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Patti Brown Finie, Gale [email protected] Christine Ayar Illichmann, Hawaii State Library [email protected] Powerful Data for Powerful Decision Making
| Date post: | 08-Jul-2015 |
| Category: |
Business |
| Upload: | christine-illichmann |
| View: | 166 times |
| Download: | 2 times |
Patti Brown Finie, Gale
Christine Ayar Illichmann, Hawaii State Library
Powerful Data for Powerful Decision Making
DemographicsNow• Detailed demographics and
psychographics:
• Mosaic
• Simmons
• Census and American Community Survey
• And more!
• Business and household intelligence Over 17 million business listings
• Over 135 million household listings
• Visual mapping capabilities
• EZ Reports
Today We’re Discussing
• Using People Search for Genealogy
• Using Demographics to gain community insights
• Business Demographics for better business decisions
• Understanding potential and current customers
People Search
• Updated quarterly
• Household data is provided by AMACAI Information Corp.
• Sources include directory assistance, white pages, consumer-initiated transactional data and other proprietary sources
Community Profiles
• Demographic data is updated semi-annually
• Sources include US Census (2010 Census, current year and 5 year forecast), Experian Insource, BLS Consumer Expenditure Survey, the American Community Survey, Census Retail Trade tables, FEMA, USPS and many other sources
• Uses MOSAIC classification at household level
Active Geography Selection controls information displayed throughout DNow
To change the geography, simply type in your selection, or…
• Click “Geography Menu” • Drill down and select the geography
or geographies of your choice • Click “Ok”
Use the Report Type Drop-Down Menu to select and load reports of interest
Demographic Detail Summary Provides• Variety of basic demographics from
the Census Data• 2000 and 2010 ten year Census
information, as well as estimates and projections
Perfect for high school Community Profile Projects, Home Buyers, etc.
Easily print, email, or export to Word, Excel, or PDF
Community ProfileDemographicsNow provides a wealth of demographic data to better understand an area
Screenshot of Executive Summary with Charts PDF export, Ahuimanu
Means Business!
Small Businesses…
Represent of all employers
Pay of the total U.S. payroll
Create more than of GDP
Created of net new jobs over the past 15 years
SOURCE: www.tradingeconomics.com | Bureau of Economic Analysis
99.7%44%
50%
64%
According to USA Today, Honolulu: Hawaii received$4.5m to help small businesses
Libraries = Economic Development
What do Business Users Need?
• Industry Information
• Competitive intelligence
• Market Information, including market size and success rates
• Business leads
• Demographic information
• Psychographic Information
Business Insights
Business Plan Needs
Even more to love!
7/12= 58% success rate for 581299 eating places
Even Better: Enhanced EZ Reports!
• New EZ Report Options in Dnow: Business & People!
HSPLS Business Resourceshttp://librarieshawaii.org/serials/databases.html
Find Training and More
Tutorials are being added to the databases webpages
Training is also available on the Gale, EBSCO, and other vendor pages
For a complete list visit: bit.ly/hsplsdatabaseresources
