Welcome to BYDWelcome to BYD
BYD Confidential
Who is BYD?
#1 in Bloomberg’s 2009 BusinessWeek Top Performing Tech100
(over Apple Google Yahoo Amazon Microsoft etc )(over Apple, Google, Yahoo, Amazon, Microsoft etc…).
1st company in the World to provide a fully vertically integrated solution
for green energy technologies (LED Solar Energy Storage)for green energy technologies (LED, Solar, Energy Storage)
#1 largest cell phone ODM in China (2000 engineers)
#1 economy-car manufacturer in China in 2009, #3 overall in China#1 economy car manufacturer in China in 2009, #3 overall in China
1st company to announce an electric car using Fe battery in the World
(150~186 miles per charge with a 20 min charge to 50% SOC)( p g g )
#1 largest Ni-Cd rechargeable battery manufacturer in the World
#3 largest Li-ion rechargeable battery manufacturer in the Worldg g y
200,000 employees globally and 17,000,000 sqm. factory space
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Robust Growth RecordRobust Growth Record
Revenue ( Million USD )
Employees
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1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Auto Engineering
Body DesignAuto Testing Center
A t El t i l D iOil Sludge Model Formation
Auto EngineeringResearchInstitute
CAE
NVHInterior & Exterior Design
Chassis DesignAuto Electrical Design
Engineering Plastics
Material Science
CAE
Magnetism Materials
Engineering Plastics Advanced CeramicsMetal Materials
Material Science Research Institute
BYD R&D R bb M t i l
Surface Tech.Applied Materials
Functional Materials
Wireless
BYD R&D Capabilities
Rubber MaterialsOptoelectronics Tech.
Environmental LabAntenna LabWireless
Communication Research Institute
Audio LabUI Lab
BB LabEMC Lab
Electric Power Research S l E P St ti
200KW Store Cabinet
RF LabEMT Lab Technology-based
Innovation-oriented
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Research Institute
Solar Energy Power StationEnergy Store Station
BYD Business Areas
AutoCombustion Autos Mfg
PHEV R&Dand Mass Production
Auto
EV R&D and Mass Production
Commodity Mfg
ITNew Energyy g
(FPC, IC, Mechanical Parts)EMS
(IT Products Mfg & Ass’y)ODM
(Phone Design & Ass’y)
Solar ProductsEnergy Storage System
UPS/ DC PowerConverter System
LED Lighting
Wireless Comm
ElectricPower
(Phone Design & Ass y)LED LightingMaterial Science
AutoEng
R&D
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R&D
BYD Global Footprint
BYDHeadquarters
BYD Korea OfficeBYD BeijingBYD Xi’anBYD NetherlandsBYD Hungary
BYD Finland Oy., Espoo
BYD Denmark A/S, CPH
BYD German Office, ULM
Headquarters
BYD A i C Chi
BYD ShanghaiBYD Changsha
BYD H.K Corp.BYD India Pte Chennai
BYD Ningbo
BYD Shangluo BYD Japan Corp.
BYD Taiwan Office
BYD America Corp., Chicago
BYD North America Headquarters BYD Shaoguan
BYD H.K Corp.BYD India, Pte., Chennai
Company / Plant
PM business and technical support center
Headquarters
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PM, business and technical support center
Industrial Parks in ChinaCurrently BYD has 11 established industrial parks in China:Shenzhen, Beijing, Xi’an, Shanghai, and Shangluo, etc. with a total area of nearly 17 million sqm.
PINGSHAN PLANT (Headquarters) 2,670,000 sq. m.
BAOLONG PLANT660,000 sq. m. KUICHONG PLANT
400,000 sq. m.
SHAOGUAN PLANT3,300,000 sq. m.
SHANGHAI PLANT570,000 sq. m.
HUIZHOU PLANT1,696,000 sq. m.
XI’AN PLANT5,030,000 sq. m.
NINGBO PLANT130,000 sq. m.
BEIJING PLANT190,000 sq. m.
SHANGLUO PLANT270,000 sq. m.
CHANGSHA PLANT2,607,000 sq. m.
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BYD Key Milestones1995 Founded by Mr. Wang Chuanfu
2000 Qualified as a Li-ion battery supplier for Motorola
2002 Qualified as a Li-ion battery supplier for Nokia
Listed on the Hong Kong Exchange (1211.HK)
(the highest H-share listing in Exchange history)
