



9:00 - 12:00 Lecture 4: Brazilian Social and Political Dimensions - Prof TBC 3



14:00 - 17:00 Lecture 5: Brazilian Capital Markets - Prof TBC 3



09:00 - 12:00 Lecture 6: Informal Markets - Prof TBC 3


12:00 - 13:30 Lunch in the box

13:30 - 17:30 Visit to Natura 5


Free Day

Free Days

9:00 - 12:00 Lecture 7: Brazilian Labour Market - Challenges Faced by HR - Prof TBC 3



14:00 - 17:00 Lecture 8: Legal Aspects of Doing Business in Brazil - Prof TBC 3



8:00 - 12:00 Visit to a company - TBD Montcalm 4


14:00 - 17:00 Lecture 9: The Brazilian Consumer Market - Prof TBC 3



9:00 - 12:00 Lecture 10: Infrastructure Challenges - Prof TBC 3


12:00 - 13:00 Lunch in the box

13:00 - 17:00 Visit to Soccer Museum - TBC 3



9:00 - 12:00 Lecture 11: The Brazilian Industry - Operations Management in Different Economic Sectors - Prof TBC 3



14:00 - 17:00 Final Presentations preparation and follow up 3


19:00:00 Farewell Dinner 3

9:00 - 12:00 Lecture 12: Ethics and Corporate Social Responsability - Prof TBC 3



13:30 - 17:30 Final Presentations 4

17:30 - 18:00 Wrap up and certificate delivery


Course hours 43

Visit hours 9

Cultural Activities 8

Total time 60

Thursday, May 24

Monday, May 14

Friday, May 18

Saturday and Sunday, May 19 and 20

Wednesday, May 16

* This is a preliminary program. The lectures and visits may be adjusted due to actual availability.

Friday, May 25

Monday, May 21

Tuesday, May 22

Wednesday, May 23

V01 08/11/2017

Classroom nº

Thursday, May 17

DBB - Doing Business in Brazil

Regular Program

May 14th to May 25th, 2018

Tuesday, May 15

PROGRAM

1

Welcome to Doing Business in Brazil Program Here you will find some helpful information for your trip to São Paulo, Brazil

CONTENTS:

City overview – Profile and Facts 02

Arriving at São Paulo 02

Currency Exchange 03

Communication, calls, handy telephone numbers and mail 03

Safety 03

Weather 04

Things do to and places do see 04

Dressing code during DBB Program activities 05

Electricity 05

FGV campus information 06

1

CITY OVERVIEW Profile

City of São Paulo is the capital of State of São Paulo located in

the Southeastern region of the country.

It is the cultural, technological and financial hearth of South

America and is the coordination center of several multinationals for

Latin America countries.

It has the life style and typical attractions of a cosmopolite

social and cultural life presented by a wide diversity of

imigration nationalities like Portuguese, Spanish, Italian,

Japanese, German, Syrian, Chinese, Korean and migration from

all over Brazilian regions.

Facts

Great São Paulo

- 3rd largest urban aglomeration in the world

- Population: 19,8 million

- Area: 7.943 km²

- GDP: USD 255 billion (19% of Brazil’s GDP)

City of São Paulo

6th largest city in the world

- Population: 11,4 million

- Area:1.523 km²

- GDP: USD 160 billion (12% of Brazil”s GDP)

- 600,000 companies

Arriving at São Paulo

All international flights to Sao Paulo arrives at Cumbica International Airport, in the city of Guarulhos (an industrial

suburb at the Great São Paulo area), which is located 30 kilometers (19 miles) from downtown São Paulo. In light

traffic the journey will take about 45 minutes, however you should allow extra time, as light traffic is rare.

There are numerous bus companies including the EMTU-SP executive buses that run between the airport and the

downtown. The line to get to FGV and Paulista Ave.area is the line Circuito dos Hotéis Paulista / Guarulhos) leaving

every 35 minutes.

The cost is R$45,50. ( EMTU-SP phone is: 55 11 2445 2430 or 0800 770 7995 from Mon to Fri, 7am to 7pm. At other

times www.airportbusservice.com.br).

The company in charge for taxi service at the Sao Paulo is Guarucoop. In order to book the cab you need to go to

Guarucoop guichet located pretty close to the airport exit and provide your hotel address.

A regular cab will cost about R$ 110,00 Reais (taxi company Guarucoop – phone 55 11 6445 3552).

Note: Both EMTU-SP and taxi services are payable in Reais or credit card at the Airport

FGV/EAESP is located close to Trianon-Masp Metro station, but it is not possible to take the Metro from the airport.

www.metro.sp.gov.br

GENERAL INFORMATION

Currency Exchange

Currency fluctuations are frequent. Exchange rate has been around US$1 = R$3,11

and EU$1 = R$3,33. Please check updated rates before leaving your country.

http://money.cnn.com/markets/currencies

The Brazilian currency is the real. Notes come in the following denominations:

100, 50, 20, 10, 5 and 2 real. Coins come as follows: 1 real and 50, 25, 10, 5 centavos.

Note that unlike neighboring countries, Brazil is not “dollarized” – don’t expect to pay

for taxis, meals and so forth in anything but the local currency, the real.

