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Delivering Anything, Anytime!
Delivering Anything, Anytime!
Kennismaking
1. Vision
Visie
• E-commerce is booming (+14-25% p/y) VS, The platform economy (+2000%)
• Consumer demands instant satisfaction
• Location & size shouldnt determine what you want to buy!
2. Problem: Once upon a time...
Postpackage GAP Pallet
2. Problem
● Ecommerce = booming:
● 100.000 transactions p/day!
● 5.300 transactions p/day
● 80% users filters on <25km, or else:
3. Solution: Connecting drivers & deliveries
3. Solution: >1.000 drivers
3. Solution: >8.000 delivery requests
3. Solution: How it works (sender)
3. Solution: How it works (Sender)
● 25-60 years old, 60% female, medium income, heavy online shopper
● Small webshop owners ● Price, trust, convenience
3. Solution: How it works (driver)
● Consumers (30%): 30-60yrs old, man, practical educated, WW/AOW. → Small and medium items
● Freelance couriers (70%): 30-50yrs, man, practical educated, digital oriented. → Large and XL items
● Money, satisfaction, entrepreneurship
3. Solution: How it works (driver)
3. Solution: How it works (admin)
International:
National:
USP’s:
➢ Price: 40-60% cheaper by Particulieren (S, M) & professional couriers (L, XL)
➢ Service: 4.8
➢ Partnerships (JP Haarlem, BVA etc)
➢ First Dutch delivery company with IT as a core business
4. Market: Competition & USP’s
4. Market: SizePhase 1: Consumer service
Total market # of transactions p/d (TAM) 10.000
PickThisUp marketshare 10% p/d (SOM) 1.000
PickThisUp average delivery price €72
PickThisUp market value (per year) €26.000.000
Phase 2: Auction market in NL
Total market # of transactions p/d (TAM) 5.300
PickThisUp marketshare 48% p/d (SOM) 2.550
PickThisUp average delivery price €69
PickThisUp market value (per year) €65.000.000
Phase 3: Marktplaats market in NL
Total market no# of transactions p/d (TAM) 100.000
PickThisUp marketshare 20% (SOM) 20.000
PickThisUp average delivery price €72
PickThisUp market value p/y €525.000.000
4. Market: Go-To-Market strategy
“Become the biggest delivery service without any vehicles!”
Market growth strategy 2018-2020 (phases)1.Consumer service: Direct marketing (kringloop, handelaren, klein winkeliers)
2.Auction integration (BVA, Auctionista, Troostwijk)
3.Second handed integration (Marktplaats, 2de hands)
4.Ecommerce webshops (meubel & elektonica; Leenbakker, seats & sofa’s)
5.B2B Spoed koerier (autogaerages, advocaten kant, productie)
6.(CataWiki) webshops (B2C)
7.Retouren market (B2C)
8.International: France / Germany
12/2018 06/2019
1. Consumer service 15 30
2. Auction integration 15 50
3. Second handed integration 0 40
4. Ecommerce webshops 0 + 0 +
Total per day 30 120
4. Market: Go-To-Market strategy
Fase 1: Consumer service
Professional marketing agency by https://www.ikwilbovenaan.nl/prijzen á 1.500 p/mnd
(SEA / SEO, Retargetting, AdMarket, advertising)
Fase 2: Auction integration
Delivery button in the check-out of BVA, Auctionista & Troostwijk and providing a (5%) kickback fee on every delivery order.
Fase 3: Second handed integration
2de hands + Marktplaats advertising button for CPC of 0,35eurocent.
Fase 4: Ecommerce webshops (Granny’s furniture, Seats & sofa’s)
Delivery button in the check-out of 100 furniture and electronics webshops
4. Team >20 years experience
• 32 years old, married and living in Amsterdam
• Pre-MBA International Business at the University of California Berkeley + Bachelor Technische Bedrijfskunde
at the NHL University
• ENTJ personality
• >5 years procurement & logistics
• Nickname: The Bucketlist-guy (Finishing his 3rd bucketlist since 2008)
• 30 years old, single and living in Amsterdam
• Bachelor Multimedia & Design at the NHL University
• INTP personality
• >5 years freelance webdeveloper and designer
• Nickname: Pietje Precies
Arjen (CEO)
Jelmer (CDO)
4. Team >20 years experience
• 28 years old, single and living in Amsterdam
• Graduated at Institute European of Design, Rome Italy + BSSA Full-Stack Web Development
• ISTJ personality
• >5 years Front-end developer, Graphic Design, UX/UI
• 36 years old, married with 1 daughter and running a animal shelter.
• Master Informatica at the Vrije Universiteit Amsterdam
• INFP personality
• >10 years (Multi) Backend programmer
• Nickname: The Buffel (Because he can write code faster than we can think of!)
Savino (developer)
Aram (CTO)
5. Financials & metrics2018-2020:
● Growth strategy based on B2C partnerships.
● 4 market fases with 3 scenario’s (worst, normal, best)
● 8.000 delivery orders, 1.000 drivers & 1.100 Monthly active users
● 70 deliveries p/day for breakeven (21% fee per transaction)
<Details available on request>
Funding min €350.000:45% Marketing
25% Salaries
10% product development (outsourced)
5% Operations
5% New business development / start pilot(s)
5. Financials & metrics
<Details available on request>
Resumé
● Team, Product & Market ready. Time to scale!
● USP’s: 40-60% cheaper & 4.8 star service
● 3 launching customers: BVA Auctions, Auctionista & Marktplaats. One succcesfull
partnership is enough to reach critical mass / Breakeven.
● Looking for >350K investment
● Copy-cats or competitors? We wish them luck! The devil is in the details and
excellent community building with your drivers
● BHAG dream: Become the biggest delivery service without vehicles
Appendix: Customer reviews“Perfect systeem, bezorger Erik volgens afspraak en correct. Super. Volgende keer maak ik weer
gebruik van Pick this up. (Antonie, uitbouw van voortent)
"Klaas heeft mij twee maal geholpen met ophalen & bezorgen van spullen. Erg tevreden over communicatie en
verloop. Uitstekende prijs voor de goede kwaliteit aan service. Zou het zo weer doen en iedereen aanraden. " (Gesa
Tiemeier, 12-delig servies)
“Nooit van pick this up gehoord was toch wat huiverig ervoor. Maar het is een aanrader! De
chauffeur Rochd was klasse, goede communicatie, houd zich aan de afspraken. Hij was duidelijk en
prettig om mee te werken. gr.G.Gerritsen (krik)
Dik tevreden, veel beter gegaan dan ik had verwacht. Had vooraf enige twijfel. Zodra ik weer wat
heb dan kom ik zeker bij jullie terug. Verder niks op aan te merken. (John Plantinga (2x televisie)
uitvinding apart, jullie moeten bekend worden! Prachtig initiatief, ik wou jullie fb pagina delen, ik
kom zeker terug en vertel iedereen erover.
Op het eerste gezicht was ik onbekend en beetje wantrouwend of het wel ging lukken. Maar ik werd de volgende
dag gewoon gebeld! Super nazorg! Jullie hebben er een nieuwe ambassadeur bij” (Karin, 2pers tent + slaapzak)
