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Delicious Holiday Social Media Marketing

Date post: 01-Jul-2015
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Delicious Holiday Social Media Marketing Q&A Webinar, with Keri Jaehnig of Idea Girl Media. Topics Covered: Facebook Apps, contests, promotions, coupons, discounts, email newsletters, messaging, consistency, KISS method, attractive messages, branding events, branding projects, marketing plans, importance of quality visuals, insights, analytics, when to contract tasks, holiday greetings, value of no marketing for some messages, best posting times, standing out - positively with images, how to make product more attractive against competition online, promoting content, groovy graphics, holiday pitching, being too spammy, providing value, differentiating from competition, offering free product or service, firestarters, optimizing holiday posts for the Facebook & social media news feeds, hashtag strategies, tools, thinking outside the box, creative presentation, graphic themes, using video, building relationships, social networking, re-purposing content, social media for service-based businesses, giveaways, collaboration, building brand awareness, showcasing new services, seasonal projects to engage fans & followers, LadyBlogger, Likeable League Facebook Group, new webinar, hitting your social media marketing bullseye. Also connect at: http://ideagirlmedia.com http://pinterest.com/ideagirlmedia http://instagram.com/ideagirlmedia http://www.facebook.com/ideagirlmedia http://twitter.com/ideagirlmedia http://google.com/+IdeaGirlMedia http://slideshare.net/ideagirlmedia.com http://www.linkedin.com/in/kerijaehnig
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DELICIOUS HOLIDAY Social Media Marketing © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Transcript
Page 1: Delicious Holiday Social Media Marketing

DELICIOUS HOLIDAYSocial Media Marketing

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 2: Delicious Holiday Social Media Marketing

KERI JAEHNIG• #SMBInfluencer• Top State Tourism Campaigns• State Senate Commendation• Founding Author, SteamFeed• Social Media Marketing

Agency Owner

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 3: Delicious Holiday Social Media Marketing

Q&A - YOUR QUESTIONS

• Grab a cup of coffee or tea & maybe a cookie, and lets have some fun with holiday social media marketing!

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 4: Delicious Holiday Social Media Marketing

WHAT TO EXPECT

• Important Social Media Notes

• Reveal Your Questions

• Additional Q&A

• Special Announcements!

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 5: Delicious Holiday Social Media Marketing

IMPORTANT SOCIAL MEDIA NOTES

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 6: Delicious Holiday Social Media Marketing

FACEBOOK PAGE APPS• Contests• Coupons• Promotions• Special Discounts

** Go for mobile-friendly! ** No Like-Gating!

• Woobox• ShortStack• Strutta

tabsite.com

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 7: Delicious Holiday Social Media Marketing

EMAIL NEWSLETTERS

Consistent - Timing & Messaging

Guide - Short & Sweet (KISS)

Attractive Images

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 8: Delicious Holiday Social Media Marketing

PLAN AHEAD

• Pre-write posts & tweets

• Create or hire-out graphics in bulk

• Keep materials for re-purposing next year

• Track success to switch gears now & later

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 9: Delicious Holiday Social Media Marketing

HOLIDAY GREETINGSNo marketing!

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 10: Delicious Holiday Social Media Marketing

YOUR QUESTIONS…

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 11: Delicious Holiday Social Media Marketing

~Bonnie Frank

Do best posting times differ during holiday time?

thewomeninbiz.com

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 12: Delicious Holiday Social Media Marketing

ANSWER

• They may

• Know your audience!

• Typically, 30 minutes later on weekdays; 60 minutes later on weekends.

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 13: Delicious Holiday Social Media Marketing

~Roslyn Tanner Evans

It seems everyone is or will be coming up with sales, offers and eye catching images/graphics.

How to stand out? And how to get more eyes on the great stuff we created, both product &

marketing materials?

earthandmoondesign.com

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 14: Delicious Holiday Social Media Marketing

ANSWER

• Survey your competition

• Discount or Emulate

• Do what they’re NOT

• Promote Key Content

• Groovy Graphics! Hire out?

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 15: Delicious Holiday Social Media Marketing

~Mary McFarland

I feel awash in the holiday pitches I see to buy various authors' novels during the Christmas season. It's spammy and it's overwhelming, I'm sure, to many. How do I differentiate my pitch

from the rest?

facebook.com/MaryMcFarlandWriter

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 16: Delicious Holiday Social Media Marketing

ANSWER

• Don’t pitch - Offer value!

• FREE chapter or pages

• “Firestarter” circles - Reviews & Shares

• Quotes from book ➤ Special

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 17: Delicious Holiday Social Media Marketing

~Adele McIntosh

How to make my posts stand out, amongst ALL the holiday posts?

adelemc.miche.com

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 18: Delicious Holiday Social Media Marketing

ANSWER

• Get creative - presentation!

• Spellings

• Strategic #hashtags

• Graphic themes

• Video - Instagram!!!!

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 19: Delicious Holiday Social Media Marketing

~John Richmistkowski

Ultimately our social media is about developing leads and relationships, as opposed to buying a product online from us. The holiday season is a

great time for companies to buy holiday business gifts, I'm really not sure about how to use social media to capitalize on the holiday season for my

type of business?

proformaroi.com

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 20: Delicious Holiday Social Media Marketing

ANSWER

• Service Biz - Support plan for next year

• Showcase new services

• Giveaway & blog/report

• Collaborate - build brand

• Network hard

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 21: Delicious Holiday Social Media Marketing

EXAMPLEhttp://www.pinterest.com/ideagirlmedia/24-social-media-treats-for-2014-christmas-countdow/

http://www.pinterest.com/ideagirlmedia/24-social-savvy-tips-for-2013-christmas-countdown/

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 22: Delicious Holiday Social Media Marketing

LIVE Q&A…

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 23: Delicious Holiday Social Media Marketing

CONTACT ME

• Keri Jaehnig

• ideagirlmedia.com

• facebook.com/ideagirlmedia

• twitter.com/kerijaehnig

• instagram.com/ideagirlmedia

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 24: Delicious Holiday Social Media Marketing

ANNOUNCEMENTS…

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 25: Delicious Holiday Social Media Marketing

LADYBLOGGER 2015

• #LB2015

• Awesome Speakers - Tips

• Networking

• Saturday, April 11, 2015

• Stay the weekend!

ladyblogger.net

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 26: Delicious Holiday Social Media Marketing

LIKEABLE LEAGUE FB GROUPhttps://www.facebook.com/groups/286321848055950/

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 27: Delicious Holiday Social Media Marketing

WEBINAR - FOCUS 2015

• Thursday, Dec. 4, 2014

• 3:00pm ET

• BONUS: Sign-up within 24 hours of when I send you this re-play & receive: “7 Techniques For Holiday Social Media Marketing Survival” video

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 28: Delicious Holiday Social Media Marketing

THANK YOUFOR

JOINING ME!

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Page 29: Delicious Holiday Social Media Marketing

DELICIOUS HOLIDAYSOCIAL MEDIA MARKETING

• Keri Jaehnig

• ideagirlmedia.com

• facebook.com/ideagirlmedia

• twitter.com/kerijaehnig

• instagram.com/ideagirlmedia

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia


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