2007 BYD Electronic Co. successfully listed (0285.HK)
2008 BYD purchased SinoMOS Semiconductor Co.
BYD F3DM launches in the market (1st MP PHEV)
2009 Started Shaoguan Production Base Project of the biggest testing track in China
2010 Signed Memorandum of Understanding with Daimler Mercedes-Benz
Established North American headquarters in Los Angeles
BYD donated 1000 sets of HES (Home Energy System) to Tibet
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BYD wants to Build Your Dreams
BYD has THREE Dreams for
Zero Emission Eco-systemSolar Po erSolar Power
Energy Storage
Electrified Transportation
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1st Dream: Solar Power
BYD solar power has four superior advantages:
1 High Efficiency (more power out of small space on the roof)1. High Efficiency (more power out of small space on the roof)
2. Excellent Optical Performance
(power even under less-than-optimal condition)(power even under less-than-optimal condition)
3. Steady DC Output Voltage
4 Easiness in Being Installed4. Easiness in Being Installed
OurOur solarsolar panelspanels havehave beenbeen approvedapproved byby prominentprominent certifyingcertifying organizationsorganizationssuchsuch asas UL,UL, CE,CE, TUV,TUV, IECIEC andand PVPV CycleCycle..
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suchsuch asas UL,UL, CE,CE, TUV,TUV, IECIEC andand PVPV CycleCycle..WeWe cancan offeroffer thethe keykey partpart ofof inverter,inverter, InsulatedInsulated GateGate BipolarBipolar TransistorTransistor (IGBT)(IGBT)..
2nd Dream: Energy Storage!"# $#%& '()#*+%",-.)*/ 0"*& -1*2%,34 !"#$%&'() !*'"+( ,%) %"(% -./)' !)0&+!1
$%&'() !*'"+( ,%) 2./ -./)' !)0&+!3
!"# 5),)6*70) 8*0*,9%,34')&,)# & 5"'0 4&-&$",6 7*,-*,8&0- '&,) 4.+,'.2 .+ ')+)/&92)$%&'() !*'"+( ,%) 2./ -./)' !)0&+!3
:,.') &+! ,'&+#;)' )2)$,'"$",6 < & -:*#+)# 3#%&;1"#+ #)-(",-) +%:)= <:- .+26=:(#"2)& +#*,-:%--%", 0%,) *,& )>?%(:),+ 0%@)+%:)5 & & ; % 5% /
8&0- '&,) 4.+,'.2 .+ ')+)/&92))+)'(6 ()+)'&,".+ ;.' %"(%)');;"$")+$6
5)&?9)& ;)9?#%+A 5%-/
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3rd Dream: Electrified Transportation
BYD: the first Auto Manufacturer in the world to launch Fe Battery Operated Electric Vehicle.
Spec of F3DM
y p
EV Range: 60-100kmCharging Time: 6~7 h
(household)Spec of e6
Range: 240-300km
10KW DC Fully Charge: 6 h10KW DC Fully Charge: 6 h100KW DC Charge: 40 min, 100%
20 min, 50%
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BYD’s Electric Bus
BYD eBUS: a new-energy, new-power and new-concept pure electric bus
C T h l F b tt d i h l t d iCore Technology: Fe battery and in-wheel motor drive
Range: 40km/h, 400-500 km; city driving, 250-300 km
Charging:50KW Charge: 6h, 100%, 100KW Charge: 3h 100%100KW Charge: 3h,100%
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BYD’s Future EVBYD will produce more and more 0-Emission Cars from 80~100km to 120~160km driving range in the near future.
Low Emission
F3DM
2008 Zero Emission
More EVs are coming…
e6
2010Replacing Shenzhen’s Taxi Fleet
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BYD Zero Emission Total Solution
Household Energy
Providing the Whole Set Energy Consumption Solution
Control SystemFe Battery
Energy Storagegy g
PV System
Energy Generation
Electric Vehicle LED Li hti
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Charging Pole Energy ApplicationLED Lighting
Corporate Culture
Sports FieldYadi Village Sports FieldYadi Village
National standard Sports FieldFashionable & modern Yadi Village
P i I ti E l O t it Att ti t D t ilPassion, Innovation, Equal Opportunity, Attention to Details
Yadi MiddleSchool
Yadi Kindergarten
Founded in May, 2003, invested in a fund of more than 10M RMB, well k f i fi l d
Founded in 2004, a provincial t d d d ki d t
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known for its first class modern education equipment.
standard modern kindergarten
BYD’s VerticalBYD’s Vertical Integration DetailsIntegration DetailsBYD s VerticalBYD s Vertical--Integration DetailsIntegration Details
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Most Vertically-Integrated ODM
Vertical Integration Solution Provider
Cell Phone Design ServiceCe o e es g Se ceJRD & ODM
Electro-MechanicsAntenna;
FPC; LCD;Camera Sensor & Module;
AccessoriesBatteries;Chargers;
Bluetooth Headset;
MechanicsTooling; Plastics; Sheet Metal
& Decoration; Mg/Al Alloy;Keypad; Lens; Camera Sensor & Module;
Touch Panel(Resistive & Capacitive)
Bluetooth Headset;Headset;
Data Card, etc.
