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Debi’Z Consulting Ltd. 2008
SEO Tips & Tricks
Debi Zylbermann
Jerusalem Web ProfessionalsSEO Expert Panel8th December 2008
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Tips and Tricks
1. Off-site SEO (Link Building)2. PPC as part of keyword research3. Firefox add-ons4. Focus site on customers5. Google Trends
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1. Off-Site Link Building (i)
• Relevance– Anchor text– Page credibility
• Context– Text (see next slide)
• Neighborhood – Colleagues– Blogs and Forums– Build your own
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1. Off-Site Link Building (ii)
• Off site optimization must – address your audience– shape your message– organize the presentation of your
message to the audience.
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2. Using PPC as part of Keyword Research (i)
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2. Using PPC as part of Keyword Research (ii)
• Optimizing a site is expensive• You can’t afford to optimize for the
wrong keywords• Use in addition to paid and free tools• Adwords campaigns:
– Give you data about keywords being searched (number of impressions)
– Low positions (9-11) won’t be clicked much, so very little payment to Google
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3. Firefox SEO Add-ons
Simplify finding the following data: – Inbound links (via Yahoo Site
Explorer) – Title– Meta-tags– Keyword density– Actual text
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Firefox Add-Ons
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4. Focus Your Site on Your Customers
Your site could be here!
– Site focuses on your customers, not on your organization
– Easy to find useful information– Easy to figure out what the site is
about
… there are less than you think
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5. Google Trends
• As part of keyword research• You can see:
– What keywords are being searched for more (and less)
– Which countries/regions are searching
– How news affects the trends
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Google Trends
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Thank you for you time
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Google PageRank Algorithm*
PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
*an approximation