DRINKS MODELODANCES SALSASHE OWNSTHE FUTURE

Sponsor Proposalfor the world’s largestDance Audience

BACH sponsor.indd 15 4/7/15 1:31 AM

5,000Festival Attendees

Sponsor Proposal for the world’s largest Dance Audience

50,000Web Visitors

25,000+LIVE Event Broadcast

35,000+Social Media & Apps

The Worldis Watching!29 countries

48 statesBACH sponsor.indd 16 4/7/15 1:31 AM

$90kMedian Income in D.C.

$107kFairfax County

$97kMontgomery Co.

Advertise to the future. Dancers.Young.Educated.Healthy.Spenders.

The Latin population in the United States is growing rapidly. Every five years, another 7 million Latinos join the U.S. population. They’re becoming more educated, more assimilated, and more politically powerful — and wealthier. This growth is partly due to the magnetism of Latin music and dance, because it’s not just Latinos who listen to or dance to that music: Americans of all types are attracted to salsa and bachata. If you want to reach active young Americans in the future, you should be advertising in the culture that is blossoming most NOW: Latino music and dance.

Our annual dance festival at the Washington Hilton at Dupont Circle brings in 5000 attendees. The event is brodcast live to ten times that figure. The majority of attendees come from the nearby counties that lead the counry for median income. The broadcst will reach lovers of Latin culture around the world.

We want you to sponsor this event.

Why be a sponsor?

BACH sponsor.indd 17 4/7/15 1:31 AM

Whatyou getfor just5 grand.

People living Latino.

Advertisingworks bestwhen peopleare happy.Dancers arealways happy.Reach themwhen they are dancing.

1. The Dance Festival in AugustYou will be a primary sponsor of the Bachata Congress, continually placed in front of our 5,000 attendess.

2. Live BroadcastThis year’s festival will be broadcasted around the World. The International mix of concerts will draw tens of thousands of online views that will connect viewers with your brand!

3. Promo of our Movie“Salsa America” is a 90-minute feature about the popularity of Latin dance around the country.

4. Banner placement on web & appsWith over 100,000 hits a month across multiple websites, apps and social media networks will show your commitment to Latin dance and culture.

Sponsorship packages range up to $50,000 per yearaccording to audience reach.

Sponsor Proposal for the world’s largest Dance Party

BACH sponsor.indd 18 4/7/15 1:31 AM

$90kMedian Income in D.C.

$107kFairfax County

$97kMontgomery Co.

People who spend.

Smart.Affluent.

Do recreational dancers spend money? Well, the lessons aren’t cheap, nor are the cover charges to most clubs. And we all know the price of drinks is crazy high. Where do our dancers get their money?

Consider these outstanding facts:

Seven of the 12 counties with the highest median income are located within 30 minutes of the Washington Hilton.

The median income of the greater Washington area is the highest city everage in the country at $90,000, more than 10 grand above San Francisco’s.

Our annual dance festival at the Washington Hilton at Dupont Circle brings in 5000 attendees. The event is brodcast live to ten times that figure. The majority of attendees come from the nearby counties that lead the counry for median income. The broadcst will reach lovers of Latin culture around the world.

We want you to sponsor this event.

Sponsor Proposal for the world’s largest Dance Party

Who comes to our events?

BACH sponsor.indd 19 4/7/15 1:31 AM

WHY MODELO?

Because we’re streaming our show LIVE to people who

drink beer when they go out to

see LIVE music.Sponsor Proposalfor the world’s largestDance Audience

This is our Line-up in the Grand Ballroom of the Washington Hilton next August:

Thursday LatinRemixes Battle DJ Willain Edits vs DJ Soltrix! Two of the top remixing DJs in the World LIVE ON STAGE!

Friday P Lowe Kizomba Vs Voz a Voz BachataBachata vs Kizomba

Saturday 10 Year Anniversary of Two Amazing Bands! Bachata Heightz & Joan Soriano

Sunday Salsa Legends Multi Media Show

Tito Puente Jr & his orquestra Hector Lavoe Tribute Band & Fania All Stars Tribute Band

Tito Puente Jr & his orquestra

Voz a Voz

Joan Soriano

BACH sponsor.indd 20 4/7/15 1:31 AM

98%College educated

47%Bachelor’s degree

23%Graduate degree

Bilingual.Listísima.Chèvre.Super feliz.Futuro total.

Smart.Hip.Happy.The future.

LivingLatino.orgdcBachata.com

Futuro total. Drinks Modelo.

BACH sponsor.indd 21 4/7/15 1:31 AM