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Engaging customers for loyalty
| Date post: | 15-Apr-2017 |
| Category: |
Internet |
| Upload: | frosmo-ltd |
| View: | 94 times |
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Engaging customers for
loyalty
Why do we talk about LOYALTY?
It is 6-7 times more expensive to acquire a new customer
Acquisition cost is H
IGH
It is easier to convert loyal &
existing customers in to sales
Conversion Rate
Higher Basket Price
Loyal customers will spend 70% more
than a normal customer
They will talk about you
The what...
• KNOW YOUR CUSTOMER • STOP MASS , GO – ONE TO ONE – • INVEST TIME NOT MONEY • MEASURE
Before we start
KNOW WHO IS TALKING ABOUT
YOU
Start a conversation
SURPRISE THEM!
SEND THEM SOMETHING THEY
WANT
Make them share more
Make them the ambassadors
Ask for reviews and use them