Keypad; Lens; Mechanism;Connectors
Sub-assembly & EMS
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BYD IT UNIT
BYD
Auto IT New Energy
BU2BU2
BU1BU1
Ni-BatteryCharger
FPC
Ni-BatteryCharger
FPC
Div. 1Div. 1
Li-BatteryFe-BatteryMaterials
Li-BatteryFe-BatteryMaterials
Div. 2Div. 2
Plastics & Decoration
Mg/Al Die Casting
Plastics & Decoration
Mg/Al Die Casting
Div. 3Div. 3
LCD/LCM (CSTN/TFT)Touch Panel
LCD/LCM (CSTN/TFT)Touch Panel
Div. 4Div. 4
ODM R&DJDM R&D
(TD SCDMA
ODM R&DJDM R&D
(TD SCDMA
Div. 5Div. 5
Power MOSFET
CMOS
Power MOSFET
CMOS
Div. 6Div. 6
LEDLens
Camera
LEDLens
Camera
Div. 7Div. 7
LaptopBluetooth H d t
LaptopBluetooth H d t
Div. 8Div. 8
EMSPCBAEMS
PCBA
Div. 9Div. 9
FinanceFinance
HRHR
FPCRigid FlexConnector
CablesEarphone
PCBAMetal
Keypad
FPCRigid FlexConnector
CablesEarphone
PCBAMetal
Keypad
MaterialsUPS
Power System
Solar CellSolar Panel
MaterialsUPS
Power System
Solar CellSolar Panel
Mg/Al Die CastingKeypad/ Mouse
AntennaNCVM
MoldingIMD/IML
MIMLens
Mg/Al Die CastingKeypad/ Mouse
AntennaNCVM
MoldingIMD/IML
MIMLens
Touch Panel Backlight
Die Cutting
Touch Panel Backlight
Die Cutting
(TD-SCDMACDMA
WCDMAGSM)
(TD-SCDMACDMA
WCDMAGSM)
CMOSDrive IC
Management IC
Protection ICLED Driver
DC/DCLDO
CMOSDrive IC
Management IC
Protection ICLED Driver
DC/DCLDO
Camera Module Barcode Scanner
Camera Module Barcode Scanner
HeadsetMobile Power
HeadsetMobile Power
MarketingMarketing
LogisticLogistic
KeypadSheet Metal
& Decoration
KeypadSheet Metal
& Decoration
LensPainting
Metal StampingCell Phone
Design (ID/MD/Hardware)
LensPainting
Metal StampingCell Phone
Design (ID/MD/Hardware)
LDOPMULDOPMU
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LogisticLogistic
Division 1Ni Battery, Precision MetalNi Battery, Precision Metal
EarphoneCharger FPC EMSNi Battery
Surface DecorationMetal Stamping Connector
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Division 2Li-ion Battery, Fe Battery, Solar, PowerLi ion Battery, Fe Battery, Solar, Power
Fe Battery Laptop Cell Ph
Power Li-Polymer Li-ion CellBatteryPhone
BatteryTool Battery
yCell
BYD CORE
COMPETENCE
UPSSolar Solar Cell HESDC PowerPanel
HES
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Division 3Keypad, Plastics, Alloys
IMD/IML
NCVMLens(Glass/
Keypad/Mouse
Two Shot Molding
InsertMolding
Keypad, Plastics, Alloys
IML(Glass/ CNC)
MouseMolding Molding
Tooling(Plastics & Stamping)
DieCasting
Painting (High/Low
Gloss)
MetalStamping
Antenna
p g)
High Level Sub-assembly Cell Phone Design (ID/MD/Hardware) BYD CORE
COMPETENCE
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Division 4LCD, Touch PanelLCD, Touch Panel
Touch Panel
LCDCSTN/TFT
LCM Backlight Die Cutting
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Division 5Cell Phone ODM
TD SCDMA WCDMACDMA GSMSmart
Cell Phone ODM
TD-SCDMA WCDMACDMA
CDMA1XCDMA EV-DO
GSMSmart Phone
WMAndroid
OMS
BYD Strategic Chipset Partner:
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Division 6MicroelectronicsMicroelectronics
CMOS Image
Sensor IC
Power Management IC
LED Driver
Battery Management IC
Protection IC
Current Sensor
IGBT Power MOSFETI
PM
LCD Display Drive IC
Touch ControllerSensor IC LED-Driver DC/DCLDOPMU
Protection IC(Single/Double/
Multiple Cell)Gas Gauge IC
PM Touch Controller IC
Touch Pad ModuleAudio Power
Amplifier
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Division 7LightingLighting
LED Street Lamp
LED Bulb Series
LED Ceiling Lamp Series
LED Spot Lights
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Division 8LaptopLaptop
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Division 9 EMSEMS
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BYD Auto Business
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The Fastest Growing Auto Manufacturer in China!
Th k Y !Thank You!
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