In the airport, several foreign-exchange Banks offer a reasonable rate for Brazilian reais. Alternatively, try the

ATMs around the co-op taxi desks, which allows you to make cash withdrawals on international credit cards. Banks

usually open from Mon to Fri (9:00am to 4:00pm). Travelers with US dollars or Euros in cash or traveler checks will

not have any problem purchasing the Brazilian currency, the real. Most commercial banks will exchange currency,

although some may require minimum money. You can also exchange at any currency exchange agency.

Credit cards are widely accepted which include American Express, Diners Club, Master Card and Visa.

Citicorp and Bank Itau have bank machines, which allow for cash transactions for bank and credit cards on the

Master Card or Cirrus system (Citicorp has a limited number of bank machines in the city but the bank is located at

Av. Paulista, 1111 close to FGV. Itaú bank machines can be found everywhere). Bradesco bank machines permit

transactions using Visa debit and credit cards.

Communication

International phone calls

Handy telephone numbers:

• Dial 00 followed by a company Access code – country code – state code – number • Brazilians companies access codes:

Embratel: 21 Telefonica: 15

• Telephone information and assistance for local, abroad or collect calls (in English): Embratel 0800 - 7032100 and 0800 – 7032111

Tourist Police Station (Deatur)

Emergency Medical Center (Pronto Socorro)

Police (Polícia)

Fire Brigade (Corpo de Bombeiros)

Traffic emergency (acidente de trânsito)

Consumer Defense (Procon)

Taxi on Duty (for São Paulo city)

3257-4475

192

190

193

1188

151 3146-4000

Safety

The main business and nightlife streets in São Paulo are not much more risky than their equivalents in big cities like

London or New York, provided you take the obvious precautions. Violent crimes against tourists or foreign visitors

are extremely rare; Brazil is also politically stable with no natural enemies and no terrorist activities.

FGV is located near Paulista Ave. in a good area which is very safe during the day and night.

However, you must be careful with pickpockets on the streets and robbery in crowded places. Always leave

travelers´ checks, passports, air tickets in the hotel safe deposit box. Visitors should however carry some form of

ID, such as a photocopy of their passports, with them at all times.

2

3

Weather

The city of São Paulo is home to a subtropical climate which is typical of Brazil. Influenced by its coastal setting

alongside the Atlantic Ocean, it offers a sunny weather through the year but is prone to quick temperature changes;

one single day may be warm and cold.

In April, the average temperature is 22°C. In July, the temperature is around 10°C which is considered cold to

brazilians. In December the temperature is 38°C hot and humid.

Things to do and places to see

• Cultural – MASP (art museum of Sao Paulo), Soccer Museum, Pinacoteca de São Paulo, Mercado Municipal, Sé

Catholic Cathedral and dowtown hystorical neighborhood, Latin America Memorial

• Shopping – Shopping Paulista Mall, Shopping Cidade São Paulo, Oscar Freire Str. (luxury international brands and

Havaianas mega store), Handycraft at Pça. Benedito Calixto or Pça. Da Republica

• Nightlife – Vila Madalena neighborhood, Sky Bar, D-Edge Club, Ballroom Club

• Food – Brazilian barbecue (churrascaria), regional fruits at Mercado Municipal, international and Brazilian

gastronomy

For detailed information (in English) about these places and much, more we invite you to access:

http://www.visitesaopaulo.com/index.asp

For your smartphone or tablet, you can also download the app SPMobile available at Android Market

(market.android.com) or AppleStore (itunes.apple.com)

Dressing code during DBB Program activities

• Gala events: Smart Formal/Business attire (tie and jacket)

• At conferences and visits: Business casual/Smart Casual attire

• Specially for visits:

Closed-toed shoes (no sandals!!)

No streetwear allowed

For women avoid wearing flowing skirts or carry large handbags

! Bring sweaters, classrooms air conditioning are sometimes very cold.

Dressing code during DBB Program classes

Electricity

Since 2012, Brazil has adopted a new electrical outlet type.

In order to avoid problems for recharging your electronic devices,

please bring an adaptor or buy one as you arrive.

5

Smart Casual Business Casual

FGV CAMPUS INFORMATION Escola de Administração de Empresas de São Paulo

Main entrance: Av. Nove de Julho, 2029 - Bela Vista - São Paulo, SP

Side entrance: R. Itapeva, 432 (on 7th floor)

FGV/EAESP is located close to Trianon-Masp Metro station. www.metro.sp.gov.br

• Computer Lab, copy and printing service: 5th floor

• Restaurants and Cafeterias at FGV Campus:

1st floor – Fast food Getulio – self-service during lunch

time

5th floor – Rockafé – coffee, juice and sandwiches

• Library: 2nd floor

• Medical assistance at FGV Campus (free of charge):

5th floor

• Bookstore: 7th floor

• DBB Office: 11th floor – 55 11 3799-3531

• Office hours: Mondays to Fridays, from 9:00am to

6:00pm

• DBB Staff:

DBB Director: Prof. Isabela Baleeiro Curado

DBB Administrative: José Rubens Izzo

6

Date post:	03-Dec-2018
Category:	Documents
Upload:	dangnga
View:	213 times
Download:	0 times

DBB - schulich.yorku.caschulich.yorku.ca/wp-content/uploads/2017/12/Doing-Business-in... ·...

Documents