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REGION 18 ESC DESIGN AND BRAND GUIDELINES COMMUNICATIONS TEAM SUPPORTING YOU. ENRICHING THEM. WE SERVE AND SUPPORT WITH DEVOTION SO LIVES ARE ENRICHED TODAY AND TOMORROW RACHEL AUSTIN 432-567-3258 [email protected] EVAN HANKINS 432-567-3238 [email protected] SPENCER WIEBUSCH 432-567-1261 [email protected]
Transcript
Page 1: DESIGN AND BRAND GUIDELINES · The Wordmark Is Based Off Acumin but has been altered to be more tech looking with a hint of mystery and playfulness. The Fonts For Branding Are Raleway

REGION 18 ESC

DESIGN ANDBRAND GUIDELINES

COMMUNICATIONS TEAM

SUPPORTING YOU. ENRICHING THEM.

WE SERVE AND SUPPORT WITH DEVOTION SO LIVES ARE ENRICHED TODAY AND TOMORROW

RACHEL [email protected]

EVAN [email protected]

SPENCER [email protected]

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The Region 18 Brand Guidelines

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OUR NEWBRAND

These guidelines describe the visual and verbal elements that represent Region 18´s corporate identity. This includes our name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect Region 18´s commitment to quality, consitency and style.

The Region 18 brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Region 18 name and marks.

WE SERVE AND SUPPORT WITH DEVOTION SO LIVES ARE ENRICHED TODAY AND TOMORROW

THE DESIGN GUIDELINES

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SECTION 1 | CORPORATE LOGO

SECTION 2 | CORPORATE TYPOGRAPHY

SECTION 3 | THE NEW STATIONARY & GOOGLE DOCS TEMPLATES

SECTION 4 | PRESENTATION TEMPLATES

SECTION 5 | FLYERS/LAYOUTS

TABLE OF CONTENTS

REGION 18

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2 1

3 4

LOGO DARK VERSION LOGO VERTICAL VERSION

3) The Logo Dark Version will be used when the backround is black.

4) The Logo Vertical Version

Recommended formats are:.eps | .ai | .png | .jpg | .tiff

Attention:Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with the Communications team if you have any questions or need further help.

1) The Logo SymbolConsists of an apple, the universal symbol for teaching, and four people encircling the apple joined as a group to help and encourage.

2) The Logo TitleCarefully chosen for its modern and yet refined, highly legible style, which has been further enhanced to be unique and cause pause.

1) The general Logo The main logo is the dark logo used on white backround. For darker backrounds you will find an alternative below.

THE CORPORATE FONTSAND TYPOGRAPHY

The GoalThe main goal for the logo is to portray who we are and why we exist. Serving and supporting the education of our region’s kids. “Supporting you. Enriching them.” is a shortened version of our “Why” statement.

We want to be seen as the first choice because of our high tech, forward thinking expertise making it easier for them to do their job.

The Main Concept is the four people surrounding the apple which represents our staff supporting and helping educators and adminis-trators. The primary colors represent the foundation we give them in order to be whatever they want in life.

The Wordmark Is Based Off Acumin but has been altered to be more tech looking with a hint of mystery and playfulness.

The Fonts For Branding Are Raleway For Display, and Roboto Condensed for text.

It looks good on light or dark backgrounds and can be replicated on the usual mediums from printing on paper to t-shirts and caps. It also looks good in a solid one color, black or white.

]

Download Horizontal LogoDownload Vertical Logo

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The Region 18 Brand Guidelines

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ALTERNATE LOGOS

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The Region 18 Brand Guidelines

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ICONS

ICON A ICON B ICON C ICON D

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The Region 18 Brand Guidelines

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INCORRECT LOGO USAGE

STRETCHED

CROOKED INCORRECT BACKGROUND

DROPSHADOW BEVEL

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The Region 18 Brand Guidelines

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Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed

with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Region 18 layouts.

TYPOGRAPHY

The Corporate FontsPrimary FontSecondary FontFont Hierachy

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Roboto Slab, Bold, 35pt (H1)Raleway ExtraLight, 30pt, 31pt Leading (H2)Raleway ExtraLight 12pt, - venduci temporum, odipitati omnist, qui dolore nos atiis do-

luptatist quamus int dolo optassita velitatium sero voluptate alibus. (p)

ROBOTO BLACK, CAPS, 12PT, RED, BLUE OR ORANGE (H3)Agnam exerupt aturibus id magnimente nateste caborero in cusciet aborest, que volen-

dam aut la sit, everae. Illa dolestiosam iuribus, simporum es sam, volut offic tem voluptati

Raleway, Medium Italic, 14pt, 40% gray, .25 in left and right indent - abores ma is parum ipsum reiur, ne nobit verspitium qui (Quotes)

Bold Paragraph, Raleway SemiBold doluptae consectatum quoditatia sundipsae si-

taerum net dolumeniam quo eum debis et dit rehenti bea nobit quibustiae rectas

RAILWAY, EXTRALIGHT, CAPS, 25PT (H4)ROBOTO SLAB, BOLD, CAPS, 25PT (H5)

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The Region 18 Brand Guidelines

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The Region 18 Brand Guidelines

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Region 18 Branded DESKTOP Letterhead Google Doc

THE COMPANY LETTERHEAD, ENVELOPES & BUSINESS CARDS ]

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The Region 18 Brand Guidelines

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EMAIL SIGNATURE-

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DIGITAL SIGNAGE-

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The Region 18 Brand Guidelines

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Page 16: DESIGN AND BRAND GUIDELINES · The Wordmark Is Based Off Acumin but has been altered to be more tech looking with a hint of mystery and playfulness. The Fonts For Branding Are Raleway

CUSTOMIZEDFLYER DESIGNSThe Communications Team is geared up and ready to design flyers, posters and other graphics with the new branding.If you have an event coming up or a design/communications need, please put in a request to the help desk and we will get right on it.

Here are just a few sample layouts using our new branding.

Communications Help Desk Design Request

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The Region 18 Brand Guidelines

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The Region 18 Brand Guidelines

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Page 20: DESIGN AND BRAND GUIDELINES · The Wordmark Is Based Off Acumin but has been altered to be more tech looking with a hint of mystery and playfulness. The Fonts For Branding Are Raleway

REGION 18 ESC

DESIGN ANDBRAND GUIDELINES

COMMUNICATIONS TEAM

RACHEL [email protected]

EVAN [email protected]

SPENCER [email protected]

SUPPORTING YOU. ENRICHING THEM.


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