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PSYCHOLOGIES’ EXPANSION ON THE WEB

Summary

Why psychologies.com is a success

Why we need to move further

Personnal thoughts about the web

Key elements on Psychologies magazine

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PSYCHOLOGIES’ EXPANSION ON THE WEB

Created in 1970 and re-launched in 1998

A magazine devoted to helping its readers live a better life, in their relationships (couple, family, children), with their body and their mind

Read by upscale, well-educated, urban women in their 35/40 years

Key elements on Psychologies

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PSYCHOLOGIES’ EXPANSION ON THE WEB

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circulation

Ad revenue

360 000

13,5 M€

Copies Ad sales (000 €)

The french success of the last decade

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PSYCHOLOGIES’ EXPANSION ON THE WEB

SPAIN Feb 05 - 180 000 c.

CHINA Sept 06UK Sept 05 - 120 000 c. RUSSIA Dec 05 - 120 000 c.

ITALY Nov 04 - 120 000 c. BELGIUM March 05 - 15 000 c.

Already in 7 countries

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PSYCHOLOGIES’ EXPANSION ON THE WEB

Created end of 2000

Team of 9

A website with its own personality;not a me-too

Provides a complement of the magazine

What was

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PSYCHOLOGIES’ EXPANSION ON THE WEB

1. TESTS 130 topics

4M pages viewed

Most popular sections

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PSYCHOLOGIES’ EXPANSION ON THE WEB

2. FORUMS3M pages viewed

65 discussions

100 000 messages/month

Most popular sections

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PSYCHOLOGIES’ EXPANSION ON THE WEB

3. BLOGS0,4M pages viewed

Most popular sections

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PSYCHOLOGIES’ EXPANSION ON THE WEB

…and 25 other sections

Most popular sections

etc.

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PSYCHOLOGIES’ EXPANSION ON THE WEB

What the web has brought to us

Brand and circulation boost

Editorial help

Marketing tools : research, panel

Contact with 20 000 people / day

Internet learning curve

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PSYCHOLOGIES’ EXPANSION ON THE WEB

13 million pages viewed - 700 000 unique visitorsThe leading website amongst women’s magazines

1 million euros income

Break even budget 2006

• Classified Ads 250K

• Subscritions to the magazine - Paying personality tests - Dating - Affiliation…

• Advertising 700K

Our performances

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PSYCHOLOGIES’ EXPANSION ON THE WEB

Ratings too small for the ad market

Pure player competitors remain a potential threat

Offer too rich for just one website

Still a content driven website

Need to develop a new business beyond magazines

Why it isn’t enough yet

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PSYCHOLOGIES’ EXPANSION ON THE WEB

From one magazine website to a network of pure player websites

Boost what works best (tests, community) and spread our expertise with dedicated sites

Broaden Psychologies target and age group

Where we are heading

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PSYCHOLOGIES’ EXPANSION ON THE WEB

Around , the better living portal :

Our next developments yet

our 15-25 website, to create loyalty with the new generation

personality tests, self help tools, self evaluation tips

to learn and talk even more about sex

forums, contents and a certified therapist’s search engine

And more channels to come

Mypsycho.com : a virtual social network built around valuable life experiences. Crossroad to all our websites.

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PSYCHOLOGIES’ EXPANSION ON THE WEB

Yrs 1995 : Companion websites

Yrs 2000 : Complement websites

Now : System of websites linked to a magazine

Next step? Pure player strategies (buy, launch)

Magazine publishers strategies

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PSYCHOLOGIES’ EXPANSION ON THE WEB

« Je t’aime, moi non plus »

A publisher struggling with the web 

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PSYCHOLOGIES’ EXPANSION ON THE WEB

1. Management has to commit himself

9. No, your website will not kill your magazine

8. Yes, it does cost money

7. Launch quietly : don’t waste money on promotion

6. Speed is key

5. It is not your website : it is your user’s

4. Accept to unlearn most of the things you know

3. Enforce interaction between the magazine and the web

2. Don’t let magazine people do the website

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PSYCHOLOGIES’ EXPANSION ON THE WEB

Magazine websites vs pure players

Our brand is our asset