#MozCon
Annie Cushing • Anniely2cs
Demys&fying Data Visualiza&on for Marketers
@AnnieCushing • [email protected]
Get the full narrative and tons of cool charting tips:
bit.ly/demystify-data
Sort option is
MIA
You can’t just click-
and-drag to select
LABELS
dimensions categories =Excel GA
data series
dimensions categories
metrics ==
Excel GA
Let’s get down to
BIZNIZ
DIMENSIONS: 0
METRICS: Multiple
Orrr we could
HACK GA
This is how you will look using the
USER DEFINED dimension.
— Me
You can’t CHART this data
But you can put it in a TABLE
You can’t CHART this data
But you can put it in a TABLE
DIMENSIONS: 1
METRICS: 1
Or a HEAT MAP alternative
DIMENSIONS: 1
METRICS: Multiple
**
** Not time based
DIMENSIONS: 1
METRICS: Multiple
**
** Time based
DIMENSIONS: 2
METRICS: 1
New Visitor Returning Visitor
Desktop
354,132
223,481
Mobile
144,222
127,385
Tablet
112,870
128,420
And if we SWITCH them up …
There’s just one little problem …
This is FANTASY data
New Visitor Returning Visitor
Desktop 354,132 223,481
Mobile 144,222 127,385
Tablet 112,870 128,420
This is REALITY data
This fine fellow actually hacked up a fur ball in
the live presentation. I’m sorry you missed it. :)
Don’t forget to check out the accompanying blog post!
bit.ly/demystify-data
#MozCon
Annie Cushing • Anniely2cs @AnnieCushing • [email protected]